Coffee Shop Business Model 2009
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COFFEE SHOP BUSINESS MODEL 2009
AICAR Business School Asian Institute of Communication & Research Village Damat, Neral – 410 101, (Karjat), Dist. Raigad, Maharashtra, India Telephone: (02148) 202687-90, 09822836242 Fax: (02148) 236713, Website: www.aicar.net
“RED CHERRIES” COFFEE SHOP BUSINESS MODEL
SUBMITTED BY:PRATIK GANDHI
BUSINESS MODEL PRATIK GANDHI
1
COFFEE SHOP BUSINESS MODEL 2009 PROCESS 1:-
MISSION STATEMENT:•
To provide a friendly, comfortable atmosphere where the customer can receive quality food, coffee, services and entertainment at a reasonable price.
PURPOSE OF BUSINESS:•
The purpose of a business is to create a customer.(primarily)
•
To capture the large market in coffee business with the new taste of coffee.
OBJECTIVE OF THE BUSINESS:•
To become the one of the ‘MOST PREFERRED’ Café in the area.
•
To capture the larger parts of country in short period of time.
PROCESS 2:PRATIK GANDHI
2
COFFEE SHOP BUSINESS MODEL 2009
CHIEF EXECUTIVE OFFICER
GENERAL MANAGER
OPERATION:operation Manager (1)
The
finance Manager (1)
Food & Beverages Manager (1)
Marketing manager (1)
hUMAN RESOURCE (1)
operations manager will look after the all procedure of procuring the material, keeping up the stock and handling the proper functionality of the business.
FINANCE:The finance manager will take care after the financial dealings and day to day transactions taking place and payments & receipts from the other companies or payment to the suppliers.
FOOD & BEVERAGES:The food & beverages manager will look after the material and quality of the products that we are giving to the customer and coordinating with the waiters to see that all the customers are taken equal care of.
MARKETING:The marketing manager has to work for the brand building of the company and build the goodwill by advertising with the correct medium, at the correct place, on the correct time, and to the correct people.
HUMAN RESOURCE:The human resource manager will coordinate with training manager and administrator to help recruit the correct people with prescribed attributes and train them to perfection.
PRATIK GANDHI
3
COFFEE SHOP BUSINESS MODEL 2009 PROCESS 3:- POWER TREE CHIEF EXECUTIVE OFFICER
GENERAL MANAGER
operation Manager (1)
Asst. Manager (1)
EXECUTIVE
finance Manager (1)
ACCOUNTANT (4)
(5)
CASHIER (2)
Food & Beverages Manager (1)
Marketing manager (1)
hUMAN RESOURCE (1)
MARKETING
COFFEE SHOP EXECUTIVE (1)
EXECUTIVE
TRAINING SPECIALIST
(1)
ADMINISTRATOR
HEAD WAITERS (2)
Waiters (10)
PROCESS 4:Job Description Date
Department
GENERAL MANAGER MANAGEMENT
Tier
1
Location
Head Office
Code
001
Group
Senior Management
Level
L11
Job Title
Main Purpose of the Job
PRATIK GANDHI
4
COFFEE SHOP BUSINESS MODEL 2009 To draw out the framework implemented and used by company. Implement new initiatives and to ensure the effective flow of the company’s products.
Principal Accountabilities 1. Develop all necessary policies and approaches along with the heads of department, to ensure the effective execution of company’s objectives 2. Direct and control the group to ensure that they are appropriately motivated and trained and are working towards the achievement of all corporate objectives 3. Appropriately direct resources to keep the company ahead of its competitors Reports To
CEO
Skills and Experience Qualification
Bsc in food technology Age 35+ ,MBA Should have worked in similar capacity in a well reputed coffee company with turnover in excess of 10 crores.
Experience
Should have atleast 3-4 years of expierence in the same field. Minimum
2 lakhs (take home) + absorption by the company + market support Perks
Maximum
4 lakhs (take home) + absorption by the company + market support Perks
Job Description Job Title Department Location Group
MARKETING MANAGER Management Head Office Management
Date Tier Code Level
2 002 L12
Main Purpose of the Job To drive the people to work and promote the companies name at the initial level. Implement new initiatives and to ensure the effective development.
