Tata Motors

TATA Motors

Serving an ‘Ace’ for Success

ABHISHEK SINGH IIIrd Semester IPM, Meerut

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INNOVATION • Anticipation of the demand • Identify the gap

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INNOVATION • Bring uniquenesso Safety (Semi- monologue frame) o Versatility o Comfort o Environment friendly o Fuel efficiency o Low maintenance

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CAR LIKE FEATURE

SMALL IS BIG

BETTER LOOK

MORE SPACE

4

AVOIDING LICENSING TECHNOLOGY

• Reduces Costly Expenditure • Create less Competitors • Avoid Legal Constraints • Safety by Lose Position In The Market

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KEY STRATEGIES • Financialo Provide loan into urban & Rural market o Tooling o Outsourcing

• Operationalo Indigenous product development o E-Sourcing o Value engineering

• Marketingo o o o o

Last mile distribution vehicle Dealership & service Pricing Positioning CRM 6

IMPACT ON TATA MOTORS & OTHER LCV

• Increase sales by 13.1% • Market share increased by 13.6% points • Contributed 15 % companies volume in 1st year • Effect the market of LCV

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COMPETITOR’S STRATEGY Mahindra & Mahindra o Maxx Maxi Truck, (payload of 900 kg) o Alfa and Champion

Force Motors Ltd o M4 o Kargo King

Piaggio Vehicles India Pvt. Ltd o Piaggio Quargo o Ape Truck

Hyundai motor India o Porter

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COMMENSURATE CHANGES Launch Magic and the Winger, (Penguin) CHANGES o Introduce ‘stop-start’ technology o Fuel efficiency increased by 6-10% o Sold at a premium of Rs 10,000 o Extended as passenger vehicles and trucks. o Equipped with 5-speed transmission o

Larger (13-inch) tyre to acquire higher speeds

Sales reaches to 10,000 units per month

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Conclusion

Thank you ! 10