Assessment Of Marketing Projects- Rubric Milind Sattur

Marketing Project Assessment Rubric Scale Max Score: 100

Weight

4

3

2

1

0

2

All marketing issues have been correctly identified

1

Need for primary research including sampling

2

Detailed understanding of the competitive environment All primary research requirements clearly identified

Some of the marketing issues have been correctly identified Some understanding of the competitive environment Some primary research requirements are identified

Very few of the marketing issues have been correctly identified Very little understanding of the competitive environment Very few primary research requirements are identified

Scope of the marketing problem not defined

Understanding of the competitive environment

Most of the marketing issues have been correctly identified Adequate understanding of the competitive environment Most primary research requirements clearly identified

Secondary research & identification of sources

2

Detailed secondary research conducted & sources completely identified

Adequate secondary research conducted & sources completely identified

Some secondary research conducted and sources are identified

Very secondary research conducted

little

No reference to any secondary research

Description of the target consumer

2

Provides detailed demographic and psychographic information

Provides adequate demographic and psychographic information

Some elements of demographic/ psychographic information provided

Very few elements of demographic/ psychographic information provided

No demographic or psychographic information is provided

Role of the 4 Marketing Ps: Product, Price, Place and Promotion

1

All aspects of the 4 Marketing Ps are covered

Most aspects of the 4 Marketing Ps are covered

Some aspects of the 4 Marketing Ps are covered

Very few aspects of the 4 Marketing Ps are covered

No reference to 4 Marketing Ps

Marketing strategy (Segmentation, Targeting & Positioning)

1

All aspects of the marketing strategy are covered

Most aspects of the marketing strategy are covered

Some aspects of the marketing strategy are covered

Marketing strategy is not covered

Marketing Strategy – Addressing the problem defined

2

Addresses all aspects of the marketing problem defined

Addresses most aspects of the marketing problem defined

Addresses some aspects of the marketing problem defined

Very few aspects of the marketing strategy are covered Addresses very few aspects of the marketing problem defined

Report Content (56%) Identification of the scope of the marketing problem/ Brand issues

Milind Sattur- Rubric for Assessment of Marketing Projects

Competitive environment defined at all

not

Primary research requirements not mentioned

Marketing strategy proposed is not related to the problem defined

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Metrics for evaluation of success of the proposed marketing strategy

1

All expected metrics have been proposed

Most expected metrics have been proposed

Weight

4

3

Presentation flow and structure

2

Entire presentation is well structured and has logical flow

Standards of professional workneatness, use illustrations, graphs, tables and animations appropriately

1

Meets professional standards

Q&A Management- Extent to which the group appropriately responded to the Q&A session after the presentation

Some proposed

metrics

Very few metrics have been proposed

No metrics proposed at all

2

1

0

Most of the presentation is well structured and has logical flow

Some parts of the presentation are well structured and have logical flow

Presentation flow needs substantial improvement

all

Meets professional standards to a great extent

Meets professional standards to some extent

Very few parts of the presentation are well structured and have logical flow Meets professional standards to very little extent

2

All questions answered satisfactorily

Most questions answered satisfactorily

More than half the questions were answered satisfactorily

Less than half the questions were answered satisfactorily

learning/

2

Is demonstrated

fully

Is demonstrated to a great extent

Is demonstrated to some extent

Is demonstrated to a little extent

Is not demonstrated at all

Experiences associated with the learning process/ process of working within a group (Wolf,

2

Makes reference to the socio-political context in which events take place and decisions are made

Reports events, mulls over reasons exploring alternatives

Reports events and provides reasons based on personal judgment

Reports events with no attempt to provide reasons

No events reported at all

2

Contribution across 2 (or more) aspects recognized by all team members

Contribution on at least any one aspect recognized by all team members

Contribution on at least any one aspect recognized by at least half the team members

Contribution on at least any one aspect recognized by one team member

No reference to contribution by any team members

Presentation (20%)

Critical reflection assessment (24%) Transfer of classroom theory to actual practice

&

Presentation document needs substantial improvement No questions were answered

Peer

n.d.)

Overall contribution to the project based on peer assessment

Milind Sattur- Rubric for Assessment of Marketing Projects

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Peer & Self Assessment- to be filled in confidentiality

Please identify not more than two members (including yourself) who made most valuable contribution to the group project taking into account both significance and effort: Group Name:______________________

Your Name :_______________________

Members Yourself

A

B

C

D

Active participation in the discussions on the project Research/ data gathering Report writing Proposed marketing strategy Creation of the presentation

Reporting of Overall Project Score Grade

Interpretation (Both conditions must be satisfied)

A

Report & Presentation 65+ & 18+ in critical reflection & peer assessment

B

Report & Presentation 57+ & 14+ in critical reflection & peer assessment

C

Report & Presentation 50+ & 10+ in critical reflection & peer assessment

D

Report & Presentation 44+ & 6+ in critical reflection and peer assessment

E

Total less than 50

Milind Sattur- Rubric for Assessment of Marketing Projects

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