Animania 2006 Stall Holders Pack

ANIMANIA FESTIVAL

AUSTRALIA’S LEADING JAPANESE & ASIAN ANIMATION, MANGA, GAMES AND POPULAR CULTURE EVENT

2006 STALLHOLDERS PACK

MAY 20 JULY 01 AUG 12 SEPT 09 SEPT 30 - OCT 01

Brisbane Melbourne Sydney Brisbane Sydney

// Holiday Inn // Victoria Hotel // Carlton Crest // Holiday Inn // Town Hall

R

FESTIVAL

BACKGROUND & HISTORY Animania reaches a milestone in 2006. This will be the 5th year that Animania has been organised.

CONTENTS Background & History

2

Qualified Target Audience

3

Anime, Animania Festival?

5

Planned Events

7

Marketting and PR Programme 8 Stallholder Opportunities

9

Benefits of Exhibiting

10

Stall Costs - Brisbane

11

Floor Plans - Brisbane

12

Stall Costs - Melbourne

13

Floor Plans - Melbourne

14

Stall Costs - Sydney AUG

15

Floor Plans - Sydney AUG

16

Stall Costs - Sydney OCT

17

Floor Plans - Sydney OCT

19

Extras - Costs Associated

21

Terms and Conditions

22

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WHAT IS ANIMANIA?

In addition it will also:

To celebrate the occasion, Aurora Entertainment (AE) will stage 5 events across the 3 major cities (Sydney, Brisbane, Melbourne) on the East Coast of Australia.

Animania is an annual festival, which brings together thousands of young and eager people from local, interstate and overseas, to immerse themselves in the popular culture that surrounds Anime and the Japanese Culture.

>> showcase up & coming artists

2006 also marks the 30th anniversary for cultural exchange between Australia and Japan.

Animania began in 2002 as the first Japanese animation festival ever to be held in NSW.

>> stage family-friendly shows such as humorous debates and colourful costume play

To commemorate this event, 2006 will be an official year of exchange where the Australian and Japanese Embassies in both countries will be endorsing events that aim to foster this cultural exchange.

At its inauguration, the event was attended by more than 500 people.

>> run a variety of competitions through trivia and drawings

We are proud to announce that the Animania Festival has been endorsed and will form part of the Official Programming for AustraliaJapan Year Of Exchange!

>> give rise to opportunities to be introduced to anime clubs, businesses and partnerships

In 2005, Animania set its foot on Brisbane and in 2006, Animania will have its inaugural event in Melbourne.

Animania is Australia’s Leading Japanese & Asian Animation, Manga, Games and Popular Culture Event.

The festival is designed to create an environment for the general public to come face to face with Japanese pop-culture in an exciting and vibrant atmosphere.

The event is highly regarded and recognised. Partner with us this year and let your organisation benefit from the experience.

Q U A L I F I E D TA R G E T A U D I E N C E

DO YOU INTEND TO ATTEND ANIMANIA NEXT YEAR?

97%

3% Critical to the success of Animania has been the continued ability of AE to bring the event a qualified target audience. Our research indicates the top three reasons why the general public attend Animania are to: 1. Discover and explore the culture and the events 2. Obtain merchandise and information 3. Meet new people and network with existing contacts

In Animania Sydney 2005, the event attracted interest from the following areas: >> Youths >> Teens >> Higher Education Students >> Academics >> Industries >> Community Groups >> Media

Animania continues to clearly meet the expectations of our target market as 97% of attendees surveyed indicated that they intended to come to Animania in 2006 and future events. This is an increase of 2% compared to 2005. Thousands of people are expected to attend the event the entirety of the Celebration. Importantly, Stallholders can be confident that they are meeting the expectations of their organisations and the community by supporting this event.

Yes

No

2005 AGE BREAKDOWN 14%

37.9%

47.9%

Under 18 18 - 25 25+

86% Youths and Teens [38%] Higher Education Students [48%] School Students 14% Others

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“All the people from our office that attended said it was a wonderful weekend. Congratulations!” CLAIRE BLACK NATIONAL SALES AND MARKETING MANAGER AVANT CARD

“What a bumper convention! Fun had by all.” AVI BERNSHAW OZTAKU MAGAZINE

“I enjoyed Animania Sydney 2005.” NORIKO TANIGUCHI NATIONAL TAX AGENCY JAPAN In 2005, Animania’s website attracted > over 55 000 Unique Visitors > over 750 000 hits.

