The Campus Tv Information Package

INFORMATION PACKAGE

TABLE OF CONTENTS INTRODUCTION

3

Overview | Concept

PROJECTS

4 12 15 18 19

Project 3.0 Earthship Florida Zenlofts Project Secret Long Term Strategy

PEOPLE

20

Overview

EVENTS

24

Past | Future

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THE CAMPUS TV OVERVIEW The Campus TV produces original educational content in a positive reality show/documentary format. The collaborative business projects and their evolution orchestrated by the principals of The Campus TV form the basis of this content.

The Campus TV uses this educational platform mashed with entertainment and “real world” projects to recruit an exponentially expanding global entrepreneurial network.

CONCEPT The primary value of the Campus TV lies in the social entrepreneurial network the site recruits and the business deals that can be executed by engaging this network. Global crowd sourcing—utilizing Web 2.0 internet infrastructure to draw input from anywhere in the world—is one of the fastest growing trends among successful companies in today’s communications age. The Campus TV aims to become a leading Web 2.0

platform by providing communications infrastructure for a global interdisciplinary business network. The catalyst of the Campus web launch is it’s original programming - Positive, motivational reality shows documenting the evolution of the existing team’s projects. These 2½—3 minute weekly episodes have three major common denominators:

1. ENTERTAINMENT: The team is heavily involved in the arts and entertainment industries and coordinates successful events enjoyed by the Campus TV target audience. FUN. 2. EDUCATION: While being entertaining, each episode contains useful information on current hot button topics of sustainable living and financial opportunity. 3. PROFIT MOTIVE THROUGH PARTICIPATION: Above all, the shows demonstrate a new business paradigm in action. This paradigm is based upon an open and fair exchange of goods and services that is completely transparent. The documentation of the exponential growth of the network and the evolving successes of new team members is the ultimate recruitment commercial. In particular, Project 3.0 tells the story of 3 individuals of diverse talent and backgrounds that take on a $250,000 renovation of a bare brick historic building with no financial resources whatsoever. The show covers how all building materials to make the venue functional have been secured through sponsorships in exchange for publicity associated with the project. The core team of 3 people has grown to well over 20 members in a 4 month period and ranges the gamut from tradesmen to architects to artists and designers. In addition, sponsorships have been secured from startups to

major multinational corporations. Now the venue becomes a testbed for alternative technologies from around the world. The real story is how these new relationships start out through an open exchange of goods and services but quickly mutate into financial opportunities and other projects. Our slogan “Dreams come Through” signifies that anyone with a positive goal in life and the willingness to work for it can plug into this exponentially expanding network and make it happen.

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PROJECTS Project 3.0 A 103 year old historic building is being converted to a zero energy use structure utilizing alternative methods from around the world. The building serves as a micro business incubator for creative talent of all kinds and hosts a wide array of cultural events even while still under construction. The real story is the creation of opportunity for all that participate. This entire process has been documented from the very beginning and everything that has been accomplished thus far has been done so on a zero dollar budget. The content proves a new business paradigm in action based on an open, fair and transparent exchange of goods and services. Current Status: Property has been renovated from a bare brick shell to a functional venue. A 3 day Grand Opening showcase event featuring a national level musical act, art and performance exhibit and green trade show is in the planning stages. Location: The Roosevelt – 1812 North 15th Street Tampa, FL 33605 RED LETTER 8TH AVENUE LAUGHING CAT TATOO RESTAURANT STREETCAR 15TH STREET CHARLIE’S RESTAURANT

CENTRO YBOR

THE NEST TAPAS RESTAURANT THE ROOSEVELT

THE RITZ 7TH AVENUE

CZAR The Roosevelt is located in the heart of Ybor City Florida, Tampa Bay’s historic entertainment district. The property was originally utilized as a watering station for President Teddy Roosevelt’s Rough Riders. Ybor City’s 7th Avenue was recently awarded one of 10 best streets in America by the American. Planning Association: 7th Avenue Award

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FIRST FLOOR MURAL BY CARLOS PONS PAZ

