Airlines Industry

AIRCRAFT MANUFACTURING

AirBus A380 - First Flight.flv

SHADAAB SARWAR SAURABH SINGH

INTRODUCTION TO AVIATION INDUSTRY

AVIATION IS DEFINED AS THE DESIGN,MANUFACTURE,USE OF AN AIRCRAFT IN WHICH THE TERM AIRCRAFT REFERS TO ANY VEHICLE CAPABLE OF FLIGHT. THE FIRST FORM OF AN AIRCRAFT WAS THE KITE, DESIGNED IN 5th CENTURY BC. ON DECEMBER 17TH 1903 10:35 am, WRIGHT BROTHERS MADE THE FIRST HEAVIER THAN AIR, MACHINE POWERED FLIGHT. AFTER WORLD WAR II BASIC TECHNOLOGY FOR AVIATION HAD BEEN DEVELOPED: JET PROPULSION, AERODYNAMICS etc.

COMPANIES SELECTED FOR STUDY

Hindustan Aeronautics Limited

H.A.L Founded

Hubs

Company in 1940 ( in Profile 1964 , company took on current name )

Bangaluru Nasik korwa Hyderabad Kanpur koraput Lucknow

Headquarters: Key people &Marketing)

Bangaluru, India Ashok. K .Baweja(Chairman ) Fakruddin Mohammad(Director Corporate Planning D.Shivmurti(Director-Finance)

Vision

• “To make HAL a dynamic, vibrant, value-based learning organisation with human resources exceptionally skilled, highly motivated and committed to meet the current and future challenges. This will be driven by core values of the Company fully embedded in the culture of the Organisation“ •

Mission “Enable all those working for HAL to give their best to ensure their all-round growth as well as that of the Organization”

Product • • • •

Aerospace equipments Military aircraft Communication & Navigation equipments Space systems

Market Strategy • Maintain Human Resource at optimum level to meet the objectives and goals of the Company   • Be competent in Mapping, Analysis and  Upgradation of Knowledge and Skills including Training, Re-training, Multi-skilling etc   • Cultivate Leadership with Shared Vision at various levels in the Organization   • Focus on Development of Core Competence in HighTech areas   • Build Cross-functional Teams   • Create awareness of Mission, Values and

Swot Analysis STRENGTHS

WEAKNESS

International Customer Base. Supplier Networks.

Softness in aeronautics division. Revenue per employee significantly lower.

OPPORTUNITIES

THREATS

Rising defence spending Worldwide. Collaboration with several other international & domestic aerospace

Government contracts & future regulations. Employee retention & availability.

•Founded by William E. Boeing •Headquarter: Chicago,lllinious •Revenue US $ 60.91 billion (FY 2008) •Employees 162,200 (12-31-2008)

W. James McNerney, Jr. Chairman, President and Chief Executive Officer The Boeing Company

Mission To push the leading edge of aviation, taking huge challenges doing what others cannot do

Vision People working together as a global enterprise for aerospace leadership

Market Strategy • It involved its customers and bankers in the designing process • Three prong strategy – Establish international partners in production – Use light weight materials – Develop new midsized aircraft

Marketing Magazines

Core competencies • Detailed customer knowledge and focus • Large-scale systems integration • Lean enterprise

The 787’s Features

Marketing Productivity • Objective: Profitability • Expects to earn almost 57% of the revenue for the 787

Boeing SWOT Analysis Strengths Innovation Strong reputation customer relationships

Opportunities New technologies New airline customers Airline travel pattern changes supporting Boeing product line

Weaknesses Development Costs Reliance

Threats Aggressive Airbus Price Discount Practices Changing economics Air travel vision could be wrong

PRODU CTS

Lockheed Martin

Page

Company Profile Lockheed Martin Founded 1995 Headquarters- Maryland , U.S.A Hubs- U.S.A, France, U.K, Germany Industry- Aerospace, Military, Civilian aircraft, Satellites. Company Slogan-“We never forget who we’re working for” Key People- Robert J Stevens (C.E.O) Bruce L Tanner (C.F.O) Employees- 144000. Website- www.lockheedmartin.com Page

Mission

To be the recognized center of excellence for financing solutions that help Lockheed Martin companies close sales by designing and providing the best market-based financial solutions that are commercially available to the end customer.

