Twc Logo Guidelines

TWC Logo The primary TWC logo is red and black. This logo should be used to represent The Washington Center. A gray scale version of TWC logo is available for rare circumstances when only one-color printing is available. The Signature on Dark or Busy Backgrounds The artwork includes a white “keyline”. The keyline is invisible on white backgrounds, but separates our logo from dark or busy backgrounds. Never reverse the logo to white. Minimum Area of Isolation The TWC logo should never be “shoehorned” into a design. It works best when surrounded by an area of isolation. Always leave a space equal to ½x (x = the height of TWC Mosaic Symbol) around the top, left, right, and bottom of the logo. This space is only a minimum. Never place text or graphics within this space. Use only the approved TWC logo artwork. Do not recreate the logo in any way.

½x

½x

x ½x

Improper Use Do not use the logo in an upside down position. (figure 01)

½x

Fig. 01

Fig. 02

Fig. 04

Fig. 05

Fig. 03

Do not reverse or flip the logo. (figure 02) Do not position the logo in any position other than 90⁰ horizontal. (figure 03) Do not change or manipulate the name of The Washington Center. (figure 04)

Fig. 06

Center

Do not extend any part of the logo. (figure 05). Do not crop or use the logo in any way. (figure 06). Do not stretch the logo in any direction. (figure 07). Do not place information or graphics within the designated area of isolation surrounding the logo. (figure 08).

Fig. 07

Fig. 08

and The University of ....