THE ROOSEVELT

FEBRUARY 9TH 2009 RECYCLED FLY ASH CONCRETE FLOOR

FEBRUARY 5TH 2009 BATHROOM

FEBRUARY 18TH 2009 BATHROOM CONSTRUCTION

FEBRUARY 19TH 2009 BATHROOMS

THE DOCUMENTARY: The conversion process of the Roosevelt from a bare brick building with no infrastructure to a showcase of sustainable architecture will be released in 3-5 minute weekly episodes starting early May 2009. Each episode contains educational information painted against a dynamic background of arts and entertainment. The first 5-6 programs will summarize highlights from the beginning to the present, after which the show will continue in real time. The show documents the unfolding of a Web 2.0 crowd sourcing business model applied to real estate development. Project 3.0 is the first reality show documenting the evolution of this rapidly emerging new business paradigm from a grassroots level on up.

Web 2.0 in Business study

FEBRUARY 20TH 2009 PECHA-KUCHA NIGHT

FEBRUARY 27TH 2009 ROOSEVELT SERVES AS BACKSTAGE FOR HEART ART & FASHION SHOW AT NEIGHBORING VENUE CZAR AS THE RECYCLED FLY ASH CONCRETE FLOOR IS BEING FINISHED.

MARCH 18TH 2009 WATER BASED CONCRETE STAIN

FEBRUARY 19TH 2009 NIGHT BEFORE PECHA KUCHA

APRIL 4 2009 ANOTHER DAY AT THE OFFICE TH

APRIL 9TH 2009 CREATIVE LOAFING PHOTO SHOOT

APRIL 8TH 2009 PHOTO SHOOT

APRIL 11TH 2009 UPSTAIRS SAFETY RAILING CONSTRUCTION

APRIL 11TH 2009 UPSTAIRS SAFETY RAILING CONSTRUCTION

PRESS COVERAGE

PRESS COVERAGE: Project 3.0 in Creative Loafing. Project 3.0 on WMNF 88.5 FM Project 3.0 in Tampa Bay Times Creative Loafing Green 100 Creative Loafing “Green 100” edition article features Project 3.0 contractor Bryan Roberts at the very top. Project 3.0 is listed at the top of the “enlightened businesses” section and was referred to as “the most exciting sustainable architecture project in Tampa”: “Rudy Arnauts, Steve Francois, Joe Redner and Bryan Roberts of Project 3.0/ The Roosevelt. The most exciting sustainable architecture project in Tampa required a team of creative thinkers to make it happen: developer Arnauts, promoter/artist Francois, building owner Redner and contractor Roberts (more on him below). Together with student and artist collaborators, they’re turning a 100-plus-yearold building, the former home of the Tampa Bay Brewing Company on 15th Street in Ybor, into a showcase of 21st-century construction ideas, including a low-voltage lift, a vertical garden, greywater recycling and an air conditioning system that relies on circulation of cool well water through a concrete slab. The slab will double as a piece of sculpture, reflecting another ambition of the project: making The Roosevelt a place in which artists and other creative types can lease space and incubate new ideas. The building is already hosting events, including a second Pecha Kucha night (see below) and the multimedia art event State of the Art on April 25.” - Creative Loafing Green 100 Issue

The Roosevelt Green Renovation Features (samples): · Much of the proposed electrical power for the building will be generated with a solar array mounted on the rooftop area of the building. Renovation will proceed utilizing the least amount of power possible. · LED lighting in conjunction with skylights will be used for the majority of lighting needs in the structure. · Natural cooling methods that require little supplemental air conditioning. Geothermal heat exchange will be utilized for any needed cooling and heating to the building. · The rooftop area would also function as a rainwater collection system tied to underground cistern storage below the first floor. This water will be filtered and used to provide water throughout the building. · Sections of the rooftop area will be utilized for green space incorporating raised-bed plantings that will serve multiple purposes including grey water filtration, insulation, and food production. · The lower level of the rooftop will be a foam-based insulation covered by a reflective waterproofing membrane designed to reflect solar energy upward and provide a clean surface for rainwater collection. · A thermal stack ventilation system will be installed through the roof to aid in the natural cooling of the building. ·

Excavation and drilling will be performed for all subterranean systems including plumbing, water storage, geothermal loop wells, cooling tubes, and vent systems. The final floor of the first level of the building will be stained concrete

A HAVEN FOR ARTISTIC EXPRESSION & COLLABORATION.

