Crm For Airlines Industry

By P.Narayana Swami E.Chanikya Sk.Rahim Raja R.Ramesh Babu Guided by S.Anil kumar,

B.Tech

Assistant professor

In the competitive travel industry, travel providers are undertaking initiatives centered on identifying, developing and retaining high-value profitable customers, under the overall banner of customer relationship management or CRM.

 The primary goals of CRM is to differentiate a

company’s services to the customer through personalization, yet in the airline industry.  CRM—at least in the form in which it is practiced

today –has become a commodity, with many services indistinguishable from airline to airline.

The purpose of the Development of a CRM Airlines Industry is to provide the world-class offshore and onshore services using IT-enabled services. CRM (Customer Relationship Management), sometimes it is called customer management, customer value management, customer centricity, and customercentric management.

 High quality output  Cost competitiveness, simply because of abundance

of

intellectual capital.  Effective turn-around-time  Provision for creating and managing folder hierarchy for managing clients and their documents. Comprehensive security with various permissions like Read Only, Write, Delete, Full Control, Owner etc.,

CRM initiative development—In order to differentiate themselves from the competition, airlines must abandon a “fast follower” approach to CRM initiative development, in favor of investing in initiatives with a high return, which responds to the needs and desires of their own customers.

CRM - principles, strategy, solutions, applications, systems and ideas for effective customer relationship management but in the existing system there is no organization provided both following set of conditions in the existing CRM.  organizations need to make a profit to survive and

grow  customers want good service, a quality product and an acceptable price

As customers become more sophisticated, expecting faster, more reliable service around-the-clock, it's no secret that giving them the power to help themselves is key in providing the availability and personalized service they demand. This system is not that much of perfect medium to find information quickly and securely-anytime.

In the proposed system there comes a new thing, which makes the CRM Airlines Industry more efficient and providing good service and quality. Customer Relationship Management can have a major impact on an organization through:  shifting the focus from product to customer  streamlining the offer to what the customer requires, not want the organization can make

 High quality output  Cost competitiveness, simply because of abundance

of intellectual capital.  Effective turn-around-time  Provision for creating and managing folder hierarchy for managing clients and their documents.  Comprehensive security with various permissions like Read Only, Write, Delete, Full Control, Owner etc.,

Software Requirement Specification

Operating System : Linux/Solaris User Interface Client-side Scripting Programming Language: Web Applications : IDE/Workbench : Database : Server Deployment :

Windows XP/2003 or : HTML, CSS : JavaScript Java JDBC, JNDI, Servlets, JSP Eclipse with MyEclipse Plug-in Oracle/Access JBoss

Processor Hard Disk RAM

: : :

Pentium IV 40GB 256MB

Architecture Diagram

Data Flow Diagram

DFD For Airlines Industry

Customer Master

Customer Order

Data Dictionary Add Airlines Airlines Survey Baggage Management Baggage Details Flight Booking Flight Schedule Login Details Membership Types Foods

Home Page

Registration

Login

Welcome Page

Flight Shedule

Availability

Bag Details

Baggage

Profile Details

Update Profile

Type Of Food

Food Availability

Service History

Service Details

Comments

Log Out

 The CRM for Airlines Industry is a web-based

application for primarily providing training to the employees who provide customized solutions to meet organizational needs.  This application software has been computed successfully and was also tested successfully by taking “test cases”. It is user friendly, and has required options, which can be utilized by the user to perform the desired operations

The overall strategic business objective of CRM is to build loyal profitable customer relationships. Customer acquisition, development and retention are main points to consider.

The software is developed using Java as front end and Oracle as back end in Windows environment. The goals that are achieved by the software are:    Instant access.  Improved productivity.  Optimum utilization of resources.  Efficient management of records.  Simplification of the operations.  Less processing time and getting required information.  User friendly.  Portable and flexible for further enhancement.