Title: Unit Of Measure
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TRACKER
Asia faces challenges in developing and promoting arts, media and culture
Unit of measure
Topic
Key questions
Title ▪ How should arts and media be used as a tool to promote social change? Media’s role Are Asian arts and media organizations doing enough to use their reach to in social Unit1of ▪measure promote equality and fairness – be it gender, economic or other? change
Heritage in a changing world
Others 1 Footnote SOURCE: McKinsey Source
▪ ▪
3
Sustainability of arts & 4 culture Global and local languages
▪
5
6
▪ ▪
What does the rise of social media (Facebook, Twitter, Wikipedia, others) mean for business, government and media? How should traditional media organizations respond? How worried should we be about our cultural heritage? Are we losing our past too quickly? Are our institutions flexible enough to keep heritage relevant? How can arts and cultural priorities be integrated with economic development? Are our governments taking the right approach? Businesses? How can cultural organizations better organize?
▪ ▪
What language(s) should our schools be taught in? How should we balance local languages, national languages and global languages (e.g. Mandarin, English)?
▪
What other key questions do you believe are highest priority for 21st century Asia?
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Rise of 2 social media
TRACKER
Key facts to consider
Unit of measure
Topic
Key facts
Rise of social media
▪ ▪
Media consumption is changing dramatically, with an increase in timeshifted viewing and ad-skipping While Asia’s share of social media is small, growth has been brisk
Heritage in a changing world
▪ ▪
Exports of Asian cultural goods currently exceeds imports The region has an attractive tourism market and recent campaigns – particularly in India – have used heritage as a means to entice visitors
Sustainability of arts & culture
▪
Individual contributions are declining, a trend also seen in past recessions Endowments in most major markets declined significantly in 2008
Global and local languages
▪
1 Footnote SOURCE: McKinsey Source
▪
▪
English is still the leading language on the internet but it is no longer the top spoken language in the world Asia accounts for a significant portion of the world’s linguistic diversity
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Title ▪ Media regulations vary widely across Asia-Pacific Media’s role Unit of measure ▪ Free-to-air network is highly restricted to foreign investment across the in social region while mobile content and digital media has fewer restrictions change
TRACKER
1 Media regulations vary widely by country Unit throughout of measure Asia-Pacific
Countries
Title content Unit of TV measure aggregation
Free-to-air network
TV content production
Book/mag publishing
Book/mag distribution
Majority foreign investment allowed Minority foreign investment allowed Foreign investment prohibited
Mobile content
China India
Key takeaways
South Korea
▪
Australia Singapore Taiwan
▪
Hong Kong New Zealand Indonesia Thailand Vietnam Philippines Malaysia
1 Footnote SOURCE: Team Sourceanalysis
▪ ▪
Free-to-air (FTA) network Highly restricted to foreign investments (e.g., no foreign investment allowed in mainland China, less than 20% allowed in Japan) Book/magazine publishing and distribution Less regulated than FTA (e.g., majority control allowed in most countries) Digital media/new media: More addressable with less regulation Up-and-coming country opportunities Emerging due to deregulation (e.g., Vietnam) and proactive shaping
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Japan
TRACKER
2 While Asia’s share of social media content site users remains small, Unit recent of measure growth has outpaced almost all other regions Twitter usage in Asia Millions
Title Unit of measure
Asia Pacific North America
50 45 40 35 30 25 20 15 10 5 0
Hundreds of thousands Share of active users Percent North America
38.3
Europe
05 06 07 08 09 10 11 12 01 02 03 04 05 06 2008
2009
Unique site visitors from Asia Pacific grew by 7 million in June 2009 while US visits rose only moderately 1 Footnote SOURCE: comSource Source August 2009; O’Reilly Radar August 2009; Alexa 2009
32.3
South America
9.2
Middle East/ North America
8.3
Asia
6.6
Oceania
3.2
Africa
1.2
Central America/ The Caribbean
1.0
Rate of change (last 12 weeks) Percent 32.7 38.6 33.5 24.4 73.7 31.8 86.9 26.1
With roughly 13 million users in Asia Facebook is also the second most popular website in Indonesia
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Twitter unique visitors by region
Facebook usage in Asia
aTRACKER
3 Asia current exports of core cultural goods exceeds Unit its of measure imports and is driven primarily by Eastern Asia
Eastern Asia South Central Asia South-eastern Asia
2002, Percent
Western Asia
Title Unit of measure
Imports by region of core cultural goods
North America 30.1
EU15 51.8
15.6
20.8
Asia 0.4 0.6 16.9 6.2 3.0
Africa Oceania LAC Other Europe
North
•America
Asia
40.6
0.5 4.1 0.5
1 Footnote SOURCE: UIS Source based on data from UN Comtrade, DESA/UNSD 2004
10.9
14.7
EU15
7.5
2.5 1.0
Africa
3.6
LAC Oceania
Other Europe
1.3 1.5 1.0
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Exports by region of core cultural goods
0TRACKER
4 Major endowments declined by over 28% in 2008 Unit of measure “The asset value of the Bill and Melinda Gates Foundation fell around 20%, to $38.7 billion at the end of last year.”
