Market~1
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MARKET SURVEY Product / Service Category :- Microwave Oven Company Name
:- LG Electronics India Ltd.
Total Brands / Name
:- Home appliances, Television, Power Entertainment, Monitors, Refrigerators, Washing machine, AC, vaccum cleaner, Plasma Conditioners, Microwave.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6
Product Name Marvel convection ( MC 804 AAR) Wonder convection ( MC 805 AA) Super grill ( MG 606 BLA) Intello grill ( MG 605 AP) Smart grill ( MB 394 AA) Little chef (MS 194 AA)
Prices 21, 000 18,000 19,000 17,500 11,500 9,000
Major share of the company in total market :- 37 % Logo / Trade mark of company:Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:- Mr. K.M.. Kim
Name of the MNC / Organisation in collaberation with parent company :It is a US company with no collaberation Name of the Advertising agency in connection with the product organisation :LOWE LINTAS LG., Capital /LG/MWO/01
MARKET SURVEY
SSGMCE, Shegaon.
Product / Service Category :- Microwave Oven Company Name
:- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name
:- Air conditioners, Televisions, Music Systems, Microwaves, Washing machine, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. Product Name 1 NN-S 557 WF (23L) 2 NN-K 577 WF (23L) 3 988 (42L)
Prices 14,000 19,000 37,000
Major share of the company in total market : - 9 % Logo / Trade mark of company:Major Target Customer
:- Upper and Middle upper families and chefs.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Panasonic Company. Name of the Advertising agency in connection with the product organisation :FONTASEY ME Cann/ NPLL / 2564 /01
MARKET SURVEY Product / Service Category :- Microwave Oven Company Name SSGMCE, Shegaon.
:- Samsung Electronics India Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile phones, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5
Product Name CE 118 KF CE 2733 / CE – 2933 M 1774 CK 98 F CK 138 F
Prices 17,000 13,500 11,000 18,000 22,500
Major share of the company in total market :- 7 % Logo / Trade mark of company Major Target Customer
:-
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Mudra SECL : 2190
MARKET SURVEY Product / Service Category :- Microwave oven Company Name
:- Kitchen Appliances India Ltd. (Kenstar)
Total Brands / Name
:- Mixer Grinder, Domestic water purifier, Hand mixer, Stick blender, Sandwitch Toster, Pizza maker, Iron,
SSGMCE, Shegaon.
Waffle maker, Coffee maker, Microwave. Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5
Product Name OM 2003 M OM 9925 E OM 9916 E OM 9918 C OM 9928 C
Prices 6990 10,490 12,990 15,990 19,990
Major share of the company in total market :- 7 % Logo / Trade mark of company :Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Quadrant, India. Engg. 900 MWE/ Sydney.
MARKET SURVEY Product / Service Category :- Microwave oven Company Name
:- British Physical Laboratory (BPL)
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile, Telephones, Home appliances.
SSGMCE, Shegaon.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4
Product Name 600 T 800 T 800 G 900 T
Prices 8,000 11,500 12,500 23,000
Major share of the company in total market :- 7 % Logo / Trade mark of company:Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:- Ajit Nambiar
Name of the MNC / Organisation in collaberation with parent company :Collebrated with Japanese Company Sanyo and Tied with Toshiba , Media One, Harries Communication and Octel. Name of the Advertising agency in connection with the product organisation :Rediffusion, KAMERAD, Total press. MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- LG Electronics India Ltd.
Total Brands / Name
:- Home appliances, Television, Power Entertainment, Monitors, Refrigerators, Washing machine, AC, vaccum cleaner, Plasma Conditioners, Microwave.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 SSGMCE, Shegaon.
Product Name LWN 1860 LWN 1860-N1
Prices 30, 000 32,000
3 4 5 6 7 8 9 10 11 12 13
LWN 1862 LWN 1861/63 LWN 2460 LWC 960 LWC 1260 LWC 1262 LSK 1862 LSK 1864 LSK 2464 LSK 3060 LSK 1260
30,000 32,000 34,000 20,000 24,000 25,000 50,000 58,000 65,000 87,000 44,000
Major share of the company in total market :- 22 % Logo / Trade mark of company:Major Target Customer
:- Upper class, Upper middle class family and Firms.
Name of the Entrepreneur
:- Mr. K.M.. Kim
Name of the MNC / Organisation in collaberation with parent company :It is a US company with no collaberation Name of the Advertising agency in connection with the product organisation :LOWE LINTAS LG., Capital /LG/MWO/01 MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- Carrier Aircon Ltd.
