Us Army - What Strengthens You Contest Rules

U.S. Army/106 & Park Connect “What Strengthens You” Contest --Official Rules. OFFICIAL RULES NO PURCHASE NECESSARY OPEN ONLY TO INVITED CLIENTS OF BLACK ENTERTAINMENT TELEVISION LLC WHO ARE LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER U.S. COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER. 1. HOW TO ENTER: This contest begins at 6pm ET Monday, November 16, 2009 and ends at 6pm ET Tuesday, December 28, 2009. To enter the contest via BET.com click on the link to the host’s website by, logging on to www.BET.com/contests and enter the registration information. A link to the contest host site 106 & Park Connect will be provided where you can upload your video. Click on “Upload Video” and submit the video in one of the suggested formats. Each entrant, who must be an invited client of Black Entertainment Television LLC (“BET”) and 18 years or older on the date of the submission, will upload a video to BET.com explaining what motivates him or her to accelerate to the next level by leveraging the “Army Strong” message. All video submissions must be received by BET.com no later than 6pm ET on Friday December 11, 2009. By submitting a video in the Contest, the entrant represents and warrants to the Sponsor that: (a) the entrant is, 18 years of age or older on the date of submission; (b) is the only person appearing in the video ; and (c) is the copyright owner of the video content or is otherwise licensed to use such content. The video submission must comply with the following standards: a) b) d)

e)

Video must be no more than two minutes (3:00) in length; Any lyrics used must be 100% original and not infringe upon any copyrights, trademarks or other intellectual property rights; Video must be “radio-friendly” and contain absolutely NO obscene, profane or other objectionable words; sexually explicit or derogatory lyrics, images or gestures; or objectionable content of any form; and Video must not mock, ridicule or disparage the Contest Sponsor, or its products or services, or any ethnic, religious or national group, gender, or sexual orientation.

Sponsor reserves the right, in its sole and absolute discretion, to disqualify any entrant that violates these standards.

Sponsor assume no responsibility for any computer, telephone, cable, network, satellite, electronic or Internet hardware or software malfunctions, failures, connections, availability, or garbled or jumbled transmissions, or service provider/Internet/website/use net accessibility or availability, traffic congestion, or unauthorized human intervention. Sponsor reserves the right to modify, suspend or terminate the promotion by giving such notice, in any form and manner deemed appropriate by Sponsor. Should promotion be modified, suspended or terminated as aforesaid, the prize will nevertheless be awarded from all eligible entries received prior to (or after, if applicable) the modification, suspension or termination and in accordance with these Official Rules. 2. ELIGIBILITY: This Contest is open only to legal residents of the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other U.S. commonwealths, territories, and possessions) 18 YEARS OR OLDER as of Monday, November 16, 2009 and who are clients of Black Entertainment Television LLC. Employees of BET Interactive, LLC and Black Entertainment Television LLC (“BET”),, and their immediate families (spouses, parents, children, siblings, and their respective spouses), including household members and BET’s affiliates, subsidiaries, divisions, are not eligible to enter. VOID IN PUERTO RICO, OUTSIDE OF THE UNITED STATES, AND WHERE PROHIBITED BY LAW. This Contest is subject to all federal, state and local laws. By entering this Contest, each entrant agrees to release and hold harmless the Sponsor and its parent company, affiliates, subsidiaries, agencies, employees¸ officers, directors, representatives, and advertising and promotion agencies from any injury, loss, death, damage, action, claim, demand or other liability that may occur from entrant’s participation in this Contest or from the acceptance or use of any prize awarded, or attendance at any event. Sponsor reserve the right to verify eligibility qualifications of any winner. U.S. law governs this Contest. By entering, entrants agree to be bound by these Official Rules. 3. CONDITIONS OF ENTRY: An eligible entry must be received via online as described above. Incomplete entries are void. By entering, entrants agree to comply with these Official Rules, including all eligibility requirements. To enter, your computer must accept cookies, or any successor or similar technology (now known or hereafter devised or discovered), which may be used by Sponsor for the purpose of entry tracking and as set forth in BET.com’s Privacy Policy. Entry will be deemed to have been submitted by the authorized account holder of the e-mail address from which the entry is made. Sponsor is not responsible or liable for lost, stolen, mutilated, incomplete, incorrect, delayed, late, interrupted, illegible or misdirected entries. All entries become the property of Sponsor and will not be returned.

