Chapter I To Iv.docx

CHAPTER I

INTRODUCTION AND RESEARCH DESIGN OF THE STUDY Information systems have become the backbone of most organizations. Banks could not process payments, governments could not collect taxes, hospitals could not treat patients, and supermarkets could not stock their shelves without the support of information systems. In almost every sector—education, finance, government, health care, manufacturing, and businesses large and small— information systems play a prominent role. Every day work, communication, information gathering, and decision making all rely on information technology (IT). When we visit a travel agency to book a trip, a collection of interconnected information systems is used for checking the availability of flights and hotels and for booking them. Modern supermarkets use IT to track the stock based on incoming shipments and the sales that are recorded at cash registers. Most companies and institutions rely heavily on their information systems. Organizations such as banks, online travel agencies, tax authorities, and electronic bookshops can be seen as IT companies given the central role of their information systems. “Consumer Behavior” (Ultimately resulting in preferences)” is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services”. Thus consumer’s behavior and preference are important links of marketing. Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionaries customer value delivery. The purpose of this study is to investigate the influence of

consumer behavior on adoption of electronic commerce in retail stores with a case reference of three supermarkets in Limuru town, Kenya. More specifically to determine effect of problem recognition, the influence of information search and evaluation, outcome of purchasing decision and result of post purchase behavior by the consumer on adoption of e-commerce. Census data was collected from 115 employees. Regression analysis and F tests were carried out on data to determine the relationship between causative and effect factors. The empirical results showed consumer behavior influences electronic commerce adoption in emerging markets Philip Kotler has defined consumerism as social movement seeking to argument the rights and powers buyers in relation to sellers. Consumers at present are well informed and have a wide knowledge of products available their price, quality, utility value etc. They are provided with a wide choice of SUPER MARKET and are at liberty to choose from an array of product alternatives, depending upon their satisfaction derived from the products. On the basis of these factors they exercise their preference towards Oriental Super Market in Thanjavur. Consumer preference is a vital factor of marketing management. Unless a marketing manager

has the knowledge of the factors that attack consumer’s

purchasing patterns, he cannot do this best information of sales policies and advertisings polices consumer purchasing patterns are likely to be influences by Demographic, Economies Psychological and sociological factors. They must find out what consumer want and they translate these desire into meaningful technical language.

A marketing manager must be aware of reasons, why people buy a given product in a shop or in a certain stores. Since consumers differ on their present and future buying requirements, a given market is a complex entity. Hence, the knowledge of the buying behavior varies of different market. A business process describes the flow of work within an organization. In this book, we use the following definition of a business process adapted from work by Weske (2007).

ERP systems are large and complex software systems that integrate smaller and more focused applications; for example, most ERP systems include functionality that is also present in other enterprise information systems, such as procurement systems, manufacturing systems, sales and marketing systems, delivery systems, finance systems, and workflow management systems.We introduce these systems in the following discussion. The market leader in the ERP market is SAP, with

43,000 customers for its system SAP ERP (data from 2009). Other important vendors are Oracle, Sage Company, and Microsoft. Procurement Systems: A procurement system is an information system that helps an organization automate the purchasing process. The aim of a procurement system is to acquire what is needed to keep the business processes running at minimal cost.With the available inventory, the expected arrival of ordered goods, and forecasts based on sales and production plans, the procurement system determines the requirements and generates new orders. At the same time, it tracks whether ordered goods arrive. The key point is to order the right amount of material at the right time from the right source. If the material arrives too early, money for buying the material and warehouse space to store the material will be tied up. Procurement is an important ingredient of supply chain management (SCM), in which coordination of the purchasing processes is not limited to two actors. Instead, SCM aims at closely coordinating an organization with its suppliers so that inefficiencies are avoided by optimizing the entire purchasing process.These systems are driven by software addressing the four p’s: product, price, place, and promotion. Organizations undertake promotional activities and offer their products at competitive prices to boost sales, but a product that is not available or not at the right location cannot be sold. Bonus cards are an instrument for organizations to obtain personal data about their customers (e.g., age, address) and data about the buying behavior of customers (i.e., what they buy and when they buy it). These data are collected and processed by an information system. The information extracted from these data can help to improve marketing and to determine the range of products to offer.

