Sponsorship
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- Pages: 10
SHAHEED SUKHDEV
COLLEGE OF BUSINESS STUDIES Presents
C RESCENDO ‘08 24 - 25 Jan ‘08 Shah Auditorium, Civil Lines
ABOUT CBS
Shaheed Sukhdev College of Business Studies is the only specialized institution of the University of Delhi imparting education in business and management education at the undergraduate level. Popularly called CBS, was set up by the Human Resource Development Ministry in 1987. CBS is today a brand, sought after by aspiring students and recruiting companies alike. With a 1 to 81 selection ratio, it is unquestionably a name to reckon with in the entire country The college offers four undergraduate degree courses namely BBS [Bachelor of Business Studies], BFIA [Bachelor of Financial and Investment Analysis] and B.Sc. (H) in Computer Science; and a one and half a year postgraduate Diploma in Computer Applications. Over 13000 students from across the nation appear for its B.B.S and B.F.I.A programs of which 160 are selected through a three tier process. CBS works towards nurturing these high potential individuals into proactive, socially sensitized, entrepreneurs who are to shape the future of corporate India. The means involve problem solving in the real business environment by way of summer training, case studies, simulations and projects, seminars conducted by experts from the industry, in addition to the intensive study of the dynamics of the business environment. Within 20 years since its inception, our alumni have carved a niche for themselves in the IT and Management sectors. Driven by high standards of excellence and a deep understanding of the corporate environment imbibed at college; the business managers, financial analysts, and management experts that emerge from the portals of CBS are a meticulously bred lot of future leaders.
CONTENTS ABOUT CBS
2
CRESCENDO ‘08
3
PUBLICITY
4
PRODUCT SHEET
5
CONFIRMATION FORM
10
CRESCENDO ‘08 - The Annual College Fest
cre?scen?do kr?'??ndo? , -'s?ndo? ; It. kr?'??nd? –noun a. a gradual, steady increase in loudness or force b. a steady increase in force or intensity c. the climactic point or moment in such an increase; peak
Crescendo, the Annual Fest, symbolizes the climatic point in this steady increase and aims to be grander, more majestic and more innovative than ever before, in many ways almost Idealistic. Crescendo is the platform that allows its corporate devils to let loose in pursuit of actualizing their young fuelled visions. We shall quite literally reach the peak. An event tailored to the youth of today, Crescendo '08 is largely targeted at college students. Comprising events like The Apprentice (A Business Event) or Return of the Pirates (Treasure Hunt), Rangmanch (The Dramatics Competition) Mridangâ (The Music Competition) or Panchagini (The Choreography Competition), Crescendo has substance that caters to the tastes of all kinds of young people
THE PROGRAMME: DATE: 24 - 25 Jan ‘08 VENUE: Shah Auditorium, Civil Lines
PUBLICITY
OBJECTIVES 1. Participation at Crescendo: To draw people to the fest, not mere awareness or hype. 2. Mileage for Crescendo's Partners: To provide publicity of equitable value to our partners quid pro quo the sponsorships and benefits provided by them. Greater participation at the fest, to an extent, adds to the mileage that our partners draw for Crescendo. Thus, the two objectives are related and can be achieved simultaneously. ---------------------------------------
TARGET GROUP Crescendo is an Annual Fest organized for students and in a more general expression, young people.
---------------------------------------
PROMOTION SCHEDULE Promotion for Crescendo shall be carried out in two phases. The month long campaign has been divided into two phases.
Phase I: The first phase would be a Teaser Campaign. All media engaged in this phase would not provide any information regarding what Crescendo is. The media involved in this stage would include flyers and the internet – website and mailers. The flyers, posters and mailers would only showcase the new Crescendo logo along with its tagline, and provide the web site URL. The website too will be a part of the teaser campaign. Phase II: The curtains shall be raised and the identity of Crescendo be revealed under phase II. This phase would involve all the media listed later.
