Marketing Management
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- Words: 1,361
- Pages: 37
Marketing Management Group Members Mumtaz* Wajid Ahmed Marium Issac Qurat-ul-Ain Mumtaz
What is Marketing?
Deals With Identifying & meeting human and social needs. Meeting Needs Profitably The process of telling the public about some of the things by advertising. Marketing is advertising.
What is Marketing Management?
Art and science of choosing target markets. Getting, Keeping & Growing customers through Creating, Delivering & Communicating superior customer value.
Managerial Marketing
Managerial Deliver a higher standard of living The art of selling products
Social Marketing
Social A societal Process by which individuals and groups obtain what they need and want through Creating, Offering & freely exchanging products & services of value with others.
What can Attract Buyers?
Which clicks the mind “YES” it can work for me. Made to be realizing a need can be fulfilled by it. A need has to be felt in individuals mind about the particular product.
An Executive Brand
Cigars. Clothing Pipes. Auto Parts. Cigarettes. Fragrances. Leather goods. Glasses. Writing implements. Lighters. Timepieces. Jewelries.
History
Alfred Dunhill, Ltd. is a British-based company. Was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road. Dunhill, responding to the growing demand for automobiles, developed a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces. In 1967 Carreras acquired a 51% stake in the company. The company is currently owned by Richemont.
Abridged Timeline.
19831903-
1905-
1907-
19101915pipes. 19211924-
Converts into Dunhill’s Motorities. dashboard clock, entry into the timepiece arena. Windshield pipe, to allow comfortable smoking while driving or cycling. Retired from motorities business, opened a pipe, cigar and tobacco store. Opened a pipe factory. The trademark was added to Dunhill's Store opened in New York. Store opened in Paris.
Abridged Timeline.
1927-
1928-
1936
1941-
1950-
19631985-
Launched the revolutionary unique lighter. The first to be operated using just one hand. Began distributing the Namiki pen company. The iconic Facet timepiece, based on Dunhill’s car head-lamp design was launched. Duke street store bombed during world war II. The store was extended & rebuilt. Recently renovated. Manufacture of Dunhill brand cigarettes start. 1st annual Alfred Dunhill cup Golf Tournament.
Abridged Timeline.
2000-
Dunhill Links golf championship supersede Dunhill Cup. 2005 Svile Row tailor Richard James, Watchmaker Tom Bolt, Casualwear designer Nick Ashley and leather-smith Bill Amberg were brought on board to help revitalize the Brand. 2008 Dunhill anounces the appointment of menswear designer Kim Jones as Creative Director, a role Dunhill has not offered before now.
Dunhill Hotel
The historic Charlotte Dunhill Hotel in Uptown, Originally opened as the Mayfair Manor in 1929, One of North Carolina’s members of Historic Hotels of America and one of its first luxury establishments. Half of the original 100 rooms were rented by
Alfred Dunhill is a brand which is rich, yet complex in its perception. It began with the dream of one man- Alfred DunhillThe quintessential English investor. Obsessed with detail, fanatical about quality and craftsmanship, His talent lay in creating exquisitely designed, ingenious accessories for the perfect gentleman.
Dunhill With Tobacco
In 1907, Alfred Dunhill opened his first tobacco shop on Duke Street, London. Dunhill and Cubatabaco began discussing the possibility of producing a cigar brand bearing the name of Dunhill.
Dunhill With Tobacco
DUNHILL cigarettes are a luxury brand of cigarettes made by the B.A.T co. Exported mostly throughout Europe, South Asia, South Africa, New Zealand and Australia. One of the most expensive and luxurious cigarette brands available, Owned and operated by R. J. Reynolds
Clothing
Pride themselves on providing a service of exceptional quality and certainly their process is both highly professional. Over 2,000 fabrics to choose from. The cost of a shirt starts at around £200, depending on the fabric chosen.
Clothing
Four years ago, Dunhill menswear was launched Saville Row tailor Richard James, who helped design the new Dunhill menswear style.
Clothing
Wearing one of these suits says that you have style and know your way in the world. These are suits that define themselves as powerful and authoritative.
Dunhill In India
UK-based luxury brand has made its entry in the Indian market by opening its first concept store in the capital. Specializing in high-end leather goods , lighters, fragrances, writing instruments and accessories for men, the brand’s history goes back as far as 1893
Leather Goods
Dunhill Attachécase.