The Life Cycle:

FACTORS INVOLVED IN BUYING DECISIONS In the model the authors contends that a buyer interplays social, marketing, situational and psychological influences into his final decision-making. The influences on online buyers we further contend that can further be influenced on whether they have experiences with technology platforms especially the payment module.

Source from the Buyer Behavior Model Source (Peter & Donnelly, 2010)

 QUALITY Most buyers are quality conscious such people want to buy only Branded goods. They may not mind a high price.

 PRICE Price who are price conscious want to buy from the cheapest source. They may not give any importance for the brand name.

 QUANTITY: Based on the quantity purchased. Buyers may be classified into small buyers, medium buyers and large buyers; for example, there are buyers who buy vegetables daily. Some buy vegetables once in two days or once in three days. There are still some who buy even vegetables once in a week. Such people buy vegetables enlarges quantities from the wholesale market where the price is much less.

 SELLER’S IMAGE: Some buyers are specific about the seller’s image. They buy always from a particular merchant. On the other hand, there are people who may buy from different shops.  SHOPPING COMFORTS: The elite class is always particular about shopping comforts. Such people expect facilities like an air – conditioned showroom.

Self service,

acceptance of credit cards and so on. It is only to satisfaction such people that the departmental stores have come to be started in big cities and towns.

FACTORS DETERMINING BUYING BEHAVIOR The various factors that determine buyers behavior have been explained in the following diagram: The model shows that attitude (like or dislike) toward a buying intention is based on beliefs which may be based on expectations such as quality of brand. The normative beliefs are based on social influences. Buyers behave as per societal expectations of them based on aspects such as culture.

Fishbein and Ajzen concept of reasoned action as modelled in buying decision GEOGRAPHIC FACTORS:  Physical Conditions  Climatic Conditions DEMOGRAPHIC FACTORS:  Age  Sex CULTURAL FACTORS:

 Customs  Habits SOCIAL FACTORS  Family Media  Peer Group  SOCIO-ECONOMIC FACTORS The scope of the study on consumer’s preferences toward Oriental Super Market is confined to Thanjavur Town. The Investigation throws light on the different brands and preferences of the respondents belonging to different family income groups. The investigation has been undertaken to know and analyses the factors influence the consumer’s preference and to know the role of Media influencing them to prefer particularly in Oriental super Market in Thanjavur. The findings of the study will ultimately are preferred by consumers in Oriental Super Market.

OBJECTIVES OF THE STUDY  To know the factors which is influencing or affecting the buying decision of consumers.  To study the preference pattern of consumer’s consumption of ORIENTAL SUPER MARKET.  To analysis individual factor that influence to purchase of goods front ORIENTAL SUPER MARKET.

 To suggest the suitable recommendation for the company to adopt for the best marketing progressing.

SAMPLING The consumer were selected using the Random sampling with unequal distribution in each category A total of 60 respondents belonging

to

the

categories of private employees, Government employees, Formers, Businessman, Student, others were contacted to obtain the details of consumption and preference.

METHODOLOGY Research population and sampling This study is concerned with consumer preference and their attitude towards various shopping centers. The interview schedule was prepared by the investigator has been administered to various consumers who prefer Oriental super market. The whole Thanjavur town area was taken a universe of this study. The case study involved a detailed investigation of 100 customers from a group of three supermarkets in Oriental super market. As the study was dealing with a small population, census method was suitable since the number of respondents could be well managed with the resources and time available. In this study, descriptive research was used to find out the relationship between consumer behavior and adoption of e-commerce.Relevant secondary data.

