Alodokter - Rs Citra Medika Depok.pptx

Partnership Proposal 2018

About Alodokter

About ALODOKTER Alodokter is the #1 medical platform in Indonesia. We are committed to provide high quality and medically accurate information to the general public. We revolutionize doctor – patient interactions through user friendly medical application.

# 1 medical website in Indonesia with 24 MILLION users / month Top search page for most searched diseases in Indonesia >90% traffic from organic Content curated from medical journals & edited by doctors

# 1 medical app in on Google Playstore with >1,000,000 downloads 4.6 ratings & become the most reviewed medical app in the world >8,000 chat sessions with doctor / day

> 450 active doctors

Total Visits – Similar Web estimation

50,000,000

46,590,000

40,000,000

30,000,000

20,000,000

9,910,000

11,090,000

10,000,000

6,210,000 1,620,000

1,010,000

0

Data update : 11/04/2018 | source :similarweb.com

Alexa Rank - Indonesia

#35

#415

#356

#2.793

#4.262

#NA

Data update : 11/04/2018 | source : alexa.com/siteinfo

Page Speed Insights Alodokter is the fastest website to load ( ref. Google Page Speed Insight )

96

92

90

89

85

75

72

62

65

60

57

28 Mobile

Alodokter.com

Klikdokter.com

Desktop

Hellosehat.com

Meetdoctor.com

Halodoc.com

health.detik.com

Data update : 11/04/2018 | source : developers.google.com/speed/pagespeed/insights

Best Ranked in Health in Google

#1 Position Among Top 100 Most Searched Diseases

Alodokter traffic

Alodokter

72

Wikipedia 10%

90%

Organic

Non-Organic

11

Meetdoctor

0

klikdokter

0

Dedaunan

0

harian sehat

0

halosehat

1

hellosehat

0

Mediskus

2

Google.co.id, Bahasa Indonesia, tested March 2018

Alodokter Web Presence

1.797.007 Subscribers

Rank #31 #1 Health Website In Indonesia

544.574 Likes

Rank #53 #1 Health Website In Indonesia

152.626 Followers

4,7 Rating #1 Medical App In Google Playstore

Growth & Share of Traffic Share of Traffic :

Alodokter’s Growth Unique Visitors on Website

dental and oral health ophthalmology

15,000,000

pediatric

10,000,000

13.948.828 5,000,000

endocrinology psychology immunology

-

cardiovascular renal disease and urology orthopedic

Chat Sessions on App 300,000 250,000 200,000 150,000 100,000 50,000 -

sexual and reproductive health neurology dermatology 291.872

respiratory oncology and hematology gastroenterology infectious disease 0.00%

2.00%

4.00%

6.00%

8.00% 10.00% 12.00% 14.00% 16.00%

App Download – Google Playstore

1,500,000

1,437,684

1,250,000

1,000,000

750,000

500,000 500,000

NO APP

NO APP

NO APP

0

0

0

250,000

100,000 0

Data update : 01/04/2018

App Rating – Google Playstore

No App

No App

4.7

4.3

123.469

1.870

7.320

reviewer

reviewer

reviewer

4.2

No App

Data update : 11/04/2018 | source : play.google.com/store

Alodokter Web Presence

1.797.007 Subscribers

Rank #31 #1 Health Website In Indonesia

544.574 Likes

Rank #53 #1 Health Website In Indonesia

152.626 Followers

4,7 Rating #1 Medical App In Google Playstore

ALODOKTER.com AUDIENCE COVERAGE

Jabodetebek

40%

Surabaya

22%

Medan

11%

Makassar

7%

Bandung

6%

Semarang

4%

Palembang

1%

Others

10%

Traffic Profile Gender Spread

Traffic Source - Device

Male

40%

GENDER

DEVICE

Female

60%

91%

Tablet

2%

Desktop

7%

Visitor Type

Age Profile

AGE

Mobile traffic

18-24 Years Old

39%

25-34 Years Old

43%

35-44 Years Old

10%

45-64 Years Old

7%

65+ Years Old

1%

VISITOR TYPE

New Visitor

32%

Returning Visitor

68%

ALODOKTER Patient Advocacy & Referal Process

Partner’s Profiling

• CARI RS - Hospital listing

• CARI Dokter - Specialists Profile • Online & Offline queries by Apps user

Advocacy & Referals

• One on One Patient’s advocacy & discussion with TELEMEDIKA TEAM • Upon patient decisions, TELEMEDICA will refer & make arrangement with hospital partner

Retain & Loyalty

• Follow Ups by telemedicateam After Treatments

Hospital Referral Program We aim to provide assistance to Alodokter users to find solutions for their healthcare needs. Alodokter has many users who are searching for medical procedures or want to meet a specialist doctor. Our Alodokter team will assist our users by making medical referrals to the appropriate hospital or specialist doctor.

Referral Process Partnering Hospitals will be listed on our “Cari Rumah Sakit ” and “Cari Dokter” Feature, which include: hospitals’ facilities, procedures, doctors profile and schedule

Interested users will be contacted by our Telemedika team, to understand their problems, propose the right solutions

Patients information and their medical resume will be referred to hospitals

Partner’s Highlights

Hospital Marketing Campaigns Home Page

Procedure Comparison

Additional Information 1. Partnering hospitals would be put as top priority on each procedure comparison list 2. Price information displayed is for estimated cost range, and displayed as package price 3. Hospitals are welcome to share information as complete as possible to give more interesting points for potential patients

Procedure Details

4. Database are developed using most – searched keywords & Procedures list

Input Information to be Contacted

5. Database is available in both web and app

Partner’s Highlights

Specialist’s Profiling Home Page

Doctor List

Additional Information 1. Doctors in partnering hospitals would be put on top rank 2. Users can select schedule based on their needs and fill their complete information 3. Doctors listing keywords are based on frequent search 4. Database is available in both web and app

