INDIAN TERRAIN
Profile of the brand “INDIAN TERRAIN”
INDIAN TERRAIN was launched in 2000 by Rs. 100 crore Celebrity Fashion Ltd.
Has already clocked Rs. 35 crore within 4 years of launch
Brand has a growth of 15 % every year
It is reported as one of the fastest growing brand in the category.
product strength is its quality and styling
Brand ambassdor is Kunal Kapoor.
COMPETITION Brand is competing for space in the Rs 800 crore premium men’s apparel market in India . •
•
Main competitors are
Van
Heusen
Lious
Phillippe
Arrow Color
Plus
TARGET MARKET •
Target market is men aged 25-40
•
One who has an individualistic persona
•
one who is a global Indian
PRODUCT POSITIONING INDIAN TERRAIN was initially positioned as wear to work brand •
•INDIAN
TERRAIN is positioned as a brand for the global Indian Product is positioned as a stylish brand with focus on design and having an eye on fashion. •
Current positioning is tying the brand to being true to oneself. •
OTHER FINANCIAL STRENGTH Anil Ambani has bought some stake in Celebrity Fashion which shows that the brand has serious backing to fund its growth •
Bennet Colemann & Co ( Times of India Group) has also a 12 % stake in the company. •
Brand has been following a policy of opening exclusive showrooms as well as retailing through multi-brands outlets •
Celebrity has tied up with the retailing chain , Shopper’s stop , for stocking its products. •
Brand has plans to open 85 exclusive stores by 2010. •
•Brand
stores.
is available in 46 towns at 260 retail
3 DIFFERENT OFFERINGS FOR DIFFERENT SEGMENTS •
INDIAN TERRAIN premium apparel
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The Terrain Traveller
•
Terrain sport - celebrity
INDIAN TERRAIN – SHIRT RANGE 1.
Full sleeves shirt- Benny Ls . Price – 769
2. Half sleeves shirt check 11Ss. Price 699
3. Half sleeves shirt check 10 Ss. Price 699
4. Half sleeves shirt Coleman Ss. Price 769
5. Half sleeves shirt Coleman Ss. Price 769
6. Half sleeves shirt check 10 Ss. Price 699
INDIAN TERRAIN – TROUSERS RANGE 1.
6.
Pleated trouser ANDERSON – Rs. 1199
Flat front trouser CLARK – Rs.1195
3. Trousers – Wendell- Rs. 1399
4. Pleated trouser ANDERSON – Rs. 1199
5. Trousers BAXTER grey- Rs. 1299
6. Trousers Baxter khaki- Rs.1299
7. Trousers Clark- Rs.1195
8. Trousers Pollock Dark Grey- Rs.1399
9. Flat front trouser HENYO- Rs.1499
10. Flat front trouser CASTELLO- Rs.1499
11. Trousers CANNOVA Black – Rs. 1399
12. Trousers CANNOVA Brown- Rs.1399
13. Trousers CANNOVA Khaki- Rs.1399
14. Trousers Pollock Coffee-Rs.1399
INDIAN TERRAIN – ACCESSORIES 1. Belt- Congo – RS. 799
2. Travel duffle- Monaco – RS.3999
3. Belt Nile – Rs. 799
4. Gym bag Stallone – Rs.3999
5. Belt Congo- Rs. 799
6. Tote Bag Canas- Rs. 1799
7. Satchel- Hewitt- Rs.1999
8. Office messenger bag- Marcos- Rs. 2399
9. Travel duffle- Monaco – Rs. 3999
10. Postman messenger – Simmon – Rs.2799
11. Belt Amazon- Rs.799
12. Belt Delta- Rs. 799
13. Belt Delta- Rs. 799
14. Belt Gamma- Rs. 799
15. Belt Nile- Rs. 799
16. Belt Volcano- Rs. 799
INDIAN TERRAIN- SPORTS WEAR 1. Jacket- Peter- Rs.3299
2. Jacket-Dyer- Rs.2799
3. Jacket-Bradman- Rs.3299
4. Jacket-Bronx- Rs. 3299
5. Shirts- Solid Combo- Rs.2099
6. Jacket-Bradman- Rs.3299
7. Jacket-Bradman- Rs.3299
8. Jacket-Bradman- Rs.3299
9. Jacket-Brosnan- Rs.3999
10. Jacket-Brosnan- Rs.3999