Computer Case
Dunhill Wallet 14CC FP1250
€ 525.00
EURO 1,335.00
US$313.00
Leather Goods
Dunhill Wallet US$330.00
Dunhill Travel Wallet US$344.00
Dunhill Wallet US$297.00
Dunhill Fragrances
Dunhill Desire Blue Men Launched by the design house of Alfred Dunhill in 2002 A distinctive sensual & seductive fragrance Top notes: bergamot lime neroli & apple Middle notes: patchouli rose & teak wood Base notes: vanilla
$53.50
Dunhill Fragrances
Desire by Dunhill is a fresh oriental woody man's fragrance. Desire for men by Dunhill is a masculine scent blended Warm and sensual fruits and wood with vanilla and musk. Launched in 1997
US $ 55.00
Dunhill Fragrances
X-Centric by Alfred Dunhill A fresh woody and fruity man's. X Centric combines fresh grapefruit Citron zest with fruit. Amber musk, cinnamon, patchouli and sandalwood. Launched in 2002
US $ 75.00
Dunhill Pursuit
Created for the man who lives life without limits. A woody oriental fragrance With top notes of bergamot and mandarin that fade to smouldering base notes of sandalwood, patchouli, vanilla and cedarwood. This fragrance is exotic and masculine. Launch Date: 2007
$ 60.00
Don’t Worry Ladies
Dunhill does not disappoint any body. We have targeted ladies as well. Desire Women Perfume by Alfred Dunhill. Kind of fragrance that soothes away the stresses of the day and helps you feel cool, calm and content.
Launched in 2003
US $ 50.00
Desire for Women
Dunhill Desire by Alfred Dunhill for Women. smooth and tactile and topped by the cool elegance of the silver atomizer. Feel the inspiration of the sea through the sheer notes of orange flower, amber crystals and lotus. A blend of fresh lemon and jasmine with vanilla, cedar wood, sandalwood and sexy musk. US $ 55.00
Dunhill Edition.
Dunhill Edition by Dunhill for Men Launched in 2003 Let zesty basil and freesia notes combined with cedar wood make you feel relaxed. A woody oriental fragrance with top notes of bergamot and mandarin that fade to smouldering base notes of sandalwood, patchouli, vanilla and cedarwood.
US $ 125.00
US $ 32.00
US $32.50
US $ 60.00
US $ 55.00
The Presence in the Middle East
An Expansion Strategy in the Middle East. With the aim of further enhancing its visibility in key markets in the region. Starting with its strategic partnership with Rivoli group in UAE in 2001. Been marketing through a global network of over 160 stores. 1,500 authorized dealers located in 50 countries.
Threats from
Davidoff Deals in Clothings,Cigars, Cigarattes, Fragrances, Glasses etc.
History of Davidoff
Zino Davidoff was born on March 11, 1906 in Russian Empire. He was the eldest of four children born to Jewish tobacco merchant, Henri Davidoff. 1911 for a better life and opened their own tobacconist shop in 1912. He went to Latin America to learn about the tobacco trade, spending time in such places as Argentina, Brazil, and finally Cuba where he spent two years working on a plantation and first encountered Cuban cigars. Returning to Switzerland around 1930, he took over his parents' shop.
Daviddoff
For Women
For Men
For Women
For Men For Men
The End Thanx
Much
Very
What is Marketing?
Deals With Identifying & meeting human and social needs. Meeting Needs Profitably The process of telling the public about some of the things by advertising. Marketing is advertising.
What is Marketing Management?
Art and science of choosing target markets. Getting, Keeping & Growing customers through Creating, Delivering & Communicating superior customer value.
Managerial Marketing
Managerial Deliver a higher standard of living The art of selling products
Social Marketing
Social A societal Process by which individuals and groups obtain what they need and want through Creating, Offering & freely exchanging products & services of value with others.
What can Attract Buyers?
Which clicks the mind “YES” it can work for me. Made to be realizing a need can be fulfilled by it. A need has to be felt in individuals mind about the particular product.
An Executive Brand
Cigars. Clothing Pipes. Auto Parts. Cigarettes. Fragrances. Leather goods. Glasses. Writing implements. Lighters. Timepieces. Jewelries.
History
Alfred Dunhill, Ltd. is a British-based company. Was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road. Dunhill, responding to the growing demand for automobiles, developed a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces. In 1967 Carreras acquired a 51% stake in the company. The company is currently owned by Richemont.
Abridged Timeline.
19831903-
1905-
1907-
19101915pipes. 19211924-
Converts into Dunhill’s Motorities. dashboard clock, entry into the timepiece arena. Windshield pipe, to allow comfortable smoking while driving or cycling. Retired from motorities business, opened a pipe, cigar and tobacco store. Opened a pipe factory. The trademark was added to Dunhill's Store opened in New York. Store opened in Paris.
Abridged Timeline.
1927-
1928-
1936
1941-
1950-
19631985-
Launched the revolutionary unique lighter. The first to be operated using just one hand. Began distributing the Namiki pen company. The iconic Facet timepiece, based on Dunhill’s car head-lamp design was launched. Duke street store bombed during world war II. The store was extended & rebuilt. Recently renovated. Manufacture of Dunhill brand cigarettes start. 1st annual Alfred Dunhill cup Golf Tournament.
Abridged Timeline.
2000-
Dunhill Links golf championship supersede Dunhill Cup. 2005 Svile Row tailor Richard James, Watchmaker Tom Bolt, Casualwear designer Nick Ashley and leather-smith Bill Amberg were brought on board to help revitalize the Brand. 2008 Dunhill anounces the appointment of menswear designer Kim Jones as Creative Director, a role Dunhill has not offered before now.
