1st Hand Co-production Experience

SIEUNDESIGN

2008

Table of Contents 100. Introduction of Corporation 200. 1st Hand Co-production Experience 300. How to improve Business in Malaysia

Intro. of Corporation www. sieundesign.com

Intro of Corp

Global Entertainment Enterprise

Powerful Contents Outstanding Planning

Excellent Production - The Best Production Facility-

Global Network

SIEUNDESIGN - Explosive Marketing Capability-

Intro of Corp

1. Summary of Corporation (Korea) █ Name : SIEUNDESIGN Co, Ltd. █ C.E.O: Lim, Sieun █ Foundation Date : July 5th, 2004 █ Location : Gurodong,Gurogu,Seoul

Develop

█ Contact Number : 82.2.2025.2240

Co-production

█ Website : www.sieundesign.com

O.E.M

█ Capital Stock : 750 Million (won) 817,400 (USD) █ Stockholder : Sieun, Lim (45%) JH COS(40%) Gary, Huh (15%)

Brand

Planning

Animation

Character Since 2004

SIEUNDESIGN Marketing Joint Venture Distribution Licensing

Intro of Corp

1. Summary of Corporation (India) Entertainment JV in INDIA █ Name : SIEUN & BAG Animation Pvt Ltd

SIEUN & BAG Animation Pvt Ltd

█ C.E.O : Lim, Sieun █ Foundation Date : June 1st, 2006 █ Location : FC-23, Sector-16A, Film City, Noida (U.P.) India █ Contact number : 91-120-2516662

Animation & Game

Animation

Global

Studio

Marketing

School █ Capital Stock : 1 Million (USD) █ Stockholder : SIEUNDESIGN 50% - Korea B.A,G films 50% - India

SIEUNDESIGN Create contents Children entertainment network

B.A.G Films Largest Entertainment Company in India TV & Movie network. Investment for Project

Intro of Corp

1. Summary of Corporation (Japan) █ Name : I Prin Partners █ C.E.O : Sukioura, Mikio █ Foundation Date : July 1st, 2007

FASHION SCHOOL

█ Location : 1-2-9 Kukumashi, Osaka chuku █ Contact number : 81-6-6946-8501 █ Stockholders : SIEUNDESIGN Co., Ltd 30% FMS Co., Ltd 30% (Japan) Asian Blooms Co., Ltd 40% (Japan)

SIEUNDESIGN

Asian Blooms

Planning

Investment

Dev.of Contents

Management

FMS Publication Management MARKETING

PUBLISHING

Intro of Corp

2. Corporation History 2004

Establishment of SIEUNDESIGN Co.,Ltd Attestation of Venture Company Development of charters for “World Ceramic Exposition Foundation” Best Award of Digital Innovation Development for MBC Representative Characters and industrialization agreement

•

Film Production “World Ceramic Exposition Foundation” “Hello, Francesca” industrialization agreement “7 Princess” industrialization agreement “Western Macaroni” Europe, American market entry (Fashion etc.,)

•

“Western Macaroni" TV animation co-production agreement “Hello, Francesca" animation production Establishment of Joint-Venture Company in India “I Prin” Animation co-production agreement Licensing market entry in U.S.A, Hong Kong and etc.,

•

Establishment of "Western Macaroni” Theme Park “RPENGBINI”Animation co-production agreement “Merry Christmas TeTe” SICAF Best Creative Award “Merry Christmas TeTe”Nomination for Taiwan International Animation Award Establishment of Joint-Venture Company in Japan

2008 “I Prin”Co-production deal with Kahani World from Canada “ Banana Shake” Co-production deal with Eden Animation from Malaysia “ Banana Shake” Licensing Nintendo & Xbox with Biobrid from Portugal “ Contract of Theme Park with Backbone Entertainmemt in Malaysia

Intro of Contents Picture 16

Banana Shake Target

6 ~ 12

Type

2D TV series Animation

Length

52 X 11’

Animation Co-production WAF 2007 “Best Award” GITCT (Gwangju Information & Culture Industry Promotion Agency )’s

Selection for This Year’s Creative Animation Studio

Co-Pro with Eden Animation (Malaysia) Foreign Partners Imaginex (Malaysia) Eden Animation (Malaysia)

Intro of Contents

Western Macaroni Target

6 ~ 12

Type

2D TV series Animation

Length

52 X 13’

Animation Co-production (Total Cost 5b won) approx. 5.5m USD CNR Kids Entertainments (Europe) Agreement Completed Foreign Licensing Partners Bremtex (Europe), Texcotton (Brazil) Theme Park “ Western Macaroni Theme Park” in Hayri, Paju, Kyeonggi