U.S. foundation assets1 Title Dollars, billions
Unit of measure
700
“Foundations with the assets of more than $250 million were those with the largest declines last year according to the Council on Foundations”
600 550 500 450 400 350
“Foundations with investments in bankrupt or hard-hit companies fared much worse. For example, the Starr Foundation, in New York, which held a significant portion of its portfolio in Amerinca International Group stock, lost $1.7 billion – almost 57% of its assets”
Examples: Gates Foundation: -20% MacArthur Foundation: -24% Starr Foundation: -57%
300 250 200 150 100 50 0
1998
2000
2002
2004
2006
2008
1 Assets Footnote reported in 2007 dollars. 2008 asset base estimated to reflect 28% decrease of year-end 2007 asset base. SOURCE: Foundation Center, Highlights of the Foundation Yearbook 2008; Taking a Big Hit, Chronicle of Philanthropy, SOURCE: Source February 12, 2009; Gates Group Plans to Give More in 2009 Despite Losses, The New York Times, January 26, 2009
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
650
nTRACKER
5 English is still the leading language on the internet … Unit of measure
321
Chinese 131
Spanish Japanese
94 74
227 895 619 98
French
73
503
Portuguese
65
858
German Arabic
41 38 37
136 1,545
Russian
1,126
Korean
93
1 Footnote SOURCE: Internet Source Usage World State
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Top-10 languages used in the internet Title Millions of internet users by language Unit of measure 464 English
Growth in internet users 2000-08 Percent
TRACKER
5 … but it is no longer the top spoken language in the world Unit and of measure Mandarin education is on the rise World Titlepopulation per language Millions of measure people Unit of 1,365
English
1,248
French
414
Spanish
409
Arabic
291
Portuguese Russian Japanese
▪
244 141 96
127
71
German Korean 1 Footnote SOURCE: Internet Source Usage World State, press search
▪
Over 40 million non-natives are currently learning Mandarin, compared to 25 million people in 2004 328 Confucius Institutes (non-profit public schools for learning Mandarin) have been established in 82 countries since 2004 and the Chinese government plans to have over 500 open by the end of 2010 In the United States, 1,200 primary and high schools offer Chinese language courses up from 200 schools only 3 years ago
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Chinese
▪
Asia faces challenges in developing and promoting arts, media and culture
Unit of measure
Topic
Key questions
Title ▪ How should arts and media be used as a tool to promote social change? Media’s role Are Asian arts and media organizations doing enough to use their reach to in social Unit1of ▪measure promote equality and fairness – be it gender, economic or other? change
Heritage in a changing world
Others 1 Footnote SOURCE: McKinsey Source
▪ ▪
3
Sustainability of arts & 4 culture Global and local languages
▪
5
6
▪ ▪
What does the rise of social media (Facebook, Twitter, Wikipedia, others) mean for business, government and media? How should traditional media organizations respond? How worried should we be about our cultural heritage? Are we losing our past too quickly? Are our institutions flexible enough to keep heritage relevant? How can arts and cultural priorities be integrated with economic development? Are our governments taking the right approach? Businesses? How can cultural organizations better organize?
▪ ▪
What language(s) should our schools be taught in? How should we balance local languages, national languages and global languages (e.g. Mandarin, English)?
▪
What other key questions do you believe are highest priority for 21st century Asia?
