1 Wa6-9-3 Sp Market Data.pdf
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View 1 Wa6-9-3 Sp Market Data.pdf as PDF for free.
More details
- Words: 1,691
- Pages: 18
WA600-3 WA700-3 WA800-3 WA900-3
MODEL CHANGE
Contents • • • • • •
Back ground of Development Trend of Demand and Sales Volume Trend of Competitors Goal of Model Change Features of M/C Vehicle Sales Tactics ( Differentiation in sales of WA800-3 and WA900-3 ) • Release Schedule
WA-Market Data: Page 1
1. Background of development • When WA-1 models were put on the market, they were at a overwhelmingly dominant position in its main specifications, environment of the operator seat, operating performance, etc.. • Those advantages have been lowered, however, as the competitor model-changes. In particular, the environment of the operator seat of large class loaders are remarkably lower. • In addition, there has been a push by the world wide market to introduce an updated version of the large size models since the introduction of the Dash 3 up to the WA500.
WA-Market Data: Page 2
2. Trend of Demand, Sales Volume 1) WA600 class Demand by Area AMERICA
( Units)
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
1600 1400 1200
1336
1364
97 85
92 80 131
146 1000 800
886 309
376
36 75 118
600 259 400
699
82 51 240
828 734
745
84 60 55 163
71 52 47 113
707 58 53 43 177
58 58 46
702 55 64 31 178
198
167
685
200
815
398
275
372
462
376
468
374
0 1988
1989
1990
1991
1992
1993
1994
1995 ( Apr - Mar )
1996
WA-Market Data: Page 3
2) WA 600 Sales Volume by Area AMERICA
( Unit )
EUROPE
AFRICA, M.EAST JAPAN
ASIA, OCEANIA
250 220 25
200 170 150
22
31 150 29
26 17
45
100
7
135
32
23
14
34 43 50 71
101 11
25
23 5
9 31
54 30
115
19
10 21 6
22 16
135
11 20
20
17
29
27
55
23 4 26
18
32
90
118
130
47
43
49
1992
1993
1994
62
0 1988
1989
1990
1991
1995 1996 ( Apr-Mar )
WA-Market Data: Page 4
3) WA700 - WA900 class Demand by Area AMERICA
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
( Units )
348 350 54 300
311
38 250
250 31
26 26
204
219
22
150 100
227
24 37
200
273
271
37
58
245 39
43
36 20
25
42
19 13
13 14
22
36
38
35
13 10 22
123
132
145
142
1991
1992
1993
1994
27 43
182
50
18 23 25
168 119
0 1989
1990
1995
1996 ( Apr - Mar )
WA-Market Data: Page 5
4) WA700 Sales Volume by Area AMERICA
(Units) 25
EUROPE
20 15 15
19 1
8
2
10
0
JAPAN
ASIA, OCEANIA
23 3
5
AFRICA, M.EAST
10
14
16 1
3
4
14
5
2 3
3
9
11
16 1
5
4 8
2 2
3
1988
1989
1990
5
5
1991
1992
7
1993
5 1994
7
7
1995
1996
( Apr - Mar )
WA-Market Data: Page 6
4) WA800 / 900 Sales Volume by Area AMERICA
( Units ) 35
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
( ) numbers shows sales volume of WA900-1 28
30 25 25
28 24
28 24
8 6
8 4
11
22
4
20
20
5
3
5 8
15
10
10
5
7
12
(2)
6
(2)
8
(1)
10
5
11
10 6
6
7
8
1991
1992
1993
9
0 1989
1990
1994
1995 1996 ( Apr - Mar )
WA-Market Data: Page 7
3. Trend of Competitors 1)
WA600 class Manufacturer Model CAT
988F II
Release schedule 1996
Description Engine changed
3408E-TA <-- 3408-TA
Engine output changed 988F -
1993
988B KAWASAKI
115ZA-2
6.1 m3 <-- 5.4 m3
Engine output changed
400HP <-- 375HP
Steering
STIC
Cab glass ROPS
115ZIV
1995
<-- 400HP
Bucket capacity changed
Jul., 1997 Cab improvement
(Japan only)
430HP
Viscous mount
<-- Handle <-- rubber mount
Curved glass <-- flat glass Standard provision <-- OP
Bucket capacity changed
6.0 m3 <-- 5.6 m3
Operator's compartment environment improved (feeling similar to passenger car) 115Z III -
1988
Engine output changed T/M control
410HP
<-- 383HP
Automatic shifting <-- manual
110Z II TCM
890-3
1994
Bucket capacity changed Engine output changed
890-2 (890)
6.0m <-- 5.7 m 415HP <-- 410HP
1990 T/M control
Automatic shifting
Loader linkage pin
2000HR maintenance free
WA-Market Data: Page 8
2) WA700 class Manufacturer
Model
Release Item newly incorporated schedule
CAT
990 II
1996
Engine changed 3412E-TA <-- 3412-TA Engine output changed 625HP <-- 610HP
990
1993
Bucket capacity changed Steering
8.6 m3 STIC
WA-Market Data: Page 9
3)
WA800/900 class Manufacturer CAT
Model 992G
Release schedule Mar., 1997 U.S.A.)