Entries submitted in connection with this Contest must not contain any copyrighted works (other than as owned or licensed by the entrant (collectively, “Authorized Assets”)). Any elements appearing in your Entry, including without limitation music, audio, speech/voiceovers, stills, video or other audiovisual materials (collectively, “Elements”) used must be entirely original, created and performed by you, be fully in the public domain, or be an Authorized Asset. Use of any Element or other material that is not original, not fully in the public domain or not an Authorized Asset may result in disqualification of Entry, in Sponsor’s sole discretion. In addition, by uploading or creating an Entry in this Contest, each entrant: (i) WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE ENTRY ; (ii) WARRANTS AND REPRESENTS THAT HIS/HER ENTRY, WITH THE EXCEPTION OF ANY AUTHORIZED ASSETS CONTAINED THEREIN: (a) IS ORIGINAL TO THE ENTRANT, HAS BEEN LEGALLY OBTAINED AND CREATED, AND THAT THE ENTRANT OWNS ALL RIGHTS TO THE ENTRY, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR DIGITAL RECORDING, AND THE PERFORMANCE CONTAINED IN ANY OF THE ABOVE; (b) DOES NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR NETWORK STANDARDS; (c) HAS NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAS NOT BEEN PUBLISHED PREVIOUSLY, AND WILL NOT BE PUBLISHED OR UPLOADED, TO ANY OTHER MEDIUM, INCLUDING, WITHOUT LIMITATION, ANY ONLINE VIDEO SERVICE; (iii) irrevocably grants to Sponsor and its parent, subsidiaries, affiliates, assigns, agents and licensees, the exclusive unconditional and perpetual right and permission to copyright (as appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used) the Entry in whole or in part, including, but not limited to, the audio and/or video recording and performances contained in any of the above items (in each case, as submitted or as edited/modified in any way by the Sponsor, in the Sponsor’s sole discretion), as well as the entrant’s name, address, image, voice, likeness, statements, biographical material and any additional photographic images, video images, audio recordings, portraits, interviews or other materials relating to the entrant and arising out of his/her participation in this Contest (with or without using the entrant’s name) (collectively, the “Additional Materials”) in perpetuity in any media throughout the world, whether now known or later created, for any purpose, without limitation, and without additional review, compensation, or approval from the entrant or any other party; (iv) acknowledges and agrees that (a) Sponsor and other entrants have access to and/or may create or have created literary, film, tape and/or other materials, ideas and concepts which may be similar or identical to an Entry in theme, idea, plot, format, characters and/or other respects; (b) the entrant will not be entitled to any compensation or other

consideration because of the use by Sponsor or other entrants of any such similar or identical material, ideas and/or concepts; and (c) Sponsors’ use of material containing elements similar to or identical with those contained in the entrant’s Entry shall not obligate Sponsors to negotiate with nor entitle entrant to any compensation or other claim; (v) forever waives any rights of privacy, intellectual property rights, and any other legal or moral rights that may preclude the Sponsor’s use of the entrant’s Entry or Additional Materials, or require the entrant’s permission for the Sponsor to use them for any purpose, and agrees to never sue or assert any claim against the Sponsors’ use of the Entry or Additional Materials; and (vi) agrees to indemnify and hold the Sponsor and its parent, subsidiaries, affiliates and their respective officers, directors, agents, cobranders or other partners, and any of their employees (collectively, the “Promotion Indemnitees”), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys fees) and liabilities (including settlements), brought or asserted by any third party against any of the Promotion Indemnitees arising out of or in connection with (a) any Entry or Additional Materials (including, but not limited to, any and all claims of third parties, whether or not groundless, based on the submission of such other material); (b) any breach by entrant of any warranty, agreement or representation contained in the Official Rules, the BET.com Terms of Use Agreement, or in any documentation submitted by entrant; (c) the entrant’s conduct during and in connection with this Contest, including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation; or (d) the acceptance of any prize. 4. PRIZES: Winner will receive a college grant. Approximate retail value $4000,00. If Winner cannot be available on any specified dates, prize will be forfeited and the prize may be awarded to an alternate winner. Any federal and state taxes on a prize are the sole responsibility of the winner. No substitution or transfer of prizes permitted, except at the sole discretion of Sponsor. If prize or any portion of a prize is unavailable, Sponsor reserves the right to substitute that prize or portion of the prize with a prize of equal or greater value. All prizes will be awarded, provided properly claimed. 5. DETERMINATION OF WINNERS: BET.com will create a branded U.S. Army community on 106 and Park Connect for users to engage with the U.S. brand. Users will upload videos between 2 to 3 minutes in length describing what strengthens and motivates them to accelerate to the next level leveraging the “Army Strong” message beginning November 16, 2009 until December 11, 2009. . BET.com will choose the best submissions and showcase various entries on the 106 and Park microsite. Users will vote for their favorite entrant from December 14, 2009 thru December 25, 2009 and the entrant with the most total votes will be declared the grand prize winner on December 28, 2009 and showcased on BET.com December 29, 2009. Winners will be selected in a