Profile Details

Schedule Booking

Advocacy & Referals

Telemedika Process Flow

Case Review & Solutions

Initial Approach

•

Discussion on patient cases and understanding their pain points / condition

•

•

Preliminary questions

• •

Patients are contacted by medical consultant to discuss their pre – existing medical conditions Discuss treatment path and alternatives Discuss possible price range

Scheduling at Hospital

Schedule patients and send Referral confirmation letter to related hospital

Follow up Actions

•

•

Be in contact with patients to understand their conditions, issues and next treatment plan Help patients to find financial aid, if necessary

COMPARISON TRADITIONAL MARKETING COST - VS ALODOKTER

Untraceable Impact to pasien creation

UPFRONT COST

EXPENSES

Allocation of Salary staff marketing to prepare the campaign + expert medic - speaker

Total Upfront Cost for Hospital

New Commercial Pasien

recurring or BPJS pasien

COST / commercial patient Traditional Marketing

COST/ COST commercial SAVING with patient ALODOKTER of ALODOKTER

Traditional Marketing Tools Case : Lasic Promotion

Magazines

Rp

150.000.000

Rp

1.280.000

Rp

151.280.000

4

5

Rp

37.820.000

Rp2.100.000

95%

Radio

Rp

26.000.000

Rp

2.820.000

Rp

28.820.000

3

3

Rp

9.606.667

Rp2.100.000

81%

Rp

35.000.000

2

5

Rp

17.500.000

Rp2.100.000

90%

Rp

34.280.000

2

4

Rp

17.140.000

Rp2.100.000

89%

Hospital website + social media / month Public seminar

Rp

30.000.000

Rp

4.280.000

ALODOKTER FREE DISPLAY in CARI RS & CARI Dokter

Lasic Procedures 2 eyes Rp

ZERO 30.000.000

referal fees Alodokter 7% Acquisition cost /patient Rp

2.100.000

TRACEBLE & CONFIRMED COMMERCIAL PATIENT

Upfront Cost Traditional Marketing VS Alodokter

Rp200,000,000

COST / new commercial patient Traditional Marketing VS Alodokter

Rp40,000,000

Rp35,000,000 Rp150,000,000

Rp30,000,000

Rp25,000,000 Rp100,000,000 Rp20,000,000

Rp15,000,000 Rp50,000,000 Rp10,000,000

Rp5,000,000

RpMagazines

Radio

Hospital Public ALODOKTER website + seminar social media / month

RpMagazines

Radio

Hospital website + social media / month

Public seminar

Offering Packages for Referral Program We hereby proposed Referral Packages between Alodokter and Healthcare Partner with following details : No

1

Items

Referral Benefits

Details 1. 2. 3.

End to end patients advocacy process Digital presence with high search ability and discoverability Referal commercial patient to Alodokter’s hospital partner

Referral Fee for commercial patient ( cash, insurance, corporate guarantee, exclude BPJS patient) : Services

Referral Fee ( Non BPJS ) Out Pocket

2

3

Referral Fees

Complete profiles Alodokter Website and Application

Insurance / Corporate Combination

OPD, IPD, ODC bills

5%

5%

MCU bills

6%

5%

Full display on Cari Rumah Sakit and Cari Dokter, with details including : 1. Hospital profile 2. Doctors profile 3. Procedures and price list 4. Facilities 5. Priority ranking

Offering Packages for Referral Program

We hereby proposed Referral Packages between Alodokter and HealthCare partner with following details :

No

4

Items

BONUS advertising placements Upon signing MOU before August 2018

Details Total Value : Rp 50.000.000,- with details as follow : 1. 2 (two) Existing Sponsored articles (selected by partners) with sponsored banners and premium fixed banners – 3 months period 2. 1 (one) category page banner – 1 month period

FREE UPON SIGNING MOU : 1. Bonus Advertising Placements – Article Sponsorship & Premium Fixed Banner

Value : Rp 40.000.000,-

300x250

600x250 300x125

Desktop

Mobile

2. Bonus Advertising Placements – Category Page Banner

Value : Rp 10.000.000,-

300x250

Desktop

Mobile

TERATAI CLINIC

Page Views Result

221,816

275,405

 BANNER in sponsored articles: • •

3 new articles 9 existing articles (6 of 9 have premium banner)

 PREMIUM BANNER on: • •

256,908

6 existing articles Subcategory (channel) KEHAMILAN

Dec 17

Jan-18

Feb-18

Impression Result

314,901

408,125 374,818

Dec 17

Jan-18

Feb-18

JAKARTA EYE CENTER

Page Views Result



2 time campaigns



1st Campaign JEC: • Sponsored banner di 1 existing article • Premium banner di 1 existing article • Homepage banner • Premium banner di subcategory MATA



2nd Campaign JEC: • Sponsored banner di 12 existing articles • Homepage banner • Premium banner di subcategory MATA

72,929 118,622 129,502 120,130

Nov-17

Dec 17

Jan-18

Feb-18

Impression Result

75,909 178,762 194,579 139,717

ABDI (live chat)

  

High engagement on live chat campaign in Audiology topic Live Chat was executed on Alodokter’s FB page Event advertisement was shared 3 days prior to the event

Awareness & Targeting

Live Chats

Live Chat Features 1.

2. 3. 4.

To engage users in highly interactive sessions within selected topics Live chat sessions would be advertised prior to the session The channel options are : FB page, Video Live chat or Web Page Minimum question / hour : 20 – 25 questions

Web Page

Thank You