Item newly incorporated Loader link shape
AC link <-- Z bar Mono-piece <-- Double-plate
Engine output changed Bucket capacity changed
992D (m/c) 992D
Bucket capacity changed Steering handle type Vehicle weight
992C
1977
11.5-12.3 m3 <-- 10.7 m3
Loader link pin made maintenance free
Engine output changed
1992
<-- 710HP
Size increased
Cab Serviceability
800HP
710HP
<--
690HP
10.7 m3
<-- 10.3 m3
STIC
<-- handle
92.7 ton
<-- 85.15 ton
Loader link
Z bar ( 2- bell cranks)
Engine output Bucket capacity
690HP 10.3 m3 <-- 9.6 m3
Vehicle weight
85.15 ton
WA-Market Data: Page 10
4. Goals of M/C 1) Completion of WA-3 model series 2) Share increase by reinforced competitive edge (Response to user needs)
5. Features of M/C Vehicle
WA-Market Data: Page 11
6. Comparison of Main Specifications 1)
WA600-3
Symbols -
WA600-3
: Superior,
CAT 988FII Comparison of WA600-3 with competitor
: Equal,
: Inferior to competitor
Kawasaki 115ZiV Comparison of WA600-3 with competitor
VOLVO L330C Comparison of WA600-3 with competitor
Item
Unit
Specification
Bucket capacity (Straight edge, with teeth)
m3 (Yd3)
6.1 (8.0)
6.1 (8.0)
6.0 (7.8)
6.6 (8.6)
Engine output
HP
440
430
410
498
Operating weight
kg
43,950
45,300
43,530
47,130
Tipping load (Straight travel position)
kg
31,000
30,700
28,200
36,290
Wheelbase
mm
4,100
3,810
4,050
4,060
Dumping clearance (At edge)
mm
3,805
3,700
3,760
3,780
Brake control
Fully hydraulic
Fully hydraulic
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Automatic shifting
Automatic shifting
Hydraulic system
Dual Speed Hyd. System
Conventional
Conventional
Load sensing, Variable capacity
Lunch box space in cab
Yes
Yes
No
No
Operator's seat
Air suspension (op)
Air suspension
Spring Suspension
Spring Suspension
Specification
Specification
Specification
WA-Market Data: Page 12
2) WA700-3 Symbols -
: Superior,
WA700-3
: Equal,
: Inferior to competitor
CAT 990-2 Comparison of WA700-3 with competitor
Item
Unit
Specification
Bucket capacity (Spade nose) With teeth and Segment Edge
m3 (Yd3)
8.7 (11.4)
8.6 (11.2)
Engine output
HP
641
625
Operating weight
kg
67,200
74,000
Tipping load (Straight travel position)
kg
46,050
45,200
Wheelbase
mm
4,800
4,600
Dumping clearance (with teeth)
mm
4,040
4,045
Brake control
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Hydraulic system
Conventional
Conventional
Lunch box space in cab
Yes
Yes
Operator's seat
Air suspension
Air suspension
Specification
WA-Market Data: Page 13
3) WA800-3 Symbols -
: Superior,
WA800-3 Item
Unit
Bucket capacity (Spade nose, with teeth)
m3 (Yd3)
Engine output
HP
Operating weight
Specification 11.0 (14.4) 12.3 (16.1) G. Purpose
: Equal,
: Inferior to competitor
992D(m/c) Comparison of WA800-3 with competitor
Specification
992G Comparison of WA800-3 with competitor
Specification
10.7 (14.0)
11.5-12.3 (15.0-16.0)
808
710
800
kg
98,300
92,700
92,100
Tipping load (Straight travel position)
kg
57,400
51,200
56,802
Wheelbase
mm
5,450
4,825
Dumping clearance (with teeth)
mm
4,630
4,565
4,630
Brake control
Fully hydraulic
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Manual shifting
Hydraulic system
Conventional
Conventional
Conventional
Lunch box space in cab
Yes
Yes
Yes
Operator's seat
Air suspension
Air suspension
