Building And Construction Southwest
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BEUTLER
8/8/08
8:57 AM
profile
Page 118
b e u t l e r c o r p.
Creating New Solutions + President Rick Wylie attributes Beutler’s success to its
“We sense their itch and we come up with solutions before they even scratch the surface.” > Rick Wylie, president
commitment to innovation. AquaChill, a new product, promises long-term energy savings. By Fernie Tiflis Beutler Corp. www.beutler.com Projected 2008 revenue: $65 million Headquarters: McClellan, Calif. Specialty: Energy-efficient heating and air conditioning Employees: 600
Beutler Corp. is known for innovative, energy-efficient heating and air conditioning systems.
struggling with it. They went to energy consultants who were just emerging and inexperienced. When we started researching about it, we analyzed it and found that [the solutions that were given to them] were not practical. So, we started learning more about Title 24. [Builders] wouldn’t even come to us; we figured it out ourselves and showed it to them. “We identified ways to save them hundreds of dollars by better matching up the home’s insulation, windows, HVAC systems and water heating systems in ways that the energy consultants were unable to do. In that process, we became the industry/energy consultant for our builders, working with them, the utilities and the product manufacturers to find the most cost-effective and homeowner-beneficial energy solutions for the homes they were building.”
>
Beutler Corp. says it prefers to shy away from the heating and air conditioning cookie-cutter mentality. Instead, its commitment to innovation, President Rick Wylie says, is the company’s biggest differentiation from its competition. “Most of [our competitors] have the plans and specs mentality: ‘Tell me what you want and we’ll put it in,’” he notes. “But, we do things the Beutler way – we create new solutions.”
118
b&c southwest fall 2008
Beutler foresees its customers’ needs, sometimes before they even realize it, Wylie stresses. “We sense their itch and we come up with solutions before they even scratch the surface,” he asserts. For example, when Wylie came into the office in the early 1980s, the industry was dealing with Title 24, California’s energy efficiency standard for residential and non-residential buildings. “Title 24 was ramping up back then,” he recalls, “and new builders were
Long-Term Savings Another iteration of Beutler’s innovative ways is AquaChill, a highly efficient air conditioner that uses water – instead of air – to cool the refrigerant. “We’re trying to bring to the market what it needs and sometimes recognize it before the market does,” Wylie states. Beutler coordinated with a manufacturer to bring AquaChill to fruition, Wylie notes, “but we realized that if we want something done right, we have to
8/8/08
8:57 AM
profile
Page 118
b e u t l e r c o r p.
Creating New Solutions + President Rick Wylie attributes Beutler’s success to its
“We sense their itch and we come up with solutions before they even scratch the surface.” > Rick Wylie, president
commitment to innovation. AquaChill, a new product, promises long-term energy savings. By Fernie Tiflis Beutler Corp. www.beutler.com Projected 2008 revenue: $65 million Headquarters: McClellan, Calif. Specialty: Energy-efficient heating and air conditioning Employees: 600
Beutler Corp. is known for innovative, energy-efficient heating and air conditioning systems.
struggling with it. They went to energy consultants who were just emerging and inexperienced. When we started researching about it, we analyzed it and found that [the solutions that were given to them] were not practical. So, we started learning more about Title 24. [Builders] wouldn’t even come to us; we figured it out ourselves and showed it to them. “We identified ways to save them hundreds of dollars by better matching up the home’s insulation, windows, HVAC systems and water heating systems in ways that the energy consultants were unable to do. In that process, we became the industry/energy consultant for our builders, working with them, the utilities and the product manufacturers to find the most cost-effective and homeowner-beneficial energy solutions for the homes they were building.”
>
Beutler Corp. says it prefers to shy away from the heating and air conditioning cookie-cutter mentality. Instead, its commitment to innovation, President Rick Wylie says, is the company’s biggest differentiation from its competition. “Most of [our competitors] have the plans and specs mentality: ‘Tell me what you want and we’ll put it in,’” he notes. “But, we do things the Beutler way – we create new solutions.”
118
b&c southwest fall 2008
Beutler foresees its customers’ needs, sometimes before they even realize it, Wylie stresses. “We sense their itch and we come up with solutions before they even scratch the surface,” he asserts. For example, when Wylie came into the office in the early 1980s, the industry was dealing with Title 24, California’s energy efficiency standard for residential and non-residential buildings. “Title 24 was ramping up back then,” he recalls, “and new builders were
Long-Term Savings Another iteration of Beutler’s innovative ways is AquaChill, a highly efficient air conditioner that uses water – instead of air – to cool the refrigerant. “We’re trying to bring to the market what it needs and sometimes recognize it before the market does,” Wylie states. Beutler coordinated with a manufacturer to bring AquaChill to fruition, Wylie notes, “but we realized that if we want something done right, we have to
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