PRODUCT SHEET
TITLE SPONSORSHIP
Rs 2,00,000
--------------------------------------The following are the benefits that would accrue to the title sponsor:
i . Brand Association: The sponsor's name shall in all occasions appear in conjunction with the brand 'Crescendo'. ii. Metro Advertisement: The sponsors name and logo would be placed in a prominent position in the Crescendo Advertisements being put up at various metro stations. iii. Promotion Van: One of the sides of the promotion van which shall circumnavigate around Delhi would have only the title sponsor's logo and the company name on it. iv. Website: The website would have the sponsor's logo displayed on the front page and a hyperlink to the company's website. The website would have a write up about the company and shall be visited by all students for registration. v. Mailers: Mailers informing people about Crescendo would be sent in thousands. These mailers would mention the Title Sponsor in a prominent manner. vi. Banners, Posters, Flyers & Pamphlets: The main sponsor would get a prominent and strategic position in all Banners, Posters, Flyers & Pamphlets promoting Crescendo. vii.Backdrop: The backdrop in the auditorium and the foyer would showcase the Title Sponsor in a prominent manner. viii. Stand Up Boards: The Title Sponsor may put stand up boards inside the auditorium or in the foyer. ix. LCD Advertisement: The sponsor would get to display its audio-visual advertisements on LCD screens put up in the premises, on both days of the event, repeated regularly. x. Kiosk: A non-vending kiosk would be available to the sponsor with its logo & name and can also be used to display products. xi. Print & Radio Ad: Print & Radio Ads aired before the event shall mention the name of the sponsor in a prominent way. xii.Brochure: The brochure sent to other colleges as part of the formal invitation shall have the company's name & logo on the cover page. The sponsor shall also be given a half page advertisement on the last page.
PRODUCT SHEET
TITLE SPONSORSHIP...Cont. ---------------------------------------
xiii. Plates & Glasses: Paper Plates & Glasses given to majority of colleges and famous eating joints shall bear the name of the company along with the Crescendo logo. xiv. SMS & Online Ads: SMSs sent & online Ads displayed on popular public portals (Orkut, Facebook etc.) shall bear the company's logo & name. xv. Sweatshirts & Caps: Official Sweatshirts & Caps worn by Team Crescendo shall also display the sponsor logo & name. xvi. Fest Magazine: The sponsor would have the following in the Fest Magazine: - The front page of our college magazine would have the title sponsor's logo. - A two fold page advertisement would be made available to the title sponsor. - The bookmark in the college magazine would have the sponsor's logo on its back side. - All even footers of the magazine would have the company name or logo according to the sponsor's preference xvii. Formal Event: The title sponsor would be branded as the sponsor as the sponsor for one formal event. - All posters of this event would bear the sponsor's name and logo - The print material provided in the preliminary round would have the sponsor's logo as header along with the name of the event The sponsor may display its company merchandise at the event. E.g. Providing its company's t-shirts that the organizers could wear at the time of the event, or stationery that could be used for the preliminary rounds of the event, etc.
PRODUCT SHEET
ASSOCIATE SPONSORSHIP
Rs 1,50,000
--------------------------------------The following are the benefits that would accrue to the associate sponsor: I. Metro Advertisement: The sponsors name and logo would be placed in a prominent+ position in the Crescendo Advertisements being put up at various metro stations. ii. Promotion Van: The Promotion Van which shall circumnavigate around Delhi would make a prominent mention of the Associate sponsors. iii. Website: The website would have the sponsor's logo displayed on the front page and a hyperlink to the company's website. The website would have a write up about the company and shall be visited by all students for registration. iv. Mailers: Mailers informing people about Crescendo would be sent in thousands. These mailers would mention the Associate Sponsors in a prominent manner. v. Banners, Posters, Flyers & Pamphlets: The co sponsors would get a prominent position in all the Banners, Posters, Flyers & Pamphlets of Crescendo. vi. Backdrop: The backdrop in the auditorium and the foyer would showcase the Associate Sponsors of Crescendo. vii.Stand Up Boards: The Associate Sponsor may put stand up boards inside the auditorium or in the foyer. viii. LCD Advertisement: The sponsor would get to display its audio-visual advertisements on LCD screens put up in the premises, on both days of the event, repeated regularly. ix. Brochure: The brochure sent to other colleges as part of the formal invitation shall have the company's name & logo on the cover page. x. Online Ads: Online Ads displayed on popular public portals (Orkut, Facebook etc.) shall bear the company's logo & name. xi. Fest Magazine: The sponsor would have the following in the Fest Magazine: - The front page of our college magazine would have the sponsor's logo. - All odd footers of the magazine would have the company name or logo according to the sponsor's preference. xii. Informal Event: The co sponsors would be branded as the sponsor for one informal event. - All posters of this event would bear the sponsor's name and logo - The print material provided in the preliminary round would have the sponsor's logo as header along with the name of the event
PRODUCT SHEET
EVENT SPONSORSHIP
VARIABLE (ACCORDING TO EVENT)
---------------------------------------
i. Event Publicity: The sponsor would get a prominent and strategic position in all the banners and posters of the event. ii. Audio Video Clips of the Sponsor would be run on the LCD projector available in the Audi while the event is being held. iii. Prelims Questionnaire: The sponsors name and logo will be placed as a header on all the preliminary rounds questionnaires. iv. Display of Company Merchandise: The sponsor may display its company merchandise at the event. E.g. Providing its company's t-shirts that the organizers could wear at the time of the event, or stationery that could be used for the preliminary rounds of the event
NOTE: Personalized events for Title & Associate Sponsors can be organized as per their requirements.