Air suspension
*1
5,890
*1 : Wheel base seems too long to maintain tipping stability while steering.
WA-Market Data: Page 14
4) WA900-3 Symbols -
: Superior,
: Equal,
WA900-3
: Inferior to competitor
992G Comparison of WA800/900 with competitor
Item
Unit
Specification
Bucket capacity (Spade nose, with teeth)
m3 (Yd3)
13.0 (17.0)
11.5-12.3 (15.0-16.0)
Engine output
HP
853
800
Operating weight
kg
101,550
92,100
Tipping load (Straight travel position)
kg
66,140
56,802
Wheelbase
mm
5,450
Dumping clearance (with teeth)
mm
4,640
4,630
Brake control
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP) Dual Speed Hyd. System Plus
Manual shifting
Hydraulic Ssystem
*1
Specification
5,890
Conventional
Lunch box space in cab
Yes
Yes
Operator's seat
Air suspension
Air suspension
*1 : Wheel base seems too long to maintain tipping stability while steering.
WA-Market Data: Page 15
7. Sales Strategy (Differentiation in sales of WA800-3 and WA900-3)
New Target dump truck
Alternate machine
Price ratio to CAT: 1:1 Dedicated loading 12.3 m3 bucket (option) attached Contention Price ratio to CAT: 1:1
Current
CAT992D 13 m3 specification
WA-Market Data: Page 16
Product features and product strategy
The sales of the WA800-1 has been directed by emphasizing its merit in hourly production (15% to 20%) over the CAT992D. The CAT has drastically changed the vehicle grade from D to G, but we will continue to emphasize the difference in hourly production with the WA900-3 as opposed to the CAT992G in sales campaign.
Our market strategy has been made up of a combination of 10 m3 class loaders and 80 ton dump trucks. As an alternate machine for the WA800-1 or CAT992D, we will put into the market the WA800-3 which inherits the quality and performance of the WA800.
For the users who do not use the machine for excavation, we will provide the WA800-3 with a 12.3 m3 bucket of the same size as that of the CAT992G for loading work only (option) to confront it with the CAT992G. Model name
Bucket
Use
Price strategy
WA800-3
11m3
Full excavation OK
Price ratio to CAT992D: 1:1
WA800-3
12.3m3 OPT
Loading only
Price ratio to CAT992G: 1:0.9
Full excavation OK
Price ratio to CAT992G: 1:1
WA900-3
3
13m
WA-Market Data: Page 17
7. Release Schedule ( The earliest shipping date)
Model WA600-3 WA700-3
The earliest shipping date February 1998 Have not decided yet
WA800-3
March
1998
WA900-3
April
1998
WA-Market Data: Page 18
MODEL CHANGE
Contents • • • • • •
Back ground of Development Trend of Demand and Sales Volume Trend of Competitors Goal of Model Change Features of M/C Vehicle Sales Tactics ( Differentiation in sales of WA800-3 and WA900-3 ) • Release Schedule
WA-Market Data: Page 1
1. Background of development • When WA-1 models were put on the market, they were at a overwhelmingly dominant position in its main specifications, environment of the operator seat, operating performance, etc.. • Those advantages have been lowered, however, as the competitor model-changes. In particular, the environment of the operator seat of large class loaders are remarkably lower. • In addition, there has been a push by the world wide market to introduce an updated version of the large size models since the introduction of the Dash 3 up to the WA500.
