Persuasive Communication

What is Persuasive Communication

 Communication that is directed

towards changing or altering another person’s beliefs, attitudes and ultimately behavior.  Purpose is to transform the belief so

that attitude is transformed

Objectives  To change the mindset  To transform attitude  To bring permanent changes  To influence the other person

Need  Building shared vision  Better than Coercion  Basis of leadership  Building team

How

1. Analyze the person and situation 2. Establish credibility 3. Prepare the receiver to be open minded 4. Identify the appropriate emotion 5. Talk about rewards 6. Talk about obstacles 7. Appeal to self interest 8. Use the appealing arguments 9. Organize the ideas 10.Create favorable atmosphere 11.Be flexible 12.Do not be emotional 13.Motivate for action