data world collects from primary as well as

PERIOD OF THE STUDY The study was conducted during the year 2014-2015. LIMITATION OF THE STUDY  Due lack of time the study is confined only to 60 samples.  The findings are drawn only on the basis of information supplied by the respondents and hence it cannot be relied upon wholly.  Only certain families Oriental Super Market is selected for this study.  The details regarding the existence and manufacturing process of Oriental Super Market was not available. Research conceptual framework This study gives a framework comprising of need recognition, information search and evaluation, purchase behavior and post purchase behavior independent variables; and how they correlate with e-commerce adoption dependent variable. This study employs the buyer behavior model, consumer purchase decision model and technology acceptance model in a bid to predict and explain how consumer behavior influences adoption of e-commerce among supermarkets. The Figure 3 below is the conceptual framework adopted in the empirical survey.

Moderating Variables Conceptual framework CHAPTER SCHEME  The First Chapter deals with introduction and research design of the study.  The Second chapter deals with the concepts and profile of the study.  The Third Chapter deals with the analysis and interpretation of the study  The Fourth Chapter concluding chapter highlights the major findings of the study and offer a few suggestions of the study.

CHAPTER-II HISTORY OF THANJAVUR Thanjavur was the royal city of cholas, Nayaks and the Mahrattas. Thanjavur derives its name from Tanjan – an asura (giant), who according to local legend devastated the neighbourhood and was killed by Sri Anandavalli Amman and Vishnu, Sri Neelamegapperumal. Tanjan’s last request that the city might be named after him was granted.

Chola, Chera and Pandya kings were ruling Tamilzhagam even before Mahabharat period. Chola kingdom was leading and patronizing literature, arts tie= and religion than other two kingdoms. The capital city of chola was always changing.

Thirvarur

was

the

capital

during

Manuneethi

Cholan.

Kaveripoompattinum was the capital after that and was an important harbour. Uraiur, Pazhai yarai, Thanjavur and Gangaikonda Cholapuram used to be the capitals of Chola kindom. Its been believed from the Epics that many Chola Kings were ruling form Thanjavur even before Karaikal Cholan.

Historian believe that Thanjavur was captured by Vijayalaya Cholan (AD846-880) from Perumpidugu Muttaraiyan. From then till Rajaraja Cholan, Thanjavur was flourishing. Chola Kings were ruling till 13 th Century AD with Thanjavur as their capital Rajendra Cholan, Rajarajan’s son moved the Chola Capital to Gangaikonda Cholapuram. After that Chola Kingdom was declining and the Pandya Kings captured Thanjavur.

Vijayanagar Kings captured in 14th Century AD. Sevvappa Nayak (AD1949-1572). An erstwhile viceroy of the Vijayanager empire assumed independence and founded the dynasty of the Thanjavur Nayaks. Thanjavur remained the capital of the Nayaks for the next one hundered and twenty five years till Vijayaraghava – the last price of the line – perished in a tragic but a heroic was with Chollanatha of Madurai in 1662 Ad. His General Alagiri ruled for another ruled for another fourteen years. The claim to the Nayak throne through Sengamaladas, the infant son of Vijayaraghava brought on the scene the Bijapur King and his general.

Historian believe that Thanjavur was captured by Vijayalaya Cholan (AD6880) form Perumpidugu Muttaraiyan. From then till Rajaraja Cholan, Thanjavur was flourishing. Chola Kings were ruling till 13th Century AD with Thanjavur as their capital Rajendra Cholan, Rajarajan’s son moved the Chola Capital to

Gangaikonda Cholapuram. After that Chola Kingdom was declining and the Pandya Kings captured Thanjavur.