PRODUCT SHEET
KIOSKS i. Vending Kiosks: i. Food and beverages vending stalls (Maximum – 2) ii. Others
Rs 15000 Rs 12000
ii. Non-Vending Kiosks:
Rs 8000
---------------------------------------
FEST MAGAZINE i. Colored Print Advertisements: The following are the rates for the colored page ads which would be made available. i. Front Page Inside Rs 20000 ii. Back Page Inside Rs 20000 iii. Full Page Ad Rs 12000 iv. Half Page Ad Rs 9000 v. Quarter Page Ad Rs 4000 ii. Black And White Advertisements: The following are the rates for the Black and white page advertisements which would be made available. i. Full page Ad Rs 9000 ii. Half Page Ad Rs 4500 iii. Quarter Page Ad Rs 3000.
---------------------------------------
AUDIO VIDEO CLIPS Audio Video Clips would be played inside the auditorium and in the foyer. Two plans are available for the same: i. 30 Second Clips which would be run 10 times over two days. ii. 30 Seconds Clips which would be run 6 times over two days.
Rs 10000 Rs 8000
CONFIRMATION FORM
CONFIRMATION FORM
Yes, I am interested in sponsoring/advertising in CRESCENDO ‘08.
NAME OF ORGANIZATION: ________________________________________________
ADDRESS: ____________________________________________________ ____________________________________________________ ____________________________________________________
CONTACT NO.: _______________________
FAX: _________________________________
E – MAIL: ________________________________________________________________
CONTACT PERSON: _________________________________
MOBILE NO.: _______________________________________
SPONSORSHIP / ADV. TYPE: _______________________________________________
TENTATIVE AMOUNT: ____________________________________________________
NAME: __________________________________
COLLEGE OF BUSINESS STUDIES Presents
C RESCENDO ‘08 24 - 25 Jan ‘08 Shah Auditorium, Civil Lines
ABOUT CBS
Shaheed Sukhdev College of Business Studies is the only specialized institution of the University of Delhi imparting education in business and management education at the undergraduate level. Popularly called CBS, was set up by the Human Resource Development Ministry in 1987. CBS is today a brand, sought after by aspiring students and recruiting companies alike. With a 1 to 81 selection ratio, it is unquestionably a name to reckon with in the entire country The college offers four undergraduate degree courses namely BBS [Bachelor of Business Studies], BFIA [Bachelor of Financial and Investment Analysis] and B.Sc. (H) in Computer Science; and a one and half a year postgraduate Diploma in Computer Applications. Over 13000 students from across the nation appear for its B.B.S and B.F.I.A programs of which 160 are selected through a three tier process. CBS works towards nurturing these high potential individuals into proactive, socially sensitized, entrepreneurs who are to shape the future of corporate India. The means involve problem solving in the real business environment by way of summer training, case studies, simulations and projects, seminars conducted by experts from the industry, in addition to the intensive study of the dynamics of the business environment. Within 20 years since its inception, our alumni have carved a niche for themselves in the IT and Management sectors. Driven by high standards of excellence and a deep understanding of the corporate environment imbibed at college; the business managers, financial analysts, and management experts that emerge from the portals of CBS are a meticulously bred lot of future leaders.