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Q U A L I F I E D TA R G E T A U D I E N C E

Representatives from the following Organisations attended Animania Festival in 2005 (in alphabetical order): >> >> >> >> >> >> >> >> >> >> >> >> >> >> >> >>

Anime@UTS AnimeMQ AnimeUNSW ATA USQ Australia Post Avant Card AV Channel AVCON City of Sydney City Weekly Consulate-General of Japan FBi 94.5FM GUNIAC Holiday Inn Japan Foundation Sydney JAUWS

>> >> >> >> >> >> >> >> >> >> >> >> >> >> >> >>

Madman Entertainment National Tax Agency Japan NHK Japan / OCEAPRO Osaka Prefecture Office Rotary International SBS St John Ambulance (NSW) SUAnime Sunday Telegraph SUTEKH Sydney Morning Herald (SMH) Tokyo Pop Turningpoint Solutions University of Queensland University of Sydney Union University of Technology Sydney

Animania will continue to remain an event that is concerned with quality; of the attendees and stallholders and of the environment in which the Festival is conducted. The success of the event is not viewed by the number of visitors; but rather by the quality, the opportunities presented and of course, the end results.

ANIME, ANIMANIA FESTIVAL?

“I thought I would write thanking you for making the event such a pleasure to participate in.

Anime is a shortened, alternative term for Japanese Animation and is represented by all genres.

They are, or have grown up with Anime and it has become an integral part of their lives. Though, we must not forget those who grew up with oldschool Anime without realising so, such as Astroboy, Robotech and Transformers.

I was really struck by the positive vibe and professional attitudes exhibited by you and your colleagues. Your willingness to make our experience, as vendors and sponsors, a positive one is noted.

Some of these youth are already or will be starting families and in the coming years, their children will be growing up with Anime too.

My compliments to you and your team and we are looking forward to the next one!”

The literal origin of the word had its derivatives from the French (Anime, short for “animation”). “Japanese Animation” has had its roots dated back to the 1960’s when the Japanese began adapting numerous television series from their local comic books (also known as “Manga”).

The Festival spans from one to three days, showcasing: >> panels, excellent for learning about many aspects of Anime and Japanese Culture >> socialising events such as Karaoke and Cosplay (Masquerade) >> Anime-related merchandise >> Anime theatres

Many animated shows contain elements of science fiction, fantasy, modern drama, soap operas, action, childish themes, Japanese culture and even adult material.

Many cosplayers can be seen wandering the hallways at the Festival, and conversations are easily engaged amongst all participants who share their passions and Animania experiencecs.

There are literally thousands of different titles of Anime movies and series available worldwide.

The Festival has been a life changing experience to a lot of people. To the youth of our era, this has become the norm.

With earlier large-scale successes such as Pokemon, Dragonball and Yugi-oh, which have now set the standard for children’s TV shows, it is only a matter of time before the Anime medium becomes fully absorbed into the mainstream. An investment now into this marketing opportunity would represent excellent value for your marketing dollars.

DEAN PRENC ANIME BRAND MANAGER MADMAN ENTERTAINMENT

“Grats on a successful opening day of Animania.” ANIMANIA SYDNEY 2005 ATTENDEE

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“[C]ongratulations to you. Dean has advised me that it was a well organised and professional event!” TIM ANDERSON CEO MADMAN ENTERTAINMENT

“Certainly we enjoyed your event. Actually very impressive, I must say. Pls. invite us again. “ TETSUYA YOSHIMOTO CONSUL FOR INFO.& CULTURE CONSULATE-GENERAL OF JAPAN SYDNEY

ANIME, ANIMANIA FESTIVAL?

Anime has exploded into mainstream Australia in the last few years with many morning TV being replaced by children’s Anime. There has also been a flood of Anime and Anime-inspired movies that have hit mainstream theatres, including: >> Innocence: Ghost in the Shell 2 >> Steamboy >> Studio Ghibli Collections

“Thank you very much for having us at Animania last weekend. We really enjoyed the event. All the best for the next year!” KANA TANITUS OCEAPRO

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>> Princess Mononoke >> Howl’s Moving Castle >> Kill Bill Vol 1 & 2 >> Spirited Away (a joint winner of the 2003 Golden Bear Awards)

At Animania we continually strive to improve the event to meet your needs and those of the attendees. Our after-event research provides us with an opportunity to understand your needs and act upon them. Expansions into other cities/states came about as a direct result of this feedback channel.