Principal Accountabilities PRATIK GANDHI
5
COFFEE SHOP BUSINESS MODEL 2009 1 Develop all necessary policies and approaches along with the CEO, to ensure the . effective execution of company’s objectives 2 Direct and control the group to ensure that they are appropriately motivated and . trained and are working towards the achievement of all corporate goals 3 Appropriately direct resources to keep the company ahead of its competitors .
Communication and Knowledge Flow Reports To
GENERAL MANAGER
Skills and Experience Qualification
B.com ,MBA (marketing) from reputed Indian or foreign institute
Age
Under 35
Experience
He/she must have an experience of at least 2-3 years in the same field
Cost To Company CTC Rs. 2 lacs (take home)+ perks
PROCESS 5:Fixed Cost
Quanti ty
Cost
total
150000
150000
Real Estate Deposit Chairs
14
2500
35000
tables
14
2500
35000
4
25000
100000
10
30000
300000
3
5000
15000
A. C Computers Printer
PRATIK GANDHI
6
COFFEE SHOP BUSINESS MODEL 2009 Internet Rent Phone Deposit
2
Total Fixed Cost
Amalgamated Figures
2000
2000
2000
4000
21900 0
64100 0
One time Total Fixed Cost Running Cost Total Running Costs Real Estate Rent Electricity Internet Bill Stationary Bisleri Water Computer AMC Salary Total Running Cost
Monthly Yearly Costs Costs 641000 -53416 Quantity Monthly 42500 510000 Cost
500 sheets*20 100 bottles(100*15)
25000 12000 1500 1000 1500 1500
42500
PRATIK GANDHI
7
COFFEE SHOP BUSINESS MODEL 2009 CONCLUSION:As per the guidelines given to us the “BUSINESS MODEL” on “COFFEE SHOP” has been prepared.
PRATIK GANDHI
8
AICAR Business School Asian Institute of Communication & Research Village Damat, Neral – 410 101, (Karjat), Dist. Raigad, Maharashtra, India Telephone: (02148) 202687-90, 09822836242 Fax: (02148) 236713, Website: www.aicar.net
“RED CHERRIES” COFFEE SHOP BUSINESS MODEL
SUBMITTED BY:PRATIK GANDHI
BUSINESS MODEL PRATIK GANDHI
1
COFFEE SHOP BUSINESS MODEL 2009 PROCESS 1:-
MISSION STATEMENT:•
To provide a friendly, comfortable atmosphere where the customer can receive quality food, coffee, services and entertainment at a reasonable price.
PURPOSE OF BUSINESS:•
The purpose of a business is to create a customer.(primarily)
•
To capture the large market in coffee business with the new taste of coffee.
OBJECTIVE OF THE BUSINESS:•
To become the one of the ‘MOST PREFERRED’ Café in the area.
•
To capture the larger parts of country in short period of time.
PROCESS 2:PRATIK GANDHI
2
COFFEE SHOP BUSINESS MODEL 2009
CHIEF EXECUTIVE OFFICER
GENERAL MANAGER
OPERATION:operation Manager (1)
The
finance Manager (1)
Food & Beverages Manager (1)
Marketing manager (1)
hUMAN RESOURCE (1)
operations manager will look after the all procedure of procuring the material, keeping up the stock and handling the proper functionality of the business.
FINANCE:The finance manager will take care after the financial dealings and day to day transactions taking place and payments & receipts from the other companies or payment to the suppliers.
FOOD & BEVERAGES:The food & beverages manager will look after the material and quality of the products that we are giving to the customer and coordinating with the waiters to see that all the customers are taken equal care of.
MARKETING:The marketing manager has to work for the brand building of the company and build the goodwill by advertising with the correct medium, at the correct place, on the correct time, and to the correct people.
