Wiley 09 01 Business

january

2009

business I Buy Houses: The Property Investor’s Handbook Paul Do Despite what most people will tell you, there is a right time and a wrong time to buy real estate — and timing could mean the difference between getting a good return and losing your home. Experienced and successful investor Paul Do shares the secrets of his success in a way that will allow all readers to benefit from the upcoming property boom times. • • • •

The book shows you how to focus on value, which is the ‘Warren Buffett’ way of investing in real estate. Value investing allows you to buy below intrinsic value and reap the benefits when the property market booms. The unique System T™ framework that the author uses will show readers how to navigate the property market so that they see a strong return on investment. The book is aimed at all levels of investors, from beginner to experienced. The author has invested over many cycles so knows the boom times when most people mistake luck for brains, and the flat times when interest rates rise and rise and property prices fall — and how to deal with both.

Personal finance • PB • 272pp • Wrightbooks • AU$34.95 • NZ$38.99

Active Investing: How to Manage your Portfolio like a Professional in less than One Hour a Week, Revised ed The Australian bestseller, fully revised by popular demand Alan Hull Revised and updated to reflect all sorts of market conditions, this Australian sharemarket classic shows busy baby boomers how to grow their portfolios using a professional investor’s low-risk tried and tested techniques, without having to pay a broker or fund manager big bucks, and without the risk of losing it all on a gamble — all in less than an hour a week! • • •

Packed with anecdotes and examples, this book is an easy read that will appeal to all types of investor. Step-by-step, the author shares his winning approach to the sharemarket, combining nearly every form of market analysis into one fluid, time-efficient approach. Learn how to sensibly use CFDs to invest in blue chip shares and how to protect your investments from a volatile market.

Alan Hull is a popular speaker on the seminar circuit, a regular on the Sky Business channel and the author of Blue Chip Investing. He has managed tens of millions of dollars of other people’s retirement funds, his performance beating all the major ASX market averages! Personal finance — investment • PB • 232pp • Wrightbooks • AU$29.95 • NZ$33.99

Morningstar Shareholder: The handbook of Australia’s top 500 public companies, 29th ed Morningstar Shareholder has been a leading investment market publication since 1996 and provides instant access to detailed information on the top 500 Australian companies by market capitalisation. It is an invaluable resource for DIY investors who want to know how a company has stood the test of time and understand the established financials that indicate the true strength of the company. • •

Essential reading for new and experienced investors alike. Each company has share price charts showing if the stock is in uptrend, or if it is volatile and how it has performed compared with the market. • Every listing has 10 years’ worth of data so that you can see the trends and make a judgment based on figures, not hype. • Dividend summaries and consensus forecasts are provided for each company. • Data is sourced from Morningstar, Australia’s leading provider of independent investment information. • The book features a full page of analysis on each of the top 500 ASX-listed companies, and a comprehensive sharemarket glossary to explain key investment terms. Personal finance — investment • PB • 616pp • Wrightbooks • AU$99.95 • NZ$111.99

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You Can’t Take it With You: Common-Sense Estate Planning for Australians Andrew Simpson While no-one may want to think about wills and estate planning, there is no doubt that as the population ages, estate planning is set to the single biggest financial-planning issue for baby boomers and their parents. This comprehensive and current guide to wills and estate planning for Australians, written in plain English and illustrated with case studies, will help take the angst out of an essential financial-planning step. •

Shows you how to reduce the risk of family squabbles about your estate and protect your estate from a challenge. • Takes you through how to appoint guardians, executors and trustees. • Includes information on the use of powers of attorney. Personal finance • PB • 288pp • Wrightbooks • AU$34.95 • NZ$38.99

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Gives tips on how to minimise taxes and accounts for superannuation. Gives clear directions on how to lessen the administrative burden on your beneficiaries and how to make sure your assets will be distributed the way you want them to.

