57-63 95 Thesis

• Smart companies don’t go with the flow • Not all inevitable things are beneficial

If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up. There are still dumb companies out there that

their willingness to get out of the traditional way is very insignificant. They must put into consideration in getting out of the way and they must realize that it is very beneficial for them.

However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting. This hindrance must be   obliterated so that these conversations will not be prevented from intersecting.

This is suicidal. Markets want to talk to companies. Nowadays, with the help of the internet,

communication between them is now twofold

networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false —and often is. Markets are only conversing with the wrong

people in the company. Behind the smokescreen markets will only

receive haggling and marketing.

flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall. Markets can’t participate on conversations

behind the corporate firewall.

De-cloaking, getting personal: We are those markets. We want to talk to you. Next to being personal can be chaotic.