Research has indicated that we should expect approximately the following numbers of people for each of the 5 events that will take place in 2006: >> May : ~ 500 >> July : ~ 500 >> August : ~ 1 000 >> September : ~ 500 >> October : ~ 10 000

PLANNED EVENTS All 5 events will play host to the ever-popular >> Cosplay Competition (Masquerade) >> Animania Olympia (Game Show) Various other events are staged to cater for the tastebuds of the attendees, including events such as: >> Karaoke >> Screenings This is the opportunity for people from far and wide to: >> participate in the variety of events >> revel in the atmosphere >> meet up with friends and to make new friends

As Anime fever is rife amongst the youths and teens, they will make up a large portion of the attendees. Aside from university and high school students, parents will also accompany children to the Festivities. Animania is proud to present a family-friendly event that is open to people of all ages. As a result of this, the exposure for Organisations such as yourself will be more far-reaching and effective.

“Thanks for your email. I really enjoyed the event and it looked as though everyone else was as well. Congratulations :)”

Each of the events’ focus and theme will differ in some aspects. As an example, August Sydney event will focus more on workshops such as Cosplay and Art in preparation for the main Sydney event in October. This will allow participants to better appreciate and actively take part in competitions as they’ve had preparatory sessions/training.

JADE WARNE WRITER 9 TO 5 MAGAZINE

“Everyone from AnimeMQ would like to thank you and Aurora for organising a fantastic event. We all had a great time and can’t wait for next year.” MICHAEL ZHENG ANIMEMQ PRESIDENT

“I would like to say thanks for organising Animania. I enjoyed it very much.” JANET YUEN ARTIST

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“Congratulations on [a] very professionally managed staging of the event.” DR MICHAEL HILL FACULTY OF DESIGN, ARCHITECTURE AND BUILDING UNIVERSITY OF TECHNOLOGY SYDNEY

“I’m looking forward to Animania next year!” COURTNEY EGAN ATA USQ - PRESIDENT

MARKETING AND PR PROGRAMME Aurora Entertainment runs a highly focused marketing and PR programme to support Animania. This ensures that there is a high level of awareness of the show among its target audiences and that it delivers quality attendees to stallholders. ADVERTISING AND PUBLIC RELATIONS In excess of 6000 preliminary annoucements will be sent out utilising the database of Aurora Entertainment and its associated kindred Organisations. The promotion to attract attendees have already commenced. In addition, a targeted advertising campaign, both physical and electronic mailouts will be initiated using the primary school, high school and university networks.

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Other opportunities include local and interstate major daily newspapers. NEW WEBSITE A well formatted and easy to navigate website is an essential marketing tool and the revamped Animania website will be just that. Last year in excess of 750 000 hits were made to the website.

THE FESTIVAL BOOKLET The Festival Booklet is designed to provide additional opportunities for those stallholders that don’t have the staff to have a stall at the event or find their marketing budget a little short of money just now, but still realise that it is vital to have some sort of presence at the event, given the audience is so-targeted.

We anticipate access levels to increase for 2006 as we will be directing attendees to the website to register and obtain the latest information on competitions and the events programmes.

The Festival Booklet is an area of great interest for attendees. Our research indicates one of the main reasons attendees cite for attending the show is to gather information.

FLIERS, POSTERS This will be distributed throughout the city, suburbia and schools to give exposure to the events.

E-NEWSLETTER Monthly/fortnightly newsletter are sent out to our subscribers so they stay current with latest developments. There are opportunities for advertising space to be utilised.

S TA L L H O L D E R O P P O RT U N I T I E S

WILL YOUR ORGANISATION BE A STALLHOLDER AGAIN IN 2006? 96%

There is no better opportunity for you to showcase your product or service to qualified attendees than to become an stallholder at Animania. Consider how long and costly it would take you to reach this number of qualified attendees through regular sales calls. Animania will assist you in establishing or confirming your product and service in the minds of attendees. This event will provide you with unparalleled marketing and sales opportunities.

The top five reasons stallholders gave for participating in Animania 2005 were: 1 Exposure 2 Make money 3 Gather qualified leads 4 Network with other stallholders and the industry

If you’re serious about wanting to do business with the cultural and animation sector of the Australian Market, then you simply can’t afford not to be at Animania.

4% Yes

No

Can you allow your customers to be seeing and talking to your competitors and having them wonder where you are?

5 Meet with existing customers. The event is clearly meeting the expectations of stallholders as 96% when surveyed indicated they will be back in 2005.

