A Live Project Report On

A LIVE PROJECT REPORT ON

Study on brand share across the four wards using chi-square test

Submitted to: Mrs. Annie mam Faculty-quantitative management INC-Mira Road

PREPARED BY: SUNIL D.TIWARI 8nbmm017 ICFAI NATIONAL COLLEGE ACADEMIC YEAR (2008-2010)

Contents

TITLE

Acknowledgements

Bonafidecertificate

Introduction

Objective of study

Product Description

Research Methodology

Basic Data

Analysis

PAGES

Findings

Recommendations

Limitations of Study

References

Questionnaire

Acknowledgement

Sunil D. Tiwari, a student of M.B.A. Semester I from ICFAI

National College, is making the true decleration of doing a study on “

Consumer Preference for Paints “ under the guidance of Mrs.

Annie mam Faculty-Marketing Management-I

Sunil D. Tiwari also thanks Mrs annie mam for giving her

valuable advuce and several constants for making the study successful. I

am also thankful to my colleagues who have supported me during the study .

Signature of the Student

Bonafide Certificate

This is to certify that Mr. sunil D. Tiwari a student of

ICFAI National College has submitted this project on “Consumer

nder the guidance of Mrs. Annie mam (Principal)

ICFAI UNIVERSITY

Signature

( Examiner )

Method of research CHI SQUARE TEST : Preference/Bran d

Rin

Wheel

Areal

Total

Quality

5

2

13

20

Availibility

2

3

-

5

Price

3

6

-

9

10

11

13

34

SETTING UP THE HYPOTHESIS: If the proportion of the total population of consumer in each of the four ward are denoted as Pn,Pw,Ps,then the null and alternative hypothesis will be set up as follows: H0 : Pn=Pw=Pe (nullhypothesis: proportion of consumers from each of the four ward are equal) H1 : Pn=Pw=Pe (Alternative hypothesis: proportion of consumers from each of the four ward are equal)

Testing the hypothesis: F0 5 2 13 2 3 3 6 -

Fe

F0- Fe

(F0- Fe)^2

(F0- Fe)^2/ Fe

5.88 6.47 7.65 1.47 1.62 1.92 2.65 2.92 3.44

-0.88 -4.77 5.35 0.53 1.38 -1.92 0.35 3.08 -3.44

0.774 22.753 28.623 0.281 1.904 3.686 0.123 9.486 11.834

0.1316 3.088 3.742 0.192 1.175 1.920 0.046 3.2486 3.440 16.982

Total The value of the Chi Square Statistic is 16.982

Chi square distribution :

Determining degrees of freedom : Number of Degree of freedom = (Number of rows-1)*( Number of columns-1) Therefore, (3-1)*(3-1)=2*2=4 Therefore we have Degree of freedom is 4 and α=1% we hav Chi square Statistic is 13.277.Since the sample Chi Square Statistic does not fall in the acceptence region, we will reject the null hypothesis.

1. Which brand of washing soap do you use? Rin Wheel Areal Other brand of washing soap RIN 10

AREAL 14

WHEE L 11

OTHER S 5

Conclusion: It was found that most of the houswife are using areal wih rin and wheel.their are very few home that they are using other brands.

2.What aspect of soap influences you to purchase the product? Price

Availability

Quality

Others

aspect QUALITY 21

AVAILABILITY 6

PRICE 12

OTHERS 1

Conclusion: From this we can conclude that most of women’s in four wards prefer quality and price.Some of them are using washing soap Because of soap that they are using are easily available in the shop.

3.How many unit of soap do you purchase in a month? 1 to 5

6 to 15

16 and above

unit of soap UNITS(1 TO 5) 20

UNITS(6 TO 15) 15

UNITS(16 AND ABOVE) 5

Conclusion: It was found that most of the home prefer to purchase soap

4.What is your preference? Washing soap Detergent preference

WASHING

BOTH

Both

DETERGENT 3

SOAP 2

35

Conclusion : From the fig. we can clearly say that in all wards both detergent and washing soap are used .

Conclusion:After doing extensive research on washing soap I have come to the following conclusions: 14 people prefer areal, therefore if the price rises 12 people which look for another alternative if the price of areal is rise. It was also found that from the Survey of 40 Samples, 14 Persons prefer using areal while rin and wheel are 10 and 11 respectively. 5 person uses other washing soap.

Findings.

• From the survey, it is founded that most of the people prefer areal for home. •

If the price of washng soap increases their would be effect on the Brand preference of an individual.

•

People prefer more quality products rather than the price.

• The brand image is been reflected in the individual’s mind rather than the promotional strategies.

Limitations and Recommendations

As the study was taken in one are a only, and also the sample size of doing the survey was also very limited i.e. 40 samples the results need to be understood keeping in mind. In future, the study in more localities or a town may reveal differencesif any in respondent preferences. Also for the study of washing soap reveals that, the consumers the decider, have only the preference of areal even if the price of Asian Paints rises and if the same trend continues the other companies would be finding it very difficult to be stable. This study has made conjoint design but alternate ways to measure consumer preferences which can be used in future.

In the recommendations it can be said that there should be more development in finding out the different buying behaviourand preferences by the other washing soap industries in a promotion intensive environment and also the quality.

Questionnaire Name: Age: Locality: 1.Which brand of washing soap do you use? Rin Wheel Areal Other 2.What aspect of soap influences you to purchase the product? Price Availability Quality Others 3.How many unit of soap do you purchase in a month? 1 to 5 6 to 15 16 and above 4.What is your preference? Washing soap Detergent

Both