Vijayanagar Kings captured in 14th Century AD. Sevvappa Nayak (AD154 9-1572). An erstwhile viceroy of the Vijayanager empire assumed independence and founded the dynasty of the Thanjavur Nayaks. Thanjavur remained the capital of the Nayaks for the next one hundered and twenty five years till Vijayaraghava – the last price of the line – perished in a tragic but a heroic was with Chollanatha of Madurai in 1662 Ad. His General Alagiri ruled for another ruled for another fourteen years. The claim to the Nayak throne through Sengamaladas, the infant son of Vijayaraghava brought on the scene the Bijapur King and his general. General Venkaji alias Ekoji, was the half brother of Sivaji the Great. He defeated Alagiri and seized the throne in 1676 because of the dissensions in Nayaks. Mahrattas kings for one hundred mid seventy-nine year ruled with Thanjavur as the capital. The English first interfered in 1749 Ad with a view to the restoration of deposed King, Saiyaji.

In 1758 All Frency attacked but was retaken by British in 1773 AD. Thanjavur become a protected state tinder the East India Company. In 1799 AD. Thanjavur became a British Principality and its ruler Sarafoji II was given the fort of Thanjavur and an area outside it. Sivaji, his successor died in 1855 AD without an heir and after him Thanjavur passed directly under British. Its acquisition never costing the British the life of a single solider, in the same manner as the Mahrattas had taken the country previously form the Nayaks.

Of the various rules of Thanjavur, the Cholas seem to have left in the Great temple of Sri Bragatheeswara a striking relic of their genius. The temple stands tall within the small fort, commonly called the Sivaganga Fort, ascribed to the sevvappa Nayak and the big fort which encircles the city and the palace was built by Vijayaraghava the last. These two forts could the renovations of the earlier chola fortification.

AGRICULTURE Agriculture is the main activity in the District. Paddy, sugarcane Coconut, Plantain are the major crops in the district.

MAJOR INDUSTRIES: The following are the major industries functioning in Thanjavur District. a. Thiru Arroran Sugar, Thirumandankudi (Papanasam Taluk) b. Thiru Arroran Sugar(Distillery) Thirumandankudi (Papanasam Taluk) c. Arignar Anna Sugar (TASCO) Kurungulam (Thanjavur Taluk) d. Thanjavur Textiles, Thanjavur Taluk (Not functioning now) e. TANTEX Banian Factory, Thanjavur Taluk.

BUSINESS Business is the secondary activity in the District. Real Estate, Computer Centre, Restaurants, Super Market, Department Store, Hospital, etc., are included in the business.

There is scope for development of agro based industries mainly coconut based industries and palm oil industry in this district.

IMPORTANT TOURIST THANJAVUR TALUK

CENTRES

IN

THANJAVUR

 Sri Brahadeeswarar Temple (Big Temple)  The Palace  The Art Gallery  Saraswathy Mahal Library  Tamil University (Estd.in 1981)  Music Hall (Sangeetha Mahal)  Sivaganga Park and Tank  Grand Anaicut (48 Ktns from Thanjavur) (Built by Karaikal Cholan) (2nd Century).

DISTRICT

PROFILE OF THE COMPANY

MEANING OF ORIENTAL: The orient is a term which simply means the “east”. It originated in western Asia to describe that part of the world. It is now used in the western world to describe Eastern Asia. To describe a person as oriental is considered to be impolite and politically incorrect by some in the United Staes, Canada and Ireland; the term Asian is now widely used. In the United States Oriental refers to objects and material goods such as rugs and teapots. However the term oriental does not carry any such connections in the United Kingdom.

DERIVATION: The term “Orient” is derived from the Latin word Oriens meaning “east”. The use of the word for “rising to refer to the east has analogs from many languages and “The land of the rising sun” to refer to Japan.

ORIENTAL TOWERS: As oriental towers, you have choice of 163 centrally Air-conditioned rooms of accommodation ranging from the spacious standard to a luxuriously appointed suite. All rooms are double rooms and have a choice of king sized bed or two single beds. These rooms are fitted with direct-dail telephones and come with remote controlled colour television with 24 channels, 24 hours running hot and cold water, 24 hours room service, adequate stationery and guest supplied and complimentary daily newspapers. Deluxe rooms with light and elegent décor on the 7 th & 8th floors offer a panoramic view of the city and eight of these are temple view rooms. Suites located on each floor from rd to 8th are well appointed and luxuriously furnished in soft, soothing colours and offers a fabulous view of the city. These suites house a spacious bathroom complete with deluxe toiletries for the guests and also a bath rooms for the visitors. Standard rooms from 3Td to 6th floor are designed to offer optimum advantage to the discerning leisure and business travelers. These rooms are accommodate extra beds.

