Tbb Press Pdf

Young & Rubicam’s (Y&R’s) BrandAsset® Valuator is the quantitative core of Y&R’s strategic thinking and, within the industry, one of the most well-respected consumer research tools. In October, John Gerzema, Y&R’s Chief Insights Officer, along with Ed Lebar, who leads BAV, published, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Praise/Results for The Brand Bubble to date: • #12, Best Seller List, BusinessWeek • #3, Top Ten Business Books of 2008, Amazon.com • #6, Top Ten Books You Should Have Read in 2008, AdvertisingAge • #1, Monthly Top 25 Best Selling Business Books, CEO Read • Best Advertising/Marketing Book of 2008, CEO Read “A wake-up call for marketers.” - Harvard Business Review “A huge reassessment of brand-owning companies may still lie ahead.” - Financial Times “Could a collapse in brand valuations be the next bursting of a financial bubble?” - Los Angeles Times “Fasten your seatbelts for when the bubble bursts.” - Toronto Globe & Mail

Critical Reviews and Best-Selling Book in Corporate America

“A huge reassessment of brand-owning companies may still lie ahead.” The 800-CEO-READ Business Book Awards The 800-CEO-READ Business Book Awards

#1 Weekly Best Seller

"The 800-CEO-READ Business Book "The 800-CEO-READ Business Book Awards" will recognize the best Awards" will recognize the best business books of 2008. Winners will business books of 2008. Winners will be announced on December 15th, be announced on December 15th, 2008. Stay tuned! 2008. Stay tuned!

MENU MENU The winners of 2007 [PDF]. The winners of 2007 [PDF]. About the awards [PDF]. About the awards [PDF]. Meet 800-CEO-READ. Meet 800-CEO-READ. Our blog on business books. Our blog on business books. 800-CEO-READ Home 800-CEO-READ Home Search away: Search away:

Search Search

KEEP IN TOUCH KEEP IN TOUCH Receive updates via email: Receive updates via email:

Subscribe Subscribe Delivered by FeedBurner Delivered by FeedBurner

#6, Top Ten Books You Should Have Read in 2008 Subscribe to our RSS Feed Subscribe to our RSS Feed [What is this?] [What is this?]

ARCHIVES ARCHIVES December 2008 December 2008 September 2008 September 2008 August 2008 August 2008 April 2008 April 2008 January 2008 January 2008 December 2007 December 2007 November 2007 November 2007 September 2007 September 2007

CATEGORIES CATEGORIES

12/15/08 4:17 PM 12/15/08 4:17 PM

#3, Top Ten Business Books of 2008

December December 15, 15, 2008 2008 The The Winners Winners of of the the 2008 2008 800ceoread 800ceoread Business Business Book Book Awards Awards 800-CEO-READ, an online bookseller and champion of great ideas in the 800-CEO-READ, an online bookseller and champion of great ideas in the business book category, today announced the winners of its second business book category, today announced the winners of its second annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to Lead Us by Seth Godin (Portfolio), was named the Best Business Book of Lead Us by Seth Godin (Portfolio), was named the Best Business Book of the Year along with winners in 13 other categories. the Year along with winners in 13 other categories. In naming Tribes the overall winner, Jack Covert, founder and president In naming Tribes the overall winner, Jack Covert, founder and president of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and potentially his most powerful, because when Seth talks about leadership, potentially his most powerful, because when Seth talks about leadership, he skips the usual and goes right to the heart of it. More importantly, he he skips the usual and goes right to the heart of it. More importantly, he is giving us a new way to talk about leadership." is giving us a new way to talk about leadership."

#12, Best Seller List

#1 Monthly Best Seller

The company received 280 entries, which were evaluated and critiqued The company received 280 entries, which were evaluated and critiqued by the company's editorial staff. The semi-finalists were announced over by the company's editorial staff. The semi-finalists were announced over the last two weeks on 800-CEO-READ's website, www.800ceoread.com. the last two weeks on 800-CEO-READ's website, www.800ceoread.com.

"We want to congratulate all of this year's winning authors and "We want to congratulate all of this year's winning authors and publishers," said Todd Sattersten, 800-CEO-READ's vice-president, and publishers," said Todd Sattersten, 800-CEO-READ's vice-president, and The 800-CEO-READ Business Book with Awards Jack Covert, of the upcoming The 100 Best co-author, along co-author, along with Jack Covert, of the upcoming The 100 Best Business Books of All Time: What They Say, Why They Matter, and How Business Books of All Time: What They Say, Why They Matter, and How They Can Help You (Portfolio, February 2009). "We also want to thank the They Can Help You (Portfolio, February 2009). "We also want to thank the nominees and everyone who participated in this year's awards. These nominees and everyone who participated in this year's awards. These awards, along with our blog, conferences, and the Jack Covert Selects awards, along with our blog, conferences, and the Jack Covert Selects monthly book reviews, are part of our continued effort to promote great monthly book reviews, are part of our continued effort to promote great ideas and the business book category as a whole." ideas and the business book category as a whole."

12/15/08 4:17 PM

December 15,of 2008 The Book 2008: The Best Best Business Business Book of 2008:

"The 800-CEO-READ Business Book Awards" will recognize the best business books of 2008. Winners will be announced on December 15th, 2008. Stay tuned!

MENU The winners of 2007 [PDF]. About the awards [PDF]. Meet 800-CEO-READ. Our blog on business books.

