Coffee Shop Business Model 2009

  • June 2020
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COFFEE SHOP BUSINESS MODEL 2009

AICAR Business School Asian Institute of Communication & Research Village Damat, Neral – 410 101, (Karjat), Dist. Raigad, Maharashtra, India Telephone: (02148) 202687-90, 09822836242 Fax: (02148) 236713, Website: www.aicar.net

“RED CHERRIES” COFFEE SHOP BUSINESS MODEL

SUBMITTED BY:PRATIK GANDHI

BUSINESS MODEL PRATIK GANDHI

1

COFFEE SHOP BUSINESS MODEL 2009 PROCESS 1:-

MISSION STATEMENT:•

To provide a friendly, comfortable atmosphere where the customer can receive quality food, coffee, services and entertainment at a reasonable price.

PURPOSE OF BUSINESS:•

The purpose of a business is to create a customer.(primarily)



To capture the large market in coffee business with the new taste of coffee.

OBJECTIVE OF THE BUSINESS:•

To become the one of the ‘MOST PREFERRED’ Café in the area.



To capture the larger parts of country in short period of time.

PROCESS 2:PRATIK GANDHI

2

COFFEE SHOP BUSINESS MODEL 2009

CHIEF EXECUTIVE OFFICER

GENERAL MANAGER

OPERATION:operation Manager (1)

The

finance Manager (1)

Food & Beverages Manager (1)

Marketing manager (1)

hUMAN RESOURCE (1)

operations manager will look after the all procedure of procuring the material, keeping up the stock and handling the proper functionality of the business.

FINANCE:The finance manager will take care after the financial dealings and day to day transactions taking place and payments & receipts from the other companies or payment to the suppliers.

FOOD & BEVERAGES:The food & beverages manager will look after the material and quality of the products that we are giving to the customer and coordinating with the waiters to see that all the customers are taken equal care of.

MARKETING:The marketing manager has to work for the brand building of the company and build the goodwill by advertising with the correct medium, at the correct place, on the correct time, and to the correct people.

HUMAN RESOURCE:The human resource manager will coordinate with training manager and administrator to help recruit the correct people with prescribed attributes and train them to perfection.

PRATIK GANDHI

3

COFFEE SHOP BUSINESS MODEL 2009 PROCESS 3:- POWER TREE CHIEF EXECUTIVE OFFICER

GENERAL MANAGER

operation Manager (1)

Asst. Manager (1)

EXECUTIVE

finance Manager (1)

ACCOUNTANT (4)

(5)

CASHIER (2)

Food & Beverages Manager (1)

Marketing manager (1)

hUMAN RESOURCE (1)

MARKETING

COFFEE SHOP EXECUTIVE (1)

EXECUTIVE

TRAINING SPECIALIST

(1)

ADMINISTRATOR

HEAD WAITERS (2)

Waiters (10)

PROCESS 4:Job Description Date

Department

GENERAL MANAGER MANAGEMENT

Tier

1

Location

Head Office

Code

001

Group

Senior Management

Level

L11

Job Title

Main Purpose of the Job

PRATIK GANDHI

4

COFFEE SHOP BUSINESS MODEL 2009 To draw out the framework implemented and used by company. Implement new initiatives and to ensure the effective flow of the company’s products.

Principal Accountabilities 1. Develop all necessary policies and approaches along with the heads of department, to ensure the effective execution of company’s objectives 2. Direct and control the group to ensure that they are appropriately motivated and trained and are working towards the achievement of all corporate objectives 3. Appropriately direct resources to keep the company ahead of its competitors Reports To

CEO

Skills and Experience Qualification

Bsc in food technology Age 35+ ,MBA Should have worked in similar capacity in a well reputed coffee company with turnover in excess of 10 crores.

Experience

Should have atleast 3-4 years of expierence in the same field. Minimum

2 lakhs (take home) + absorption by the company + market support Perks

Maximum

4 lakhs (take home) + absorption by the company + market support Perks

Job Description Job Title Department Location Group

MARKETING MANAGER Management Head Office Management

Date Tier Code Level

2 002 L12

Main Purpose of the Job To drive the people to work and promote the companies name at the initial level. Implement new initiatives and to ensure the effective development.

Principal Accountabilities PRATIK GANDHI

5

COFFEE SHOP BUSINESS MODEL 2009 1 Develop all necessary policies and approaches along with the CEO, to ensure the . effective execution of company’s objectives 2 Direct and control the group to ensure that they are appropriately motivated and . trained and are working towards the achievement of all corporate goals 3 Appropriately direct resources to keep the company ahead of its competitors .

Communication and Knowledge Flow Reports To

GENERAL MANAGER

Skills and Experience Qualification

B.com ,MBA (marketing) from reputed Indian or foreign institute

Age

Under 35

Experience

He/she must have an experience of at least 2-3 years in the same field

Cost To Company CTC Rs. 2 lacs (take home)+ perks

PROCESS 5:Fixed Cost

Quanti ty

Cost

total

150000

150000

Real Estate Deposit Chairs

14

2500

35000

tables

14

2500

35000

4

25000

100000

10

30000

300000

3

5000

15000

A. C Computers Printer

PRATIK GANDHI

6

COFFEE SHOP BUSINESS MODEL 2009 Internet Rent Phone Deposit

2

Total Fixed Cost

Amalgamated Figures

2000

2000

2000

4000

21900 0

64100 0

One time Total Fixed Cost Running Cost Total Running Costs Real Estate Rent Electricity Internet Bill Stationary Bisleri Water Computer AMC Salary Total Running Cost

Monthly Yearly Costs Costs 641000 -53416 Quantity Monthly 42500 510000 Cost

500 sheets*20 100 bottles(100*15)

25000 12000 1500 1000 1500 1500

42500

PRATIK GANDHI

7

COFFEE SHOP BUSINESS MODEL 2009 CONCLUSION:As per the guidelines given to us the “BUSINESS MODEL” on “COFFEE SHOP” has been prepared.

PRATIK GANDHI

8

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