Central Coast Magazine

A weekend on California’s

Central Coast

Sunset on the Coast 1

San Luis Obispo Come see what the Central Coast has to offer. A fun weekend awaits you. Endless possiblities for activities are just a few hours away!

Hills in Poly Canyon, behind the university.

is a city in California, located roughly midway between San Francisco and Los Angeles on the Central Coast. The city, referred to locally as SLO or “San Luis,” is adjacent to California Polytechnic State University (Cal Poly). As of the 2000 census, the city population was 44,174. The city is home to San Luis Obispo County Regional Airport which offers private and commercial air service to several major cities in the west. Amtrak provides daily rail service here as the terminus of the Pacific Surfliner line and a stop on the Coast Starlight line. Greyhound also maintains a bus terminal in San Luis Obispo. Public transportation includes the city-wide SLO Transit bus lines as well as the county-wide SLO Regional Transit system. Rideshare encourages the use of the local public transit, as well as carpooling and biking. Parking in the downtown area can be a challenge for those interested in finding a spot directly in front of their final destination. The city provides parking in three multistory parking

Downtown SLO

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structures throughout downtown. Street parking downtown is metered. The structures are free for the first hour and 75 cents per hour thereafter. Because of San Luis Obispo’s location halfway between Los Angeles and San Francisco, it has long been a stopping point for travelers. In fact, the word motel was coined here when the Motel Inn of San Luis Obispo was established in 1925. Since then, the pleasant yearround climate, pretty scenery, and well-preserved, walkable downtown have made the city a tourist destination in itself. Downtown San Luis Obispo is centered around the carefully restored Mission San Luis Obispo de Tolosa, originally built in 1772. It is one of the best preserved examples of Spanish Mission architecture and among the oldest buildings in California. Its bells are unique in that, unlike other California missions, the bell ringer stands in the bellroom with the bells when ringing the cadences. The downtown area also boasts many eclectic shops and boutiques. Another big tourist attraction is Hearst Castle, the vast estate of publishing magnate William Randolph Hearst,

43 miles to the north of San Luis Obispo. The Madonna Inn is another famous local landmark. Established by Alex Madonna in 1958, the inn is a famously eccentric building known for its generous helping of pink, wildly kitschy decor, themed guest rooms, and a waterfall urinal in a men’s restroom. The Fremont Theater is a historic Art Deco theater from the 1940s. It has appeared in many movies including a three second clip in My Blue Heaven. One famous tourist destination is Bubble Gum Alley. Since about 1960, people have been sticking their chewed gum on the walls of this alley located on Higuera Street. Bubble Gum Alley has even appeared on national television. Another big attraction is the development of Edna Valley into a well-known wine region. Just south of the city, people can spend an afternoon wine tasting several wineries in the area with a very short drive. Some of these wineries have won awards and acclaim for their vintages. The wine region extends north beyond Paso Robles (30 miles north) and Santa Ynez (70 miles south).

Farmer’s Market, every Thursday night on Higuera Street

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Central Coast Agriculture

Camping with horses

Cal Poly is a nationally ranked, four-year, comprehensive public university located in San Luis Obispo California. The emphasis of the University is a “learn by doing” educational experience for its more than 18,000+ students. Many students seek admission to Cal Poly not only because of its excellent academic reputation, but also because the 6,000-acre main campus is nestled in the foothills of San Luis Obispo, just minutes from California’s Central Coast beaches. Cal Poly fosters teaching, scholarship, and service in a learn-by-doing environment where students and faculty are partners in discovery. As a polytechnic university, Cal Poly promotes the application of theory to practice. As a comprehensive institution, Cal Poly provides a balanced education in the arts, sciences, and technology, while encouraging cross-disciplinary and co-curricular experiences. As an academic community, Cal Poly values free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.

California Poppies

Beautiful country drive 4

A field station of the Marine Mammal Center is located in San Luis Obispo to support sea rescue and beach stranding rescue operations for this section of the California coast. One of the main draws is Farmers’ Market, a large festival held downtown on Higuera Street every Thursday evening yearround from 6 p.m. to 9 p.m.. About three-quarters of a mile of the street is closed to cars. Live entertainment is featured and local farmers and vendors sell goods and produce. The Farmers’ Market was created in 1983 to make use of downtown streets blocked off to end a tradition of teen/collegiate cruising. Farmers and vendors were allowed to set up between barricades as a way to bring people back to the downtown area. Later, all traffic was blocked off, making the downtown Farmers’ Market one long “mall,” even rerouting part of a state highway to accommodate the street closures. The Farmers’ Market brought a great deal of revenue and has become internationally known. San Luis Obispo has been home of several other events, including a stop on the way of the Olympic Torch, the Tour of California bicycle race, Cinco de Mayo celebrations, as well as a long-standing Christmas Parade. A Mardi Gras parade that was well attended has been fraught with difficulties related to crowd control and alcohol consumption. Debate about the cost of the parade, and the associated crowd control, continues. Mardi Gras has not been the only local event reined in after gaining acceptance. Cal Poly’s open house, Poly Royal, was held every April until a 1990 riot of drunken revellers, many visitors to town, caused damage throughout residential neighborhoods and the business district. The university cancelled the event for several years before reintroducing a scaled-down Open House. While Poly Royal welcomed the community for hikes, carnivals, “magic” shows put on by the

Birds on Morro Rock

Chemistry Department, and other public performances, the revamped version is designed for students and parents. Jamba Juice, famous for its fruit smoothies, was founded in this town. Formerly called Juice Club, Jamba Juice is now a national chain. Although Juice Club was not a Cal Poly senior project as some claim, three of the four co-founders, Joe Vergara, Kevin Peters, and Linda Olds did graduate from the university. Jamba Juice still exists at the original Juice Club location: 17 Chorro Street #C. City ordinance prevents businesses of any sort (including fastfood restaurants) from constructing new drive-up or drivethrough windows or services. Two branches of one local bank are the only locations in the entire city with drive-up service; their drive-up service existed before the ordinance became law. The dentist office on the corner of Santa Rosa and Pacific streets is one of very few commercial buildings designed by Frank Lloyd Wright. A horse race on turf named the San Luis Obispo Handicap is run at the Santa Anita Park in honor of this city. San Luis Obispo was the first American town to ban indoor smoking in all locations, including bars and restaurants.

Montana de Oro

All photos are credited towards Brady Teufel, professor of Journalism and Communications Studies at Cal Poly, San Luis Obispo.

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