The End Of Business As Usual
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The End of Business as Usual
What “The Cluetrain Manifesto” is not A feel-good book A how-to book Boring
T h e id e a th a t b u sin e ss, a t b o tto m , is fu n d a m e n ta lly h u m a n . T h a t e n g in e e rin g re m a in s se co n d -ra te w ith o u t a e sth e tics. T h a t n a tu ra l, h u m a n co n ve rsa tio n is th e tru e la n g u a g e o f co m m e rce . T h a t co rp o ra tio n s w o rk b e st w h e n th e p e o p le o n th e in sid e h a ve th e fu lle st co n ta ct p o ssib le w ith th e p e o p le o n th e o u tsid e .
It shows us how to grasp the human side of business and technology, and being human, try as we might, is the only fate from which we can
never escape.
The Internet A place in which all participants are audience to each other Free rein A freedom never before imagined New perspectives, new tools, and a new kind of intellectual bravery more comfortable with risk than with regulation
This convergence of the market conversation with the conversation of the corporate workforce promises a vibrant renewal in which commerce becomes far more naturally integrated into the life of individuals and communities.
Burn down Business-As-Usual From ancient markets to global networks From economies of scale to economies of scope The end of command-and-control management
Internet Apocalypso (Christopher Locke)
Internet Apocalypso Life is too short because we die. The longing for something entirely different from the reality reinforced by everyday experience. A place where people could talk to other people without constraint without filters or censorship or official sanction — and perhaps most significantly, without advertising.
A huge opportunity here for individuals to keep their day jobs but at the same time to indulge their natural human bent for self-expression. Cheap resources Low entry barriers Not about doing it right, but about doing it first Invites participation and Genuine empowerment
Trying to keep things in the old familiar businessas-usual rut denies the ability of markets to respond to and interact with companies directly — and this is what the Internet has brought to
the party.
W H Y H A S T H E IN T E R N E T G R O W N S O R A P ID LY ? W H Y D ID IT C A TC H S O M A N Y B U S IN E S S E S O FF G UARD ?
The audience is listening because people are attracted to precisely the difference the Net provides: the sound of human beings talking with one another as human beings — the sound of a million conversations whose primary purpose, for once, is not to sell us something.
To play in the Internet headspace as well as anyone You have to let your people play for you, since there‘s really nobody else at home. You have to play, not something more serious and goaloriented and related to the previous, you have to have at least some tenuous notion of what "headspace" might
The longing (weinberger)
The Longing What Is the Web For? The spiritual lure of the Web is the promise of the return of the voice Being Managed Advantages of believing one lives in a managed world are: Risk avoidance Smoothness Fairness
How to Hate Your Job Our longing for the Web is rooted in the deep resentment we feel towards being managed However much we long for the Web indicates how much we hate our job Our Voice Voice expresses what we think and feel Our voice is our strongest, most direct expression of who we are Managed businesses have taken our
The Longing There are many ways to look at what’s drawing us to the Web: access to information connection to other people entrance to communities the ability to broadcast ideas The Web is viral. It infects everything it touches. The Web has become the new corporate infrastructure.
Talk is cheap (Levine)
Talk Is Cheap The voice emerges literally from the body as a representation of our inner world Voice comes of focus, attention, caring, connection, and honesty of purpose. It is not commercially motivated. The human voice reaches directly into our beings and touches our spirits.
Wired Conversations Conversations
are moving faster, touching more people, and bridging greater distances than we’re used to. The various conversational modalities the Net offers E-mail Mailing list Newsgroups Chat websites
Millions and Millions Served Only
those companies which allows its employees to tell their stories in a business context, without instituting draconian controls on their ability to speak out will survive. We listen to individuals differently than we do to organizational speech. A critical aspect of success with large numbers of customers lies in listening to them.
Silence Is Fatal "Customer
loyalty" is not a commodity a company owns. Loyalty to a company is based on respect. And that respect is based on how the company has conducted itself in conversations with the market. Engage people inside and outside your organization . Start talking
Markets are conversations (searls & weinberger)
MARKETS ARE CONVERSATIONS
"Markets are nothing more than conversations. See these magazines? They’re a form of market conversation. We should already be in their stories. We are key to the subject, but we’re missing in action after working in secret for years. Our only hope is to talk. Starting now."