WA-Market Data: Page 2
2. Trend of Demand, Sales Volume 1) WA600 class Demand by Area AMERICA
( Units)
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
1600 1400 1200
1336
1364
97 85
92 80 131
146 1000 800
886 309
376
36 75 118
600 259 400
699
82 51 240
828 734
745
84 60 55 163
71 52 47 113
707 58 53 43 177
58 58 46
702 55 64 31 178
198
167
685
200
815
398
275
372
462
376
468
374
0 1988
1989
1990
1991
1992
1993
1994
1995 ( Apr - Mar )
1996
WA-Market Data: Page 3
2) WA 600 Sales Volume by Area AMERICA
( Unit )
EUROPE
AFRICA, M.EAST JAPAN
ASIA, OCEANIA
250 220 25
200 170 150
22
31 150 29
26 17
45
100
7
135
32
23
14
34 43 50 71
101 11
25
23 5
9 31
54 30
115
19
10 21 6
22 16
135
11 20
20
17
29
27
55
23 4 26
18
32
90
118
130
47
43
49
1992
1993
1994
62
0 1988
1989
1990
1991
1995 1996 ( Apr-Mar )
WA-Market Data: Page 4
3) WA700 - WA900 class Demand by Area AMERICA
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
( Units )
348 350 54 300
311
38 250
250 31
26 26
204
219
22
150 100
227
24 37
200
273
271
37
58
245 39
43
36 20
25
42
19 13
13 14
22
36
38
35
13 10 22
123
132
145
142
1991
1992
1993
1994
27 43
182
50
18 23 25
168 119
0 1989
1990
1995
1996 ( Apr - Mar )
WA-Market Data: Page 5
4) WA700 Sales Volume by Area AMERICA
(Units) 25
EUROPE
20 15 15
19 1
8
2
10
0
JAPAN
ASIA, OCEANIA
23 3
5
AFRICA, M.EAST
10
14
16 1
3
4
14
5
2 3
3
9
11
16 1
5
4 8
2 2
3
1988
1989
1990
5
5
1991
1992
7
1993
5 1994
7
7
1995
1996
( Apr - Mar )
WA-Market Data: Page 6
4) WA800 / 900 Sales Volume by Area AMERICA
( Units ) 35
EUROPE
AFRICA, M.EAST
JAPAN
ASIA, OCEANIA
( ) numbers shows sales volume of WA900-1 28
30 25 25
28 24
28 24
8 6
8 4
11
22
4
20
20
5
3
5 8
15
10
10
5
7
12
(2)
6
(2)
8
(1)
10
5
11
10 6
6
7
8
1991
1992
1993
9
0 1989
1990
1994
1995 1996 ( Apr - Mar )
WA-Market Data: Page 7
3. Trend of Competitors 1)
WA600 class Manufacturer Model CAT
988F II
Release schedule 1996
Description Engine changed
3408E-TA <-- 3408-TA
Engine output changed 988F -
1993
988B KAWASAKI
115ZA-2
6.1 m3 <-- 5.4 m3
Engine output changed
400HP <-- 375HP
Steering
STIC
Cab glass ROPS
115ZIV
1995
<-- 400HP
Bucket capacity changed
Jul., 1997 Cab improvement
(Japan only)
430HP
Viscous mount
<-- Handle <-- rubber mount
Curved glass <-- flat glass Standard provision <-- OP
Bucket capacity changed
6.0 m3 <-- 5.6 m3
Operator's compartment environment improved (feeling similar to passenger car) 115Z III -
1988
Engine output changed T/M control
410HP
<-- 383HP
Automatic shifting <-- manual
110Z II TCM
890-3
1994
Bucket capacity changed Engine output changed
890-2 (890)
6.0m <-- 5.7 m 415HP <-- 410HP
1990 T/M control
Automatic shifting
Loader linkage pin
2000HR maintenance free
WA-Market Data: Page 8
2) WA700 class Manufacturer
Model
Release Item newly incorporated schedule
CAT
990 II
1996
Engine changed 3412E-TA <-- 3412-TA Engine output changed 625HP <-- 610HP
990
1993
Bucket capacity changed Steering
8.6 m3 STIC
WA-Market Data: Page 9
3)
WA800/900 class Manufacturer CAT
Model 992G
Release schedule Mar., 1997 U.S.A.)
