Zee International Haldirams
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Zee International and Haldiram’s
Zee Edge • Big subscriber Base. • Largest Network of channel for South Asian in USA and UK. – Zee TV,Zee Cinema,Zee Punjabi and Zee Gujarati • Reaching to all possible communities with variety of channels in both markets. • Many fold options and medium of advertising under one umbrella – TV, Print and Web. • Dedicated beam, programmed as per local time band. • Zee Cinema has biggest library of 4500 movies both regional and Hindi. • Programming with News Slot from India.
Zee International
Options of Advertising • Television • Print • Website • Ground Events
Platforms • To be present on all the Platform of Advertising in a bigger way on Zee Network. – TV – All Channels in Americas, Europe, Middle East and APac. – Print – Zee Magazine – Middle East and Europe – Web – Zee Website – All countries For Bigger Picture and interaction of and on the Brand.. – Ground Event in Europe, Americas, A-Pac and Middle East. – Words of Association from Celebrity/s.
Advertising Options TV
Print
Web
•Adv in Magazine •Pamphlets
•Zee Website •E-Mailers to Subscribers
•Spot Buy •Sponsorship •Fillers •Vignette
•Cover Page •Inside •Back/inside •Mid Page •Pamphlets Inserted in Mag
•Banners Adv •Links •Pop-ups •Contest
•Frequency/Day/Channel •Sponsorship for 52 weeks •Songs/Movies/Wishes
•Number of Insertion/s
•Home page Banner •Inside Banners on Individual channels •Link of Galaxy •Pop-up with Zee Website •Contest based on Product integrants
•Zee •Zee •Zee •Zee •Zee
TV Cinema Punjabi Guajarati Music
Television
•
Top 10 Prime Program on Zee International – Sa Re Ga Ma Pa – Little Champs – Dulhan – Saat Phere – Betiyaan – Hindi Movies – Saturday and Sundays – Khana Khazana – Kasamh Se – Aladdin – News – Hindi, Guajarati and Punjabi – Maayka
Television.. Zee Cinema Prime Property – – – –
Prime Properties on Zee Cinema in USA, UK. Superhit of the week-New Movies/Blockbuster Twin Treat-Back to Back Movies of same actor Retro Reel-Old classic movies.
Alpha Etc Punjabi Prime Property – – – – – –
Prime Properties are Gurbaani Live from Golden Temple. Pardesiya Wich Punjabi- based on people settled and doing great in US & UK. Pulkhari – cookery and cultural based show. Kuch Pal Tere Naam – Interviews of Punjabi celebrities in India. Alpha Gaddi – Musical Program.
Alpha Gujarati Prime Property – – – – –
Prime Properties are Aapni Rasoi on the lines of Khana Khazana – Gujarati recipe’s. Apni kitty – Women based program. Amane Samne – Interviews and discussion of personality. Zee Samachar – News , current affair program etc.
Print • Europe – (Zee Bollywood) One and only one magazine which reaches to 100 Thousand people, who have dedicated readers. – Please note that Zee magazine is the only subscribed South Asian magazine in UK. – 3 Ads in one subscription – Will get high attention and client can give more information to the readers and cover all distribution center info also. – Magazines comes only once in three months. • Middle East - (Zee Bollywood) magazine which reaches to about 10,000 subscribers and is available at Hotels, Event Venues etc.
Web • Dedicated visitors who visit website to look for schedule, program synopsis etc. • Website will lead the visitor’s to Haldiram’s homepage for more product knowledge other details and ultimately the serious one will end up buying the product.
The Plan TV
Print
Web
•Adv in Magazine
•Zee Website •E-Mailers to 2,50,000 Subscribers
•Spot Buy •Sponsorship •Fillers •Vignette
•Cover Page •Inside •Back
•Banners Adv •Contest
• 4-5 Spots/Day/Channel • Associate Sponsorship of Top 1 Prog – 52 weeks •Songs/Movies/Wishes
•Number of Insertion/s - 3
•Home page Banner •Contest
•Zee •Zee •Zee •Zee
TV Cinema Punjabi Gujrati
Communication Plan – The 360o Deliverables EUROPE • Sponsorships- TV
– Associate of one prime time property on Zee TV - Dulhan for 52 weeks. – Associate of one prime time property on Zee Cinema – Cine max for 13 weeks. – Associate of two prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks
• Fillers-Cooking Tips
– Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis. – Festival Wishes “ Wish your Loved ones in India”.