CONTENTS ABOUT CBS
2
CRESCENDO ‘08
3
PUBLICITY
4
PRODUCT SHEET
5
CONFIRMATION FORM
10
CRESCENDO ‘08 - The Annual College Fest
cre?scen?do kr?'??ndo? , -'s?ndo? ; It. kr?'??nd? –noun a. a gradual, steady increase in loudness or force b. a steady increase in force or intensity c. the climactic point or moment in such an increase; peak
Crescendo, the Annual Fest, symbolizes the climatic point in this steady increase and aims to be grander, more majestic and more innovative than ever before, in many ways almost Idealistic. Crescendo is the platform that allows its corporate devils to let loose in pursuit of actualizing their young fuelled visions. We shall quite literally reach the peak. An event tailored to the youth of today, Crescendo '08 is largely targeted at college students. Comprising events like The Apprentice (A Business Event) or Return of the Pirates (Treasure Hunt), Rangmanch (The Dramatics Competition) Mridangâ (The Music Competition) or Panchagini (The Choreography Competition), Crescendo has substance that caters to the tastes of all kinds of young people
THE PROGRAMME: DATE: 24 - 25 Jan ‘08 VENUE: Shah Auditorium, Civil Lines
PUBLICITY
OBJECTIVES 1. Participation at Crescendo: To draw people to the fest, not mere awareness or hype. 2. Mileage for Crescendo's Partners: To provide publicity of equitable value to our partners quid pro quo the sponsorships and benefits provided by them. Greater participation at the fest, to an extent, adds to the mileage that our partners draw for Crescendo. Thus, the two objectives are related and can be achieved simultaneously. ---------------------------------------
TARGET GROUP Crescendo is an Annual Fest organized for students and in a more general expression, young people.
---------------------------------------
PROMOTION SCHEDULE Promotion for Crescendo shall be carried out in two phases. The month long campaign has been divided into two phases.
Phase I: The first phase would be a Teaser Campaign. All media engaged in this phase would not provide any information regarding what Crescendo is. The media involved in this stage would include flyers and the internet – website and mailers. The flyers, posters and mailers would only showcase the new Crescendo logo along with its tagline, and provide the web site URL. The website too will be a part of the teaser campaign. Phase II: The curtains shall be raised and the identity of Crescendo be revealed under phase II. This phase would involve all the media listed later.
PRODUCT SHEET
TITLE SPONSORSHIP
Rs 2,00,000
--------------------------------------The following are the benefits that would accrue to the title sponsor:
i . Brand Association: The sponsor's name shall in all occasions appear in conjunction with the brand 'Crescendo'. ii. Metro Advertisement: The sponsors name and logo would be placed in a prominent position in the Crescendo Advertisements being put up at various metro stations. iii. Promotion Van: One of the sides of the promotion van which shall circumnavigate around Delhi would have only the title sponsor's logo and the company name on it. iv. Website: The website would have the sponsor's logo displayed on the front page and a hyperlink to the company's website. The website would have a write up about the company and shall be visited by all students for registration. v. Mailers: Mailers informing people about Crescendo would be sent in thousands. These mailers would mention the Title Sponsor in a prominent manner. vi. Banners, Posters, Flyers & Pamphlets: The main sponsor would get a prominent and strategic position in all Banners, Posters, Flyers & Pamphlets promoting Crescendo. vii.Backdrop: The backdrop in the auditorium and the foyer would showcase the Title Sponsor in a prominent manner. viii. Stand Up Boards: The Title Sponsor may put stand up boards inside the auditorium or in the foyer. ix. LCD Advertisement: The sponsor would get to display its audio-visual advertisements on LCD screens put up in the premises, on both days of the event, repeated regularly. x. Kiosk: A non-vending kiosk would be available to the sponsor with its logo & name and can also be used to display products. xi. Print & Radio Ad: Print & Radio Ads aired before the event shall mention the name of the sponsor in a prominent way. xii.Brochure: The brochure sent to other colleges as part of the formal invitation shall have the company's name & logo on the cover page. The sponsor shall also be given a half page advertisement on the last page.
PRODUCT SHEET
TITLE SPONSORSHIP...Cont. ---------------------------------------
xiii. Plates & Glasses: Paper Plates & Glasses given to majority of colleges and famous eating joints shall bear the name of the company along with the Crescendo logo. xiv. SMS & Online Ads: SMSs sent & online Ads displayed on popular public portals (Orkut, Facebook etc.) shall bear the company's logo & name. xv. Sweatshirts & Caps: Official Sweatshirts & Caps worn by Team Crescendo shall also display the sponsor logo & name. xvi. Fest Magazine: The sponsor would have the following in the Fest Magazine: - The front page of our college magazine would have the title sponsor's logo. - A two fold page advertisement would be made available to the title sponsor. - The bookmark in the college magazine would have the sponsor's logo on its back side. - All even footers of the magazine would have the company name or logo according to the sponsor's preference xvii. Formal Event: The title sponsor would be branded as the sponsor as the sponsor for one formal event. - All posters of this event would bear the sponsor's name and logo - The print material provided in the preliminary round would have the sponsor's logo as header along with the name of the event The sponsor may display its company merchandise at the event. E.g. Providing its company's t-shirts that the organizers could wear at the time of the event, or stationery that could be used for the preliminary rounds of the event, etc.