ANIMANIA FESTIVAL

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“Animania has pioneered many developments with respect to Australian conventions...

BENEFITS OF EXHIBITING

Overall, Animania was a quality event, with lots of happy attendees.” GERARD VONG YOROKONDE: ANIME ANYTIME >> Opportunity to increase your income

ASK YOURSELF HONESTLY - CAN YOUR ORGANISATION AFFORD NOT TO BE AT ANMIANIA FESTIVAL IN 2006!?

>> Your product or service will be introduced or seen by your target audience >> You will be able to create or enhance your customer relationships from the contacts provided to you directly after the event >> Stallholder listing in the Festival Booklet, a valuable take home resource tool for attendees.

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SPONSORSHIP OPPORTUNITIES There are many sponsorship opportunities available at Animania 2006. Please contact our sponsorship team at [email protected] for futher details

S TA L L C O S T S - B R I S B A N E [MAY & SEPT] VENDORS

#

COMMUNITY GROUPS##

ARTISTS

$230*** per table*

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$110*** per table*

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$45*** per 1/2 table*

» Floor Space » Entry Pass (1) » Logo in Festival Booklet and Website**

HOW TO BOOK YOUR STALL 1. Refer to the floor plan (on the next page) and decide which location you would prefer. Remember to specify your preferred stall number(s).

2. Fill in the Application Forms and > mail to PO Box 325, Beecroft NSW 2119, Australia > email to [email protected]

# Organisations and Companies, including Educational Institutes are classifed as Vendors. ## Entities that are not-for-profit are classified as Community Groups. * A table is 1.8 x 0.75m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to signage. Each table also includes 2 entry pass (non-transferrable). ** Provided the payment is received by the designated cut-off date. *** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details. ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL

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FLOOR PLAN - BRISBANE Main Stage Vendors Area Screening Area Photo shoot Area

Animania Merchandise Water Station Lift

Registration Area Karaoke Area Doodling Area Community Groups and Artists Area

HOLIDAY INN BRISBANE (ON TO OF ROMA ST STATION) ROMA ST BRISBANE QLD 4000 AUSTRALIA 1 2

8 3

9

10

11 4

6

5

7

12

13 14

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15

S TA L L C O S T S - M E L B O U R N E

VENDORS

#

COMMUNITY GROUPS##

ARTISTS

$275*** per table*

HOW TO BOOK YOUR STALL

[ J U LY ]

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$135*** per table*

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$50*** per 1/2 table*

» Floor Space » Entry Pass (1) » Logo in Festival Booklet and Website**

1. Refer to the floor plan (on the next page) and decide which location you would prefer. Remember to specify your preferred stall number(s).

2. Fill in the Application Forms and > mail to PO Box 325, Beecroft NSW 2119, Australia > email to [email protected]

# Organisations and Companies, including Educational Institutes are classifed as Vendors. ## Entities that are not-for-profit are classified as Community Groups. * A table is 1.8 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to signage. Each table also includes 2 entry pass (non-transferrable). ** Provided the payment is received by the designated cut-off date. *** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details. ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL

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FLOOR PLAN - MELBOURNE 1

Main Stage

2

3

more seats

4

THE VICTORIA HOTEL 215 LITTLE COLLINS STREET MELBOURNE VIC 3000 AUSTRALIA

Registration Area

5

6

Cloakroom

Stallholders Area

Karaoke Area

7

8

Art / Gallery Area

9 10

14

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11

S TA L L C O S T S - S Y D N E Y

VENDORS

#

COMMUNITY GROUPS##

ARTISTS

$250*** per table*

HOW TO BOOK YOUR STALL

[AUGUST]

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$115*** per table*

» Floor Space » Entry Pass (2) » Logo in Festival Booklet and Website**

$45*** per 1/2 table*

» Floor Space » Entry Pass (1) » Logo in Festival Booklet and Website**

1. Refer to the floor plan (on the next page) and decide which location you would prefer. Remember to specify your preferred stall number(s).

