Subhiksha Marketing Management

Lowest Prices & Great Savings Everyday!

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Mr. R Subramanian IIT-Chennai, IIM-Ahmedabad alumnus started Subhiksha a Discount Retail Chain in 1997 in Chennai.

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Now there are > than 500 store across the country.

Wide Selection of Goods

 Offers

consumers a wide selection to choose from:  Supermarket  Fruits

and vegetables  Pharmacy  Telecom

Supermarket Quality Groceries  Packaged foods  Cosmetics  Toiletries  Household provisions  Etc. (Sourced from the best brands in India - All are available at the LOWEST PRICES) 

Fruits and vegetables 

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Large range of Fresh Fruits and Vegetables Directly from farms on city outskirts Made Available to consumers At Reasonable Prices.

Pharmacy 

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Available to consumers at a flat 10% Discount. Especially helpful for Elderly Consumers and those who are on Continuous Medication.

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India's Largest Mobile Retailer Offering Handsets, Accessories and Charge cards from all leading brands Like- Nokia, Motorola, Sony Ericsson, LG, Samsung, etc., At the Lowest prices. Not just get Genuine Company Warranty But also amazing exchange Offers on Old phones Spot Finance offers and much more.

Guaranteed Delivery  Subhiksha

Guarantees  Delivery of Exact Product  Of Stated Quality  In Minimal Time.

SUBHIKSHA KEEPING ITS PROMISE! 

Lowest Prices & Great Savings Everyday! (Mission statement) At Subhiksha Customer SAVES upto 10 % on MRP.

BUT HOW ? 

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AVOIDS FRILLS LIKE- A/C, SWANKY LOOKS NOT ON MAIN ROADS AVERAGE STORE SIZE IS ONLY

1500 

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2

FT

STORES TAKEN ON LEASE FOR 10 YEARS ELIMINATING CUSTOMER PILFERAGES BY AVOIDING SELFSERVICE

•BUT HOW ? 

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ELIMINATING INTERMEDIARIES IN SUPPLY CHAIN CENTRALISED PURCHASING SYSTEM SPOT PAYMENTS TO SUPPLIERS TO GET CASH DISCOUNTS INTERCONNECTED THROUGH INTERNET OPERATING ON LESS MARGIN BUT ON LARGE SCALE

•TRENDS 

A Trend is a direction or sequence of events that has some Momentum & Durability 1. 2. 3.

CHANGING CONSUMER LANSCAPE TECHNOLOGICAL TRENDS SOCIAL TRENDS

•CHANGING CONSUMER LANDSCAPE 1. 2.

3. 4. 5.

Middle Class Population in INDIA is >300 Million Around 40 million Indian have purchasing power on par with Americans. On Purchasing Power Parity India ranks 4th after U.S, China & Japan. Indian retail market size is around $322 billion. Organized retailing constitute only 5.9 % of total retail market clocking around $18 billion.

•TECHNOLOGICAL TRENDS   

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Informed Consumers E-Retailing Technological advancement and emergence of New Industry Consumer feedback through Internet

•SOCIAL TRENDS 

NUCLEAR FAMILIES

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INCREASED INFLUENCE OF WOMEN ON PURCHASING, DUE TO EDUCATION ON EMPLOYMENT

EXTERNAL

INTERNAL

•SWOT ANALYSIS STRENGTH :

WEAKNESS :

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COST LEADERSHIP  MORE ACCESSIBILITY  CENTRALIZED PURCHASING SYSTEM

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OPPORTUNITIES :

THREATS :

UNTAPPED RETAIL MARKET  RURAL MARKETING  E-RETAILING

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AVERAGE STORE SIZE  APPEARANCE  NOT USING INTRANET FACILITY

INCREASED COMPETITION BY BIG PLAYERS  PROTEST BY CORNER SHOPKEEPERS

ABHISHEK  DHIRAJ  GOUREE  NELEEMA  PRANAV  RAJENDRA 

THANK YOU !