Communication Plan – The 360o DELIVERABLES – Print, Web and Ground – – –
– – – – – –
PRINT Pamphlets – Insertion charges of Rs. 5 per pamphlet, Total Zee Subscription 250 thousand people. Full page Advertisement in Zee magazine at cost of Rs 5,20,000/-. Magazine circulation 100 Thousand people. Please note that Zee magazine is the only subscribed South Asian magazine in UK. GROUND / EVENTS Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall participation of 12 sqmts. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards WEB Banner on website for 3 months during festive season Email Shoots during festival season / launch of new product
Communication Plan – The 360o Deliverables Americas • Sponsorships- TV
– Associate of one prime time property on Zee TV - Dulhan for 52 weeks. – Associate of one prime time property on Zee Cinema – Click the Flick for 13 weeks. – Associate of one prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks
• Fillers-Cooking Tips
– Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis for three months. – Festival Wishes “ Wish your Loved ones in India”.
Communication Plan – The 360o DELIVERABLES – Web and Ground – – – – – –
GROUND / EVENTS Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall participation of 12 sqmts. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards WEB Banner on website for 3 months during festive season Movie contest during festival season
Communication Plan – The 360o Deliverables Middle East Fillers-Cooking Tips – Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis. – Festival Wishes “ Wish your Loved ones in India”. PRINT – Full page Advertisement in Zee magazine at cost of Rs.5,20,000/-. Magazine circulation 100 Thousand people. GROUND / EVENTS – On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships. – Zee Cine Awards
Communication Plan – The 360o Deliverables A-Pac TV and Web – Contest around the product launch. – – – – –
PRINT Full page Advertisement in Zee Fix Point Chart which reaches to all it subscriber. GROUND / EVENTS Zee Carnival’2008 • Stall Participation • Cookery Theater Sponsorship. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards
WHY.. • As there are about 10-12 Competitive brands already advertising currently on Zee Network in USA & UK there is a need to promote heavily. • Edge over me-too products. • Covering larger number of target audience thru TV, Print, Web and Ground. • High visibility and recall of the brand thought the campaign period by being available on all platform of Zee, at a time by any brand on Network. • All time-bands need to be covered by spreading the spots in both evening and morning. • Gujarati & Punjabi channels will provide unique viewers. • Cinema will provide weekend audiences
Activity Chart-EUROPE Country
EUROPE
Channel
Zee TV
Zee Cinema
Zee Music
Zee Punjabi
Option
Associate Sponsorship - Package
Year
2008-2008
2008-2008
2008-2008
2008-2008
Period of Activity
Apr to Mar
Apr to Mar
Apr to Mar
Apr to Mar
Asst. Spon Weeks
52
13
4
4
1600
1200
800
800
24000
6000
4000
4000
3840000
720000
320000
320000
Effective Rate billing Total Seconds Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Flow of Events EUROPE Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs. 800/-
Cost for Three months
720000
Web
Banners for one three months
Rs. 5,00,000/-
on home page
E mail shoot to 2,500,000 subs
Rs. 3,00,000/-
Print Add
One Full page insertion
Rs. 3,50,000/-
Pamphlets
Rs. 2,50,000/-
Activity Chart-AMERICAS Country
AMERICAS
Channel
Zee TV
Zee Punjabi
Zee Cinema
Option
Associate Sponsorship - Package
Year
2008-2009
2008-2009
2008-2009
Period of Activity
Apr to Mar
Apr to Mar
Apr to Mar
52
8
13
1600
1000
1200
28000
4000
6000
4480000
400000
720000
Asst. Spon. Weeks Effective Rate billing Total Seconds Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Flow of Events - AMERICAS Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs 800/-
Cost for Three months
720000
Web
Banners for one three months Rs5,00,000/
on home page
Activity Chart-MIDDLE EAST Country
MIDDLE EAST
Channel
Zee TV
Associate Sponsorship - Package
Year
2008-2008
Period of Activity
Apr to Mar
Asst. Spon Weeks
8
Effective Rate billing
1600
Total Seconds
3500
560000
Option
Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs 800/-
Cost for Three months
720000
Print Add
One Full page insertion
Rs 5,20,000/-
Pamphlets
Rs 2,50,000/-
Activity Chart-A-PAC Advertising Cost
Rs 5,00,000/-
Contest
One month contest on Cookery articles / Haldiram’s ready to eat product Contest is promoted on Zee TV A-Pac. Web
Banner on Website for three months on home page Web mail shoot to subs - 1,00,000
Print Add
One Full page insertion in Zee Guide
THANK YOU
Zee Edge • Big subscriber Base. • Largest Network of channel for South Asian in USA and UK. – Zee TV,Zee Cinema,Zee Punjabi and Zee Gujarati • Reaching to all possible communities with variety of channels in both markets. • Many fold options and medium of advertising under one umbrella – TV, Print and Web. • Dedicated beam, programmed as per local time band. • Zee Cinema has biggest library of 4500 movies both regional and Hindi. • Programming with News Slot from India.