HIstory FIRST THINGS LAST. THE INDUSTRIAL INTERRUPTION. THE SHIPPING PRACTICE. THE AXE IN OUR HEADS. NETWORKED MARKETS.
Communication for mutual existence
The communication between companies and markets are an important thing for both to co-exist equally.
Both should communicate with each other to provide clear information and knowledge for the benefit of the two of them.
It is a mutual benefit for the both of them that is why they should communicate with each other frequently.
IMPORTANCE OF CUSTOMERS
The role of the customers for the companies is something that should never be disregarded.
Customer to customer transactions is becoming much common nowadays.
eBay gave people the ability to sell and buy goods in the web without any help for marketers. The markets themselves are becoming the marketers of the real world through this website.
THE POWERFULL CUSTOMERS
They are the ones who determine the future and current assessment of the companies and their products and services.
They are the catalysts of whether this company would stay longer or would drop to the ground right away.
If the company cannot cope up with the trends of the customers, they would end up dead in the ground.
REACTION ON MARKETING
The way for companies to entice and attract customers is through advertisements and ads.
But what the companies are failing to notice is that customers nowadays are becoming less reliant to advertisements.
People are now basing their preferences through the word of mouth.
CLOSE RELATION REQUIRED
For companies to gain the trust and confidence of the customers, they should be the first one to introduce themselves before the customers.
In other words, the companies should be the one to court the customers.
They should not be snobbish, cloistered, or cliquish to the companies that want to get to know them.
In short… Talking to customers would give knowledge to the seller about customer preferences, comments, and suggestions. The power of word of mouth can uplift the marketer to new heights. Marketer reputation can be set to a new level through conversations with markets.
Market trust and respect will be gauged according on how the marketer converse with them. The variety of the customer’s specifications or preferences can give a huge advantage for the sellers. The knowledge obtained from the markets through conversation can go a long way for the marketer.
The Hyperlinked organization (weinberger)
Inside Fort Business Fundamental image of business: It’s in an imposing office building that towers over the landscape. Inside is everything we need. And that’s good because the outside is dangerous. The king rules. If we have a wise king, we prosper. The king has a court. And Attendants. We each have our role, our place. And then we will have succeeded.
Hyperlinks Subvert Hierarchy The Web has invaded this Fort Minor, and HOW? By connecting People in a world in which people meet, talk, build, fight, love, and play.
Fort Business’s assumptions are being challenged by a meek little thing: a Hyperlink.
Hyperlinks Connections made by real individuals based on what they care about and what they know, the paths that emerge because that’s where the feet are walking. Its messy, unsymmetrical, and threatening the organization – in their faces.
Bottom-Up The Web is undoubtedly a part of your business plans. You’ve got it safely contained, under control, managed. Why, your organization has probably already installed a corporate intranet so it can publish the human resource policies that no one read on paper to people who now won’t read them on screen. Excellent! (UGH?!?) Did I hear Revolution?
The ultimate Democracy of the Web Control? None. Nil. Zip. Nada. If someone wants to share some information, they can turn their computer into a Web server. It’s free, and it’s getting easier every day.
The intranet revolution is bottom-up. And it gets the work done.
The Character of the Web Its weird!
Hyperlinked:
many small pieces loosely joining themselves as they see fit.
Decentralized:
No one is in charge of the
Net. Hyper
time: The Web puts the control of
my time into my hands. Open,
direct access: To every piece of
info ever posted. Rich
data: It’s pages. The web currency.
Broken: So vast that it is imperfect. And it is evolving.
The Hyperlinking of the Organization
Decentralizing the Fort: Business is
not an indoor sport anymore. It brings people together. Self-reliance: Huge do-it-yourself project. Hyper Time: Tick Tock No More! Deadlines: They manage by holding people to deadlines. Web manages by holding people to people. Personal Work Time: Vacation. Work. Good News.
The Web changes time from sequential to
Telling Stories We live in stories. We breathe stories. Most of our best conversations are about stories. Stories are a big step sidewise and up from information.
Stories are not like information. But they are the way we understand. Its rich content with a human touch.
Brokenness Stories are a way to understand a world that can surprise us. But in Fort Business, surprises are a sign of the failure of management. Management aims at predictability and it tries to get there via control. But it’s not just systems that are imperfect. More important, so are we humans. Say it with me: humans are imperfect. I am imperfect.
