36-42 95 Thesis



corporate cultures must not end before the market’s community is formed, otherwise they will have no market

 companies

concerns

must relate to human

 companies

must take part in the market’s conversations

 the

community of discourse lies in the market.

Conversations give many benefits for a company  companies that do not belong to a community of conversations will vanish 



company must protect themselves against their competitors and their own markets and workforce.



Companies need to leverage their employees