Intro of Contents

I Prin Target

6 ~ 12

Type

3D TV series Animation / DVD

Length

52 X11’ / 1 X40’

Animation Co-production (total cost 20b / 55b won) approx. 2.0m/5.5m USD KAHANI WORLD (Canada) BRB Internacional (Spain)

PorchLight (U.S.A) Foreign Partners Long Wise (Hong-Kong) Image Link (Thailand) I Prin Partners (Japan) Imaginex (Malaysia)

Intro of Contents

RPeng Bini Target

Pre-School

Type

3D TV series Animation / DVD

Length

52x 11’ / 1x30’

Animation Co-production (Total Cost 50m/4b won) approx.550 thousand/4.6 m USD BIG COMMUNICATIONS (Singapore) Foreign Partners WATSON (Hong-Kong) BIG COMMUNICATIONS (Singapore) SIEUN & BAG Animation (India) CABON (Brazil)

Intro of Contents

Merry Christmas “ TETE ” Target

Family

Type

3D Feature Film

Length

1x80’

Domestic and International awards SICAF 2007 “Best Creative Award” 2007 Nomination for “Taiwan International Award” Animation Co-production (Total Cost 6b won) approx. 6.3m USD The Licensing Group (USA) Contract in progress

Intro of Contents

Hello Francesca Target

Family

Type

DVD Animation / TV Sitcom

Length

1x 75’

Animation Co-production (Total Cost 30m won) approx. 330 thousand USD HyoinDonghwa. Orange Animation. WhiteLine – Special DVD version Foreign Partner SKY VIEW (USA)

Intro of Contents

7 Princess Target

5 ~ 12

Type

Brand

Direction of Business Development MUSIC LICENSING - 50 products commercialization

Intro. Of Business www. sieundesign.com

Intro of Bus.

1.Business Formation (Korea)

Creation of Contents Development of Characters Production of Animation

Theme Park Planning/Operation F&B Business (Cafeteria) Distribution of Goods

Expansion of Business through OSMU

New Promotion Project Studio Theme Park Publication Distribution Business Abroad

Intro of Bus.

1-1. Manufacture of Cultural Contents • Planning and business strategy corresponding to characteristics of each contents • Profit Maximization through OSMU (One Source Multi Use)

Character & Animation Contents - Animation - Music - Musical - Movie - Broadcast - Magazine - Game - Online - Mobile

Brand Merchandising - toy - Furniture - Beddings - Fashion/Accessories - Sport supplies - Publication - Stationary - Watch - Mugs/Cups - Party supplies

Promotion Franchising - Training center - Brand Shop - Theme Park - etc..

- Audition - Co promotion - Events and etc.,

Intro of Bus.

1-2. Theme Park •Elevation of Brand Recognition Effect •Window to Promotion •Expansion of Sales (Entrance Fee/Cafeteria/ Merchandising)

July 2007 Hayri, Paju “Western Macaroni Theme Park” Opening (Simultaneous exportation to abroad with animation sales)

SIEUN

New Business Model

PARTNERS

Contents Investment, Planning, Design, Installation Investment

Through Mutual Collaboration

Co-Management Co- Investment

Intro of Bus.

1-2. Theme Park

Images from “Western Macaroni Theme Park”, Hayri, Paju

Intro of Bus.

2. Business Formation (India)

Animation & Game School

Licensing

Animation Studio

SIEUN&BAG Animation

Theme Park

SIEUNDESIGN + B.A.G Films

Channel

Intro of Bus.

3.Business Formation (Japan)

Character Production and development of unique character in Japan

Publishing Kids Entertainment

Publishing a brand-new magazine targeting pre-teen girls

Pop Idol

Fashion Development of fashion brand

Debut of Japanese ７ princess

School Modeling School ＋ Management of production

1st Hand Co-production Experience www. sieundesign.com

Intro of Bus.

1st Hand Co-Production Experience in Malaysia ◘ Advantages 1. Elimination of Language Barriers 2. Possibility of Excellent Technology 3. The Strong Will 4. Government Support ◘ Disadvantage 2. Insufficient Infra - Internet Speed Equipment

w to improve Animation Business www. sieundesign.com

How to improve

How to improve animation business in Malaysia ◘ Company 1. Development of Own Characters & Animations 2. Co-Production 3. Active Marketing – OSMU(One Source Multi Use) ◘ Government Service for Sufficient Infra - Internet Speed & Equipment - For Animation Complex

How to improve

Animation Complex in Korea

Contact Gary YongJun Huh/CFO & Producer Tel : 82+2+2025+2242 Fax : 82+2+2025+2243 C.P : 82+10+5150+6878 E-mail : [email protected] H.P : www.sieundesign.com www.macaronipark.com

Thank You!