All the Wrongness! Ah the Learning! Go berserk generating Ideas. So what if they are wrong?! Isn’t that the way we learn? Being wrong is a lot funnier than being right.
It’s a good feeling. It’s liberating. It’s how you find your voice.
Blurry Boundaries Fort Business makes an enormous investment in maintaining the integrity of the walls.
Webs, on the other hand, have blurry boundaries.
The Economy of Voice No one’s asking you to decide if you want to run your business using the Web. It’s a done deal. The Internet has already set expectations for how connections ought to work. The gulf is there; a gulf caused, ironically, by the abundance of connection. The Hyperlink.
Ez answers (weinberger & Locke)
Tell ‘Em What You Told ‘Em
How Speech & Craft lost each others phone numbers? Repeatable Process Interchangeable Parts Interchangeable Workers & Consumers Organizational Charts Managemet by Command & Control Mass Production, Mass Marketing, Mass Media Huge Economies of Scale(Robber Barons)
Along came the irony The global economy threw a monkey wrench into the sweet deal that was mass production. Established markets broke up into a zillion micromarkets, leading to an explosion of new products and services: now you could get a car specifically designed for your urban, sports, just divorced, hockey-fan lifestyle. Scenario: New knowledge was desperately
Solution: Lead, Follow, or Get Out of the Way Ideas, talk, and conversation were encouraged “Empowerment" became the Watchword Org charts were upended or tossed out Quality‘s Real Meaning: "We changed our minds. Please don’t check your brain at the door.“
How hell broke loose – the internet Explosive Proliferation of Choice Among New Information Sources Open Distributed Speech - "tellin’ it like it is.“ Markets & workers are once again crafting their own conversations, and these conversations are also about craft The engagement and passion-for-quality of genuine craft. Conversations among recognizably human voices. Web is simply liberating an atavistic human desire, the longing for connection through
Corporate take on web? Deep Resistance to the Unmanageability of the Web Yet Another “Opportunity" for more/Cheaper/ Faster/Better Business-as-Usual To Tame it, Domesticate it, Make it more Familiar To Shoot it, Stuff it, and Mount it in the Corporate Board Room along with the other Trophies of Corporate Conquest Wanting to contain it within a Business Model Questions about the future of the Web
Along came the irony again… We ask questions about the future of the Web because we think there’s a present direction that can be traced into the future. But in fact, the questions we ask aren’t going to predict the future. They will create the future. Questions are a type of conversation, it looks a bit like conversations give the world its shape
Questions our heart Asks… When the buttons at our fingers let us talk with the polyglot world’s artists, how will we cope? What will we share as a culture and community? How we’ll reconnect to the other people in the market? What is the relation of our night selves and our day selves, our self behind the company walls and outside of them? What are we going to do about pornography on the Web?
Our job now is not to answer questions. It is to listen past the questions based on fear and to hear the questions of the heart.
Why?
Because the proper answer to a heartfelt question is a conversation, and conversations make the world.
Hit One Outta the Park 1.Relax 2.Have a sense of humor 3.Find your voice and use it 4.Tell the truth 5.Don’t panic 6.Enjoy yourself
7.Be brave 8.Be curious 9.Play more 10.Dream always 11.Listen up 12.Rap on
Reality check There may not be twelve or five or twenty things you can do, but there are ten thousand. The trick is, you have to figure out what they are. They have to be your words, your moves, your authentic voice. Don’t wait for someone to show you how. Learn from your spontaneous mistakes. You want comfort? Invent your own. Exhilaration and joy are also in order. Fact: The tracks end at the edge of the jungle.
post Apocalypso (Christopher Locke)
Revolution
Weapons Revolution Ignorance - Power Invisibility - Freedom
In its early phase, the Net ignored business; Internet audiences simply weren't interested. And the feeling was mutual. Business also ignored the Net for a long time. This mutual ignorance served as the incubator for a global revolution that today threatens the foundations of business-asusual. You can get away with saying things you
irony of ironies Along comes the Internet. It was as if we'd ordered it from Amazon: "Hello, U.S. Federal Government? Yes, we'd like one totally open, high-speed data backbone. Uh-huh, and charge that to the Department of Defense, why don't you? What's that? What do we want it for? Oh, just chatting about stuff. You know, this and that…"
grand plan on the Internet There never was any grand plan on the Internet, and there isn't one today. The Net is just the Net. But it has provided an extraordinarily efficient means of communication to people so long ignored, so long invisible, that they're only now figuring out what to do with it. Funny thing: Lawless, Plan less, Management-free, they're figuring out what to do with the Internet much faster than government agencies, academic institutions, media conglomerates, and Fortune-class corporations.