Created by Efren Rebugio Jr. & Isaiah Perkins

PROUD PROJECT 3.0 SPONSORS: Technical collaboration on second floor handicap & rooftop access: Engineers without Borders Technical collaboration on solar thermal technology: Solar Technical Advisor Tampa Bay’s best independent artists. Bathroom mural measuring 18 by 8 feet by Carlos Pons Paz: Carlos on TBO

EARTHSHIP FLORIDA An Earthship is a 100% off grid home made from 100% recycled materials. Our Project 3.0 contractor Bryan Roberts successfully amended the State of Florida Building Code in order to be able to obtain a building permit for this project— a true groundbreaking precedent. The amendment essentially allows alternative engineering methods to be incorporated into the construction code. This precedent will exponentially accelerate the Roosevelt retrofit technologies being adopted into code and consequently becoming available to the general public with turnkey financing.

EARTHSHIP PROJECT • Earthship on TBO - Tampa Tribune 21 July 2008 front page • 1 April 2009 feature on Bay News 9: Article & Video

Current Status: The project is under construction and currently at the foundation stage. USF gives students college credit for participating in educational on-site workshops conducted by Bryan and several other authorities in sustainable construction. The Earthship project has over 1,000 registered volunteers as of this writing.

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Manatee County Earthship - Floorplan

April 17th, 2009 – Manatee County Earthship foundation.

FEBRUARY 8TH 2009 CONSTRUCTION OF SOLAR SHOWERS

FEBRUARY 4TH 2009 EARTH CLEARING

MARCH 16TH 2009 KITCHEN & SOLAR SHOWERS

MARCH 16TH 2009 USF INTERNS

MARCH 26TH 2009 PERMACULTURE DESIGN COURSE

APRIL 1ST 2009 BAY NEWS 9

APRIL 2ND 2009 CONSTRUCTED WETLANDS

ZENLOFTS – HOLISTIC DEVELOPMENT & DESIGN

ho·lis·tic Emphasizing the importance of the whole and the interdependence of its parts. Zenlofts is a new paradigm in affordable housing that combines prefabricated production methods with off grid technology. Development site planning ensures the lowest operational expenses associated with each home through economies of scale while maximizing the sense of community.

Current Status: Model home for a 26 unit development in Sarasota for a private client is under design. The model home is the first phase of the development. The second phase consists of the 25 remaining units to be developed under a cluster home site plan amendment. We have identified a local production facility experienced in converting shipping containers to residential engineering standards, eliminating a costly and time consuming crucial step towards mass production.

4 Container Module Zenloft Model Home Design for Sarasota Project By Jason Welty

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APRIL 9TH 2009 SARASOTA PROJECT DESIGN MEETING

APRIL 18TH 2009 ZENLOFT DEVELOPMENT TEAM MEETING

APRIL 9TH 2009 SARASOTA PROJECT DESIGN MEETING

APRIL 18TH 2009 VISIT TO CONVERSION FACILITY

APRIL 18TH 2009 VISIT TO CONVERSION FACILITY

APRIL 18TH 2009 VISIT TO CONVERSION FACILITY

APRIL 2ND 2009 CONSTRUCTED WETLANDS

4.8 ACRE SITE GOOGLE EARTH IMAGE AND SITE PLAN.

4.8 Acre Site - Site Plan

4 Module Design By Jason Welty

Welty Design Interior Perspective

5 Module Design By Ken Cowart

PROJECT SECRET

Project Secret will be an ongoing teaser campaign running in between the 3 shows in progress. The audience will never be informed as to when these updates are released. The updates will consist of fast paced spy shot music videos revealing details of the project, but never the entire design. The full concept will not be made public until the very last minute and even then a shroud of secrecy will continue after its introduction. The concept has very strong potential to draw a 7 figure sponsorship contract from a global player such as Red Bull, Nike or Coca-Cola. All infrastructure necessary to execute the concept is already in place.