Enough: True Measures of Money, Business, and Life John C Bogle John Bogle is known throughout the world as the father of index investing, the founder of Vanguard and a legendary financial mind. Now he wants to share his own journey. Filled with famous characters and telling anecdotes, tthis book aims to teach investors the importance of doing the right thing, how to be a strong leader in today’s world, and what it means to have ‘enough’. •

As Bogle points out, Adam Smith never had all the answers, and sometimes the invisible hand needs to be a lending hand, not one that snatches value from society. • For those who value their reputations as much as the money in their pockets, this book is sure to become a timeless read on how good human values create value instead of destroying it. Availbale now: The Little Book of Common Sense Investing: 9780470102107 Business • HB • 256pp • Wiley US • AU$37.95 • NZ$42.99 The Personal Efficiency Program: How to Stop Feeling Overwhelmed and Win Back Control of Your Work, 4th ed Kerry Gleeson The fourth edition of The Personal Efficiency Program continues this book’s long tradition of helping overwhelmed professionals get their work lives organised and become more effective and efficient. •

Most time management/productivity books focus on tools and techniques and ignore your feelings about your work. This new edition is organised around an important new principle to differentiate it from the competition: how to stop feeling overwhelmed about your work, and start feeling happy and productive. • Contains over 50 per cent new material including new chapters on e-mail and meetings, as well as new content on portable communications and how best to utilise tools like mobile phones and BlackBerrys. Previous ed: 9780471463214 Business self-help • PB • 272pp • Wiley US • AU$29.95 • NZ$34.99 Billion Dollar Green: Profit From the Eco Revolution Tobin Smith In Billion Dollar Green, Tobin Smith gives the facts and forecasts on growth in the ‘green investing front’ and lets readers see for themselves just how large the opportunities for gren investing are. This book is for anyone interested in investing in the companies that will make billions from the solutions to the billion-dollar problems in the green technology space. • • •

The green tech sphere has become increasingly popular over the past few years and is now one of the hottest industries to invest in. Billion Dollar Green helps investors understand how to make small fortunes today from ‘bridge green technologies’, which are closing the gap between traditional and alternative fuels. Details eight to 10 companies that are real growth stocks with investment profit potential.

Investments • HB • 224pp • Wiley US • AU$39.95 • NZ$44.99 Clean Money: Picking Winners in the Green Tech Boom John Rubino Between global warming, overflowing landfills and collapsing fisheries, the environment is constantly in the news. Because solving any of the halfdozen or so of these looming environmental crises is worth billions, a torrent of capital is flowing into this field. Cleaning Up shows investors how to capitalise on this ever-increasing flow of capital to clean technologies. • •

This book provides an overview of the most promising new technologies with personal stories of the people involved and common-sense investment advice on separating winners from losers and building a portfolio of tomorrow’s most promising ‘enviro-tech’ stocks. Along the way, readers will discover the new lease on life that clean technologies offer modern industrial economies, and of course, the fortunes to be made by investors who find the right green investments.

Investments • HB • 256pp • Wiley US • AU$39.95 • NZ$44.99 Napoleon Hill’s Golden Rules: The Lost Writings Napoleon Hill

Author of Think and Grow Rich — the all time bestseller in the field.

Napoleon Hill’s Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote for his two magazines between 1919 and 1923. Readers will discover principles that, if studied and put into action, will ensure their success. •

These articles focus on Hill’s philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons, showing readers how these successful people achieved such status. • Many of his writings, such as the chapter on the law of attraction have recently been used as the basis of several best-selling books. • Napoleon Hill’s work stands as a monument to individual achievement and is the cornerstone of modern motivation. Available now: The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out: 9780470009802 Business self-help • PB • 256pp • Wiley US • AU$24.95 • NZ$29.95

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S.K.I.R.T.S in the Boardroom: A Woman’s Survival Guide to Success in Business and Life Marshawn Evans

Business NLP For Dummies Lynne Cooper

S.K.I.R.T.S. in the Boardroom equips professional women with the strategies necessary to combine confidence and compassion, style and substance, and beauty and brains for professional success. A guidebook for helping professional women navigate the male-dominated corporate world, this book offers deep and inspiring advice for any woman who finds herself unmotivated, unhappy or unsatisfied with her career.

Business NLP For Dummies builds upon the success of NLP For Dummies by introducing this hugely popular self-help technique to business people. It takes readers through the practical applications of NLP within the working environment and guides them through exercises and techniques to refocus and streamline their thought processes. Specifically it covers NLP principles at work, building working relationships, leading people to perform and achieving business excellence.

