Uba

A proposal to the United Bank for Africa Supply of products for effective publicity

Prepared by Accent incorporated Obafemi Awolowo University Ile Ife.

INTRODUCTION Expansion, which involves setting up of facilities in new locations, is a critical and essential part of the attributes that define a successful organization. This sometimes comes with a couple of hitches that includes breaking into a saturated market and effective time management. In order to manage these hitches effectively, it is expedient that an organization ensures the following; Good publicity, improved and more efficient services to the community and maximizing their strengths while contracting out their weaknesses in order to ensure effective time management. Good publicity is one of the most effective ways of breaking into an already saturated market. It involves the advertising and the dissemination of information, designed to increase public interest in or awareness of something. There are various means of achieving this. One way that has over the years proved very productive is attacking any of the five senses of the intended market especially the sense of sight. Statistics have shown that we retain at least 35% of what we see and when continuously in sight, the brain as the ability to retain at least 80% of the information. This goes without saying much that to break into a market, the sight sense of the intended market should be treated with utmost priority. This type of publicity includes billboards, posters, t-shirts, face caps, ball pens, card holders, calendars, greeting cards, customized mugs to mention a few all carrying the name, logo and general information about the organization.

OUR OFFER The Union Bank for Africa is a well known bank that has over the years provided unprecedented services to its customers and the community it serves. From the vision of the bank “To be the undisputed leading and dominant financial services institution in Africa” this doesn’t come as a surprise. Putting into full considerations this vision and the core values of the bank most especially ‘resilience’- the culture in UBA to proactively conceptualize, design and develop products and services, which surpass the expectations of customers, no

matter the odds, we are proposing to supply the following for the customers and staff of your bank. Customized t-shirts and face caps. Description The customized t-shirts would be plain red or white with the acronym and logo of UBA inscribed in white or red respectively. The t-shirts for the staff might have their names inscribed as well. The face caps would also be plain red with the acronym and logo of UBA inscribed in white. Card holders and greeting cards (appreciation cards for customers) Description The card holders would be in the theme color of the bank with the acronym and logo of UBA beautifully engraved on the cover. The greeting/appreciation cards for the selected customers would be beautifully handcrafted in the theme color of UBA. Others would be beautifully designed and printed. Customized mugs for customers and staff of the bank Description The customized mugs would be come mainly in red or white or a beautiful combination of both with the acronym and logo of the UBA beautifully imprinted on it.

We believe all these will leave an indelible mark on the heart of the people, the community of ile-ife at large and impress in the minds of the customers the resilience value of the bank.

COST ESTIMATES Below is the cost estimate for each of the products being offered. Please note that these are estimates and are subject to negotiation.

PRODUCT

COST

Customized t-shirts Customized face caps Customized mugs Card holders Appreciation cards

ABOUT US We are a group of young, innovative people under the auspices of accent incorporated with the aim of providing cutting edge solutions to modern day organizational problems. We have the aim of providing the highest quality service at the most reasonable costs. Our core valves are excellence and integrity. Contact Joba Oloba 08056220515 [email protected]