HUMAN RESOURCE:The human resource manager will coordinate with training manager and administrator to help recruit the correct people with prescribed attributes and train them to perfection.
PRATIK GANDHI
3
COFFEE SHOP BUSINESS MODEL 2009 PROCESS 3:- POWER TREE CHIEF EXECUTIVE OFFICER
GENERAL MANAGER
operation Manager (1)
Asst. Manager (1)
EXECUTIVE
finance Manager (1)
ACCOUNTANT (4)
(5)
CASHIER (2)
Food & Beverages Manager (1)
Marketing manager (1)
hUMAN RESOURCE (1)
MARKETING
COFFEE SHOP EXECUTIVE (1)
EXECUTIVE
TRAINING SPECIALIST
(1)
ADMINISTRATOR
HEAD WAITERS (2)
Waiters (10)
PROCESS 4:Job Description Date
Department
GENERAL MANAGER MANAGEMENT
Tier
1
Location
Head Office
Code
001
Group
Senior Management
Level
L11
Job Title
Main Purpose of the Job
PRATIK GANDHI
4
COFFEE SHOP BUSINESS MODEL 2009 To draw out the framework implemented and used by company. Implement new initiatives and to ensure the effective flow of the company’s products.
Principal Accountabilities 1. Develop all necessary policies and approaches along with the heads of department, to ensure the effective execution of company’s objectives 2. Direct and control the group to ensure that they are appropriately motivated and trained and are working towards the achievement of all corporate objectives 3. Appropriately direct resources to keep the company ahead of its competitors Reports To
CEO
Skills and Experience Qualification
Bsc in food technology Age 35+ ,MBA Should have worked in similar capacity in a well reputed coffee company with turnover in excess of 10 crores.
Experience
Should have atleast 3-4 years of expierence in the same field. Minimum
2 lakhs (take home) + absorption by the company + market support Perks
Maximum
4 lakhs (take home) + absorption by the company + market support Perks
Job Description Job Title Department Location Group
MARKETING MANAGER Management Head Office Management
Date Tier Code Level
2 002 L12
Main Purpose of the Job To drive the people to work and promote the companies name at the initial level. Implement new initiatives and to ensure the effective development.
Principal Accountabilities PRATIK GANDHI
5
COFFEE SHOP BUSINESS MODEL 2009 1 Develop all necessary policies and approaches along with the CEO, to ensure the . effective execution of company’s objectives 2 Direct and control the group to ensure that they are appropriately motivated and . trained and are working towards the achievement of all corporate goals 3 Appropriately direct resources to keep the company ahead of its competitors .
Communication and Knowledge Flow Reports To
GENERAL MANAGER
Skills and Experience Qualification
B.com ,MBA (marketing) from reputed Indian or foreign institute
Age
Under 35
Experience
He/she must have an experience of at least 2-3 years in the same field
Cost To Company CTC Rs. 2 lacs (take home)+ perks
PROCESS 5:Fixed Cost
Quanti ty
Cost
total
150000
150000
Real Estate Deposit Chairs
14
2500
35000
tables
14
2500
35000
4
25000
100000
10
30000
300000
3
5000
15000
A. C Computers Printer
PRATIK GANDHI
6
COFFEE SHOP BUSINESS MODEL 2009 Internet Rent Phone Deposit
2
Total Fixed Cost
Amalgamated Figures
2000
2000
2000
4000
21900 0
64100 0
One time Total Fixed Cost Running Cost Total Running Costs Real Estate Rent Electricity Internet Bill Stationary Bisleri Water Computer AMC Salary Total Running Cost
Monthly Yearly Costs Costs 641000 -53416 Quantity Monthly 42500 510000 Cost
500 sheets*20 100 bottles(100*15)
25000 12000 1500 1000 1500 1500
42500
PRATIK GANDHI
7
COFFEE SHOP BUSINESS MODEL 2009 CONCLUSION:As per the guidelines given to us the “BUSINESS MODEL” on “COFFEE SHOP” has been prepared.
PRATIK GANDHI
8
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