A Project Report On Big Bazar.docx

A PROJECT REPORT ON “STORE MANAGEMENT” UNDERTAKEN AT “BIG BAZAAR”

IN PARTIAL FUILMENT OF POST GRADUATE DIPLOMA IN MIT SCHOOL OF DISTANCE EDUCATION, PUNE.

GUIDED BY

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Registration No. MIT SCHOOL OF DISTANCE EDUCATION PUNE-411 038 YEAR 20 -20

NAME OF INDUSTRY/ORGANIZATION (Address, PIN no. and contact Details)

CERTIFICATE This is to certify that Mr./Ms. approaches us for the his/her project report work on “Risk Management” in partial fulfillment for the completion of PGDBA Material Management course as prescribed by MIT School Of Distance Education, Pune. This Project Report is record of authentic work carried out by him with guidance by our relevant department from Dated-DD-MM-YY.

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DECLARATION

I hereby declare that this project report entitled “NAME OF PROJECT” is a bonafide record of the project work carried out by myself during the academic year 20 -20__, in partial fulfillment of the requirements for the award of POST GRADUATE DIPLOMA IN (PGD ) of MIT School of Distance Education, Pune. This work has not been undertaken or submitted elsewhere in connection with any other academic course.

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ACKNOWLEDGEMENT

I would like to take this opportunity to express my sincere thanks and gratitude to (Reporting persons’ name) of (Organizations’ name and place) for giving me an opportunity to do my summer training in the esteem organization and it has indeed been a great learning and enjoyable experience. I would like to express my deep sense of gratitude and profound thanks to all staff members of (Organizations’ Name and place) for their kind support and cooperation which helped me in gaining lots of knowledge and experience to do my project work successfully. I would like to acknowledge my sincere gratitude to Head of Department of my institute (HODs’ Name), Professor (Guides’ name), as my Project Guide for helping me in this project. At last but not least, I am thankful to my Family and Friends for their moral support, endurance and encouragement during the course of the project.

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ABSTRACT Write an abstract of your project which gives a brief Idea about purpose of this project, and importance of the project.

TABLE OF CONTENTS

Chapter No.

Title

1

Introduction

2 3 4 5

Organizational Profile Project Objectives and scope Conclusion Suggestions

6 7

Annexure References

Page No.

CHAPTER – 1 INTRODUCTION Big bazar is consumer goods retail chain of Future Group Pvt. Ltd. Future Group also runs Pantaloons, Lifestyle, E Zone, Book Depot, Future Bazaar, Food Bazaar, Home Town, Fair Price, Brand Factory and Central Hypermarket. Future group is a subsidiary of Pantaloons Retail India Limited which is listed in NSE and BSE the most established Stock Markets in India. Mr. Kishore Biyani is the person behind Big Bazaar. He is CEO and MD of Pantaloons Retail India Limited. Big Bazaar is based on the concept of Hypermarket or Mega stores. In this kind of Hypermarket consumer get all the daily routine products under single roof. Big bazaar is having more than 215 stores in more than 95 cities and towns .Big Bazaar launched in India with a bang by opening its 4 stores in 4 major cities Bengaluru, Indore, Hyderabad and Kolkata within a time span of just 22 days. Big Bazaar was started in India in September 2001. It is now 10 years when big bazaar was started and has a huge number of stores all over India. Big Bazaar was started as a fashion hypermarket which had Apparels, Accessories, Cosmetics and General Merchandise on sale. Later on a huge range of other products was added to the list. This list includes FMCG products, Electronics, furniture, Stationery, etc. These stores are established on big areas having huge displays and providing cool and comfortable shopping experience to consumers. These stores are based on the concept of Walmart USA. The starting Tag Line of Big Bazaar was ‘Isse Sasta Aur Accha Kahin Nahin’. After completion of its 10 years in Retail market the company has given a new tag line ‘Naye India Ka Bazaar’. In these 10 years Big Bazaar has become favorites among housewives and other group of consumers too. In overall it has become the favorite retail store of every Indian family. Most of outlets of Big Bazaar are on an area of minimum 50,000 square feet. In bigger metropolis there are some huge stores on an area of 160,000 square feet. Big Bazaar express stores in small towns are also on 30,000 square feet area only. Big Bazaar also has its own house brand also which it promote in its stores. The most famous of them are Clean Mate, Tasty treat, Sensei etc. Big bazaar has some great promotional schemes too. It offers Buy 1 get 1 Free on many products. There are huge discounts on MRP of many products. Big Bazaar also has special schemes on weekends and weekdays. They keep on promoting products by having special display of products. Sampling and testing of many products is available in store. Many small companies even launch their products through Big bazaar. There are many schemes by various companies which are available in Big Bazaar only. Big bazaar also provides consumer durables on Low EMI and interest free installments also.