PRODUCT SHEET
ASSOCIATE SPONSORSHIP
Rs 1,50,000
--------------------------------------The following are the benefits that would accrue to the associate sponsor: I. Metro Advertisement: The sponsors name and logo would be placed in a prominent+ position in the Crescendo Advertisements being put up at various metro stations. ii. Promotion Van: The Promotion Van which shall circumnavigate around Delhi would make a prominent mention of the Associate sponsors. iii. Website: The website would have the sponsor's logo displayed on the front page and a hyperlink to the company's website. The website would have a write up about the company and shall be visited by all students for registration. iv. Mailers: Mailers informing people about Crescendo would be sent in thousands. These mailers would mention the Associate Sponsors in a prominent manner. v. Banners, Posters, Flyers & Pamphlets: The co sponsors would get a prominent position in all the Banners, Posters, Flyers & Pamphlets of Crescendo. vi. Backdrop: The backdrop in the auditorium and the foyer would showcase the Associate Sponsors of Crescendo. vii.Stand Up Boards: The Associate Sponsor may put stand up boards inside the auditorium or in the foyer. viii. LCD Advertisement: The sponsor would get to display its audio-visual advertisements on LCD screens put up in the premises, on both days of the event, repeated regularly. ix. Brochure: The brochure sent to other colleges as part of the formal invitation shall have the company's name & logo on the cover page. x. Online Ads: Online Ads displayed on popular public portals (Orkut, Facebook etc.) shall bear the company's logo & name. xi. Fest Magazine: The sponsor would have the following in the Fest Magazine: - The front page of our college magazine would have the sponsor's logo. - All odd footers of the magazine would have the company name or logo according to the sponsor's preference. xii. Informal Event: The co sponsors would be branded as the sponsor for one informal event. - All posters of this event would bear the sponsor's name and logo - The print material provided in the preliminary round would have the sponsor's logo as header along with the name of the event
PRODUCT SHEET
EVENT SPONSORSHIP
VARIABLE (ACCORDING TO EVENT)
---------------------------------------
i. Event Publicity: The sponsor would get a prominent and strategic position in all the banners and posters of the event. ii. Audio Video Clips of the Sponsor would be run on the LCD projector available in the Audi while the event is being held. iii. Prelims Questionnaire: The sponsors name and logo will be placed as a header on all the preliminary rounds questionnaires. iv. Display of Company Merchandise: The sponsor may display its company merchandise at the event. E.g. Providing its company's t-shirts that the organizers could wear at the time of the event, or stationery that could be used for the preliminary rounds of the event
NOTE: Personalized events for Title & Associate Sponsors can be organized as per their requirements.
PRODUCT SHEET
KIOSKS i. Vending Kiosks: i. Food and beverages vending stalls (Maximum – 2) ii. Others
Rs 15000 Rs 12000
ii. Non-Vending Kiosks:
Rs 8000
---------------------------------------
FEST MAGAZINE i. Colored Print Advertisements: The following are the rates for the colored page ads which would be made available. i. Front Page Inside Rs 20000 ii. Back Page Inside Rs 20000 iii. Full Page Ad Rs 12000 iv. Half Page Ad Rs 9000 v. Quarter Page Ad Rs 4000 ii. Black And White Advertisements: The following are the rates for the Black and white page advertisements which would be made available. i. Full page Ad Rs 9000 ii. Half Page Ad Rs 4500 iii. Quarter Page Ad Rs 3000.
---------------------------------------
AUDIO VIDEO CLIPS Audio Video Clips would be played inside the auditorium and in the foyer. Two plans are available for the same: i. 30 Second Clips which would be run 10 times over two days. ii. 30 Seconds Clips which would be run 6 times over two days.
Rs 10000 Rs 8000
CONFIRMATION FORM
CONFIRMATION FORM
Yes, I am interested in sponsoring/advertising in CRESCENDO ‘08.
NAME OF ORGANIZATION: ________________________________________________
ADDRESS: ____________________________________________________ ____________________________________________________ ____________________________________________________
CONTACT NO.: _______________________
FAX: _________________________________
E – MAIL: ________________________________________________________________
CONTACT PERSON: _________________________________
MOBILE NO.: _______________________________________
SPONSORSHIP / ADV. TYPE: _______________________________________________
TENTATIVE AMOUNT: ____________________________________________________
NAME: __________________________________
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