Dunhill Hotel
The historic Charlotte Dunhill Hotel in Uptown, Originally opened as the Mayfair Manor in 1929, One of North Carolina’s members of Historic Hotels of America and one of its first luxury establishments. Half of the original 100 rooms were rented by
Alfred Dunhill is a brand which is rich, yet complex in its perception. It began with the dream of one man- Alfred DunhillThe quintessential English investor. Obsessed with detail, fanatical about quality and craftsmanship, His talent lay in creating exquisitely designed, ingenious accessories for the perfect gentleman.
Dunhill With Tobacco
In 1907, Alfred Dunhill opened his first tobacco shop on Duke Street, London. Dunhill and Cubatabaco began discussing the possibility of producing a cigar brand bearing the name of Dunhill.
Dunhill With Tobacco
DUNHILL cigarettes are a luxury brand of cigarettes made by the B.A.T co. Exported mostly throughout Europe, South Asia, South Africa, New Zealand and Australia. One of the most expensive and luxurious cigarette brands available, Owned and operated by R. J. Reynolds
Clothing
Pride themselves on providing a service of exceptional quality and certainly their process is both highly professional. Over 2,000 fabrics to choose from. The cost of a shirt starts at around £200, depending on the fabric chosen.
Clothing
Four years ago, Dunhill menswear was launched Saville Row tailor Richard James, who helped design the new Dunhill menswear style.
Clothing
Wearing one of these suits says that you have style and know your way in the world. These are suits that define themselves as powerful and authoritative.
Dunhill In India
UK-based luxury brand has made its entry in the Indian market by opening its first concept store in the capital. Specializing in high-end leather goods , lighters, fragrances, writing instruments and accessories for men, the brand’s history goes back as far as 1893
Leather Goods
Dunhill Attachécase.
Computer Case
Dunhill Wallet 14CC FP1250
€ 525.00
EURO 1,335.00
US$313.00
Leather Goods
Dunhill Wallet US$330.00
Dunhill Travel Wallet US$344.00
Dunhill Wallet US$297.00
Dunhill Fragrances
Dunhill Desire Blue Men Launched by the design house of Alfred Dunhill in 2002 A distinctive sensual & seductive fragrance Top notes: bergamot lime neroli & apple Middle notes: patchouli rose & teak wood Base notes: vanilla
$53.50
Dunhill Fragrances
Desire by Dunhill is a fresh oriental woody man's fragrance. Desire for men by Dunhill is a masculine scent blended Warm and sensual fruits and wood with vanilla and musk. Launched in 1997
US $ 55.00
Dunhill Fragrances
X-Centric by Alfred Dunhill A fresh woody and fruity man's. X Centric combines fresh grapefruit Citron zest with fruit. Amber musk, cinnamon, patchouli and sandalwood. Launched in 2002
US $ 75.00
Dunhill Pursuit
Created for the man who lives life without limits. A woody oriental fragrance With top notes of bergamot and mandarin that fade to smouldering base notes of sandalwood, patchouli, vanilla and cedarwood. This fragrance is exotic and masculine. Launch Date: 2007
$ 60.00
Don’t Worry Ladies
Dunhill does not disappoint any body. We have targeted ladies as well. Desire Women Perfume by Alfred Dunhill. Kind of fragrance that soothes away the stresses of the day and helps you feel cool, calm and content.
Launched in 2003
US $ 50.00
Desire for Women
Dunhill Desire by Alfred Dunhill for Women. smooth and tactile and topped by the cool elegance of the silver atomizer. Feel the inspiration of the sea through the sheer notes of orange flower, amber crystals and lotus. A blend of fresh lemon and jasmine with vanilla, cedar wood, sandalwood and sexy musk. US $ 55.00
Dunhill Edition.
Dunhill Edition by Dunhill for Men Launched in 2003 Let zesty basil and freesia notes combined with cedar wood make you feel relaxed. A woody oriental fragrance with top notes of bergamot and mandarin that fade to smouldering base notes of sandalwood, patchouli, vanilla and cedarwood.
US $ 125.00
US $ 32.00
US $32.50
US $ 60.00
US $ 55.00
The Presence in the Middle East
An Expansion Strategy in the Middle East. With the aim of further enhancing its visibility in key markets in the region. Starting with its strategic partnership with Rivoli group in UAE in 2001. Been marketing through a global network of over 160 stores. 1,500 authorized dealers located in 50 countries.
Threats from
Davidoff Deals in Clothings,Cigars, Cigarattes, Fragrances, Glasses etc.
History of Davidoff
Zino Davidoff was born on March 11, 1906 in Russian Empire. He was the eldest of four children born to Jewish tobacco merchant, Henri Davidoff. 1911 for a better life and opened their own tobacconist shop in 1912. He went to Latin America to learn about the tobacco trade, spending time in such places as Argentina, Brazil, and finally Cuba where he spent two years working on a plantation and first encountered Cuban cigars. Returning to Switzerland around 1930, he took over his parents' shop.
Daviddoff
For Women
For Men
For Women
For Men For Men
The End Thanx
Much
Very
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