2. Fill in the Application Forms and > mail to PO Box 325, Beecroft NSW 2119, Australia > email to [email protected]

# Organisations and Companies, including Educational Institutes are classifed as Vendors. ## Entities that are not-for-profit are classified as Community Groups. * A table is 1.8 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to signage. Each table also includes 2 entry pass (non-transferrable). ** Provided the payment is received by the designated cut-off date. *** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details. ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL

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Main Stage Stallholders Area Art Gallery Photo shoot Area

Animania Merchandise

 INFO

Water Station Lift

FLOOR PLAN - SYDNEY [AUGUST] STAGE

1

2 3 6

7

8

9

10

11

12

13

14

CARLTON CREST SYDNEY 169-179 THOMAS STREET SYDNEY NSW 2000 AUSTRALIA

15

17

Foyer

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4

5

16

18

19

 Lower Ground Floor Tables are 180cm x 45cm

20

S TA L L C O S T S - S Y D N E Y [OCTOBER] VENDORS1 PACKAGE 1

$395# +Bond: $300##

» Table3: 1 » Floor Space: Approx. 2.5m2 » Entry Pass: 1 » Logo in Festival Booklet and Website4

PACKAGE 2

$625 +Bond: $400##

» » » »

Table3: 2 » Floor Space: Approx. 5.25m2 Entry Pass: 2 Logo in Festival Booklet and Website4 Backing Board5 : 1

PACKAGE 3

$1 250# +Bond: $500##

» » » »

Table3: 4 » Floor Space: Approx. 11m2 Entry Pass: 3 Logo in Festival Booklet and Website4 Backing Board5 : 2

PACKAGE 4

$2 500# +Bond: $1 000##

» » » »

» Floor Space: Approx. 25m2 Table3: 6 Entry Pass: 4 Logo in Festival Booklet and Website4 Backing Board5 : 2

#

HOW TO BOOK YOUR STALL 1. Refer to the floor plan (on the next page) and decide which location you would prefer. Remember to specify your preferred stall number(s).

2. Fill in the Application Forms and > mail to PO Box 325, Beecroft NSW 2119, Australia > email to [email protected]

Organisations and Companies, including Educational Institutes are classifed as Vendors. Table = 2.1 x 0.6m 4 Provided the payment is received by the designated cut-off date. 5 Backing/Partition Board = 2.1 x 1.2m # A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details ## SECURITY BOND Waivers may be granted on a case by case basis. Security Bond will be refunded in full four (4) weeks after the event should no damage or further costs be incurred by the Stallholder. 1 3

ALL PRICES INCLUDE GST (SECURITY BOND IS GST FREE).

ANIMANIA FESTIVAL

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HOW TO BOOK YOUR STALL 1. Refer to the floor plan (on the next page) and decide which location you would prefer. Remember to specify your preferred stall number(s).

S TA L L C O S T S - S Y D N E Y ARTISTS / GROUPS [OCTOBER] COMMUNITY GROUPS##

2. Fill in the Application Forms and

$275*** per table*

» » » »

Floor Space Entry Pass (2) Logo in Festival Booklet and Website** Backing Board1: 1

$120*** per 1/2 table*

» » » »

Floor Space Entry Pass (1) Logo in Festival Booklet and Website** Backing Board1: 1/2

> mail to PO Box 325, Beecroft NSW 2119, Australia > email to [email protected]

ARTISTS

Backing/Partition Board = 2.1 x 1.2m # Organisations and Companies, including Educational Institutes are classifed as Vendors. ## Entities that are not-for-profit are classified as Community Groups. * A table is 2.1 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to signage. Each table also includes 2 entry pass (non-transferrable). ** Provided the payment is received by the designated cut-off date. *** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details.

1

ALL PRICES INCLUDE GST (SECURITY BOND IS GST FREE). SECURITY BOND of $200 for Artists and $500 for Community Group applies. Waivers may be granted on a case by case basis. Security Bond will be refunded in full four (4) weeks after the event should no damage or further costs be incurred by the Stallholder.

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FLOOR PLAN - SYDNEY [OCTOBER] VENDOR AREAS Loading Dock

1D

1A

2A

3A

2F

3B

2G

2B

EXIT

1B

1E 3C

2C

2H

3D

1C

2D

SYDNEY TOWN HALL 483 GEORGE STREET SYDNEY NSW 2000 AUSTRALIA

1F

3E

2I

3F

4A 2E

4B

ANIMANIA FESTIVAL

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FLOOR PLAN - SYDNEY [OCTOBER] ARTISTS AND COMMUNITY GROUPS AREA

2

3

7

8

9

20

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Doodling Tables

Doodling Tables

EXPRESS ENTRY

 10

11

15

16

17

18

4

5

6

12

13

14

< Art Info Desk Panel / Workshop

1

Art Gallery

SYDNEY TOWN HALL 483 GEORGE STREET SYDNEY NSW 2000 AUSTRALIA

E X T R A S - C O S T S A S S O C I AT E D The following additionals costs apply for:

» » » » »

Power usage for the duration of the event (including bump-in and bump-out) Additional Passes for Staff/Personnels Table Cloths Showbag Inserts (No. of showbags made will be as per estimate No. of attendees as quoted on page 6) Programme Booklet (as per Showbag in terms of numbers),

EVENT

Power

Additional Passes

Table Cloth /pc

Showbags inserts (max size A4)

Booklet - A6 (1 page Ad)

MAY

$50.00

$15.00

$15.00

$150.00

$150.00

JULY

$50.00

$15.00

$15.00

$150.00

$150.00

AUG

$50.00

$15.00

$15.00

$150.00

$150.00

SEPT

$50.00

$15.00

$15.00

$150.00

$150.00

OCT

$100.00

$60.00

$25.00

$550.00

$550.00

ANIMANIA FESTIVAL

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TERMS AND CONDITIONS FOR STALLHOLDERS GENERAL INFORMATION All Stallholder Staff present at the Festival must comply with the Terms and Conditions for General Public. Available online at www.animania.net.au. ALLOCATION OF SPACE/AREA Stallholder space shall be assigned at the discretion of Aurora Entertainment Pty Ltd (hereinafter referred to as “the Organisation”) and as agreed with the relevant packages. INSURANCE It is the Stallholder’s responsibility to have public liability insurance to cover themselves. A copy of the insurance policy (certificate of currency) must be forwarded to the Organisation at least thirty (30) days before the Festival commences. If the Stallholder does not hold/have current public liability insurance, please fill out the declaration form accordingly to indicate this. Should the Stallholder circumstances change it is the responsibility of the Stallholder to forward the updated details. DAMAGES Any and all damages caused to the Venue whether intentional or unintentionally inflicted by the Stallholder shall be passed on to the Stallholder. The Stallholder will be billed accordingly. The Organisation will advise the extent of the damage after consultation with Venue Management. The Organisation reserves the rights on the way the damages are recovered from the Stallholder. SIGNAGE POLICY Not limiting to decorations, signs and banners may not be taped, nailed, tacked, stapled, or otherwise fastened to ceilings, walls, painted surfaces, or columns in the Venue. No holes may be drilled, cored, or punched in the Venue. No sand, glitter or other miscellaneous decorations are allowed in the Venue. The Stallholder may display / attach their own signage, however, only strictly within their allocated Space and to the authorised objects. Any Stallholder found violating the signage policy be billed for the damages and will be issued with a warning. Any further violation will result in the immediate removal of the violating party and all fees paid will be forfeited. If Stallholders are unsure as to what constitutes as acceptable signage, please consult Festival Management Staff (hereinafter referred to as “Management”). RESERVATIONS / PAYMENT To reserve Stallholder space, you must contact Management to confirm availability. DO NOT send payment unless you have spoken to Management and reserved a space. Reservation date starts from the signed date of all the relevant forms in the Application Pack. After reserving space, an Invoice will be issued by Management and seven (7) working days will be given to remit payment. If payment is not made within that time, the tables will be released to the general pool. All Money Orders / Bank Cheques or Company Cheques must be made out to “Aurora Entertainment Pty Ltd.” Electronic Fund Transfer (EFT) is preferred. TABLE CONFIGURATION They are to be left as they were found. Any rearrangement will result in obstructions to the emergency exit routes. Under no circumstance are they to be rearranged without first consulting Management. REFUND POLICY Should Stallholders find they are unable to attend, cancellation of the booking can be arranged by contacting Management. Stallholders will receive a refund of half of the Stallholder Fee should a replacement Stallholder be found for that space. Should a replacement NOT be found, the Stallholder will forfeit the Full Stallholder Fee. Please allow four (4) to eight (8) working weeks for the Organisation to process a refund cheque. Stallholders who cancel give up any claim or reservation to the cancelled space. Any Stallholder space not claimed by on the setup day/time before the Festival will be considered forfeited and will be reclaimed by the Festival. The Stallholder in question will forfeit all Fees.

