Presentation on
Tata motors ltd.
Presented byPooja agnihotri Atish shrivastava Ankit raizada
VISION: Passenger car business unit – To develop TATA into a world class Indian car brand for innovative and superior value vehicals.
Commercial vehicle business unit – To be a world class corporate constantly furthering the interest of all its stakeholders.
MISSION Passenger car business unit – • To be the most admired multi-national Indian car company producing vehicles that people love to buy. • Create an organization that people enjoy working for, doing business with and investing in.
Commercial vehicle business unit – To consistently create shareholder value by generating returns in excess of WACC during the upturn and atleast equal to WACC in the downturn of the business cycle.
TATA MOTOR PRODUCTS : COMMERCIAL PRODUCTS: • Medium and heavy vehicle - rigid trucks, tractor trailer, trippers. • Light vehicles – rigid trucks, trippers. • Small vehicles – ace, winger, telcoline, xenon, 207DIEX
PASSENGER PRODUCTS : • TATA Indigo • TATA Sumo • TATA Indica • TATA Safari
COMPETITORS OF TATA MOTORS • • • • • • •
Toyota Motors Corp. Ford Motor Co. Volkswagen AG Honda Motor Co. Ltd. Eicher Motor Swaraj Mazda Ashok Leyland
STRATEGIES • • • • • •
Corporate strategy Six sigma Chandler’s theory Miles and snow theory Prospectors
TECHNOLOGY
ENVIROMENT
ORGANIZATIONAL EFFECTIVENESS