Sridhar Management Thisis Interim Report

A COMPARATIVE STUDY ON LEVEL OF CUSTOMER TO WARDS HDFC STANDARD LIFE INSURANCE AND BIRLA SUN LIFE INSURANCE

An Interim Report Submitted by: M.SRIDHASR III SEM-MBA 7NBNL005 (2007-2009)

Submitted To: Mr. SUNDEEP KUMAR FACULTY SUPERVISOR INC- NELLORE

Table of Contents

•Introduction •Objective s •Methodology •Limitation •Questionnaire •Bibliography

INTRODUCTION

CUSTOMER PERCEPTION

Company Profile

HDFC Standard Life Insurance and Birla Sun Life Insurance Company Profiles

Objectives

The main of the present study of is accomplishing the following objective. •Proper understanding and analysis of life insurance industry. •To know about brand awareness of HDFC Standard Life Insurance, Birla Sun Life Insurance and customer’s preference about HDFC Standard Life Insurance and Birla Sun Life Insurance. •Conduct market survey on a sample selected from the entire population and derived opinion on the research. •According the market survey come know about how much potential of insurance market in our city. •And base on analysis of the result thus obtained make a report on that research. •The object behind the project is as follows. •To find the right candidate.

Limitation

Some of the difficulties and limitations faced by me during my training are as follows: •Lack of awareness among the people •Perception of the people towards Insurance sector •Increased competition •Lack of awareness about the earning opportunity in the Insurance sector

Methodology

Data collection There are two types of data collection method use in my project work report. -Primary data -Secondary data. For my project, I decided on primary data collection method for observing of company and approaching customers directly in the field, comparing and references to know their interest in business with company in my project and also make questionnaire for creating on business class people is Nellore city for company. I decided on secondary data collection method was used by referring to various websites, books, magazines, journals and daily newspapers for collection information regarding project under study

SAMPLE SIZE: -

The sample size is 50

SAMPLING METHOD: - I used simple random sampling to collect the data.

BIBLIOGRAPHY

In order to obtain more information regarding the present study and to substantiate it with theoretical proof, the following references were made:•Library of College •Insurance chronicle Websites visitedd: • www.google.com •www.birlasunlife.com •www.hdfcstandardlifeinsurance.com

Questionnaire Dear Sir/Madam I Sridhar pursuing MBA with Marketing and Finance as my specialization request you to spare a few minutes for answering this form, which will help me in completing my project. 1. How long are you associated with this company? a) 0 – 4 months b) 4 – 8 months d) 12-16 months 2. Qualification a) Non – Graduate b) Graduate d) Research e) any other (Please specify)

c) 8-12 months e) above 1year c) Post Graduate

3. Are you employed? (Yes / No)________________________________ 4. Do you have insurance policy? (Yes / No) ________________________ 5. How did you first hear about our company Names? •Television b) Radio c) Newspaper d) Magazine e) Word-of-mouth f) Internet g) Other: Please Specify _______________ 6. Which of these companies do you like best? a) HDFC Standard Life Insurance c) LIC

b) Birla Sun Life Insurance d) ICICI Life Insurance

7. Which company’s insurance policy you prefer the most? (rank them) a) HDFC Standard Life Insurance b) Birla Sun Life Insurance c) LIC d) ICICI Life Insurance

8. Which insurance policy do you have? a) Life b) Non Life

c) Both

9. How many products do you buy in the fast year? a) 1 b) 2 c) 3

d) 4 above

10. For how many years do you have insurance policy? (please tick) a) < 5year b) 5 – 10 year c) 10 – 15 year d) Any other (please specify) ________________________ 11. What do you think are the benefit of insurance cover? (Rank them) a) Cover future uncertainty b) Tax Deduction c) Future Investment d) Any other (please specify) ________________________ 12. You monthly House holds Income? a) < 10k c) 20k – 30 k

b) 10k – 20k d) 30k – 40k

d) Any other (please specify)

13. Which future of your policy attracted you to buy it? (Rank them) a) Low premium b) Large rick coverage c) Money back coverage d) Reputation of company e) Any other (please specify) ___________ 14. Do you really think Life Insurance Policy Cover I n today’s scenario is not essential? _______________________________________________________________________________________ ___________________________________________________________________________________ Thank you