Item newly incorporated Loader link shape
AC link <-- Z bar Mono-piece <-- Double-plate
Engine output changed Bucket capacity changed
992D (m/c) 992D
Bucket capacity changed Steering handle type Vehicle weight
992C
1977
11.5-12.3 m3 <-- 10.7 m3
Loader link pin made maintenance free
Engine output changed
1992
<-- 710HP
Size increased
Cab Serviceability
800HP
710HP
<--
690HP
10.7 m3
<-- 10.3 m3
STIC
<-- handle
92.7 ton
<-- 85.15 ton
Loader link
Z bar ( 2- bell cranks)
Engine output Bucket capacity
690HP 10.3 m3 <-- 9.6 m3
Vehicle weight
85.15 ton
WA-Market Data: Page 10
4. Goals of M/C 1) Completion of WA-3 model series 2) Share increase by reinforced competitive edge (Response to user needs)
5. Features of M/C Vehicle
WA-Market Data: Page 11
6. Comparison of Main Specifications 1)
WA600-3
Symbols -
WA600-3
: Superior,
CAT 988FII Comparison of WA600-3 with competitor
: Equal,
: Inferior to competitor
Kawasaki 115ZiV Comparison of WA600-3 with competitor
VOLVO L330C Comparison of WA600-3 with competitor
Item
Unit
Specification
Bucket capacity (Straight edge, with teeth)
m3 (Yd3)
6.1 (8.0)
6.1 (8.0)
6.0 (7.8)
6.6 (8.6)
Engine output
HP
440
430
410
498
Operating weight
kg
43,950
45,300
43,530
47,130
Tipping load (Straight travel position)
kg
31,000
30,700
28,200
36,290
Wheelbase
mm
4,100
3,810
4,050
4,060
Dumping clearance (At edge)
mm
3,805
3,700
3,760
3,780
Brake control
Fully hydraulic
Fully hydraulic
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Automatic shifting
Automatic shifting
Hydraulic system
Dual Speed Hyd. System
Conventional
Conventional
Load sensing, Variable capacity
Lunch box space in cab
Yes
Yes
No
No
Operator's seat
Air suspension (op)
Air suspension
Spring Suspension
Spring Suspension
Specification
Specification
Specification
WA-Market Data: Page 12
2) WA700-3 Symbols -
: Superior,
WA700-3
: Equal,
: Inferior to competitor
CAT 990-2 Comparison of WA700-3 with competitor
Item
Unit
Specification
Bucket capacity (Spade nose) With teeth and Segment Edge
m3 (Yd3)
8.7 (11.4)
8.6 (11.2)
Engine output
HP
641
625
Operating weight
kg
67,200
74,000
Tipping load (Straight travel position)
kg
46,050
45,200
Wheelbase
mm
4,800
4,600
Dumping clearance (with teeth)
mm
4,040
4,045
Brake control
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Hydraulic system
Conventional
Conventional
Lunch box space in cab
Yes
Yes
Operator's seat
Air suspension
Air suspension
Specification
WA-Market Data: Page 13
3) WA800-3 Symbols -
: Superior,
WA800-3 Item
Unit
Bucket capacity (Spade nose, with teeth)
m3 (Yd3)
Engine output
HP
Operating weight
Specification 11.0 (14.4) 12.3 (16.1) G. Purpose
: Equal,
: Inferior to competitor
992D(m/c) Comparison of WA800-3 with competitor
Specification
992G Comparison of WA800-3 with competitor
Specification
10.7 (14.0)
11.5-12.3 (15.0-16.0)
808
710
800
kg
98,300
92,700
92,100
Tipping load (Straight travel position)
kg
57,400
51,200
56,802
Wheelbase
mm
5,450
4,825
Dumping clearance (with teeth)
mm
4,630
4,565
4,630
Brake control
Fully hydraulic
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP)
Manual shifting
Manual shifting
Hydraulic system
Conventional
Conventional
Conventional
Lunch box space in cab
Yes
Yes
Yes
Operator's seat
Air suspension
Air suspension
Air suspension
*1
5,890
*1 : Wheel base seems too long to maintain tipping stability while steering.