Total Brands / Name
:- Air conditioners, Refrigerators, Compressors.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12
Product Name Arctic (0.75t) Flavia (1T) Dyna (1T) Celecta (1.2T) Millenia (1.5T) Decora (1.5T) Cozy (1.5T) Silencia (1.5T) Samco (1.5T) Lona (1.0T) Elanza (1.2T) Prisma (1.5T)
SSGMCE, Shegaon.
Prices 22,800 22,000 23,500 27,490 26,990 27,990 30,500 31,000 36,000 23,500 25,490 27,990
13
Siroco (1.0T)
30,500
Major share of the company in total market : - 17 % Logo / Trade mark of company:Major Target Customer
:- Upper & Upper middle class families, Firms.
Name of the Entrepreneur
:- Krishna Sachdeva
Name of the MNC / Organisation in collaberation with parent company :Globe International. Name of the Advertising agency in connection with the product organisation :-
MARKET SURVEY Product / Service Category :- Air conditioners Company Name
:- Samsung Electronics India Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile phones, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9
Product Name AW09F1SD (0.75T) AW 12F1JD (1.0T) AW 12F8JD (1.0T) AWT 18F1MD (1.5T) AWT 18 F8MD (1.5T) AWT 24F1ME (2.0T) AST 18A2QE (1.5T) AST24A2QE (2.0T) APH2807ER (2.3T)
Prices 20,700 24,200 26,800 29,900 32,900 35,200 56,950 64,000 95,000
Major share of the company in total market :- 11 % Logo / Trade mark of company Major Target Customer
SSGMCE, Shegaon.
:-
:- Upper and Upper middle class family and Firms.
Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Mudra SECL : 2190
MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- Videocon International Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12
Product Name RC 10E (1.0T) RC 15E (1.5T) RC 20E (2.0T) VA1000 DLX (0.8T) VA1200 DLX (1.0T) VNA 1800 DLX (1.5T) VNA 30 (1.0T) VNA 45 (1.5T) RC 10 SPDX (1.0T) RC 15 SPW (1.5T) RC 20 SPW (2.0T) RC 25 SPSL (2.5T)
Prices 19,800 22,400 27,900 17,100 20,300 24,700 22,000 26,900 35,400 43,000 47,100 74,000
Major share of the company in total market :- 9.2 % Logo / Trade mark of company :Major Target Customer
:- Upper and Upper middle class family and Firms.
Name of the Entrepreneur
:- V. N. Dhoot.
Name of the MNC / Organisation in collaberation with parent company :SSGMCE, Shegaon.
Toshiba Corp. of Japan, Akai, Matsushita Electric Ltd. Name of the Advertising agency in connection with the product organisation :Triton, Mudra, Chaitra Leo burnett, VIL (W/M)
MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name
:- Air conditioners, Televisions, Music Systems, Microwaves, Washing machine, Cordless, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7
Product Name CW-C122FY (1.0T) CW-C120FY-S (1.0T) CW-C182BY (1.5T) CW-C180BY-S (1.5T) CW2432SF (2.0T) CS-C181KY (1.5T) CS-C241KY (2.0T)
Prices 21,500 20,500 26,900 24,900 37,044 50,900 56,900
Major share of the company in total market : - 12.8 % Logo / Trade mark of company:Major Target Customer
:- Upper and Upper middle families and Firms.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Panasonic Company. Name of the Advertising agency in connection with the product organisation :FONTASEY ME Cann/ NPLL / 2564 /01
SSGMCE, Shegaon.
CONCLUSION As per the information collected from different dealers and other sources, the market share of the companies were found to be : 1) LG
- 37 %
2) National
-9%
3) Samsung
-7%
4) BPL
-7%
5) Kenstar
-7%
6) Others
- 33 % The above data may be elaborated in the pie chart as shown below.
Market Shares of Top five leading Microwave Ovens Companies 9% 7%
National
33% 7% 7%
BPL Samsung Kenstar L.G. Others
37%
From the pie chart it is clear that LG. Electronics is the Leading company in Microwave which has overtaken all other companies and has a share of 37 % which doesn’t provide any company as challenger and hence remaining companies may be termed as follower or nicer and has a great scope for improvement in future.
SSGMCE, Shegaon.
CONCLUSION As per the information collected from different dealers and other sources, the market share of the companies were found to be : 1) LG
- 22 %
2) Carrier
- 17 %
3) National
- 12.8 %
4) Samsung
- 11 %
5) Videocon
- 9.2 %
6) Others
- 28 % The above data may be elaborated in the pie chart as shown below.