voting from among all eligible online entries received by the deadline date December 11, 2009. Sponsor shall choose winners in its sole discretion. Sponsor will notify winners by phone and/or email after the drawing. If a potential winner cannot be reached after a reasonable effort has been exerted, if he/she is found to be ineligible or if he/she cannot or does not comply with these Official Rules, potential winner will be disqualified and an alternative potential winner may be selected at Sponsor’s sole discretion. 6. GENERAL CONDITIONS: Potential winner and Guest will be required to sign and return any applicable documents sent by Sponsor related to the Contest, which may include, but are not limited to a Letter of Prize Acceptance, Waiver of Liability, and an Affidavit of Eligibility within five (5) days of notification. Failure to return documents as specified or if prize notification is returned as undeliverable will result in entry being disqualified, and an alternate potential winner being selected. Where permitted by law and Sponsor’s Privacy Policy, winner (except in the case of a minor) agrees to grant to Sponsor and Sponsor’s licensees, affiliates and assigns, the right to print, publish, broadcast and use, worldwide, in any media now known or hereafter developed, including but not limited to the world wide web, at any time or times, the winner’s name, portrait, picture, voice, likeness and biographical information as news or information and for advertising and promotional purposes without additional consideration; and further without such additional compensation, appear for, or provide biographical information for use in, any presentation or other activity which may include filming/audio/video/electronic or other recordings and/or interviews as may be determined by Sponsor. Failure to grant such rights may result in disqualification with an alternate winner or potential winner selected. Further, by accepting a prize, winner agree to release and hold harmless Sponsor, its parent, subsidiaries, licensees, affiliates, subsidiaries, advertising and promotion agencies, and their respective directors, officers, employees, representatives, and agents from any and all liability for any injuries, loss, or damage of any kind to person, including death, and property arising whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize, participation in any Contest related activity, or participation in this Contest. Odds of winning depend on the number of eligible entries received. IN NO EVENT WILL SPONSOR, ITS PARENT, SUBSIDIARY, LICENSEES, AND OR AFFILIATESAND RELATED COMPANIES, THEIR ADVERTISING OR PROMOTION AGENCIES OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPERESENTATIVES, AND AGENTS, BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT INCIDENTAL, CONSEQUENTAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO USE OF INTERNET SITE www.BET.COM OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THIS SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS, OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,

FITNESS, FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. Sponsor reserves the right, at their sole discretion, to disqualify any individual they find, in their sole discretion, to be tampering with the entry process or the operation of the Contest or Website; to be in violation of the Terms of Service of the Sponsor’s web site, to be acting in violation of the Official Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any use of robotic, automatic, macro, programmed, or like entry methods will void all such entries by such methods. In the event of a dispute as to entries submitted by multiple users having the same email account, the authorized subscriber of the email account used to enter the Contest at the actual time of the entry will be deemed to be the participant and must comply with these rules. Authorized account subscriber is deemed to be the natural person who is assigned an email address by an Internet access provider, online service provider or other organization, which is responsible for assigning email addresses email, addresses or the domain associated with the submitted email address. 7. DISPUTES: As a condition of participating in this Contest, entrant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively, before a court located in the District of Columbia having competent jurisdiction, which Court shall apply the laws of the District of Columbia without regards for doctrines of Conflict of Law. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, nor consequential damages, or any other damages, including attorney’s fees, other than entrant’s actual out-of-pocket expenses (i.e., costs associated with entering this Contest), and entrant further waives all rights to have damages multiplied or increased. 8. WINNERS’ LIST: For a list of prize winners, available after January 9, 2009, mail a self-addressed stamped envelope to: “What Strengthens You Contest” to BET.com, 1540 Broadway, 26th & 27th Floors, New York, NY 10036. Washington and Vermont residents may omit return postage when requesting list of prize winners. 9. SPONSOR: BET.com, 1540 Broadway, 26th & 27th Floors, New York, NY 10036. © 2009 BET.com, 1540 Broadway, 26th & 27th Floors, New York, NY 10036.

© 2009 BET.com, One BET Plaza, 1235 “W” Street, N.E., Washington, DC 20018.