Tata Motors

Seminar on TATA MOTORS Under the guidance of :



Dr G



V Joshi 

Faculty 

JKSHIM 

By :



Rakesh

J Shetty 

I

Introduction to Indian Automobile Industry v vEconomic liberalization in India in 1991. v vNow the automobile industry in India is the ninth largest in the world. v vIn 2009, India emerged as Asia's fourth largest exporter of automobiles. v vIndia’s largest automobile company - TATA MOTORS. 

History – TATA MOTORS  Tata Motors Limited is a part of Tata Group.  Founder - Jamshedji Tata (TELCO).  The company was established in 1945 as a locomotive manufacturing unit.  It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.  In 1992, it entered Small vehicle segment. 

Company Profile  Headquarters - Mumbai.  TML is currently headed by Ratan Tata.  Tata Motors manufactures HCV, LCV, 

Passenger cars, MUV and Military Vehicles.

 Global operations - UK, South Korea, Thailand and Spain.  TML - world's fourth largest truck manufacturer. world’s second largest bus manufacturer. 

Product Profile 

Passenger Cars & Utility vehicles

» » » » » » » » » » 

Ø

Tata Tata Tata Tata Tata Tata Tata Tata Tata Tata

Sumo/Spacio Safari Indica Indigo Winger Magic Nano Xenon XT Xover (2009) Manza (2009)

Commercial Vehicles



» » » » » »

Tata Tata Tata Tata Tata Tata 

Ace Starbus Globus Marcopolo Bus Novus 407 EX

Military Vehicles

» Tata LSV » Tata 407 Troop Carrier » Tata Winger Passenger Mini Bus 

Joint Ventures & Acquisitions  In 2004, the acquisition of Daewoo Commercial

Vehicle of South Korea.  In 2005, Hispano Carrocera –

Spanish bus

manufacturing company.  In 2006, TML has formed 51:49 Joint Venture with

Marcopolo, Brazil-based global leader in bus body building.  In 2007, TML also formed a joint venture with Fiat.  In 2008, the acquisition of British Jaguar Land

Rover (JLR) business.

Milestones  Indica - India’s first fully indigenous passenger car.  Sierra - India’s first sports utility vehicle

launched in 1992.  Tata Motors acquires Daewoo Commercial Vehicle

Company in 2004.  Tata Motors gets listed on the NYSE in 2004.  Acquisition of Jaguar and Land Rover in 2008.  Tata Motors launches ‘Nano’ - The People's Car in

2009. 

Awards  India's Most Trusted Car Brand.  'Golden Peacock Environment Management Award' in

2003.  Forbes Global 2000 list for the year 2005 - Tata

Motors ranked at 1215.  Tata Motors bagged the prestigious 'CII-EXIM Bank

Award' for business excellence in 2005.  Tata Motors bagged National Award for Excellence in

Cost Management in 2006.  Tata Motors - Investor Relations, ranked first in

India in 2008. 

Challenges Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from

fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet. It has faced controversy over developing the

‘Nano’. Ashok Leyland, Tata's biggest competitor in the

Indian heavy commercial vehicle market.

Other Information :  Tata Motors has consolidated revenue of USD 14

billion 

(Rs 70,938 cr) in 2008 - 09.

 Tata Motors introduced Indica as City Rover in UK but

it was a failure.  Tata Motors has unveiled the electric versions of

passenger car Tata Indica and commercial vehicle Tata Ace to be launched in India in 2010.  Market Share (Approximately) –  



Commercial Vehicles Passenger Vehicles

-

64% - 13%

Conclusion 



Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all –

v Trust v Acceptability v Transparency v Accountability

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