Should any Stallholder not advise Management that they are no longer able to attend the Festival will automatically forfeit all Fees. LATE REGISTRATION Stallholders who sign up after the dates listed below for the said event will incur a premium of fifty percent (50%) added to the total cost. Payment and paperwork must be received by COB, 5pm on Friday, Friday, Friday, Friday, Friday,

17th of March 2006 for MAY Brisbane event 21st of April 2006 for JULY Melbourne event 12th of May 2006 for AUG Sydney event 16th of June 2006 for SEPT Brisbane event 7th of July 2006 for OCT Sydney event

Stallholders must pay for Stallholder Space (be it Artists, Community Group or Vendors) with EFT, cash, money order, bank cheques or company cheques, NO exceptions. The Stallholder will be assigned space at the discretion of the Organisation. LAST MINUTE REGISTRATION On the day of the Event, should stallholders require more space, an 100% surcharge will be applied on top of the Late Registration Premium. However, please note that additional space may not necessarily be available. SUGGESTED PROCEDURES FOR PROTECTING VALUABLES The Organisation will be providing as secure a Stallholders’ Area as possible. We will not provide bag check due to the Venue, but we continue to have Staff monitor the Stallholders’ Areas. Please take extra precautions in the placement of your merchandise and cash to guard against the possibility of theft. Stallholders are responsible for their own property, merchandise and money. Every due care and precaution has been taken by the Organisation to ensure that valuables are protected, but under no circumstances will the Organisation or its personnels be liable for loss or damage including but not limited to merchandise, equipment, or revenue as a direct or indirect result of Stallholders poor management. STALLHOLDERS’ AREA HOURS Attendees will be allowed access to the Venue only during opening hours. We require that you or an associate be present at all times during these hours. MAY Brisbane event JULY Melbourne event AUG Sydney event SEPT Brisbane event OCT Sydney event

Sat, 10:00 – 16:00 Sat, 10:00 – 16:00 Sat, 10:00 – 16:00 Sat, 10:00 – 16:00 Sat, 10:00 – 19:00 Sun, 10:00 – 17:00 (Vendors) Sun, 10:00 – 19:00 (All others)

STALLHOLDERS’ AREA SETUP All goods MUST be brought in via the Loading Area and under no circumstances is it to go through Front-of-House entries, exceptions may be granted under extraordinary circumstances. OCT Sydney Event (Vendors Area Only) Stallholders are advised to contact Management thirty (30) days prior to setup day (Friday, 29th of Sept 2006) to advise what vehicle and the registration number of that vehicle (or the hiring company). Due to size restriction of the dock, each Stallholder will only be allowed to bring in ONE vehicle at ONE drop off time. Bump-in time will start from 6pm onwards. Please be warned that if your vehicles registration number is not on the dock list, you will be asked to leave. Rangers are out and about and have a copy of the list. If they find any vehicle that have not been authorised to be there, they WILL book and the vehicle towed at your own expense. Before bringing vehicles around for unloading, Stallholders MUST check in with Management. It is the Stallholders responsibility to contact Management and to prearrange a suitable drop-off time.

You are strongly encouraged to bring your own handcarts, as there are none available for your use within the complex. The loading dock will be available on Friday for unloading goods off vehicles. Please note there are time restrictions in the dock area, please plan to arrive in plenty of time to unload your merchandise. To expedite this process, you may wish to package your merchandise or use containers that are easily stackable.

Stallholder will be immediately reported to the authorities. Furthermore, the Organisation reserves the right to pursue legal actions against the said Stallholder. It is recommended that any adult content related materials be stored underneath the Stallholders’ table and only brought out upon request of the customer.

OCT Sydney Event (Artists & Community Group Area Only) As per Vendor Area, goods may be dropped off and left at the Venue, however setup time will start from 8am (Sat).

Any Stallholder found selling adult media to non-legal (18-) aged attendees will be immediately ejected from the Festival without refund. The proper authorities will be contacted. It is the Stallholders responsibility to ascertain whether the buyer is of legal age (18+).

All Other Events Stallholders are advised to contact the Venue directly to arrange for goods to be delivered to their docks and to arrange a suitable time for this to occur, should it be required.

WEAPONS SALES POLICY The Organisation DO NOT condon the sale of weapons at the Festival. Any Stallholder found selling weapons without proper licenses will be reported to proper authorities.

Stallholders are strongly advised to consult the Venue with regards to how best to package their goods for ease of transport from Loading Area to Function Area.

For more detailed information on the Festivals overall weapons policy, please refer to the website (http://www.animania.net.au).