The ultimate weapon : Internet Interest, curiosity, craft, and voice combine to create powerful self-organizing marketplaces on the Web. Though motivated by altogether different principles than those driving business, this is not as chaotic as it may sound, nor as inefficient. "Follow the money" may still apply, but to find the money in the first place, Follow the Conversation.
Demonic Paradox Although a system may cease to exist in the legal sense or as a structure of power, its values (or antivalues), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others.
The situation is a demonic paradox: we have toppled the system but we still carry its genes.
Reemergence of the human story Bye Bye "the job.“ Story that's been in remission for two hundred years of industrial "progress.“ And next time you wonder what you're allowed to say at work, online, downtown at the public library, just say whatever the hell you feel like saying.
Clue train destination
Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than certain knowledge. Imagine a world where what you gave away was more valuable than what you held back, where joy was not a dirty word, where play was not forbidden after your eleventh birthday. Imagine a world in which the business of business was to imagine worlds people might actually want to live in someday. Imagine a world created by the people, for the people
Humanity V2.0
We are waking up and linking to each other. We are watching. But we are not waiting.
“HumanityV2.0 has become smart, intelligent and connected. We are not interested in companies that crank out- sterile, happy smooth talk, humorless, with the monotone mission statements and lifeless brochures. We are fed up with your lip service. We want to talk to the person at the desk who understands our needs. He/she is our friend and is on our interstellar connected network.”
THE MANIFESTO “People of Earth…..
A powerful global conversation has began. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a result markets are getting smarter – and getting smarter and faster then most companies These markets are conversations. They communicate in a language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is genuine
The End of Business as Usual
What “The Cluetrain Manifesto” is not A feel-good book A how-to book Boring
T h e id e a th a t b u sin e ss, a t b o tto m , is fu n d a m e n ta lly h u m a n . T h a t e n g in e e rin g re m a in s se co n d -ra te w ith o u t a e sth e tics. T h a t n a tu ra l, h u m a n co n ve rsa tio n is th e tru e la n g u a g e o f co m m e rce . T h a t co rp o ra tio n s w o rk b e st w h e n th e p e o p le o n th e in sid e h a ve th e fu lle st co n ta ct p o ssib le w ith th e p e o p le o n th e o u tsid e .
It shows us how to grasp the human side of business and technology, and being human, try as we might, is the only fate from which we can
never escape.
The Internet A place in which all participants are audience to each other Free rein A freedom never before imagined New perspectives, new tools, and a new kind of intellectual bravery more comfortable with risk than with regulation
This convergence of the market conversation with the conversation of the corporate workforce promises a vibrant renewal in which commerce becomes far more naturally integrated into the life of individuals and communities.
Burn down Business-As-Usual From ancient markets to global networks From economies of scale to economies of scope The end of command-and-control management
Internet Apocalypso (Christopher Locke)
Internet Apocalypso Life is too short because we die. The longing for something entirely different from the reality reinforced by everyday experience. A place where people could talk to other people without constraint without filters or censorship or official sanction — and perhaps most significantly, without advertising.
A huge opportunity here for individuals to keep their day jobs but at the same time to indulge their natural human bent for self-expression. Cheap resources Low entry barriers Not about doing it right, but about doing it first Invites participation and Genuine empowerment
Trying to keep things in the old familiar businessas-usual rut denies the ability of markets to respond to and interact with companies directly — and this is what the Internet has brought to
the party.
W H Y H A S T H E IN T E R N E T G R O W N S O R A P ID LY ? W H Y D ID IT C A TC H S O M A N Y B U S IN E S S E S O FF G UARD ?
The audience is listening because people are attracted to precisely the difference the Net provides: the sound of human beings talking with one another as human beings — the sound of a million conversations whose primary purpose, for once, is not to sell us something.