Tribes Seth Godin Search away: Seth Godin

800-CEO-READ Home Tribes

The Winners of the 2008 800ceoread Business Book Awards 800-CEO-READ, an online bookseller and champion of great ideas in the business book category, today announced the winners of its second annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to Lead Us by Seth Godin (Portfolio), was named the Best Business Book of the Year along with winners in 13 other categories.

“A wake-up call for marketers.”

In naming Tribes the overall winner, Jack Covert, founder and president of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and potentially his most powerful, because when Seth talks about leadership, he skips the usual and goes right to the heart of it. More importantly, he is giving us a new way to talk about leadership."

This may be Seth Godin's most important book yet. It's human nature to This may be Seth Godin's most important book yet. It's human nature to Search The company received 280 entries, which were evaluated and critiqued want to be part of a group that shares astaff. connection, passion and a over by the company's editorial The semi-finalists were announced want to be part of a group that shares a connection, passion and a the Technologies last two weeks on 800-CEO-READ's www.800ceoread.com. common leader: a tribe. today havewebsite, changed the make-up common leader: a tribe. Technologies today have changed the make-up Kand E E P creation I N T O U C Hof tribes, "We of this year's winningand authors and in ways want to congratulate enabling them toallcommunicate grow and creation of tribes, publishers," enablingsaidthem to communicate and grow in and ways Todd Sattersten, 800-CEO-READ's vice-president, notReceive possible the past. In thealong future, tribes will lead revolutions and updates via in email: The 100 Best and co-author, with Jack Covert,will of thelead upcoming not possible in the past. In the future, tribes revolutions Business Books All Time: What They Say,Will Why They and How usher in change. All they need is ofthe right leader. thatMatter, be you? usher in change. All they isYou the right February leader. Will"Wethat be you? (Portfolio, 2009). also want to thank the Theyneed Can Help Subscribe

::::::::::::: : : :Delivered : : : :by :FeedBurner ::::: P O W E R E D B Y Business Book Awards The 800-CEO-READ Category Finalists: POWERED BY Category Finalists: MOVABLE TYPE 3.33 The 800-CEO-READ M O V A B L E T Y PBusiness E 3 . 3 3 Book Awards

nominees and everyone who participated in this year's awards. These awards, along with our blog, conferences, and the Jack Covert Selects monthly book reviews, are part of our continued effort to promote great ideas and the business book category as a whole."

Best Advertising/ Marketing Book of 2008

12/15/08 4:17 PM 12/15/08 4:17 PM

The Best Business Book of 2008: ADVERTISING/ MARKETING ADVERTISING/ MARKETING

Subscribe to our RSS Feed [What is this?]

http://800ceoread.com/bookawards/ http://800ceoread.com/bookawards/

ARCHIVES December 2008 September 2008 August 2008 April 2008 January 2008 December 2007 November 2007 September 2007

Tribes Seth Godin

Brand Bubble This may be Seth Godin's most important book yet. It's human nature to want to be part of a group that shares a connection, passion and a BrandGerzema Bubble John common leader: a tribe. Technologies today have changed the make-up John Gerzema and creation of tribes, enabling them to communicate and grow in ways possibleand in themoney past. In the future, tribes brands, will lead revolutions Companies effort into their whichand can C A T E G O R I E S put a lot ofnot usher in change. All they need is the right leader. Will that be you? Companies puthigher a lot of effort money into their brands, which can sometimes be than theand value they place on their customers. As : : : : : the : : : :value ::: sometimes be higher than they placebrands on their customers. As this occurs, the number of :quality performing decreases. POWERED BY Category Finalists:this this occurs,tothe number of Lebar, quality performing brands decreases. According Gerzema and is the brand bubble, and the result MOVABLE TYPE 3.33 According and to Lebar, this is theThis brand bubble,book and addresses the result could haveto a Gerzema serious blow the MARKETING economy. powerful ADVERTISING/ could have aimpact seriousonblow the economy. This powerful addresses marketing's the to economy, the potential pitfalls book of that impact, marketing's impacta on the economy, potential pitfalls of that impact, and then outlines detailed 5-stage the process for companies to follow to http://800ceoread.com/bookawards/ and then outlines a detailed 5-stage process for companies to follow to create a great return for its shareholders. create a great return for its shareholders.

BIOGRAPHIES/ MEMOIRS BIOGRAPHIES/ MEMOIRS

The Thief at the End of the World TheJackson Thief at the End of the World Joe Joe Jackson The fascinating story of Henry Wickham, who went to the jungle to find The seeds fascinating Henry Wickham, whopull went the of jungle to find the to thestory mostof valuable rubber--and offtoone the greatest the seeds totime--is the mosttold valuable rubber--and pullintrigue off one and of the greatest heists of all here with excitement, homage to heists of all time--is told here with excitement, intrigue and homage the wonders of science and industry. Through Wickham's story, Joe to the wonders of science and industry. Through Wickham's story,Revolution Joe Jackson reveals the importance of rubber during the Industrial Jackson reveals theadvancements importance oflike rubber during thewhich Industrial Revolution and explains how vulcanization, makes rubber and explains howusable, advancements vulcanization, rubber harder and more sparkedlike worldwide demandwhich and amakes renewed harder and morespirit. usable, sparked worldwide demand and a renewed entrepreneurial entrepreneurial spirit.

ENTREPRENEURSHIP/ SMALL BUSINESS ENTREPRENEURSHIP/ SMALL BUSINESS

Page 1 of 23 Page 1 of 23

Page 1 of 23

Online Coverage

Television Coverage

Print coverage