Area Sales Beer Drinks Cv

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CV

Iva Gooden Address Line 1 Address Line 2 Address Line 3 Postcode Telephone: (1234) 5678910. Mobile: 12345 67890. Email: [email protected]

AREA SALES (ACCOUNT) MANAGEMENT Proven track record of developing significant business in the very competitive UK drinks industry. A hands-on manager meeting targets and deadlines whilst providing a high level of customer service whilst maximizing profits and efficiencies and minimizing costs. Demonstrated ability in retaining customers throughout periods of change and mergers. Winner of various company accolades. Now looking to make a continued significant contribution at the Gold Coast within a similar sales role, will consider a hospitality management position that rewards on merit and hard work.

_______________________________________________________________________ AREAS OF EXPERTISE Business development

Strategic planning

Customer care

Quality Assurance

Budgeting / financial controls

Problem solving

Staff training / team building

Effective negotiations

Health and Safety

Supplier development

I.T. & computer literacy

Inventory control

EDUCATION / PROFESSIONAL DEVELOPMENT ONC Member Course Certificate Certificate

Banking

1980

British Institute for Inn keepers-graduate

1997 – 03

National Licences

1999

Negotiation skills

2000

Computer literacy

2000

PROFESSIONAL EXPERIENCE & SIGNIFICANT ACHIEVEMENTS

SALES MANAGER

2004 – Present

GED equipment services (Commercial Vehicle Division) Responsible for agreeing and implementing sales strategies to achieve full utilisation of rental fleet Implemented a pricing strategy that maximized contribution.

Maximized vehicle utilisation in depots both core and non-core business by over 90% Built and developed substantial service and core rental revenue increases. Implemented “customer focus” concept that increased service levels to new and existing customers. Actively managing cash and working capital by renting, selling and de-fleeting. Negotiating / purchasing assets at right time/price that generates optimum returns.

AREA SALES / ACCOUNT MANAGER

1995 – 04

Bests Brewers, Northamptonshire Responsible for hitting agreed distribution targets of core brands for both companies - Bass was sold to Coors and had the same criteria was applied. Delivered £1.2Million profitability versus agreed targets and barrelage. Managed the area in all aspects of customer service from loan management to negotiating within independent pub and club outlets. Achieved 10k barrels of beer and £1Million + in profit. Drove new business across the region with 15 new accounts to the company increasing net profit by £75k. Involved in sponsorships / promotions. Helped achieve a non-beer profit of £150k after training and developing Tele Account Managers on P&L analysis, selling skills and identifying new opportunities. Negotiated loans of up to $200k. " Area Sales Manager " of the Year (Bass).

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_______________________________________________________________________ PROFESSIONAL EXPERIENCE & ACHIEVEMENTS (CONTINUED)

TERRITORY SALES MANAGER

1988 – 95

Menns and Norwich / Grandmet / Courage, Northamptonshire The above all merged on several occasions so the job varied slightly but was very similar as I was dealing with

the same area with just a different company in charge. The responsibilities were very similar to the

Bass / Interbrew / Coors ASM job. Area Sales Manger of the Year (Courage). Sold over $6 million (turnover) of beer alone within one territory. At Grandmet sold 8k barrels which in turn equated to $1500 k profit contribution. Non-beers i.e. cider /wines/soft drinks $200k profit Won various team awards for increasing account bases, distribution and profitability increases on % of targets set.

TERRITORY SALES MANAGER

1982 – 88

Bowater-Scott, Cambridgeshire (1982-88) Responsible for volume targets in both National and Independents sectors. Negotiated with the Independents and Cash & Carry outlets that significantly increased the sales base for my area. Distribution Brand leaders in the industrial disposable paper products.

_______________________________________________________________________ Interests / Pastimes:

Keen sportsman in both cricket, Football and golf

Personal:

Born 62. Married. Full driving licence.

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