Discover the art of fine dining at our MULLAI, the multi – cuisine restaurant on the ground floor. MULLAI – A SANGHAM OF MULTI – CUSINES: Discover the art of fine dining at our MULLAI, the multi – cuisine in ground floor. Garnished with the latest and a tasteful food. MARUTHAM – the finest choice of vegetarian mines: The specialty vegetarian restaurant, MARUTHAM is the perfect place to sample a tempting array of vegetarian surprises made from the marvelous recipes of our chef

KURINJI-a perfect rendezvous for the best food: Bask in the garden environment and enjoy a quiet

grandeur, warm

personalized service and the finest Indian and Tandoori delights. SHOPPER’S STOP: Oriental A to Z super market on the basement is spread over on sq.meters. The largest super market in Tamil Nadu.

THE LEGEND OF ORIENTAL SUPER MARKET The organization is headed by the chairman of Mrs. FAREEDA BEGAM. The Managing director of this firm Mr.A.BASHEER AHAMED. The assistant

managing director of Mr.MOHAMED NIYAZ who have reasonable experience in Management. The oriental super market started way in 14 April 1994 this firm has its competitors by strategic Business Management and trendy marketing. The main objective of the study is to determine the consumer satisfaction their needs and expectation. In any business, consumer is part of the business and their satisfaction about the product which they are using is very important.

DEPARTMENTS INFORMATIONS  Fancy, Stationary and Cosmetics.  Readymades  Babycare  Glassware  Audio Grocery  Chocolates  Foodcare  Medicure  Detergents  Shoes  Flowers&Bockays  Greetings  Watch&Mobiles  Toys  Gift items  Suitcase  Prestige Cookers

 Flask&Hotpacks  Plastiware  Sports items  Kitchen wares  Bakery  Home appliances  Popcron  Soup Spot

MANAGEMENT SYSTEM CHAIRMAN Mrs.RAREEDA BEGAM MANAGING DIRECTOR Mr.A.BASEER AHEMED SUPERVISOR Mr.A.DURAI MANICAM

Junior Supervisor Mr.D.ANBUSOLOMOUN

JOINT MANAGING DIRECTOR Mr.A.MOHAMED NITYAZ

Edp Manager Mr.A.DURAI MANICAM

SECREATARY

HR

ACCOUNTS

ASSISTANT ACCOUNTS

EMPLOYEES OTHER FACILITIES OF ORIENTAL SUPER MARKET  Lounge Area  Restaurant  24 Hours hot showers  Safety Deposit  Air Conditioning  Car Parking  Swimming Pool  Bar  Internet  No curfew

 Credit Cards Accepted  Currency exchange  24 hour reception  Tours / Travel Desk  MARKET William J.Stanton and Charles Futrell, market has been defined as follow, “ A market is the aggregate demand of potential buyers of a product”. Clark and Clark defines market as “ An area in which the forces leading to exchange of title to particular product operate and towards which and from which the actual goods tend to travel”.

THE CONCEPT OF A MARKET 1. One of the earliest usages is that a market is a physical place where buyers and sellers gather to exchange goods and services. Medieval towns had market squares where sellers brought their goods and buyers shopped for goods. Most American cities at one time had well – known sections called markets where owners of Roods s et up carts and buyers came from all over the city to look for bargains. Today, transactions occur all over the city in what are called shopping areas rather than markets. 2. To an economist, a market describes all the buyers and sellers involve in actual or potential transactions over some good or service. Thus, the

toothpaste market consists of major sellers such as Pepsodent, Colgate, Close-up, etc., is interested in describing and evaluating the structure, conduct, and performance of the market. Market structure describes the number and size distribution of buyers and sellers, the degree of product differentiation, and entry bafflers. Market conduct describes how firms set their polices on product development, pricing, selling and advertising. Market performance describes the level of efficiency and innovation of a firm’s operation and the major results achieved in sales and profits.