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Rise of 2 social media
TRACKER
Key facts to consider
Unit of measure
Topic
Key facts
Rise of social media
▪ ▪
Media consumption is changing dramatically, with an increase in timeshifted viewing and ad-skipping While Asia’s share of social media is small, growth has been brisk
Heritage in a changing world
▪ ▪
Exports of Asian cultural goods currently exceeds imports The region has an attractive tourism market and recent campaigns – particularly in India – have used heritage as a means to entice visitors
Sustainability of arts & culture
▪
Individual contributions are declining, a trend also seen in past recessions Endowments in most major markets declined significantly in 2008
Global and local languages
▪
1 Footnote SOURCE: McKinsey Source
▪
▪
English is still the leading language on the internet but it is no longer the top spoken language in the world Asia accounts for a significant portion of the world’s linguistic diversity
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Title ▪ Media regulations vary widely across Asia-Pacific Media’s role Unit of measure ▪ Free-to-air network is highly restricted to foreign investment across the in social region while mobile content and digital media has fewer restrictions change
TRACKER
1 Media regulations vary widely by country Unit throughout of measure Asia-Pacific
Countries
Title content Unit of TV measure aggregation
Free-to-air network
TV content production
Book/mag publishing
Book/mag distribution
Majority foreign investment allowed Minority foreign investment allowed Foreign investment prohibited
Mobile content
China India
Key takeaways
South Korea
▪
Australia Singapore Taiwan
▪
Hong Kong New Zealand Indonesia Thailand Vietnam Philippines Malaysia
1 Footnote SOURCE: Team Sourceanalysis
▪ ▪
Free-to-air (FTA) network Highly restricted to foreign investments (e.g., no foreign investment allowed in mainland China, less than 20% allowed in Japan) Book/magazine publishing and distribution Less regulated than FTA (e.g., majority control allowed in most countries) Digital media/new media: More addressable with less regulation Up-and-coming country opportunities Emerging due to deregulation (e.g., Vietnam) and proactive shaping
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Japan
TRACKER
2 While Asia’s share of social media content site users remains small, Unit recent of measure growth has outpaced almost all other regions Twitter usage in Asia Millions
Title Unit of measure
Asia Pacific North America
50 45 40 35 30 25 20 15 10 5 0
Hundreds of thousands Share of active users Percent North America
38.3
Europe
05 06 07 08 09 10 11 12 01 02 03 04 05 06 2008
2009
Unique site visitors from Asia Pacific grew by 7 million in June 2009 while US visits rose only moderately 1 Footnote SOURCE: comSource Source August 2009; O’Reilly Radar August 2009; Alexa 2009
32.3
South America
9.2
Middle East/ North America
8.3
Asia
6.6
Oceania
3.2
Africa
1.2
Central America/ The Caribbean
1.0
Rate of change (last 12 weeks) Percent 32.7 38.6 33.5 24.4 73.7 31.8 86.9 26.1
With roughly 13 million users in Asia Facebook is also the second most popular website in Indonesia
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Twitter unique visitors by region
Facebook usage in Asia
aTRACKER
3 Asia current exports of core cultural goods exceeds Unit its of measure imports and is driven primarily by Eastern Asia
Eastern Asia South Central Asia South-eastern Asia
2002, Percent
Western Asia
Title Unit of measure
Imports by region of core cultural goods
North America 30.1
EU15 51.8
15.6
20.8
Asia 0.4 0.6 16.9 6.2 3.0
Africa Oceania LAC Other Europe
North
•America
Asia
40.6
0.5 4.1 0.5
1 Footnote SOURCE: UIS Source based on data from UN Comtrade, DESA/UNSD 2004
10.9
14.7
EU15
7.5
2.5 1.0
Africa
3.6
LAC Oceania
Other Europe
1.3 1.5 1.0
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Exports by region of core cultural goods
0TRACKER
4 Major endowments declined by over 28% in 2008 Unit of measure “The asset value of the Bill and Melinda Gates Foundation fell around 20%, to $38.7 billion at the end of last year.”
U.S. foundation assets1 Title Dollars, billions
Unit of measure
700
“Foundations with the assets of more than $250 million were those with the largest declines last year according to the Council on Foundations”
600 550 500 450 400 350
“Foundations with investments in bankrupt or hard-hit companies fared much worse. For example, the Starr Foundation, in New York, which held a significant portion of its portfolio in Amerinca International Group stock, lost $1.7 billion – almost 57% of its assets”
Examples: Gates Foundation: -20% MacArthur Foundation: -24% Starr Foundation: -57%
300 250 200 150 100 50 0
1998
2000
2002
2004
2006
2008
1 Assets Footnote reported in 2007 dollars. 2008 asset base estimated to reflect 28% decrease of year-end 2007 asset base. SOURCE: Foundation Center, Highlights of the Foundation Yearbook 2008; Taking a Big Hit, Chronicle of Philanthropy, SOURCE: Source February 12, 2009; Gates Group Plans to Give More in 2009 Despite Losses, The New York Times, January 26, 2009
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
650
nTRACKER
5 English is still the leading language on the internet … Unit of measure
321
Chinese 131
Spanish Japanese
94 74
227 895 619 98
French
73
503
Portuguese
65
858
German Arabic
41 38 37
136 1,545
Russian
1,126
Korean
93
1 Footnote SOURCE: Internet Source Usage World State
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Top-10 languages used in the internet Title Millions of internet users by language Unit of measure 464 English
Growth in internet users 2000-08 Percent
TRACKER
5 … but it is no longer the top spoken language in the world Unit and of measure Mandarin education is on the rise World Titlepopulation per language Millions of measure people Unit of 1,365
English
1,248
French
414
Spanish
409
Arabic
291
Portuguese Russian Japanese
▪
244 141 96
127
71
German Korean 1 Footnote SOURCE: Internet Source Usage World State, press search
▪
Over 40 million non-natives are currently learning Mandarin, compared to 25 million people in 2004 328 Confucius Institutes (non-profit public schools for learning Mandarin) have been established in 82 countries since 2004 and the Chinese government plans to have over 500 open by the end of 2010 In the United States, 1,200 primary and high schools offer Chinese language courses up from 200 schools only 3 years ago
Working Draft - Last Modified 10/27/2009 8:46:05 Printed PM 10/23/2009 10:59:11 PM
Chinese
▪
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