Market Shares of Top five Leading AC companies 12.8% National 28% 9.2% Videocon Samsung Carrier 11% L.G. Others 22% 17% As per the pie chart LG may called the leader which has 22 % market share below that Carrier may be called as challenger with 17 % market shares and other companies are follower and nicer.
SSGMCE, Shegaon.
INTRODUCTION As we are living in the age of ‘e’ i.e. electronics which has became a part of day to day life which has even penetrated the hearts of our kitchens. The world has become a global village with all ready short cuts available. While going through A & M magzine of April 2001 issue I came to know about the market share of microwave ovens which surprised me to take this as my market survey. So I decided to go in details for survey & knowledge about microwaves which was shocking as the market share showed a great fluctuation from company to company which was done in few major cities of India as per A & M magzine. The microwave oven seems to be “ female friendly and preferred by chefs of big Hotels due to the following advantages of retaining nutrition and hygiene, maintains freshness and taste, saves immense time and energy, oil free cooking, even and easy cooking of variety of recipes which can be easily cooked with complete safety. Hence due to these reasons customers are getting attracted towards microwave oven for cooking and has become a part of kitchen. The Report will try to focus on top companies of Microwaves ovens.
SSGMCE, Shegaon.
INTRODUCTION The Air Conditioners is the important need in todays pollutionise atmosphere. No one wants to be deprived from cool and resty atmosphere. The
following are five top leading Air Conditioners companies in the
Indian market. Tomorrows environment process severe challenges for todays Air Conditioners. Heat pollution and Electricity costs will increase significantly. Keeping things in mind the global series range of Air Conditioners has been developing. The Air Conditioners were them developed to meet tough Indian conditions of heat humidity and pollution. In today’s fast life human beings wants more comfort and luxury. So more companies are compete and improve their quality of product to show their existance. The report showing tops companies of Air Conditioners.
SSGMCE, Shegaon.
:- LG Electronics India Ltd.
Total Brands / Name
:- Home appliances, Television, Power Entertainment, Monitors, Refrigerators, Washing machine, AC, vaccum cleaner, Plasma Conditioners, Microwave.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6
Product Name Marvel convection ( MC 804 AAR) Wonder convection ( MC 805 AA) Super grill ( MG 606 BLA) Intello grill ( MG 605 AP) Smart grill ( MB 394 AA) Little chef (MS 194 AA)
Prices 21, 000 18,000 19,000 17,500 11,500 9,000
Major share of the company in total market :- 37 % Logo / Trade mark of company:Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:- Mr. K.M.. Kim
Name of the MNC / Organisation in collaberation with parent company :It is a US company with no collaberation Name of the Advertising agency in connection with the product organisation :LOWE LINTAS LG., Capital /LG/MWO/01
MARKET SURVEY
SSGMCE, Shegaon.
Product / Service Category :- Microwave Oven Company Name
:- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name
:- Air conditioners, Televisions, Music Systems, Microwaves, Washing machine, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. Product Name 1 NN-S 557 WF (23L) 2 NN-K 577 WF (23L) 3 988 (42L)
Prices 14,000 19,000 37,000
Major share of the company in total market : - 9 % Logo / Trade mark of company:Major Target Customer
:- Upper and Middle upper families and chefs.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Panasonic Company. Name of the Advertising agency in connection with the product organisation :FONTASEY ME Cann/ NPLL / 2564 /01
MARKET SURVEY Product / Service Category :- Microwave Oven Company Name SSGMCE, Shegaon.
:- Samsung Electronics India Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile phones, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5
Product Name CE 118 KF CE 2733 / CE – 2933 M 1774 CK 98 F CK 138 F
Prices 17,000 13,500 11,000 18,000 22,500
Major share of the company in total market :- 7 % Logo / Trade mark of company Major Target Customer
:-
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Mudra SECL : 2190
MARKET SURVEY Product / Service Category :- Microwave oven Company Name
:- Kitchen Appliances India Ltd. (Kenstar)
Total Brands / Name
:- Mixer Grinder, Domestic water purifier, Hand mixer, Stick blender, Sandwitch Toster, Pizza maker, Iron,
SSGMCE, Shegaon.
Waffle maker, Coffee maker, Microwave. Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5
Product Name OM 2003 M OM 9925 E OM 9916 E OM 9918 C OM 9928 C
Prices 6990 10,490 12,990 15,990 19,990
Major share of the company in total market :- 7 % Logo / Trade mark of company :Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Quadrant, India. Engg. 900 MWE/ Sydney.
