Coke My Formula Contest Rules

BET.com �Coke My Formula� Contest --- Official Rules. OFFICIAL RULES NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER U.S. COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER (OR THE AGE OF MAJORITY IN THE ENTRANT�S STATE OF DOMICILE, IF OLDER THAN 18 YEARS). 1. HOW TO ENTER: The BET.com �Coke My Formula� (the �Contest�) begins at 6:00 p.m. ET June 1, 2009 and ends at 6:00 p.m. ET August 31, 2009. You may enter the Contest between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9, 2009(???) (the �Entry Period�) by performing the following steps: Step 1: To enter the contest via BET.com, log on to www.BET.com/contests, and enter the registration information. Click on �Enter Contest� and fill out and submit the entry form. Step 2: Upload a video clip (�Submission� or �Entry�) that exhibits your �formula for success� using your artistic talents. Specifically, the video should contain some live performance activity or talent that may include dancing, poetry, spoken word delivery, singing, and/ or rapping. The Submission must comply with the following standards: a) Submission video must be no more than 90 seconds (00:00:90) in length; b) Submission video must include only the image of the entrant and not anyone else; c) Submission lyrics must be 100 percent original and not infringe upon any copyrights, trademarks or other intellectual property (i.e., you may NOT use copyrighted recorded music or sing copyrighted songs); d) Submission material must be �radio-friendly� and contain absolutely NO obscene, profane or other objectionable words; sexually explicit or derogatory lyrics, images or gestures; or objectionable content of any form; and e) The Submission must not mock, ridicule or disparage the Contest, Sponsor (as defined below in Section 9 of these Official Rules), the Promotional entities (as defined herein) or their products or services, or any ethnic, religious or national group, gender, or sexual orientation. The Sponsor reserves the right, in its sole and absolute discretion, to disqualify any video upload whose submission, in its sole judgment, violates these standards. Entries are deemed void if forged or if obtained/submitted outside authorized channels.

Upon proper submission of the video, you become an Entrant in the Contest. Refer to Section 3 (Conditions of Entry) of these Official Rules for additional restrictions and terms governing the submission of an Entry. All Entries must be received between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9, 2009 (???).

By entering, entrants consent to the receipt of promotional e-mail materials from Sponsors, unless entrants indicate they choose not to receive such materials. [Comment: We need to make sure we have an opt-out established]. Sponsors (as defined herein) assume no responsibility for any computer, telephone, cable, network, satellite, electronic or Internet hardware or software malfunctions, failures, connections, availability, or garbled or jumbled transmissions, or service provider/Internet/Web site/use net accessibility or availability, traffic congestion, or unauthorized human intervention. Sponsors reserve the right to modify, suspend or terminate the Contest by giving such notice, in any form and manner deemed appropriate by Sponsors. Should the Contest be modified, suspended or terminated as aforesaid, the prize will nevertheless be awarded from all eligible entries received prior to (or after, if applicable) and in accordance with these Official Rules. Limit: One (1) Entry per person. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any Entrant who submits an Entry that violates these Official Rules, and to remove that Entrant�s Entry from the Contest Site. 2. ELIGIBILITY REQUIREMENTS: This Contest is open only to legal residents of the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other U.S. commonwealths, territories and possessions) 18 YEARS OR OLDER (or if the age of majority in the Entrant�s state of domicile is older than 18 years, at least that age) as of June 1, 2009. Employees and their immediate families (spouses, parents, children, siblings, and their respective spouses) and household members of employees of Black Entertainment Television LLC, BET Interactive, LLC, The Coca-Cola Company, their advertising and promotion agencies and their respective parents, affiliates, subsidiaries, divisions, (all of the foregoing collectively referred to as �Promotion Entities�) are not eligible to enter. This Contest is subject to all federal, state and local laws. By entering this Contest, each Entrant agrees to release and hold harmless the Promotion Entities, and their respective employees, officers, directors, agents and representatives from any injury, loss, death, damage, action, claim, demand or other liability that may occur from Entrant�s participation in this Contest or from the acceptance or use of any prize awarded, or attendance at any event. The Sponsors reserve the right to verify eligibility qualifications of any winner and to change the Official Rules at any time. U.S. law governs this Contest. By entering, Entrants agree to be bound by these Official Rules. 3. CONDITIONS OF ENTRY: An eligible Entry must be received as described above in Section 1 of these Official Rules. Incomplete Entries are void. By entering, Entrants agree to comply with these Official Rules, including, without limitation, all Eligibility Requirements (Section 2) and the General Conditions (Section 7). To enter, your computer must