3. To a market, a market is the set of all individuals and organizations who are actual or potential buyers of a product or service. Thus the marketer limits market to mean the buyer side of the economist’s definition of a market; the seller side is called the industry or competition. The marketer wants to know several things about the market, such as its size, purchasing power, needs and preferences.

4. The term market has acquired many usages over the years. We will adopt the last definition of a market. The definition hinges on the definition of a buyers. A buyer is anyone who might conceivably buy a given product. This means someone (a person or organization) who (1) Might have a latent interest in the product and (2) The means to acquire it. A buyer is some who is potentially “ willing and able to buy”. Let us apply this to the market for microwave ovens. The market consists of both households and firms (such as restaurants). Focusing on households, we recognize that not all households will be in the market. Some consumers have no interest; there kitchens

are too small; they feel these machines are too complex; they fear that they are dangerous. And among interested consumers, have no interest; their kitchens are too small; they feel these machines are too complex; they fear that they are dangerous. And among interested consumers, many are unwilling to pat$400 or more for one of these appliances. A buyer is some who is potentially “willing and able to buy”. Let us apply this to the market for microwave ovens. The market consists of both households and firms (such as restaurants). Focusing on households, we recognize that not all households will be in the market. Some consumers have no interest; there kitchens are too small; they feel these machines are too complex; they fear that they are dangerous. And among interested consumers, have no interest; their kitchens are too small; they feel these machines are too complex; they fear that they are dangerous. And among interested consumers, many are unwilling to pat$400 or more for one of these appliances. CONSUMER’S LIFE STYLE LIFESTYLE: Life style is the pattern of living, which influences and is reflected by consumption behavior. Researches indicate that each social class has a distinct life style from other social class or classes.

A PROFIT OF EACH SOCIAL CLASS IS GIVEN BELOW: (1) Upper-Upper Class: Upper Uppers are the social elite who life on inherited wealth and have a well known family background. They give large sums to charity, run the debutante

balls, maintain more than one home, and send their children to the finest schools. They are a market for expensive jewellery, antiques, home and vacations. While small as a group, they serve as a reference group for others to the extent that their consumption decisions trickle down and are imitated by other social classes.

(2) Lower-Upper Class: Lower uppers are persons who have earned high income or wealth through exceptional ability in the professions or business. They usually come from the middle class. They tend to be active in social and civic Affairs and seek to buy the symbols of status for themselves and their children, such as expensive homes, schools, yachts, swimming pools, and automobiles. They include the nouveaux riches, whose pattern of conspicuous consumption is designed to impress those below them. The ambition of lower uppers is to be accepted in the upper- upper stratum, which is more likely to be achieved by there children than themselves. (3) Upper Middles Class Upper middles are concerned with “Career”. They have attained positions as lawyers, physicians, scientists, and college professors. They believe in education and want their children to develop professional or administrative skills so that they do not drop into a lower stratum. This class likes to deal in ideas and “high culture”.

(4) Lower Middles Class: Lower middles are concerned with “respectability”. They exhibit conscientious work habits and adhere to culturally defined norms and standards,

including going to church and obeying the law. The home is important, and lower middles like to keep it neat arid “pretty”.

CHAPTER –IV FINDINGS  The majority of 63% of the sample are Female  The Majority of 37% of the sample respondents belongs to the age group of above 36 – 45 years.  The Majority of the Government employees are 44% of the respondents in the occupation.  The Majority of 36% of the sample respondents are earning Rs.15,001 to Rs.20,000/-P.M.