To play in the Internet headspace as well as anyone You have to let your people play for you, since there‘s really nobody else at home. You have to play, not something more serious and goaloriented and related to the previous, you have to have at least some tenuous notion of what "headspace" might
The longing (weinberger)
The Longing What Is the Web For? The spiritual lure of the Web is the promise of the return of the voice Being Managed Advantages of believing one lives in a managed world are: Risk avoidance Smoothness Fairness
How to Hate Your Job Our longing for the Web is rooted in the deep resentment we feel towards being managed However much we long for the Web indicates how much we hate our job Our Voice Voice expresses what we think and feel Our voice is our strongest, most direct expression of who we are Managed businesses have taken our
The Longing There are many ways to look at what’s drawing us to the Web: access to information connection to other people entrance to communities the ability to broadcast ideas The Web is viral. It infects everything it touches. The Web has become the new corporate infrastructure.
Talk is cheap (Levine)
Talk Is Cheap The voice emerges literally from the body as a representation of our inner world Voice comes of focus, attention, caring, connection, and honesty of purpose. It is not commercially motivated. The human voice reaches directly into our beings and touches our spirits.
Wired Conversations Conversations
are moving faster, touching more people, and bridging greater distances than we’re used to. The various conversational modalities the Net offers E-mail Mailing list Newsgroups Chat websites
Millions and Millions Served Only
those companies which allows its employees to tell their stories in a business context, without instituting draconian controls on their ability to speak out will survive. We listen to individuals differently than we do to organizational speech. A critical aspect of success with large numbers of customers lies in listening to them.
Silence Is Fatal "Customer
loyalty" is not a commodity a company owns. Loyalty to a company is based on respect. And that respect is based on how the company has conducted itself in conversations with the market. Engage people inside and outside your organization . Start talking
Markets are conversations (searls & weinberger)
MARKETS ARE CONVERSATIONS
"Markets are nothing more than conversations. See these magazines? They’re a form of market conversation. We should already be in their stories. We are key to the subject, but we’re missing in action after working in secret for years. Our only hope is to talk. Starting now."
HIstory FIRST THINGS LAST. THE INDUSTRIAL INTERRUPTION. THE SHIPPING PRACTICE. THE AXE IN OUR HEADS. NETWORKED MARKETS.
Communication for mutual existence
The communication between companies and markets are an important thing for both to co-exist equally.
Both should communicate with each other to provide clear information and knowledge for the benefit of the two of them.
It is a mutual benefit for the both of them that is why they should communicate with each other frequently.
IMPORTANCE OF CUSTOMERS
The role of the customers for the companies is something that should never be disregarded.
Customer to customer transactions is becoming much common nowadays.
eBay gave people the ability to sell and buy goods in the web without any help for marketers. The markets themselves are becoming the marketers of the real world through this website.
THE POWERFULL CUSTOMERS
They are the ones who determine the future and current assessment of the companies and their products and services.
They are the catalysts of whether this company would stay longer or would drop to the ground right away.
If the company cannot cope up with the trends of the customers, they would end up dead in the ground.
REACTION ON MARKETING
The way for companies to entice and attract customers is through advertisements and ads.
But what the companies are failing to notice is that customers nowadays are becoming less reliant to advertisements.
People are now basing their preferences through the word of mouth.
CLOSE RELATION REQUIRED
For companies to gain the trust and confidence of the customers, they should be the first one to introduce themselves before the customers.
In other words, the companies should be the one to court the customers.
They should not be snobbish, cloistered, or cliquish to the companies that want to get to know them.
In short… Talking to customers would give knowledge to the seller about customer preferences, comments, and suggestions. The power of word of mouth can uplift the marketer to new heights. Marketer reputation can be set to a new level through conversations with markets.
Market trust and respect will be gauged according on how the marketer converse with them. The variety of the customer’s specifications or preferences can give a huge advantage for the sellers. The knowledge obtained from the markets through conversation can go a long way for the marketer.
The Hyperlinked organization (weinberger)
Inside Fort Business Fundamental image of business: It’s in an imposing office building that towers over the landscape. Inside is everything we need. And that’s good because the outside is dangerous. The king rules. If we have a wise king, we prosper. The king has a court. And Attendants. We each have our role, our place. And then we will have succeeded.