WA-Market Data: Page 14
4) WA900-3 Symbols -
: Superior,
: Equal,
WA900-3
: Inferior to competitor
992G Comparison of WA800/900 with competitor
Item
Unit
Specification
Bucket capacity (Spade nose, with teeth)
m3 (Yd3)
13.0 (17.0)
11.5-12.3 (15.0-16.0)
Engine output
HP
853
800
Operating weight
kg
101,550
92,100
Tipping load (Straight travel position)
kg
66,140
56,802
Wheelbase
mm
5,450
Dumping clearance (with teeth)
mm
4,640
4,630
Brake control
Fully hydraulic
Fully hydraulic
Transmission control
Automatic shifting (OP) Dual Speed Hyd. System Plus
Manual shifting
Hydraulic Ssystem
*1
Specification
5,890
Conventional
Lunch box space in cab
Yes
Yes
Operator's seat
Air suspension
Air suspension
*1 : Wheel base seems too long to maintain tipping stability while steering.
WA-Market Data: Page 15
7. Sales Strategy (Differentiation in sales of WA800-3 and WA900-3)
New Target dump truck
Alternate machine
Price ratio to CAT: 1:1 Dedicated loading 12.3 m3 bucket (option) attached Contention Price ratio to CAT: 1:1
Current
CAT992D 13 m3 specification
WA-Market Data: Page 16
Product features and product strategy
The sales of the WA800-1 has been directed by emphasizing its merit in hourly production (15% to 20%) over the CAT992D. The CAT has drastically changed the vehicle grade from D to G, but we will continue to emphasize the difference in hourly production with the WA900-3 as opposed to the CAT992G in sales campaign.
Our market strategy has been made up of a combination of 10 m3 class loaders and 80 ton dump trucks. As an alternate machine for the WA800-1 or CAT992D, we will put into the market the WA800-3 which inherits the quality and performance of the WA800.
For the users who do not use the machine for excavation, we will provide the WA800-3 with a 12.3 m3 bucket of the same size as that of the CAT992G for loading work only (option) to confront it with the CAT992G. Model name
Bucket
Use
Price strategy
WA800-3
11m3
Full excavation OK
Price ratio to CAT992D: 1:1
WA800-3
12.3m3 OPT
Loading only
Price ratio to CAT992G: 1:0.9
Full excavation OK
Price ratio to CAT992G: 1:1
WA900-3
3
13m
WA-Market Data: Page 17
7. Release Schedule ( The earliest shipping date)
Model WA600-3 WA700-3
The earliest shipping date February 1998 Have not decided yet
WA800-3
March
1998
WA900-3
April
1998
WA-Market Data: Page 18
Related Documents
1 Wa6-9-3 Sp Market Data.pdf
November 2019 25
Market~1
November 2019 20
Sp
November 2019 73
Sp
June 2020 48
Sp
June 2020 44
Sp
October 2019 66More Documents from ""
Wa600-3+.pdf
December 2019 45
Wa600-3 Sebd013216.pdf
December 2019 24
1 Wa6-9-3 Sp Market Data.pdf
November 2019 25
Wd600-3 Sebd022902.pdf
December 2019 25
Wa79mc1e.pdf
December 2019 23