Business self-help • HB • 240pp • Wiley US AU$37.95 • NZ$42.99

Business self-help • PB • 384pp • Wiley UK AU$42.95 • NZ$47.99

Be a Shortcut: The Secret Fast Track to Business Success Scott G Halford

China Entrepreneurs: Voices of Experience from 40 Business Pioneers Includes Australian entrepreneurs Juan Antonio Fernandez, Laurie Underwood

Be a Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can’t live without. This book shows you how to actually become a ‘shortcut’ using Halford’s proven, shortcut success formula. You’ll gain more influence, become more valuable, get promoted faster, find better customers and get better raises — no matter what you do.

The entrepreneurs in this book share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals to hiring and keeping the right staff. In addition, the experiences of the entrepreneurs are juxtaposed against insights from experienced China consultants who assist start-ups in operating in China.

Business • HB • 256pp • Wiley US AU$37.95 • NZ$42.99

Leadership • PB • 250pp • Wiley Asia AU$32.95 • NZ$37.99

Day Trade Online, 2nd ed Christopher A Farrell

A Millionaire’s Options: Unlocking the Secrets of Successful Options Investment Strategies’ Clemen Chiang

In this heavily revised second edition, Day Trade Online presents inside information on the strategies of top trading firms, including the most secretive, misunderstood and profitable functions on Wall Street. Most importantly, the book will show 10 different stocks and pinpoint which one to trade, when, at what price and why. With the right know-how, you will be able to apply this knowledge to every single stock that you screen.

This book helps readers demystify the art of trading options while getting a grasp on the advantages of this trading instrument to give themselves the competitive edge to beat the market. Chiang’s powerful Freely Gapping Analysis with 88 unique strategies has been adopted by many of his seminar graduates in their trades and have proven superior in producing consistent returns.

Previous ed: 9780471331209 Trading • HB • 240pp • Wiley US AU$44.95 • NZ$49.99

Investments • PB • 320pp • Wiley Asia AU$29.95 • NZ$32.99

Day Trading and Swing Trading the Currency Market, 2nd ed Kathy Lien

How to Be a Sales Superstar: Break all the Rules and Succeed While Doing It Mark Tewart

In addition to containing a number of new strategies that day traders and swing traders can use in their everyday investment endeavors, this guide describes everything a trader needs to know to make the most out of this market — from time-tested technical strategies that individual traders can use to ride short-term trends, to a host of more fundamentally oriented strategies. Previous ed: 9780471717539

This book teaches salespeople all the specialised skills they need to be a superstar and shows them how to implement those skills immediately. Readers will master: the people skills necessary to relate to prospects and read their meaning; the life skills needed to be successful at any endeavour; the marketing skills to draw in new customers and keep the old ones; and the sales skills to eliminate objections and close the deal.

Trading • HB • 304pp • Wiley US AU$105.00 • NZ$120.00

Sales • HB • 256pp • Wiley US AU$37.95 • NZ$42.99

Market Timing For Dummies Joe Duarte, MD

Sales 2.0: Improve Business Results using Innovative Sales Practices and Technology Anneke Seley, Brent Holloway

Market Timing For Dummies provides readers with a thorough introduction to this trading strategy — in which the investor attempts to predict future price movements — as well as proven methods for accurately predicting market trends. It discusses the various strategies that are used in timing the markets, and shows investors how to incorporate these trend-tracking techniques into their own investment strategy to increase their returns. Business strategy • PB • 384pp • Wiley US AU$37.95 • NZ$42.99

Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book reveals all the differences between Sales 2.0 and traditional selling. Through real-world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Sales • HB • 256pp • Wiley US AU$39.95 • NZ$44.99

To order : phone 1800 777 474 fax 1800 802 258 email [email protected]

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Prove It Before You Promote It: How to Take the Guesswork Out of Marketing Steve Cuno

10: The Essential Rules for Beating the Market Every Time Michael Turner, Louis Navellier

This new and engaging approach explodes the popular, costly marketing myth of the power and importance of intuition. It also challenges accepted marketing wisdom, and offers rational, workable solutions for marketing problems. Drawing on real-world market tests as well as neurology, biology and psychology, this book reveals how people behave in the marketplace and how marketers can best use that science to their advantage.

Without a solid set of rules to follow, most investors are victims of human emotion and become far better at making consistent losses in the stock market than making consistent profits. This book is all about teaching you how to develop an investment strategy for building a worldclass portfolio in any market. It takes you through the stepby-step process of managing that portfolio for consistent profits, year in and year out.