Zee International
Options of Advertising • Television • Print • Website • Ground Events
Platforms • To be present on all the Platform of Advertising in a bigger way on Zee Network. – TV – All Channels in Americas, Europe, Middle East and APac. – Print – Zee Magazine – Middle East and Europe – Web – Zee Website – All countries For Bigger Picture and interaction of and on the Brand.. – Ground Event in Europe, Americas, A-Pac and Middle East. – Words of Association from Celebrity/s.
Advertising Options TV
Web
•Adv in Magazine •Pamphlets
•Zee Website •E-Mailers to Subscribers
•Spot Buy •Sponsorship •Fillers •Vignette
•Cover Page •Inside •Back/inside •Mid Page •Pamphlets Inserted in Mag
•Banners Adv •Links •Pop-ups •Contest
•Frequency/Day/Channel •Sponsorship for 52 weeks •Songs/Movies/Wishes
•Number of Insertion/s
•Home page Banner •Inside Banners on Individual channels •Link of Galaxy •Pop-up with Zee Website •Contest based on Product integrants
•Zee •Zee •Zee •Zee •Zee
TV Cinema Punjabi Guajarati Music
Television
•
Top 10 Prime Program on Zee International – Sa Re Ga Ma Pa – Little Champs – Dulhan – Saat Phere – Betiyaan – Hindi Movies – Saturday and Sundays – Khana Khazana – Kasamh Se – Aladdin – News – Hindi, Guajarati and Punjabi – Maayka
Television.. Zee Cinema Prime Property – – – –
Prime Properties on Zee Cinema in USA, UK. Superhit of the week-New Movies/Blockbuster Twin Treat-Back to Back Movies of same actor Retro Reel-Old classic movies.
Alpha Etc Punjabi Prime Property – – – – – –
Prime Properties are Gurbaani Live from Golden Temple. Pardesiya Wich Punjabi- based on people settled and doing great in US & UK. Pulkhari – cookery and cultural based show. Kuch Pal Tere Naam – Interviews of Punjabi celebrities in India. Alpha Gaddi – Musical Program.
Alpha Gujarati Prime Property – – – – –
Prime Properties are Aapni Rasoi on the lines of Khana Khazana – Gujarati recipe’s. Apni kitty – Women based program. Amane Samne – Interviews and discussion of personality. Zee Samachar – News , current affair program etc.
Print • Europe – (Zee Bollywood) One and only one magazine which reaches to 100 Thousand people, who have dedicated readers. – Please note that Zee magazine is the only subscribed South Asian magazine in UK. – 3 Ads in one subscription – Will get high attention and client can give more information to the readers and cover all distribution center info also. – Magazines comes only once in three months. • Middle East - (Zee Bollywood) magazine which reaches to about 10,000 subscribers and is available at Hotels, Event Venues etc.
Web • Dedicated visitors who visit website to look for schedule, program synopsis etc. • Website will lead the visitor’s to Haldiram’s homepage for more product knowledge other details and ultimately the serious one will end up buying the product.
The Plan TV
Web
•Adv in Magazine
•Zee Website •E-Mailers to 2,50,000 Subscribers
•Spot Buy •Sponsorship •Fillers •Vignette
•Cover Page •Inside •Back
•Banners Adv •Contest
• 4-5 Spots/Day/Channel • Associate Sponsorship of Top 1 Prog – 52 weeks •Songs/Movies/Wishes
•Number of Insertion/s - 3
•Home page Banner •Contest
•Zee •Zee •Zee •Zee
TV Cinema Punjabi Gujrati
Communication Plan – The 360o Deliverables EUROPE • Sponsorships- TV
– Associate of one prime time property on Zee TV - Dulhan for 52 weeks. – Associate of one prime time property on Zee Cinema – Cine max for 13 weeks. – Associate of two prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks
• Fillers-Cooking Tips
– Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis. – Festival Wishes “ Wish your Loved ones in India”.