 The Majority of 73% of the Sample Respondents are married.  The Majority of 50% of the sample respondents are having 3 to 5 members in their family.  The Majority of 57% of the sample respondents are having 2 members are earning in the family.  The Majority of 50% of the sample respondents are decision – making by mother.  The Majority of 47% of the sample respondents are Monthly, once purchases of goods.  The Majority of the sample respondents are 53% in Television media influence towards Oriental Super Market in Thanjavur.  The Majority of 53% of the sample respondents opinion about offer sales to Boost of sales.  The Majority of 50% of the sample respondents by cash purchase  The majority of 43% of the sample respondents by using visa care in Oriental Super Market.  The majority of 47% of the sample respondents are more purchased in department of Grocery.  The majority of 54% of the sample respondents are price discount of expectation of promotion.  The majority of 64% of the sample respondents are Television  Advertisement is suitable for the promotion of Oriental Super Market.  The majority of 93% of the sample respondents are satisfaction of  Purchase of Oriental Super Market in Thanjavur.

SUGGESTION

The following are the recommended suggestions for further improvement are given below:  The Company should take the variety of Bakery items among the Oriental Bakery.  The development of Gift section and Toys.  The development of readymade section to reduced the price.  Customer needs to observed more good offers. Which drags us to the Oriental Super Market.  Most of the Consumer wants to steel items included by the Oriental Super Market.  It is a supreme than any other shops.

 The excellent shopping center in Tanjore.  All items available in one place. So easy to purchase.  Can provide more goods at less price.  It’s very spacious place to do purchasing casually. It’s a very collection. It’s always gives pleasure to shopping.  The results indicated there was reasonable influence of consumer behavior on adoption of e-

commerce by the supermarkets. To build on these findings the researcher offered the following suggestions to enhance internet business transactions between supermarkets and consumers.  The businesses should also set up training programs for employees to regularly up skill them on relevant technology to build their e-commerce capability.  Consumer being key to any business means that the supermarkets management requires to designing suitable systems for online interaction with their consumers.  We would be in a position to receive feedback on consumer issues and provide real time solutions. This could comprise of e-mails, short messaging services and social media for daily connecting with consumers. This is an efficient, cost effective and beneficial business practice that would go a long way towards enhancing customer satisfaction and loyalty necessary for sustainable business.



 The preparation of the department in kept well so the customers as they enter into each section it very easy for them to purchase what they need.  Customer Satisfaction is given first preference.

 The one and one “Biggest Building” in Thanjavur, AZ shop of Oriental Super Market.  It is a nice and pleasant place to buy things and also a nice entertainment too…  Most of the consumers are suggest a good shopper’s paradise of Oriental Super Market in Thanjavur.

CONCLUSION

While the supermarkets had adopted e-commerce at different levels, there was need to fully understand online consumer behavior so as to adequately employ

such to benefit from the uptake of e-commerce. This would take root once the management fully appreciated the role online consumer behavior played in enhancing internet business for growth and profitability of this industry. In spite of the perceived issues of internet connectivity and cost, the benefits of using ecommerce far outweighed the costs. In agreement with previous research, the study further established that online consumers actively searched and evaluated information available online before buying Market have become a necessity in the common man’s

day to day life. The consumers are both quality and price

conscious. Therefore, any brand which is good quality reasonably priced and ensure the safety of health with fragrance is mostly preferred by Consumers. At present consumer preference towards the Oriental Super Market consumption of 60 sample respondents in Thanjavur. Therefore continues study on consumers preference behavior in any dynamic. So the organization closely watch it. “Best buy Shop Quality is First Quality Service is the Best”

……………………………………….

BIBLOGRAPHY

AUTHOR NAME

TITLE OF THE BOOK

PHILIP HOTLER

Marketing Management

RATAN NAIR

Marketing

M.M. VARMA and K. AGARWAL

Kings Consumer Behavior

B. MEMORIA AND L.JOSHI

Management

MAGAZINE

A&M – Advertising and Marketing

ENCYCLOPEDIA

New Standard Encyclopedia the

New Encyclopedia Britannica …………….