Bump-in will be from 6am on the day of the event, unless otherwise informed. Management will advise closer to date should circumstances change. STALLHOLDER PASSES The Stallholder Package has indicated the number of passes that will be issued to the Stallholder. Additional passes may be purchased by contacting Management. The pass issued to Stallholders will be treated as Public Area Access Pass with some Back-of-House Access granted, these being the Loading Dock. Back-of-House Access privileges are activated ONLY during bump-in and bump-out times Stallholder passes must be worn at all times by the designated staff working at the stall. Passes may not be sold, loaned, or otherwise transferred to persons who are not working for you. Identifications will need to produced upon request and spot-checks. Passes may NOT be shared among employees. Each pass is specifically assigned to the nominated relevant Staff that has been nominated. The practice of using one pass shared among multiple employees is prohibited and will result in the confiscation of passes and payment of passes at the rate of On the Door Full Price Passes for however number of employees involved.

POLICY FOR EVENTS REQUIRING CROWD CONTROL Any event, which attracts large crowds or involves audience participation - such as the sale of limited-edition tickets, or a giveaway of free items has special requirements. Management must be notified at least seven (7) working days before the commencement of the Festival for any such event to ensure the coordination of event security. Events may be moved or stopped if there are significant crowding or security issues. BOOTLEG / PIRACY POLICY The Organisation does not allow the sale of bootleg merchandise. Bootleg merchandise applies to only titles licensed in Australia in the form of LDs, CDs, DVDs and Videos. The Organisation bans the advertising of bootleg products. Any violation during inspection time before opening hours will come with a warning. If offending products are found at that time you will be asked to remove the offending materials. Failure to comply or a subsequent violation will result in removal from the Festival. Stallholder Fees will be forfeited. NSW Law Enforcement Agencies may also be notified. Advertising legitimate products and services is, of course, both allowed and encouraged. REQUIREMENTS FROM THE VENUE 1. Decorations, signs, banners, etc. may not be taped, nailed, tacked, stapled, or otherwise fastened to ceilings, walls, painted surfaces, or columns in the Venue.

Every individual working your stall MUST wear a pass at all times.

2. No holes may be drilled, cored, or punched in the Venue.

SUGGESTED EQUIPMENT TO BRING The Organisation will be taking every precaution to ensure that room temperature is of an acceptable nature. However, please be aware that having a crowd around your stall generates a lot of heat. It is STRONGLY advised that fans of sorts be brought to keep your Staff cool and comfortable, especially for Sydney October event.

3. Parking in the loading dock, service drives of the Venue, or even employees’ parking area is prohibited. Violators will be towed at their own expense and risk.

STALLHOLDERS’ AREA POLICIES ADULT MATERIALS POLICY Animania is a family friendly event.

4. All freight and exhibit material must enter the Venue through the Loading Dock. The Venue is requesting Stallholders to load and unload through the Loading Dock. Special considerations may be made, please contact the Management for further details. 5. All fire, safety, and building regulations must be strictly followed. Particular attention should be paid to the prohibitions against propane, acetylene, and other flammable materials.

We ask that Stallholders, particularly those with adult merchandise, please keep this in mind when setting up. The acceptability of adult displays are at the sole discretion of Management. Failure to comply with warnings will result in removal from the Stallholders’ Area, the revocation of Stallholder status and forfeiture of Stallholder Fees. The public showing of adult animated or live film at the Festival is strictly prohibited.

6. Stallholders are responsible for the removal of all materials at the conclusion of the Festival. The table area used by the Stallholder must be cleaned.

Adult media can be sold, as long as appropriate cloaking device is in place to prevent access by underage eyes. Any form of illegal pornography is absolutely prohibited and will be dealt with severely. The offending Stallholder will be immediately reported to the authorities. Furthermore,

8. No sand, glitter or other messy decorations may be used at the Venue.

7. The Venue prohibits the use of normal tape on their walls and floors. No tape may be used on painted or portable walls.

Last Updated 17 January 2006 Animania Festival // Aurora Entertainment Pty Ltd

ANIMANIA FESTIVAL OPERATING HOURS

CONTACT INFORMATION

Saturday 20th May 2006

For stallholder bookings, sponsorship and

10:00am - 4:00pm

advertising opportunities, please contact:

Saturday 1st July 2006

Louis Lee

10:00am - 4:00pm

mobile: +61 418 270 875 email: [email protected] www.animania.net.au

Saturday 12th August 2006 10:00am - 4:00pm Saturday 9th September 2006 10:00am - 4:00pm Saturday 30th September 2006 Sunday 1st October 2006 10:00am - 7:00pm

R

FESTIVAL

Aurora Entertainment Pty Ltd PO Box 325, Beecroft NSW 2119 Fax: +61 2 9872 9723 www.auroraevents.com.au