Hyperlinks Subvert Hierarchy The Web has invaded this Fort Minor, and HOW? By connecting People in a world in which people meet, talk, build, fight, love, and play.
Fort Business’s assumptions are being challenged by a meek little thing: a Hyperlink.
Hyperlinks Connections made by real individuals based on what they care about and what they know, the paths that emerge because that’s where the feet are walking. Its messy, unsymmetrical, and threatening the organization – in their faces.
Bottom-Up The Web is undoubtedly a part of your business plans. You’ve got it safely contained, under control, managed. Why, your organization has probably already installed a corporate intranet so it can publish the human resource policies that no one read on paper to people who now won’t read them on screen. Excellent! (UGH?!?) Did I hear Revolution?
The ultimate Democracy of the Web Control? None. Nil. Zip. Nada. If someone wants to share some information, they can turn their computer into a Web server. It’s free, and it’s getting easier every day.
The intranet revolution is bottom-up. And it gets the work done.
The Character of the Web Its weird!
Hyperlinked:
many small pieces loosely joining themselves as they see fit.
Decentralized:
No one is in charge of the
Net. Hyper
time: The Web puts the control of
my time into my hands. Open,
direct access: To every piece of
info ever posted. Rich
data: It’s pages. The web currency.
Broken: So vast that it is imperfect. And it is evolving.
The Hyperlinking of the Organization
Decentralizing the Fort: Business is
not an indoor sport anymore. It brings people together. Self-reliance: Huge do-it-yourself project. Hyper Time: Tick Tock No More! Deadlines: They manage by holding people to deadlines. Web manages by holding people to people. Personal Work Time: Vacation. Work. Good News.
The Web changes time from sequential to
Telling Stories We live in stories. We breathe stories. Most of our best conversations are about stories. Stories are a big step sidewise and up from information.
Stories are not like information. But they are the way we understand. Its rich content with a human touch.
Brokenness Stories are a way to understand a world that can surprise us. But in Fort Business, surprises are a sign of the failure of management. Management aims at predictability and it tries to get there via control. But it’s not just systems that are imperfect. More important, so are we humans. Say it with me: humans are imperfect. I am imperfect.
All the Wrongness! Ah the Learning! Go berserk generating Ideas. So what if they are wrong?! Isn’t that the way we learn? Being wrong is a lot funnier than being right.
It’s a good feeling. It’s liberating. It’s how you find your voice.
Blurry Boundaries Fort Business makes an enormous investment in maintaining the integrity of the walls.
Webs, on the other hand, have blurry boundaries.
The Economy of Voice No one’s asking you to decide if you want to run your business using the Web. It’s a done deal. The Internet has already set expectations for how connections ought to work. The gulf is there; a gulf caused, ironically, by the abundance of connection. The Hyperlink.
Ez answers (weinberger & Locke)
Tell ‘Em What You Told ‘Em
How Speech & Craft lost each others phone numbers? Repeatable Process Interchangeable Parts Interchangeable Workers & Consumers Organizational Charts Managemet by Command & Control Mass Production, Mass Marketing, Mass Media Huge Economies of Scale(Robber Barons)
Along came the irony The global economy threw a monkey wrench into the sweet deal that was mass production. Established markets broke up into a zillion micromarkets, leading to an explosion of new products and services: now you could get a car specifically designed for your urban, sports, just divorced, hockey-fan lifestyle. Scenario: New knowledge was desperately
Solution: Lead, Follow, or Get Out of the Way Ideas, talk, and conversation were encouraged “Empowerment" became the Watchword Org charts were upended or tossed out Quality‘s Real Meaning: "We changed our minds. Please don’t check your brain at the door.“
How hell broke loose – the internet Explosive Proliferation of Choice Among New Information Sources Open Distributed Speech - "tellin’ it like it is.“ Markets & workers are once again crafting their own conversations, and these conversations are also about craft The engagement and passion-for-quality of genuine craft. Conversations among recognizably human voices. Web is simply liberating an atavistic human desire, the longing for connection through
Corporate take on web? Deep Resistance to the Unmanageability of the Web Yet Another “Opportunity" for more/Cheaper/ Faster/Better Business-as-Usual To Tame it, Domesticate it, Make it more Familiar To Shoot it, Stuff it, and Mount it in the Corporate Board Room along with the other Trophies of Corporate Conquest Wanting to contain it within a Business Model Questions about the future of the Web
Along came the irony again… We ask questions about the future of the Web because we think there’s a present direction that can be traced into the future. But in fact, the questions we ask aren’t going to predict the future. They will create the future. Questions are a type of conversation, it looks a bit like conversations give the world its shape
Questions our heart Asks… When the buttons at our fingers let us talk with the polyglot world’s artists, how will we cope? What will we share as a culture and community? How we’ll reconnect to the other people in the market? What is the relation of our night selves and our day selves, our self behind the company walls and outside of them? What are we going to do about pornography on the Web?