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LONG TERM STRATEGY It is our intent to duplicate the Project 3.0 renovation business model in multiple locations around the world and tie them together through online 24/7 web interaction. Each such project will be tied to a local standard for profit development such as the Sarasota project that will be executed by the same team of participants, manufacturers and suppliers. This will ensure in kind product contributions for any company owned project.

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THE PEOPLE Rudy Arnauts has over 20 years experience in real estate development and entrepreneurship, successfully completing his first multi million dollar project by age 29. Rudy is the concept catalyst behind the Campus TV, Project 3.0 and Zenlofts. Rudy holds a Master’s degree in Economics.

Bryan Roberts is a licensed general contractor with over 20 years of experience in alternative “green” technology. Bryan successfully amended the Florida state building code with his Manatee County earthship project. Bryan will be travelling to Africa in May 2009 to implement water infrastructure for a remote village.

Steve Francois is an events promoter with over 10 years of experience in the entertainment and recording industries. Steve has coordinated marketing campaigns for multinationals such as Purdue, RJ Reynolds and global entertainment acts such as Aerosmith & Dave Matthews Band.

Nick Algee is the Florida organizer of the Southern Alliance for Clean Energy; a nonpartisan non profit–the Southeast’s leading renewable energy organization. Nick also was a pioneer in the Climate Action and 1 Sky projects. Climate Action builds and facilitates an inclusive student- and youthled movement in the Southeast. www.cleanenergy.org | www.climateaction.net www.1sky.org

Danny Riches has over 15 years of experience as a heavy equipment operator and is a licensed aquatic environment mitigator. Danny is currently the field supervisor on the Earthship project with Bryan.

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THE PEOPLE Ken Cowart is a licensed and LEED accredited architect practicing for over 11 years. He has been involved in a diverse array of architectural projects from biocontainment buildings with the CDC, roller coasters with Disney and award winning designs for several higher education institutions. Ken holds a Master’s degree in Architecture from Georgia Tech.

Ken Kroger is a licensed architect and owner of ADI Arkedezin in Tampa. Ken’s current project is a 860 acre oceanfront eco-resort on the Easternmost peninsula of Pernambuco, Brazil.

Jason Welty is a designer with over 8 years of experience in large municipal projects working with Alfonso Architects. Jason holds a Master’s degree in Architecture from USF.

Laocoön Group - Graphic Design/Web Development Team Laocoön Group is a collective of designers locally active in the Tampa Bay area with over 7 years of experience. Practicing these fundamentals: responsibility, innovation, and functionality; they focus on diverse solutions by engineering design. The dynamic team combines it’s multiple strengths in design and web programming and development. The team has designed Phase One of a 3 phase development of the Campus TV destination site. Phase One is a functional static content website that acts as a portal to the existing social network presence of the Campus TV on Myspace, Youtube, Facebook, Twitter and Flickr. Examples of Work: www.calaveracomics.com The Campus TV beta site

THE PEOPLE

Efren Rebugio Jr. -Urban Fashion Design & Contemporary Branding

Carlos Pons Paz - Fine Artist

Isaiah Perkins - Corporate Branding, Graphic & Fashion Design

THE PEOPLE FILM PRODUCTION & EDITING TEAM The team producing the Campus TV content consists of a collaborative of multiple independent film producers, editors and photographers:

- Aphelion Films/Shelby McIntyre:

Aphelion Films is an independent movie production company that most recently produced a critically acclaimed documentary “Strip Club King - the story of Joe Redner.” Joe Redner is the owner of the Roosevelt building.

Redner Movie Trailer



- Finger Monkey Productions/John Sims :

John has 12 years of technical experience as a production assistant, sound-and video editor and colorist on animated footage. Johns most recent project was for Nike Hong Kong.

