Big Bazaar Presentaion

WEL CO ME TO

AB OUT PRE SENT ATIO N

INTRODUCTION

Hypermarket The chain of retail stores of the Pantaloon Retail (India) Ltd. 89 outlets in India Headquarter Mumbai

in

Focusing on Value of Money

VISION Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. 

Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, huminity

CORE COMPETENCY Best pricing throughout the year. A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes Fast deliveries – tie ups with world leaders in logistics & transportation services A dedicated Customer Care helpline for any queries Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of

“Is Se Sasta Aur Accha Kahin Nahi” Talks of Quality and Cost Special emphasis on apparels and life style products Providing interesting discounts

AWARDS Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008 Coca-Cola Golden Spoon Awards 2008 The Reid & Taylor Awards For Retail Excellence 2008 Platinum Trusted Brand Award Images Retail Award 2005,06

PANTALOONS RETAIL (INDIA) LTD. Part of future group Catering wide cross-section of Indian Society Food, fashion, footwear, home and consumer electronics, book and music, wellness and beauty, general merchandise, telecom and IT, leisure and entertainment and fianancial products and services.

HIERAR CHY

STRA TEG Y Customer oriented

Employee oriented- high attrition rate

Customer oriented Attracting and retaining customers Uses non-traditional marketing strategy Behavioural psychology Moving demo-trolley Used young population as strategic blessings Also witness to romance

Continued… Movie centric promotions Regular interesting offers/discounts Spot discounts Night shopping culture Occasions based services Babies day out promo More organized floors

Employee oriented Consider biggest assets Employee welfare trust Employee growth /training programes “PRERNA” the employee suggestion plan Standardization of staff room

Internal publications- “Pragati” Discipline by design

MARKETING ‘7 P’s ANALYSIS

PRICING

§Value Pricing (EDLP) § Promotional Pricing • Low Interest Pricing • Psychological Pricing • Special Event Pricing (Republic Day) § Differentiated Pricing • Time Pricing § Bundling

Pricing Comparison

TIME PRICING

LOW INTEREST FINANCING

PSYCHOLOGICAL

PRICING

BUNDLING

PLACE: STORE LOCATION

PROMOTION

•“SAAL KE SABSE SASTE 3 DIN” • FUTURE CARD (Discount Upto 3%) • SHAKTI CARD • JUNK SWAP OFFER • BRAND AMBASSADOR: M.S. DHONI • ADVERTISMENT (Print Ads, T.V., Radio) • POINT OF PURCHASE PROMOTION • GIFT TO EVEY 100th CUSTOMER (Seasonal)

KEY OFFERS • 32” Television--Rs. 22990/(Exchange Offer) • Portable Metal Bed– Rs. 3199/• Buy 21” Television Flat Television Rs. 4999/- And Get Dish TV Set Top Box Free. •Buy Red Label Tea 950 gm. Rs. 258/- And 2 Kg Sugar Free. • Buy 2 Men Jeans For Rs. 599/only.

BANNERS AND POSTERS

PEOPLE • People Are The Customers Which Are The Biggest Asset Of A Company. • Well Trained Staff. • Appearance. • Presently Around 10000 Workers Are Working And Around 500 Workers Are Recruited Every Month. • High Security For Safety Of Customers.

PROCESS

PROCESS (Cont.)

PHYSICAL EVIDENCE

PHYSICAL EVIDENCE (Cont.)

FINA NC IAL D ATA

SALES

NET PROFIT

1527.20

33.54

(Q2 DEC 08)

(Q2 DEC 08)

5.97%

24.35% 1228.07 (Q2 DEC 07)

31.65 (Q2 DEC 07)

DIVIDEND 2008 2007 2006 2005 2004

Rs.30 Rs.25 Rs.25 Rs.25 RS.15

December’s same store sales

HOME

VALUE

LIFESTYLE (DECEMBER 2007)

345.67 38.25

-3.56% -10%

147.49

-13.97%

Stock Price Movement

Problems ahead Reduction in consumer spending Slow construction of malls Difficulty in raising working capital High rentals Lowering margins New emerging competitors

SWOT ANALYSIS

SWOT ANALYSIS

PESTEL

PESTEL ANALYSIS

BIYANI’S FUTURE PLANS To open up 15 Big Bazaars 5 Centrals 3 Home Towns 10 E Zones 1 Ethnicity 4 Pantaloons

SUGGESTIONS Retailing through Internet & web based technologies. Maintainance of prices during recession period Understand consumer preferences Global expansion

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