Our job now is not to answer questions. It is to listen past the questions based on fear and to hear the questions of the heart.
Why?
Because the proper answer to a heartfelt question is a conversation, and conversations make the world.
Hit One Outta the Park 1.Relax 2.Have a sense of humor 3.Find your voice and use it 4.Tell the truth 5.Don’t panic 6.Enjoy yourself
7.Be brave 8.Be curious 9.Play more 10.Dream always 11.Listen up 12.Rap on
Reality check There may not be twelve or five or twenty things you can do, but there are ten thousand. The trick is, you have to figure out what they are. They have to be your words, your moves, your authentic voice. Don’t wait for someone to show you how. Learn from your spontaneous mistakes. You want comfort? Invent your own. Exhilaration and joy are also in order. Fact: The tracks end at the edge of the jungle.
post Apocalypso (Christopher Locke)
Revolution
Weapons Revolution Ignorance - Power Invisibility - Freedom
In its early phase, the Net ignored business; Internet audiences simply weren't interested. And the feeling was mutual. Business also ignored the Net for a long time. This mutual ignorance served as the incubator for a global revolution that today threatens the foundations of business-asusual. You can get away with saying things you
irony of ironies Along comes the Internet. It was as if we'd ordered it from Amazon: "Hello, U.S. Federal Government? Yes, we'd like one totally open, high-speed data backbone. Uh-huh, and charge that to the Department of Defense, why don't you? What's that? What do we want it for? Oh, just chatting about stuff. You know, this and that…"
grand plan on the Internet There never was any grand plan on the Internet, and there isn't one today. The Net is just the Net. But it has provided an extraordinarily efficient means of communication to people so long ignored, so long invisible, that they're only now figuring out what to do with it. Funny thing: Lawless, Plan less, Management-free, they're figuring out what to do with the Internet much faster than government agencies, academic institutions, media conglomerates, and Fortune-class corporations.
The ultimate weapon : Internet Interest, curiosity, craft, and voice combine to create powerful self-organizing marketplaces on the Web. Though motivated by altogether different principles than those driving business, this is not as chaotic as it may sound, nor as inefficient. "Follow the money" may still apply, but to find the money in the first place, Follow the Conversation.
Demonic Paradox Although a system may cease to exist in the legal sense or as a structure of power, its values (or antivalues), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others.
The situation is a demonic paradox: we have toppled the system but we still carry its genes.
Reemergence of the human story Bye Bye "the job.“ Story that's been in remission for two hundred years of industrial "progress.“ And next time you wonder what you're allowed to say at work, online, downtown at the public library, just say whatever the hell you feel like saying.
Clue train destination
Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than certain knowledge. Imagine a world where what you gave away was more valuable than what you held back, where joy was not a dirty word, where play was not forbidden after your eleventh birthday. Imagine a world in which the business of business was to imagine worlds people might actually want to live in someday. Imagine a world created by the people, for the people
Humanity V2.0
We are waking up and linking to each other. We are watching. But we are not waiting.
“HumanityV2.0 has become smart, intelligent and connected. We are not interested in companies that crank out- sterile, happy smooth talk, humorless, with the monotone mission statements and lifeless brochures. We are fed up with your lip service. We want to talk to the person at the desk who understands our needs. He/she is our friend and is on our interstellar connected network.”
THE MANIFESTO “People of Earth…..
A powerful global conversation has began. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a result markets are getting smarter – and getting smarter and faster then most companies These markets are conversations. They communicate in a language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is genuine
The End of Business as Usual
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