A STUDY ON CONSUMER PREFERENCE OF ORIENTAL SUPER MARKET IN THANJAVUR

INTERVIEW SCHEDULE 1. Name 2. Address 3. Gender

: : : (a) Male [ ]

4. Age

(b) Female [ ]

: (a) Below – 15Yrs

[ ]

(b) 15 -25Yrs [ ]

(c) 25 -35 Yrs

[ ]

(d) 35 – 45Yrs [ ]

(e) Above 45 Yrs [ ] 5. Occupation :(a) Student

[ ]

(b) Pvt. Employee [ ]

(c)Govt. Employee [ ]

(d) Business [ ]

(e) Former [ ] 6. Monthly Income: (a) Up to Rs.5000

[ ]

(b)Rs.5,001-10,000 [ ]

(c)Rs. 10,000 -15,000 [ ] (d) Rs.15,001 – 20,000 [ ] (e) Above Rs.25,000 [ ] 7. Marital Status: (a) Married

[ ]

8. How many members are earnings in your family? (a) One Member [ ] (c) Three Member [ ]

(b) Unmarried [ ] (b) Two Member [ ] (d) Four Member [ ]

9. Size of the Family (a) Below 3 Members [ ] (c) 5 -7Members [ ]

(b) 3 -5 Members [ ] (d) 7 -9 Members [ ]

10. Who makes the purchase decision? (a) Father [ ] (c) Children [ ]

(b) Mother [ ] (d) Self [ ]

11. How long are your come to the Oriental Super Market? (a) Below 1Year [ ] (c) -5Years [ ] 12. How, Many times are the purchase per month? (a) One time [ ] (c) Three time [ ]

(b) 2 –Years [ ] (d) 5 -7Year s [ ]

(b) Two time [ ] (d) and above [ ]

13. Are you expecting any seasonal festival discount? (a) Yes [ ] (b) No [ ] 14. Which Media influence more? (a) Television [ ] (c) Films [ ]

(b) Newspaper [ ] (d) Friends & Relative [ ]

15. Which is your opinion about “Offer Sales” of Oriental Super Market? (a) Boost of Sales [ ] (b) Clearance of Stock [ ] (c) Face Competition [ ] (d) Stimulate to buy [ ] 16. Mode of Purchase. (a) Cash Purchase [ ] (c) Credit Card [ ]

(b) Credit Purchase [ ] (d) Cash and Credit card [ ]

17. Which type of credit Card is you using the Oriental Super Market? (a) Master Card [ ] (b) Visa Card [ ] (c) Maestro Card [ ] (d) Gift Coupon [ ] (e) Others [ ]

18. In which section do you purchase more? (a) Grocery [ ] (b) Ready-mades [ ] (d) Fancy, Stationary, Cosmetics [ ]

(c) Home Appliances [ ] (e) Watch & Mobile [ ]

19. Are you satisfied performance of workers? (a) Excellent [ ] (b) Good [ ] (c) Not Satisfied [ ] 20. Are you exception any development of the Oriental Super Market? (a)Price Discount [ ] (b) Extra Quantity [ ] (c) Free gift [ ]

(d) Others

[ ]

21. Are you in the habit of reading the details of the pack before buying? (a) Yes [ ] (b) No [ ] 22. Are you satisfied credit card facilities in the Oriental Super Market? (a) Yes [ ] (b) No [ ] 23. In which type of Advertisement is suitable for promotion of the Oriental Super Market? (a)Newspaper [ ] (b) Radio [ ] (c) Television [ ] (d) Film [ ] 24. Are you satisfied to purchase the Oriental Super Market? (a)Extremely Satisfied [ ] (b) Good [ ] (c) Better [ ] (d) Satisfied [ ] (e) Others [ ] 25. Have you recommended to others? (a) Yes [ ] (b) No [ ]

Give you suggestion about ORIENTAL SUPER MARKET.