Tata Motors Ppt
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- Words: 431
- Pages: 21
CASE STUDY ANALYSIS ON
GROUP MEMBERS( GROUP 8) (in the order of roll nos.) • • • • • • •
ROHAN GOEL (409) JIGNESH KAMANI (417) RASIKA LAD (427) DWIJ NAIN (435) PRAGNA PUJARA (443) ABHIJIT SANKHE (451) RACHNA SONEJI (459)
THE ROAD AHEAD……PAST • Introduction and History of Tata motors • PHASE 1 Entry of Tata Motors from Commercial vehicles To Passenger vehicles segment
THE ROAD AHEAD……PAST • Launch of Tata Sumo, Safari,Indigo • PHASE 2 Entry into the compact Car segment with Launch of India’s first indigenously developed car INDICA
INDIA • India Satellites into space, but no indigenous car • TELCO’s initiative
Basic Concepts of new Car • • • • • •
Space Easy entry and exit Safety Economy of diesel Price Contemporary design
TELCO’s low cost, $400 mn Vs.$2 bn Purchase of Nissan plant
PLAYERS IN THE COMPACT SEGMENT • Maruti Udyog Ltd. Zen, WagonR • Hundai motors India Ltd. Santro • Daewoo Motors India Ltd. Matiz • Fiat India Automobiles Pvt. Ltd. Uno
MARKET SHARE
Market shares after Indica launch, Dec. '99
Market shares till 1998 Matiz 15%
Uno 6%
Maruti Santro
Santro 22%
Maruti 57%
Matiz Uno
Indica 18% Uno 7% Matiz 12%
Maruti 36%
Santro 27%
Maruti Santro Matiz Uno Indica
THE ROAD AHEAD……PAST • PHASE 3 Failure of Indica and Subsequent launch and Success of Tata Indica V2.
Changes in Business Policies • Change in the top management • Working Capital mgt • Quality Inititaives for Clear and visible results
Changes in Business Policies • • • •
Gearing up with CRM Getting the right systems Customer’s Safety First Partnering Again
THE ROAD AHEAD…… PRESENT • PHASE 4 Launch of Tata Indica Xeta
CHANGES IN TATA OUTLOOK • Focus on the youth • Car changed to make it more zippy with good mileage • More focus on CRM • Focus on women consumers • International look and feel
THE ROAD AHEAD…… FUTURE • PHASE 5 Tata’s 1 Lakh Car
PORTER ANALYSIS
PORTER ANALYSIS • • • • •
New entrants : Bajaj ,TVS Motors Substitutes – quadricycles Competitors – Skoda, Maruti, Hyundai Distributors – New Distribution network Suppliers – Supply chain
PROPOSED MODEL
Change in TATA Outlook • • • •
Tie up with local manufacturers Rural training – rural employment Focus on two wheeler segment buyers Car design, technology outsourced
Competitor responses to the 1 lakh car • Maruti – Mr. Khattar – not possible to sell at the quoted price • Hyundai– will compromise on safety, emission norms etc • Bajaj – we can make better car
GROUP MEMBERS( GROUP 8) (in the order of roll nos.) • • • • • • •
ROHAN GOEL (409) JIGNESH KAMANI (417) RASIKA LAD (427) DWIJ NAIN (435) PRAGNA PUJARA (443) ABHIJIT SANKHE (451) RACHNA SONEJI (459)
THE ROAD AHEAD……PAST • Introduction and History of Tata motors • PHASE 1 Entry of Tata Motors from Commercial vehicles To Passenger vehicles segment
THE ROAD AHEAD……PAST • Launch of Tata Sumo, Safari,Indigo • PHASE 2 Entry into the compact Car segment with Launch of India’s first indigenously developed car INDICA
INDIA • India Satellites into space, but no indigenous car • TELCO’s initiative
Basic Concepts of new Car • • • • • •
Space Easy entry and exit Safety Economy of diesel Price Contemporary design
TELCO’s low cost, $400 mn Vs.$2 bn Purchase of Nissan plant
PLAYERS IN THE COMPACT SEGMENT • Maruti Udyog Ltd. Zen, WagonR • Hundai motors India Ltd. Santro • Daewoo Motors India Ltd. Matiz • Fiat India Automobiles Pvt. Ltd. Uno
MARKET SHARE
Market shares after Indica launch, Dec. '99
Market shares till 1998 Matiz 15%
Uno 6%
Maruti Santro
Santro 22%
Maruti 57%
Matiz Uno
Indica 18% Uno 7% Matiz 12%
Maruti 36%
Santro 27%
Maruti Santro Matiz Uno Indica
THE ROAD AHEAD……PAST • PHASE 3 Failure of Indica and Subsequent launch and Success of Tata Indica V2.
Changes in Business Policies • Change in the top management • Working Capital mgt • Quality Inititaives for Clear and visible results
Changes in Business Policies • • • •
Gearing up with CRM Getting the right systems Customer’s Safety First Partnering Again
THE ROAD AHEAD…… PRESENT • PHASE 4 Launch of Tata Indica Xeta
CHANGES IN TATA OUTLOOK • Focus on the youth • Car changed to make it more zippy with good mileage • More focus on CRM • Focus on women consumers • International look and feel
THE ROAD AHEAD…… FUTURE • PHASE 5 Tata’s 1 Lakh Car
PORTER ANALYSIS
PORTER ANALYSIS • • • • •
New entrants : Bajaj ,TVS Motors Substitutes – quadricycles Competitors – Skoda, Maruti, Hyundai Distributors – New Distribution network Suppliers – Supply chain
PROPOSED MODEL
Change in TATA Outlook • • • •
Tie up with local manufacturers Rural training – rural employment Focus on two wheeler segment buyers Car design, technology outsourced
Competitor responses to the 1 lakh car • Maruti – Mr. Khattar – not possible to sell at the quoted price • Hyundai– will compromise on safety, emission norms etc • Bajaj – we can make better car
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