Bi Ham.pptx

BI-HAM Made By: • Aqsa Mujaddid • Bisma Naveed • Hafsa Masroor • Iqra Imran • Mahnoor Pervaiz • Neha

THE IDEA BEHIND BI-HAM Online Pharmacy Unique Selling Points:  Free online doctor consultancy  A wide range of rare, on stock medicines  24/7 service  30 minute standard delivery time.

MARKETING STRATEGY Primary Research:  A survey was carried out.  There were 60 responses.  Consumer demands were taken under consideration and a final plan was devised.

Secondary Research: An online research to study other running websites , analyze their shortcoming in order to introduce improved features and services in our website.

SURVEY RESULTS

POTENTIAL THREATS AND SOLUTIONS  Reluctance at the customer’s end to get consultation from a cyber doctor because they might fear that their personal information/ medical history would not be safeguarded. Solution: an appropriate privacy policy and emphasis on maintenance of anonymity.  Operating on a ‘no prescription’ policy might cause the business to run into ethical issues, due to the misuse of drugs. Solution: cyber doctor consultancy and medical questionnaires.  During the initial stages, the business might face issues with finances, which might result in employment of lesser delivery drivers, causing delays in delivery. Solution: Practicing penetration pricing by delivering free of cost in case of delays, offering customized customer discounts on purchases.

DIGITAL MARKETING STRATEGY  Sponsored advertisements will appear on Google's search engine (pay per click advertising) as well as on You tube's ad section, social media platforms (Facebook/Instagram) and on television.  We will emotionally appeal to the public by holding cancer awareness campaigns where survivors share their stories and a platform will be provided to practically demonstrate precautious measures.  To indulge with our consumers, expert doctors will hold regular live sessions providing the consumers an opportunity to ask questions regarding their healthcare.

THE WEBSITE