Nike Hong Kong Commercial

- DJ Elliotness:

DJ Elliotness is a great example of the type of multifaceted artist attracted to Project 3.0. His most recent project is the promo video for State of the Art v.2 , hosted at the Roosevelt 25th April 2009. The orginal State of the Art (2008) produced by Project 3.0 partner Steve Francois with Tek-Nique Entertainment was voted best art party of the year by the Tampa Bay Times:

State of The Art V.2 Promo

March 6th, 2009 Gasparilla Int’l Film Festival - Bryan, Rudy, Joe, Shelby & Steve

EVENTS Events produced by Project 3.0 partner Steve Francois with Tek-Nique Entertainment combine entertainment with promotional/financial opportunity for the young artists and often carry an educational component as well. The events reflect the Campus TV philosophy of combining education, entertainment and financial opportunity. Each event carries a theme that often conveys an educational message. All events serve to promote the young artists involved. We don’t charge any fees for artist submissions nor do we charge a commission on artwork or fashion ware sold. Rather than taking a short-sighted approach, our goal is to start businesses with the artists – specifically print and T-shirt production. SAMPLE OF PAST EVENTS Free Media Free Media was a multimedia showcase combining concert performances with an art exhibit and independent film festival. The promotional platform consisted of raising awareness on free speech issues such as net neutrality, public access radio & television and voting rights. Free Media was an official Rock the Vote sanctioned event.

Free Media Interview on Media Talk Free Media promo video on the Campus TV Free Media Event pix

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EVENTS

Free Media in Creative Loafing

EVENTS Heavy Metal BBQ A heavy metal concert featuring 2 bands & 3 DJ’s attended by 200+ people. The event was entirely powered by a diesel generator converted to run on vegetable oil. The “green” and healthy living message is traditionally associated with a culture that is diametrically opposed to heavy metal. This contrast equals exposure. It is also the foundation for a show currently under production.

O’Youth and Beauty

Sins of the Father

EVENTS

Live radio appearance on WMNF 88.5 FM

Metal powered by veggie oil! Most recent event: State of the Art v.2 The original State of the Art was voted “best art party 2008” by the Tampa Bay Times. A multimedia showcase combining art, fashion and music this event serves as a platform of exposure for Tampa Bay’s young talent. Press coverage before the show and reviews thereafter have been extremely positive: State of the Art v.2 Press announcement State of the Art v.2 review

EVENTS

EVENTS UPCOMING CONFIRMED EVENTS Pecha Kucha Night 2: 15 May 2009

Pecha Kucha is a global network of architects, urban planners and design professionals with a presence in over 186 cities worldwide. Each presenter is allowed 20 slides which automatically move every 20 seconds, keeping each presentation dynamic & interesting. AIA architect & Project 3.0 team member Ken Cowart is the host of the Pecha Kucha Tampa Bay chapter. www.pecha-kucha.org The event will also double as the official partnership introduction of Project 3.0 with the Southern Alliance for Clean Energy (SACE) and 1Sky Florida. Project 3.0 will work these national non profits to disseminate educational efforts and encourage informed citizens to take action by communicating with elected officials. At Tampa’s second Pecha Kucha, we will engage this articulate and professional audience to submit video-postcards. Video-postcards are a simple way to submit public comment with a personalized touch, participants simply speak to their elected official on camera and the final product is edited into a collage of public opinions and delivered to the office of the representative.

EVENTS Quest for Hope: 16 May 2009

The Roosevelt will serve as an official venue for this fund raiser for the Children’s Cancer Center; a non profit organization dedicated to providing children who have cancer or chronic blood disorders with emotional, financial and educational support. The fund raiser is organized buy the Krewe of Nautilus. Project 3.0 & the Campus TV are proud to sponsor this event along with fellow sponsors such as News Channel 8, the Florida Aquarium & the Ybor City Museum. VNV Nation after party: 24 July 2009

VNV Nation is an electronic music act based out of London that has enjoyed a decade of international success and is considered one of the leaders in its genre. The band is scheduled to perform at the Ritz Theater diagonally across from the Roosevelt.

Contact: Rudy L. Arnauts P: 813.317.4197 [email protected]