Marketing • HB • 240pp • Wiley US AU$37.95 • NZ$42.99

Investments • HB • 224pp • Wiley US AU$37.95 • NZ$42.99

Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World Matthew Fraser, Soumitra Dutta

Financial Darwinism: Create Value or Self-Destruct in a World of Risk Leo M Tilman, Edmund Phelps

The rise of social networks such as Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing Sheep in the Boardroom explores the powerful forces driving the social networking revolution, the impact of these profound changes and the far reaching consequences of social networking.

By providing an evolutionary theory that describes the origins, drivers and implications of the financial shift we are witnessing, Tilman lays the groundwork for understanding how to create an actionable decision-making framework.He refers to this framework as Financial Darwinism, and believes that it will enable financial executives and investors to adapt and thrive in the ever-changing world of finance.

Organisational behavior • HB • 344pp • Wiley UK AU$42.95 • NZ$47.99

Finance • HB • 192pp • Wiley US AU$44.95 • NZ$49.99

NOW IN PAPERBACK A Demon of our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation

Richard Bookstaber

Investments

PB

288pp

Wiley US

AU$24.95

NZ$29.99

Burton G Malkiel, Investments Patricia A Taylor, Jianping Mei, Rui Yang

PB

320pp

Norton

AU$27.95

Barry J Epstein, Ralph Nach, Steven M Bragg

Accounting

CD

Wiley US

AU$140.00 NZ$160.00

Barry J Epstein, Ralph Nach, Steven M Bragg

Accounting

PB + CD

Wiley US

AU$280.00 NZ$315.00

Hardback ed: 9780471227274 From Wall Street to the Great Wall: How Investors’ can Profit from China's Booming Economy Hardback ed: 9780393064780

NEW EDITIONS Wiley GAAP: Interpretation and Application of Generally Accepted Accounting Principles 2009 Previous ed: 9780470135310 Wiley GAAP, CD-ROM and Book: Interpretation and Application of Generally Accepted Accounting Principles 2009 Previous ed: 9780470135150 Wiley Practitioner's Guide to GAAS 2009: Michael J Ramos Accounting Covering all SASs, SSAEs, SSARSs, and Interpretations

PB

792pp

Wiley US

AU$135.00 NZ$150.00

Previous ed: 9780470135143 The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business, 2nd ed

Elaine Biech

Management

PB

280pp

JosseyBass

AU$44.95

NZ$49.99

Karen Lawson

Training

PB

360pp

JosseyBass

AU$82.95

NZ$92.99

Previous ed: 9780787956677 The Trainer's Handbook, updated ed Previous ed: 9780787977498

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Accounting Wealth Management Planning: The UK Tax Principles

Malcolm James Finney

HB

504pp

Wiley UK

AU$155.00 NZ$175.00

Wiley CPA Exam Review 2009: 4-Volume Set

Patrick R Delaney, CPA, PhD, O Ray Whittington, CPA, PhD

PB

2856pp

Wiley US

AU$325.00 NZ$365.00

Patrick R Delaney, CPA, PhD, O Ray Whittington, CPA, PhD

PB

672pp

Wiley US

AU$82.95

NZ$92.99

Wiley CPA Exam Review 2009: Business Environment Patrick R Delaney, and Concepts CPA, PhD, O Ray Whittington, CPA, Previous ed: 9780470135228 PhD

PB

408pp

Wiley US

AU$82.95

NZ$92.99

Wiley CPA Exam Review 2009: Financial Accounting and Reporting

Patrick R Delaney, CPA, PhD, O Ray Whittington, CPA, PhD

PB

1032pp

Wiley US

AU$82.95

NZ$92.99

Patrick R Delaney, CPA, PhD, O Ray Whittington, CPA, PhD

PB

744pp

Wiley US

AU$82.95

NZ$92.99

CFO Guide to Doing Business in China

Mia Kuang Ching

PB

200pp

Wiley Asia AU$39.95

NZ$44.99

Nerds on Wall Street: How Robots, Computers, and Mathematics Have Wired the Markets

David J Leinweber

HB

256pp

Wiley US

AU$44.95

NZ$49.99

HB

352pp

Wiley US

AU$140.00 NZ$160.00

HB

320pp

JosseyBass

AU$44.95

HB

336pp

Wiley UK

AU$155.00 NZ$175.00

Daniel A Strachman

HB

240pp

Wiley US

AU$140.00 NZ$160.00

Rola Ruohong Wei

PB

JosseyBass

AU$17.95

NZ$19.99

Building Effective Technical Training: How to Develop Hard Skills Within Organizations