accept cookies, or any successor or similar technology (now known or hereafter devised or discovered), which may be used by Sponsor for the purposes of entry tracking and as set forth in BET.com�s Privacy Policy. Entry will be deemed to have been submitted by the authorized account holder of the e-mail address from which the entry is made. Sponsor is not responsible or liable for lost, stolen, mutilated, incomplete, incorrect, delayed, late, interrupted, illegible or misdirected Entries. Entries submitted in connection with this Contest must not contain any copyrighted works. Any elements appearing in your Entry, including without limitation music, audio, speech/voiceovers, stills, video or other audiovisual materials (collectively, �Elements�) used must be entirely original, created and performed by you or be fully in the public domain. Use of any Element or other material that is not original, not fully in the public domain may result in disqualification of Entry, in Sponsor�s sole discretion. In addition, by uploading or creating an Entry in this Contest, each Entrant: (i) WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE ENTRY; (ii) WARRANTS AND REPRESENTS THAT HIS/HER ENTRY, WITH THE EXCEPTION OF ANY AUTHORIZED ASSETS CONTAINED THEREIN: (a) IS ORIGINAL TO THE ENTRANT, HAS BEEN LEGALLY OBTAINED AND CREATED, AND THAT THE ENTRANT OWNS ALL RIGHTS TO THE ENTRY, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR DIGITAL RECORDING, AND THE PERFORMANCE CONTAINED IN ANY OF THE ABOVE; (b) DOES NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR NETWORK STANDARDS; (c) HAS NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAS NOT BEEN PUBLISHED PREVIOUSLY, AND WILL NOT BE PUBLISHED OR UPLOADED, TO ANY OTHER MEDIUM, INCLUDING, WITHOUT LIMITATION, ANY ONLINE VIDEO SERVICE; (iii) irrevocably grants to Promotion Entities and their parents, subsidiaries, affiliates, legal representatives, assigns, agents and licensees, the exclusive unconditional and perpetual right and permission to copyright (as appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used) the Entry in whole or in part, including, but not limited to, the audio and/or video recording and performances contained in any of the above items (in each case, as submitted or as edited/modified in any way by the Promotion Entities, in the Promotion Entities� sole discretion), as well as the Entrant�s name, address, image, voice, likeness, statements, biographical material and any additional photographic images, video images, audio recordings, portraits, interviews or other materials relating to the Entrant and arising out of his/her participation in this Contest (with or without using the Entrant�s name) (collectively, the �Additional Materials�) in perpetuity in any media throughout the world, whether now known or later created, for any purpose, without limitation, and without additional review, compensation, or approval from the Entrant or any other party; (iv) acknowledges and agrees that (a) Promotion Entities and other Entrants have access to and/or may create