MARKET SURVEY Product / Service Category :- Microwave oven Company Name
:- British Physical Laboratory (BPL)
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile, Telephones, Home appliances.
SSGMCE, Shegaon.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4
Product Name 600 T 800 T 800 G 900 T
Prices 8,000 11,500 12,500 23,000
Major share of the company in total market :- 7 % Logo / Trade mark of company:Major Target Customer
:- Upper middle and middle class family and chefs of big Hotels.
Name of the Entrepreneur
:- Ajit Nambiar
Name of the MNC / Organisation in collaberation with parent company :Collebrated with Japanese Company Sanyo and Tied with Toshiba , Media One, Harries Communication and Octel. Name of the Advertising agency in connection with the product organisation :Rediffusion, KAMERAD, Total press. MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- LG Electronics India Ltd.
Total Brands / Name
:- Home appliances, Television, Power Entertainment, Monitors, Refrigerators, Washing machine, AC, vaccum cleaner, Plasma Conditioners, Microwave.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 SSGMCE, Shegaon.
Product Name LWN 1860 LWN 1860-N1
Prices 30, 000 32,000
3 4 5 6 7 8 9 10 11 12 13
LWN 1862 LWN 1861/63 LWN 2460 LWC 960 LWC 1260 LWC 1262 LSK 1862 LSK 1864 LSK 2464 LSK 3060 LSK 1260
30,000 32,000 34,000 20,000 24,000 25,000 50,000 58,000 65,000 87,000 44,000
Major share of the company in total market :- 22 % Logo / Trade mark of company:Major Target Customer
:- Upper class, Upper middle class family and Firms.
Name of the Entrepreneur
:- Mr. K.M.. Kim
Name of the MNC / Organisation in collaberation with parent company :It is a US company with no collaberation Name of the Advertising agency in connection with the product organisation :LOWE LINTAS LG., Capital /LG/MWO/01 MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- Carrier Aircon Ltd.
Total Brands / Name
:- Air conditioners, Refrigerators, Compressors.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12
Product Name Arctic (0.75t) Flavia (1T) Dyna (1T) Celecta (1.2T) Millenia (1.5T) Decora (1.5T) Cozy (1.5T) Silencia (1.5T) Samco (1.5T) Lona (1.0T) Elanza (1.2T) Prisma (1.5T)
SSGMCE, Shegaon.
Prices 22,800 22,000 23,500 27,490 26,990 27,990 30,500 31,000 36,000 23,500 25,490 27,990
13
Siroco (1.0T)
30,500
Major share of the company in total market : - 17 % Logo / Trade mark of company:Major Target Customer
:- Upper & Upper middle class families, Firms.
Name of the Entrepreneur
:- Krishna Sachdeva
Name of the MNC / Organisation in collaberation with parent company :Globe International. Name of the Advertising agency in connection with the product organisation :-
MARKET SURVEY Product / Service Category :- Air conditioners Company Name
:- Samsung Electronics India Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Mobile phones, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9
Product Name AW09F1SD (0.75T) AW 12F1JD (1.0T) AW 12F8JD (1.0T) AWT 18F1MD (1.5T) AWT 18 F8MD (1.5T) AWT 24F1ME (2.0T) AST 18A2QE (1.5T) AST24A2QE (2.0T) APH2807ER (2.3T)
Prices 20,700 24,200 26,800 29,900 32,900 35,200 56,950 64,000 95,000
Major share of the company in total market :- 11 % Logo / Trade mark of company Major Target Customer
SSGMCE, Shegaon.
:-
:- Upper and Upper middle class family and Firms.
Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim Name of the MNC / Organisation in collaberation with parent company :Name of the Advertising agency in connection with the product organisation :Mudra SECL : 2190
MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- Videocon International Ltd.
Total Brands / Name
:- Television, Refrigerators, Air conditioners, Washing machine, DVD, CD player, VCR, Power entertainment, Microwave, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12
Product Name RC 10E (1.0T) RC 15E (1.5T) RC 20E (2.0T) VA1000 DLX (0.8T) VA1200 DLX (1.0T) VNA 1800 DLX (1.5T) VNA 30 (1.0T) VNA 45 (1.5T) RC 10 SPDX (1.0T) RC 15 SPW (1.5T) RC 20 SPW (2.0T) RC 25 SPSL (2.5T)
Prices 19,800 22,400 27,900 17,100 20,300 24,700 22,000 26,900 35,400 43,000 47,100 74,000
Major share of the company in total market :- 9.2 % Logo / Trade mark of company :Major Target Customer
:- Upper and Upper middle class family and Firms.
