Airasiaint-casestudy.ppt
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- Words: 433
- Pages: 17
Prepared by: Nur Shafarini bt Mohd Nawi Nur Rashidah binti Ab.Manan Nor Azmawati Binti Abd Aziz
2009221266 2008531837 2009841554
as Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through more than 20 countries, AirAsia continues to pave the way for lowcost aviation through their innovative solutions, efficient processes and a passionate approach to business. Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, ‘’Now Everyone Can Fly’’.
Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia
Airlines Industry – Low cost carrier (LCC)
SIMPLE PRODUCT (No Frills)
LOW OPERATING COSTS
Low Cost Carriers (LCC)
POSITIONING
Low Cost Carrier Business Model
MARKETING STRATEGY
Positioning
Low-cost short haul, no frills
Aircraft
Airbus A320 with 180 seats
Seat Type
Single Seat ( Economy class only)
Seat Option
Free seating with Xpress boarding option
In-Flight Services
Wide range of light meals and snacks available for purchase on board
LEVEL 4 LEVEL 3 LEVEL 2
LEVEL 1
LEVEL 5
LEVEL ONE : Customer contact such as telephone contact, mailing and fax was handled by travel agencies
LEVEL TWO : At this level, Air Asia became Asia’s first airline to go ticketless.
LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.
LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002
LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).
Yield Management System (YMS)
Enterprise Resource Planning System (ERP)
CURRENT STRATEGIC IT IMPLEMENTATION
Computer Reservation System (CRS)
Awards and Recognition Year 2010 Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes World's Best Low Cost Airline by Skytrax
AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week
Year 2009 Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)
Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan
Best Asian Low-Cost Carrier By TTG Travel Awards 2009
World's Best Low Cost Airline by Skytrax
Analyze Process and Infrastructure
Evaluate People & Partners
Assess Organization and Culture
Evaluate Leadership and Governance
THANK YOU Have a Pleasant Flight with
2009221266 2008531837 2009841554
as Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through more than 20 countries, AirAsia continues to pave the way for lowcost aviation through their innovative solutions, efficient processes and a passionate approach to business. Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, ‘’Now Everyone Can Fly’’.
Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia
Airlines Industry – Low cost carrier (LCC)
SIMPLE PRODUCT (No Frills)
LOW OPERATING COSTS
Low Cost Carriers (LCC)
POSITIONING
Low Cost Carrier Business Model
MARKETING STRATEGY
Positioning
Low-cost short haul, no frills
Aircraft
Airbus A320 with 180 seats
Seat Type
Single Seat ( Economy class only)
Seat Option
Free seating with Xpress boarding option
In-Flight Services
Wide range of light meals and snacks available for purchase on board
LEVEL 4 LEVEL 3 LEVEL 2
LEVEL 1
LEVEL 5
LEVEL ONE : Customer contact such as telephone contact, mailing and fax was handled by travel agencies
LEVEL TWO : At this level, Air Asia became Asia’s first airline to go ticketless.
LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.
LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002
LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).
Yield Management System (YMS)
Enterprise Resource Planning System (ERP)
CURRENT STRATEGIC IT IMPLEMENTATION
Computer Reservation System (CRS)
Awards and Recognition Year 2010 Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes World's Best Low Cost Airline by Skytrax
AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week
Year 2009 Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)
Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan
Best Asian Low-Cost Carrier By TTG Travel Awards 2009
World's Best Low Cost Airline by Skytrax
Analyze Process and Infrastructure
Evaluate People & Partners
Assess Organization and Culture
Evaluate Leadership and Governance
THANK YOU Have a Pleasant Flight with
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