CHAPTER -2 ORGANISATION PROFILE MISSION

 We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats and making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

VALUES  RESPECT AND HUMILITY in dealing with everyone within and outside the organization.  FLOW by constantly learning and being inspired from the universal laws of nature.  INDIANNESS by believing in oneself and doing things the Indian way.  INTROSPECTION for continuous learning, self-development and personal excellence.  OPENNESS AND ADAPTABILITY by accepting new ideas and knowledge, and being proactive in meeting challenges emerging from changing business scenarios.  VALUING AND NURTURING RELATIONSHIPS with customers, business associates, stakeholders, communities and the society.  LEADERSHIP in thought and in business.  SIMPLICITY AND POSITIVITY to foster innovation, speed and imagination.

History Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 161 Big Bazaar stores in 90 cities and towns across India.

By September 2012 BIGBAZAAR will have two more stores in North east namely SILCHAR and JORHAT in Assam. Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloons Retail India. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. As the modern Indian family's favorite retail store, Big Bazaar is popularly known as the "Indian Walmart". On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one: 'Isse Sasta Aur Accha Kahin Nahin'.

ABOUT THE FOUNDER Kishore Biyani is the founder and Group CEO of Future Group. Kishore Biyani was born in August 1961 and is married to Sangita Biyani. They live in Mumbai with their daughters, Ashni and Avni. Widely credited as the pioneer of modern retail industry in India, Kishore Biyani is a mentor and role model for many Indian entrepreneurs and a thought leader in Indi an business. Over the past two decades he has created and led some of India's most popular retail chains like Big Bazaar, Central, Brand Factory, Food hall, fbb, among others. Over time, various retail chains like Nilgiris, Aadhaar, Easyday, Heritage, Hyper City and others have also become part of Future Group. These retail chains are present in more than 370 cities across India and attract over 500 million customer footfalls annually. Simultaneously, he has also led the creation of a wide portfolio of consumer goods brands in fashion, food and electronics space, that are distributed through the group's retail chains and various other modern retail networks in the country. The group has also made substantial investments in technology, analytics, food processing, logistics and warehouse networks, provides mentorship and investments to many Indian entrepreneurs and brands and operates joint ventures with Fonterra, Clarks, Generali Group, Hidesign, among others. A believer in the group’s corporate credo, ‘Rewrite Rules, Retain Values,’ Kishore Biyani considers Indianans as the core value driving the group. His autobiography, ‘It Happened In India,’ has been translated into a number of Languages. STRATEGY A new normal is being defined in the Indian consumer market every day. With far-reaching socio-economic changes that India has undergone in the last decade, the drivers in urban and rural India are maturing fast. With a growth strategy

tempered with localization and an inclusive business model, Future Group is an integrated consumer goods organization that offers a wide range of consumer goods brands that are distributed through its own retail network that are spread in every state of the country. Its integrated consumer goods play captures almost the entire end to end value chain in the food, FMCG and fashion sectors. As modern retail drives new demand, efficiency and consumption in new categories, its strategy is based on deep understanding of Indian consumers. The company understand the varied buying behavior of the Indian consumer across regional diversities, ethnicities, professional groups, and are constantly innovating to craft strategies that address the subtle differences. Future Group's strategy is aimed at achieving inclusive, sustained and profitable growth with three levers : Customer-Orientation The bottom line in each of their retail success stories is "know your customer". Insights into the soul of Indian consumers - how they operate, think, dream and line - helps us innovate and create differentiating functionally. Continuous-Innovation As India's leading integrated consumer goods organization they understand the importance of innovation. The company integrate data science, technology, design thinking and deep consumer insights to cater to the fast changing needs and aspirations of India’s diverse consumer goods Collaborative Transformation Creating a collaborative environment combining the strengths with the suppliers and vendors helps to create immense value for the customers which in turn fosters mutual growth. The company believe that modern Indian retail rests on the strength of two pillars:-scale and efficiencies. As front-runners in both areas, they firmly believe that core responsibility lies in providing protection to customers from the overall rate of inflation. While the scale and size of the operations help to improve efficiencies, it also ensures they deliver greater value to their customers. The company’s retail thrust is focused on four principal verticals of Food, Fashion, General Merchandise and Home. These four categories together account for nearly 65% of the consumption in the country and represent mass consumer aspirations. Acknowledging this, they are creating retail pure play through divestment and demerger of non-retail businesses to concentrate the efforts on these verticals. India's retail boom is being driven by resurgence in the economy. Modern retail still has around 6% share of the total retail spend in the country that is estimated at around US $ 400 billion. Thus, the potential for modern retail growth in India is huge. Currently, leading retailers in mature markets occupy the top three slots by turnover, employment and value creation. As the Indian economy matures, it is upon us to make the same happen in our country.

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