William J Rothwell, Joseph A Benkowski

PB + CD

384pp

JosseyBass

AU$72.95

NZ$79.99

Foundations of Energy Risk Management: An Overview of the Energy Sector and its Physical and Financial Markets

GARP (Global Association of Risk Professionals)

PB

144pp

Wiley US

AU$140.00 NZ$160.00

Implementing Beyond Budgeting: Unlocking the Performance Potential

Bjarte Bogsnes

HB

224pp

Wiley US

AU$67.95

NZ$74.99

Organization Change: A Comprehensive Reader

W Warner Burke, Dale G Lake, Jill Waymire Paine

PB + WS

850pp

Wiley US

AU$67.95

NZ$74.99

Where in the World is My Team?: Making a Success of Your Virtual Global Workplace

Terence Brake

HB

240pp

Wiley UK

AU$44.95

NZ$49.99

Brand Enigma: Decoding the Secrets of Your Brand

Duncan Bruce, David Harvey

HB

344pp

Wiley UK

AU$64.95

NZ$72.99

Connective Branding: Building Brand Equity in a Demanding World

Claudia Fisher, Christine Vallaster

HB

384pp

Wiley UK

AU$77.95

NZ$87.99

Previous ed: 9780470135259 Wiley CPA Exam Review 2009: Auditing and Attestation Previous ed: 9780470135211

Previous ed: 9780470135235 Wiley CPA Exam Review 2009: Regulation Previous ed: 9780470135242 Business

Selling the Intangible Company: How to Negotiate and T Metz Capture the Value of a Growth Firm Business strategy Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Richard Owen, Laura Brooks

NZ$49.99

Financial engineering Stochastic Simulation and Applications in Finance with Huu Tue Huynh, Van Son Lai, Matlab Programs Issouf Soumare Investments The Long and Short of Hedge Funds: A Complete Guide to Hedge Fund Evaluation and Investing Leadership Leadership Wisdom: Discovering the Lessons of Experience Management

Marketing

To order : phone 1800 777 474 fax 1800 802 258 email [email protected]

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Marketing cont’d Managing Customers Profitably

Lynette Ryals

HB

352pp

Wiley UK

AU$77.95

NZ$87.99

Power Brands: Measuring, Making, and Managing Brand Success

Hajo Riesenbeck, Jesko Perrey

HB

350pp

Wiley VCH

AU$87.95

NZ$100.00

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

Bernard Ross, Clare Segal

HB

272pp

JosseyBass

AU$59.95

NZ$67.99

Yours for the Asking: An Indispensable Guide to Fundraising and Management

Reynold Levy

HB

210pp

Wiley US

AU$44.95

NZ$49.99

A Foreign Exchange Primer, 2nd ed

Shani Beverley Shamah

HB

264pp

Wiley UK

AU$92.95

NZ$105.00

Currency Trading and Intermarket Analysis: How to Profit From the Shifting Currents in Global Markets

Ashraf Laïdi

HB

304pp

Wiley US

AU$105.00 NZ$120.00

Double Your Money in America's Finest Companies: The Money Making Power of Rising Dividends

Bill Staton

HB

208pp

Wiley US

AU$59.95

Intermarket Trading Strategies

Markos Katsanos

HB

352pp

Wiley UK

AU$130.00 NZ$145.00

The Forex Options Course: A Self-Study Guide to Trading Currency Options

Abe Cofnas

PB

216pp

Wiley US

AU$87.95

NZ$100.00

Trade to Win: Proven Strategies to Make Money

Thomas L Busby, Patsy Busby Dow

HB

208pp

Wiley US

AU$87.95

NZ$100.00

Trading Without Gambling: Develop a Game Plan for Ultimate Trading Success

Marcel Link

HB

352pp

Wiley US

AU$87.95

NZ$100.00

Facilitative Coaching: A Toolkit for Expanding Your Repertoire and Achieving Lasting Results

Dale Schwarz, Anne Davidson

PB

464pp

JosseyBass

AU$74.95

NZ$82.99

iLearning: Creating an Integrated Learning and Collaborative Work Environment

M Salisbury

HB

224pp

JosseyBass

AU$74.95

NZ$82.99

Non-profit organisations

Trading

NZ$67.99

Training

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