Communication Plan – The 360o DELIVERABLES – Print, Web and Ground – – –
– – – – – –
PRINT Pamphlets – Insertion charges of Rs. 5 per pamphlet, Total Zee Subscription 250 thousand people. Full page Advertisement in Zee magazine at cost of Rs 5,20,000/-. Magazine circulation 100 Thousand people. Please note that Zee magazine is the only subscribed South Asian magazine in UK. GROUND / EVENTS Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall participation of 12 sqmts. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards WEB Banner on website for 3 months during festive season Email Shoots during festival season / launch of new product
Communication Plan – The 360o Deliverables Americas • Sponsorships- TV
– Associate of one prime time property on Zee TV - Dulhan for 52 weeks. – Associate of one prime time property on Zee Cinema – Click the Flick for 13 weeks. – Associate of one prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks
• Fillers-Cooking Tips
– Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis for three months. – Festival Wishes “ Wish your Loved ones in India”.
Communication Plan – The 360o DELIVERABLES – Web and Ground – – – – – –
GROUND / EVENTS Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall participation of 12 sqmts. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards WEB Banner on website for 3 months during festive season Movie contest during festival season
Communication Plan – The 360o Deliverables Middle East Fillers-Cooking Tips – Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis. – Festival Wishes “ Wish your Loved ones in India”. PRINT – Full page Advertisement in Zee magazine at cost of Rs.5,20,000/-. Magazine circulation 100 Thousand people. GROUND / EVENTS – On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships. – Zee Cine Awards
Communication Plan – The 360o Deliverables A-Pac TV and Web – Contest around the product launch. – – – – –
PRINT Full page Advertisement in Zee Fix Point Chart which reaches to all it subscriber. GROUND / EVENTS Zee Carnival’2008 • Stall Participation • Cookery Theater Sponsorship. On – Air Sponsorship of Ground Events Both On-air and Ground Sponsorships. Zee Cine Awards
WHY.. • As there are about 10-12 Competitive brands already advertising currently on Zee Network in USA & UK there is a need to promote heavily. • Edge over me-too products. • Covering larger number of target audience thru TV, Print, Web and Ground. • High visibility and recall of the brand thought the campaign period by being available on all platform of Zee, at a time by any brand on Network. • All time-bands need to be covered by spreading the spots in both evening and morning. • Gujarati & Punjabi channels will provide unique viewers. • Cinema will provide weekend audiences
Activity Chart-EUROPE Country
EUROPE
Channel
Zee TV
Zee Cinema
Zee Music
Zee Punjabi
Option
Associate Sponsorship - Package
Year
2008-2008
2008-2008
2008-2008
2008-2008
Period of Activity
Apr to Mar
Apr to Mar
Apr to Mar
Apr to Mar
Asst. Spon Weeks
52
13
4
4
1600
1200
800
800
24000
6000
4000
4000
3840000
720000
320000
320000
Effective Rate billing Total Seconds Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Flow of Events EUROPE Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs. 800/-
Cost for Three months
720000
Web
Banners for one three months
Rs. 5,00,000/-
on home page
E mail shoot to 2,500,000 subs
Rs. 3,00,000/-
Print Add
One Full page insertion
Rs. 3,50,000/-
Pamphlets
Rs. 2,50,000/-
Activity Chart-AMERICAS Country
AMERICAS
Channel
Zee TV
Zee Punjabi
Zee Cinema
Option
Associate Sponsorship - Package
Year
2008-2009
2008-2009
2008-2009
Period of Activity
Apr to Mar
Apr to Mar
Apr to Mar
52
8
13
1600
1000
1200
28000
4000
6000
4480000
400000
720000
Asst. Spon. Weeks Effective Rate billing Total Seconds Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Flow of Events - AMERICAS Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs 800/-
Cost for Three months
720000
Web
Banners for one three months Rs5,00,000/
on home page
Activity Chart-MIDDLE EAST Country
MIDDLE EAST
Channel
Zee TV
Associate Sponsorship - Package
Year
2008-2008
Period of Activity
Apr to Mar
Asst. Spon Weeks
8
Effective Rate billing
1600
Total Seconds
3500
560000
Option
Total Billing FCT Bifurcation
60% in prime time and 40% in off-prime time
Cookery Fillers
Option
5 seconds
Frequency
20 times in a month for three months
Rate / 5 seconds
Rs 800/-
Cost for Three months
720000
Print Add
One Full page insertion
Rs 5,20,000/-
Pamphlets
Rs 2,50,000/-
Activity Chart-A-PAC Advertising Cost
Rs 5,00,000/-
Contest
One month contest on Cookery articles / Haldiram’s ready to eat product Contest is promoted on Zee TV A-Pac. Web
Banner on Website for three months on home page Web mail shoot to subs - 1,00,000
Print Add
One Full page insertion in Zee Guide
THANK YOU
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