Name of the Entrepreneur
:- V. N. Dhoot.
Name of the MNC / Organisation in collaberation with parent company :SSGMCE, Shegaon.
Toshiba Corp. of Japan, Akai, Matsushita Electric Ltd. Name of the Advertising agency in connection with the product organisation :Triton, Mudra, Chaitra Leo burnett, VIL (W/M)
MARKET SURVEY Product / Service Category :- Air Conditioners Company Name
:- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name
:- Air conditioners, Televisions, Music Systems, Microwaves, Washing machine, Cordless, Home appliances.
Total Product / Brand Line & Price of Each Brand. Sr. No. 1 2 3 4 5 6 7
Product Name CW-C122FY (1.0T) CW-C120FY-S (1.0T) CW-C182BY (1.5T) CW-C180BY-S (1.5T) CW2432SF (2.0T) CS-C181KY (1.5T) CS-C241KY (2.0T)
Prices 21,500 20,500 26,900 24,900 37,044 50,900 56,900
Major share of the company in total market : - 12.8 % Logo / Trade mark of company:Major Target Customer
:- Upper and Upper middle families and Firms.
Name of the Entrepreneur
:-
Name of the MNC / Organisation in collaberation with parent company :Panasonic Company. Name of the Advertising agency in connection with the product organisation :FONTASEY ME Cann/ NPLL / 2564 /01
SSGMCE, Shegaon.
CONCLUSION As per the information collected from different dealers and other sources, the market share of the companies were found to be : 1) LG
- 37 %
2) National
-9%
3) Samsung
-7%
4) BPL
-7%
5) Kenstar
-7%
6) Others
- 33 % The above data may be elaborated in the pie chart as shown below.
Market Shares of Top five leading Microwave Ovens Companies 9% 7%
National
33% 7% 7%
BPL Samsung Kenstar L.G. Others
37%
From the pie chart it is clear that LG. Electronics is the Leading company in Microwave which has overtaken all other companies and has a share of 37 % which doesn’t provide any company as challenger and hence remaining companies may be termed as follower or nicer and has a great scope for improvement in future.
SSGMCE, Shegaon.
CONCLUSION As per the information collected from different dealers and other sources, the market share of the companies were found to be : 1) LG
- 22 %
2) Carrier
- 17 %
3) National
- 12.8 %
4) Samsung
- 11 %
5) Videocon
- 9.2 %
6) Others
- 28 % The above data may be elaborated in the pie chart as shown below.
Market Shares of Top five Leading AC companies 12.8% National 28% 9.2% Videocon Samsung Carrier 11% L.G. Others 22% 17% As per the pie chart LG may called the leader which has 22 % market share below that Carrier may be called as challenger with 17 % market shares and other companies are follower and nicer.
SSGMCE, Shegaon.
INTRODUCTION As we are living in the age of ‘e’ i.e. electronics which has became a part of day to day life which has even penetrated the hearts of our kitchens. The world has become a global village with all ready short cuts available. While going through A & M magzine of April 2001 issue I came to know about the market share of microwave ovens which surprised me to take this as my market survey. So I decided to go in details for survey & knowledge about microwaves which was shocking as the market share showed a great fluctuation from company to company which was done in few major cities of India as per A & M magzine. The microwave oven seems to be “ female friendly and preferred by chefs of big Hotels due to the following advantages of retaining nutrition and hygiene, maintains freshness and taste, saves immense time and energy, oil free cooking, even and easy cooking of variety of recipes which can be easily cooked with complete safety. Hence due to these reasons customers are getting attracted towards microwave oven for cooking and has become a part of kitchen. The Report will try to focus on top companies of Microwaves ovens.
SSGMCE, Shegaon.
INTRODUCTION The Air Conditioners is the important need in todays pollutionise atmosphere. No one wants to be deprived from cool and resty atmosphere. The
following are five top leading Air Conditioners companies in the
Indian market. Tomorrows environment process severe challenges for todays Air Conditioners. Heat pollution and Electricity costs will increase significantly. Keeping things in mind the global series range of Air Conditioners has been developing. The Air Conditioners were them developed to meet tough Indian conditions of heat humidity and pollution. In today’s fast life human beings wants more comfort and luxury. So more companies are compete and improve their quality of product to show their existance. The report showing tops companies of Air Conditioners.
SSGMCE, Shegaon.
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