Supplier Stratification
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Stratification of supplier REPUTATION
Responsive Supplier
C TD B
➢ High CTDB ➢ High Risk ➢ Low reputation ➢ Low Performance Profitable Supplier
➢ ➢ ➢ ➢
Low Low Low Low
CTDB Risk Reputation Performance
Reliable Supplier
➢ ➢ ➢ ➢
High High High High
Reputation Risk CTDB Performance
RI SK
Strategic Supplier
➢ ➢ ➢ ➢
Low CTDB Low Risk High Reputation High Performance
*CTDB - Cost To Do Business
PERFORMANCE
Responsive Supplier
C TD B
➢ High CTDB ➢ High Risk ➢ Low reputation ➢ Low Performance Profitable Supplier
➢ ➢ ➢ ➢
Low Low Low Low
CTDB Risk Reputation Performance
Reliable Supplier
➢ ➢ ➢ ➢
High High High High
Reputation Risk CTDB Performance
RI SK
Strategic Supplier
➢ ➢ ➢ ➢
Low CTDB Low Risk High Reputation High Performance
*CTDB - Cost To Do Business
PERFORMANCE
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