or have created literary, film, tape and/or other materials, ideas and concepts which may be similar or identical to an Entry in theme, idea, plot, format, characters and/or other respects; (b) the Entrant will not be entitled to any compensation or other consideration because of the use by Promotion Entities or other Entrants of any such similar or identical material, ideas and/or concepts; and (c) Promotion Entities use of material containing elements similar to or identical with those contained in the Entrants Entry shall not obligate Promotion Entities to negotiate with nor entitle Entrant to any compensation or other claim; (v) forever waives any rights of privacy, intellectual property rights, and any other legal or moral rights that may preclude the Promotion Entities� use of the Entrant�s Entry or Additional Materials, or require the Entrant�s permission for the Promotion Entities to use them for any purpose, and agrees to never sue or assert any claim against the Promotion Entities� use of the Entry or Additional Materials; and (vi) agrees to indemnify and hold the Promotion Entities and their respective parent, subsidiaries, affiliates and their respective officers, directors, agents, co-branders or other partners, and any of their employees (collectively, the �Promotion Indemnitees�), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys fees) and liabilities (including settlements), brought or asserted by any third party against any of the Promotion Indemnitees arising out of or in connection with (a) any Entry or Additional Materials (including, but not limited to, any and all claims of third parties, whether or not groundless, based on the submission of such other material); (b) any breach by Entrant of any warranty, agreement or representation contained in the Official Rules, or in any documentation submitted by Entrant; (c) the Entrant�s conduct during and in connection with this Contest, including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation; or (d) the acceptance of any prize. 4. PRIZES: (A) Ten (10) Semi-finalist Winners. Based on the contest online voting procedures set forth in Section 5 below, each of the ten (10) Semi-finalist Winners will receive an Apple iPod Approximate Retail Value (APR) $150.00. (B) One (1) Grand Prize Winner. Based on the contest online voting procedures set forth in Section 5 below, one (1) Grand Prize Winner will receive a VIP trip for two (2) to attend a live taping of BET�s �106 & Park� at BET�s New York City studio scheduled for August _____, 2009. The prize package includes: (i) one (1) hotel room (double occupancy) for two (2) nights selected solely by Sponsor (room & tax only); (ii) ground transportation while in New York City to and from the BET studio, and (iii) $500.00 cash. If the Winner resides seventy-five (75) miles outside of New York City, the prize package also includes: (i) two (2) roundtrip coach class airline tickets from the closest major gateway airport to New York City; and (ii) ground transportation while in New York City to and from the airport and hotel (collectively, the �Prize�). Approximate Retail Value (APR) of Grand Prize is Three-Thousand, Five Hundred Dollars ($3,500.00). Actual Retail Value will depend on the Winner�s place of residence. Prize does not include meals, gratuities, ground transportation to and from the Winner�s residence (unless he/she resides in the New York City area) or entourages� residences, ticket administrative fees and travel taxes, or any other expenses not specifically listed herein. Restrictions and blackout periods may apply to travel and hotel accommodations. Prize package has no cash redemption value and must be taken during the period of August _____, 2009 and August ____ 2009. Travel companions must be the parent or legal guardian of the Winner if the Winner is under the age of 21 at the time of travel. If the Winner cannot be available on any specified dates, Prize will be forfeited and may be awarded to an alternate

winner (if selected). ANY FEDERAL AND STATE TAXES ON A PRIZE ARE THE SOLE RESPONSIBILITY OF THE WINNER. No substitution or transfer of prizes permitted, except at the sole discretion of Sponsor. If a prize is unavailable, Sponsor reserves the right to substitute a prize of equal or greater value. All prizes will be awarded, provided they are properly claimed. 5. DETERMINATION OF WINNER: Step 1: User Online Voting Period to Select Semi-finalists (June 1, 2009 through August 9, 2009). BET.com will review and post all video clip Submissions properly submitted between 6:00 p.m. ET on June 1, 2009 and 6:00 p.m. ET on August 9, 2009. Each week for ten (10) consecutive weeks BET.com online users will vote on the videos, and the Entrant who submitted the video with the highest number of votes will win one (1) Apple iPod, Approximate Retail Value (APR) $150.00. In the event that there is more than one Entrant who has the highest number of cumulative votes, the Sponsor will conduct a random drawing of the weekly Entrants with the highest number of cumulative votes for that week to determine the Semi-finalist Winner. Semi-finalist Winners for each week will be announced on BET.com�s �106 & Park� site on June 8th, June 15th, June 22nd, June 29th, July 6th, July 13th, July 20th, July 27th, August 3rd and August 10, 2009. Step 2: User Online Voting Period to Select Grand Prize Winner The video clip Submissions of the ten (10) weekly Finalists will be posted on BET.com by August 11, 2009. Between 6:00 pm ET on August 11, 2009 and 6:00 pm ET August 25, 2009, users of BET.com will be able to vote on the video submission that they believe should be the Grand Prize Winner from among the 10 Semi-finalist video submissions. The one (1) Semi-finalist with the highest cumulative number of user votes will be deemed the Grand Prize Winner of the Contest. In the event that there is more than one (1) Sem-finalist Winner who has the highest number of cumulative votes, the Sponsor will conduct a random drawing of the Semi-finalists with the highest number of cumulative votes to determine the Winner. The Grand Prize Winner will be announced on BET.com �s �106 & Park� site on August 26, 2009 at or about 6:00 pm ET. The Grand Prize Winner will receive a VIP trip for two to a live taping of BET�s �106 & Park� at BET�s New York City studio (as explained in more detail in Section 4 above). PLEASE NOTE THAT ALL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, AND MUST MEET ALL ELIGIBILITY REQUIREMENTS AND SUBMIT ALL DOCUMENTS REQUIRED BY THE SPONSOR BEFORE A FINALIST MAY BE CONFIRMED AS A WINNER OF ANY PRIZE. 6. GENERAL CONDITIONS:

Potential winners (their parent/legal guardian if

potential winners are less than 21 years of age) will be required to sign and return any applicable documents sent by Sponsor related to the Contest, which may include, but are not limited to a Letter of Prize Acceptance and an Affidavit, Waiver of Liability, Publicity and Travel Release within five (5) days of notification. Failure to return the documents as specified or prize notification being returned as undeliverable will result in the Entry being disqualified, and an alternate winner may be selected. Where permitted by law, each Entrant (or Entrant�s parent/legal guardian if they are residents of a jurisdiction that deems them to be minors) agrees to grant to Sponsor and Sponsor�s licensees, affiliates and assigns, the right to print, publish, broadcast and use, worldwide, in any media now known or hereafter developed, including but not limited to the world

wide web, at any time or times, the Entrant�s video clip, name, picture, voice, likeness and biographical information as news or information and for advertising and promotional purposes without additional consideration; and further without such additional compensation, appear for, or provide biographical information for use in any presentation or other activity which may include filming/audio/video/electronic or other recordings and/or interviews as may be reasonably requested by Sponsor. Failure to make such appearances or grant such rights may result in disqualification with an alternate winner possibly being selected; and while not obligated to do so, Sponsor may in its sole discretion, bear such reasonable costs and expenses which Sponsor, in its sole discretion, deems appropriate for the Entrants to appear for a presentation or other activity. Further, by accepting a prize, the Winner agrees to release and hold harmless Sponsors, Promotional Entities, their parents, subsidiaries, licensees, affiliates, subsidiaries, advertising and promotion agencies, and their respective directors, officers, employees, representatives, and agents from any and all liability for any injuries, loss, or damage of any kind to person, including death, and property arising whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize, the travel or participation in the Award Show or the Pre-Party, participation in any Contest related activity, or participation in this Contest. IN NO EVENT WILL SPONSOR OR THE PROMOTIONAL ENTITIES, THEIR PARENTS, SUBSIDIARIES, LICENSEES, AND OR AFFILIATES AND RELATED COMPANIES, THEIR SPONSORS, ADVERTISING OR PROMOTION AGENCIES OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS, BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO USE OF INTERNET SITE WWW.BET.COM OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITES. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THESE SITES IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS, FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL. THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. Sponsor reserves the right, in its sole discretion, to disqualify any individual they find, in its sole discretion, to be tampering with the entry process or the operation of the Contest or Web site; to be acting in violation of the Official Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or group. Any use of robotic, automatic, macro, programmed, or like entry methods will void all such entries by such methods. In the event of a dispute as to entries submitted by multiple users having the same e-mail account, the authorized subscriber of the e-mail account used to enter the Contest at the actual time of the entry will be deemed to be the participant and must comply with these rules. Authorized account subscriber is deemed to be the natural person who is assigned an e-mail address by an Internet access provider, online service provider or other organization, which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. 7. DISPUTES: that any

As a condition of participating in this Contest, Entrant agrees

and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively, before a court located in the City and State of New York having competent jurisdiction, which Court shall apply the laws of the State of New York without regards for doctrines of Conflict of Law. Further, in any such dispute, under no circumstances will Entrant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, nor consequential damages, or any other damages, including attorney�s fees, other than Entrant�s actual out-of-pocket expenses (i.e., costs associated with entering this Contest), and Entrant further waives all rights to have damages multiplied or increased. 8. WINNERS� LIST: For a list of prize winners, available after _______, 2009, mail a self-addressed stamped envelope to: �BET.com Coke My Formula Contest� BET Interactive, LLC, 1540 Broadway 27th Floor, New York, NY 10036. Washington and Vermont residents may omit return postage when requesting list of prize winners. 9. SPONSORS: BET Interactive, LLC, 1235 W Street, N.E., Washington, D.C. and The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, Georgia 30313. � 2008 BET Interactive, LLC, 1540 Broadway 27th Floor, New York, NY 10036.

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