Swot Of Car Manufacturers
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Swot Of Car Manufacturers as PDF for free.
More details
- Words: 461
- Pages: 20
Strength and Weaknesses of passenger car manufacturers in INDIA
ANKIT MISHRA 09038 ANKIT SHUKLA 09039 ANURAG GUPTA 09044 AASHISH 09004 ASHOK 09049
Established distribution and after-sales networks
Understanding of the Indian market and ability to liaison with the government
Ability to design products with differentiating features
Brand Image Experience and Know-how in technology
Dependent on vendors
Heavy Import tariffs
Increased purchasing power of Indian middleclass category
Govt. subsidies
Foreign collaboration
Threats from Chinese manufacturers
Indian as well as foreign competitors
Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities
The Santro was chosen the best in the premium compact car segment
study also reveals that 97% of Hyundai owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.
Higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber, which go into the production of automobiles. Long term contracts dilute the benefits, if any of a decline in input prices.
Company led the growth in the passenger car sector last year.
Hyundai sales went up 30% to 4,72,000 units.
Its share increases from 40.3% in 2005-06 to 47.7% in 2006-07
Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics.
we use the instrument of insurance to mitigate the risk.
The automotive industry is very capital intensive
Cheapest car-tata nano
Brand image
Alliance with Fiat since 2006
Internationalisation strategy
Good in terms of technology
Good service
No self made car in luxury segement
Declining margins and returns
ACQUIRED DAEWOO MOTOR’S COMMERCIAL VEHICLE
ACQUIRED LAND ROVER , JAGUAR BRANDS AND ENTERED INTO LUXURY SEGMENTS
INCREASING COMPETITION
SITUATION LIKE SINGUR LAND CONTROVERSY
Strengths...
Brand Image... Snob Value attached. Extra attention to passenger safety. SUV Bumper Resale Value Roadside Assistance Designed by keeping the customer mood in mind.
Weakness...
JIT... Not catering to the needs of the masses. Building Time Waiting list Costly Spares. Can't be drived anywhere
As the rule goes.. “profit lies at the bottom of pyramid”… so Mercedes have a lot more market if they start catering to the needs of the Masses.
Mercedes is known to give quality so there
As we see that these days lot more companies are shifting to producing “DESIRES” in the car market so it no longer would be a mercedes bastion.
The roads are getting cramped day by day so a hard time chasing high capacity mercedes cars.
ANKIT MISHRA 09038 ANKIT SHUKLA 09039 ANURAG GUPTA 09044 AASHISH 09004 ASHOK 09049
Established distribution and after-sales networks
Understanding of the Indian market and ability to liaison with the government
Ability to design products with differentiating features
Brand Image Experience and Know-how in technology
Dependent on vendors
Heavy Import tariffs
Increased purchasing power of Indian middleclass category
Govt. subsidies
Foreign collaboration
Threats from Chinese manufacturers
Indian as well as foreign competitors
Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities
The Santro was chosen the best in the premium compact car segment
study also reveals that 97% of Hyundai owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.
Higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber, which go into the production of automobiles. Long term contracts dilute the benefits, if any of a decline in input prices.
Company led the growth in the passenger car sector last year.
Hyundai sales went up 30% to 4,72,000 units.
Its share increases from 40.3% in 2005-06 to 47.7% in 2006-07
Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics.
we use the instrument of insurance to mitigate the risk.
The automotive industry is very capital intensive
Cheapest car-tata nano
Brand image
Alliance with Fiat since 2006
Internationalisation strategy
Good in terms of technology
Good service
No self made car in luxury segement
Declining margins and returns
ACQUIRED DAEWOO MOTOR’S COMMERCIAL VEHICLE
ACQUIRED LAND ROVER , JAGUAR BRANDS AND ENTERED INTO LUXURY SEGMENTS
INCREASING COMPETITION
SITUATION LIKE SINGUR LAND CONTROVERSY
Strengths...
Brand Image... Snob Value attached. Extra attention to passenger safety. SUV Bumper Resale Value Roadside Assistance Designed by keeping the customer mood in mind.
Weakness...
JIT... Not catering to the needs of the masses. Building Time Waiting list Costly Spares. Can't be drived anywhere
As the rule goes.. “profit lies at the bottom of pyramid”… so Mercedes have a lot more market if they start catering to the needs of the Masses.
Mercedes is known to give quality so there
As we see that these days lot more companies are shifting to producing “DESIRES” in the car market so it no longer would be a mercedes bastion.
The roads are getting cramped day by day so a hard time chasing high capacity mercedes cars.
Related Documents
Swot Of Car Manufacturers
June 2020 1
Rewrite Of Manufacturers Page Only
November 2019 10
Swot
May 2020 27
Swot
October 2019 37
Swot
June 2020 18
Swot
June 2020 20More Documents from ""