Vision We assist LM companies to obtain product sales financing that (a) fits their customer's economic profiles, (b) uses financing strategies tailored to each market, and (c) protects Lockheed Martin Corporation. We utilize our expertise to develop services that add value at each phase of the LM business development cycle. We evaluate and implement new strategies in response to changing

Product List •Transport aircraft. •Fighter aircraft. •Satellites. •A.T.C systems. •Radar.

Product differentiation The products of Lockheed Martin are entirely differently so, they hold the key to success. The aircrafts like F-22, F-16, F-35(in production line) are entirely different from other aircraft manufactures.The feature that makes different is the technology called the “stealth”. The “stealth” technology makes the plane invisible to enemy radars and can easily attack there target .This technology is kept by the U.S forces only and at present nobody in the

SWOT ANALYSIS Strengths  •Solid product portfolio (aeronautics, electronic & space systems, integrated solutions, others) •Strong relationship with the US government •High asset turnover •Strong financial performance.

Opportunities  •Order backlog simply needs to be fulfilled •Recent acquisitions (i.e.,. Aculight Corporation) •Rising defense spending in the US and worldwide

Weaknesses  •Close to 85% of revenues come from one source: US government •Revenue per employee significantly lower compared to Boeing, Rolls Royce.

Threats  •Rising commodity prices •Government contracts & future regulation •Potential decreases in US government spending •Employee retention & availability

Company profile • Empresa Brasileira de Aeronáutica, S. A. • Founded 1969 • Hubs maintenance and commercial sites in USA commercial offices in France, Singapore and China. • Key people Frederico Fleury Curado, President & CEO • Headquarters São José dos Campos, São Paulo, Brazil • Employees 23,855 (7-2008) • Website www.embraer.com

Mission “To be the first choice for airlines worldwide selecting regional jets on the criteria of performance, quality and price.”

Vision “ Embraer will continue to grow to become one of the leading global forces in aeronautical and defencemarkets, the leader in its segments and renowned for the excellence of its entrepreneurial activities.”

Product The Company focuses its activities on three business areas and markets: • Commercial Aviation • Executive Aviation • Defense and Government  

Place Embraercurrently gets a majority of its business from North America but is looking Eastward for growth from countries like India and China.

Special features • Successful aircraft platforms • Technology • Performance and reliability • Product package • Provides after-sales support

Indian perspective • At present, there are 13 Embraer airplanes flying in the Indian skies. • The company plans to provide Embraer's range of Legacy, Phenom100 and 300, and the luxurious, ultra-large Lineage 1000 jets till August 2009. • With its major deliveries in India starting this year, Embraer has tied up with maintenance, repair and overhaul (MRO) company, Indamer Company Pvt Ltd, for operating its authorised service centres in India.

Competitors

• • • • •

As the third largest aircraft maker in the world, Embraer faces competition from industry behemoths Boeing Airbus Bombardier General Dynamics (maker of the popular Gulfstream jets), Textron (maker of the Cessna Mustang)

AIRBUS

Company Profile AIRBUS FOUNDED HUBS

1970 (Airbus Industrie) 2001 (Airbus SAS)

FRANCE, GERMANY, UK, SPAIN, USA, RUSSIA & PRC.

INDUSTRY

Aerospace

SUBSIDIARIES

Airbus Military

COMPANY SLOGAN Communication. HEADQUATERS KEY PEOPLE

TYPE

Training, Awareness, Competence & Toulouse, France

Thomas Enders CEO HaraldWilhelm CFO John Leahy Chief Commercial Officer SUBSIDIARY OF EADS

NUMBER OF EMPLOYEES

56,000

MISSION

CREATE THE BEST AND SAFEST AIRCRAFT

VALUES Airbus fosters values of excellence and innovation among its culturally-diverse employees and considers its customers, contractors and suppliers to be partners working in the interests of safety, quality and performance

Aircrafts A300

2 engine, twin aisle

A310

2 engine, twin aisle, modified A300 Air

A318

2 engine, single aisle

A319

2 engine, single aisle

A320

2 engine, single aisle

A321

2 engine, single aisle

Air France Algerie

Frontier Airlines Swissair Air Inter

Lufthansa

Products

Maintenance & Engineering

Cabin Electronics Material & Logistics

Avionics & Simulation

Diversi ty

Safe ty

Traini ng

Quali ty

Environm ent

MAJOR COMPETITORS Boeing Bombardier General Dynamics (maker of the popular Gulfstream jets). Textron (maker of the Cessna Mustang). Embraer Lockheed Martin

COMPARATIVE STUDY

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