Bio Frank Peters

Frank Peters Partner/Managing Director Porter Novelli Amsterdam

Frank Peters the managing director of Porter Novelli’s Amsterdam office. He joined the agency in 1995 and has been a partner since 1999, with responsibility for marketing, knowledge management and the practices. He has extensive experience in managing highprofile corporate brands and leading corporate strategy development, as well as day-to-day experience in corporate reputation management, crisis management and cause-related marketing. He has been part of PN teams that won SABRE Awards for Best Benelux Campaigns and Best Benelux Agency and an Effie for most effective integrated campaign. His most remarkable project was the repositioning of the Bible from a religious book into world literature and the introduction of the new Bible translation in the Dutch market. Frank is former board member of the Dutch Professional Association for Communication (Logeion). He’s also a board member of the Foundation for Scientific Research Commercial Communications (University of Amsterdam) and of the Dutch Disabled Sports Foundation. He studied economics/law at the HEAO and corporate communications at the Erasmus University. He has extensive experience in managing high profile corporate brands and leading corporate strategy development. He has day-to-day experience in corporate reputation management, crisis management and cause related marketing. Frank has amassed extensive practical experience through his consulting work for corporate enterprises. He counsels clients such as FrieslandCampina, Monster, Swiss Life and KPN. Contact: +31205437600