Brief Profile Maadhyam

PROFILE

MAADHYAM 3/33, Akash Ganga, Oshiwara Park, New Link Road, Oshiwara, Mumbai - 400 102. Telefax: 022 - 26740876 • Cell: 09821263728 E-mail: [email protected]

MISSION To sustain and enhance the Competitive advantage of our Business Partners through Integrated Rural Marketing Solutions.

PEOPLE Managed by a team of highly qualified and experienced professionals from the industry with many years of experience in the field.

INTEGRATED RURAL SERVICES ♦

Media Buying

♦

Video Van Operations

♦

Rural Events

♦

Outdoor Publicity

♦

Cine Advertising/Cable Advertising

♦

Docudramas/Jingles

♦

Audio Cassettes

BUSINESS PARTNERS CLIENT

ACTIVITY

•

Mahindra & Mahindra Ltd. (Tractors)

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Video Van Operations / Rural Events / Jingle / Ad-Spots in ‘Tantra Navya Shetiche’

•

Tata Steel Ltd.

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Video Van Operations

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Natural Remedies Ltd.

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Video Van Operations / Jingle

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RCF

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Video Van Operations / Docudrama

•

Rallis India Ltd.

-

Video Van Operations

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Castrol India Ltd.

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Ad-Spots in ‘Tantra Navya Shetiche’

•

Bajaj Tempo Ltd.

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Ad-Spots in ‘Tantra Navya Shetiche’

•

The United Western Bank Ltd.

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Ad-Commercial / Ad-Spots in ‘Tantra Navya Shetiche’

•

CRI Pumps Ltd.

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Ad-Spots in ‘Tantra Navya Shetiche’

•

Goodlass Nerolac Paints

-

Video Van Operations

•

CavinKare Pvt. Ltd.

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Van Operations / Demonstrations / Sampling in Mumbai.

•

Mahindra & Mahindra Ltd. (Automotive Sector)

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Tata Motors Ltd

•

Video Van Operations for Champion (3 Wheeler), Loadking (LCV) & Maxx Festara. -

L & T John Deere Tractors –

Video Van Operations for Tata-207 DI Van Operations for 35 hp Tractor

• Igo Marketing Ltd

---- Van operation /selling of Igo TV/DVD’s

• Tata Motors Ltd

----- Van Operation for promoting sale of Passenger vehicles

• ICICI Bank Ltd

---- Van Operations, Branch opening events Organising Agro traders meets

• Titan Gold Plus

---- Showroom opening Event

• Reuters Market Light

---- Van operations for Promoting/selling Cards to farmers/traders.

• Pravin Masalewale

----- Van operation and event for promoting sale of masales amongst ladies

NETWORK To provide effective rural reach to our business partners, we undertake operations in the following states. Gujarat Rajastan

Maharashtra Goa

Kerala

Tamil Nadu

Andhra Pradesh

Karnataka

Madhya Pradesh Orissa

Chhattisgarh West Bengal

Why Maadhyam? Our valuable experience and understanding of the rural market can help in positioning, image building and creating awareness of Products. With our extensive network in the rural markets we give our business associates access to India’s emerging markets. Maadhyan offers a unique package of vital rural services. • Maadhyam undertakes Video Van Operations and executes them through a team of highly motivated and dedicated supervisors. • During the Video Van Operations Maadhyam also undertakes the responsibility for collecting field information, putting up banners / posters etc., sampling of products, dissemination of information through mobile exhibition booths etc. • In order to build and retain traffic at the video van Maadhyam makes special audio jingles, organises games etc. • Maadhyam has a database of Cine Halls & Cable Operators in towns with population < 50,000. Through these Maadhyam organises screening of ad commercials to target audience at the most economical rates.

• Owing to the constant touch with the rural market Maadhyam has identified sites for out -door publicity, which are available for display. • Maadhyam undertakes Docudramas and is equipped with the quality men and machinery in film making to create impact amongst the target audience. • Maadhyam has hands on experience in successfully organising / managing events in rural markets. • Maadhyam can undertake making of special promotional audiocassettes & organise its distribution at strategic location. This creates a constant Top of the Mind recall for the company’s product. • Maadhyam undertakes media buying for Agro / Rural Programmes. Maadhyam has done media buying for the program “Tantra Navya Shetiche” & “Shetiwadi on doordarshan • Maadhyam also organizes Traders Meet /Farmers meet /HNI meets and undertakes special events like showroom opening, Bank opening or promotion of products/service amongst specific groups.

COMMITMENT Maadhyam will draw strength and inspiration from its business partners to design and develop Integrated Rural Marketing Solutions which provide the competitive edge their business partners deserve.