Solution Evidence_getting_the_hidden_message.docx

Learning activity 3

Evidence: Getting the hidden message Look at the following advertisements and answer the questions:

Fuente: SENA

Questions

Answers

What is being advertised?

A cleaning product called PONDS

Why is a different color used in the product’s name?

Cause it's easier to notice the name and to remember it

What hidden messages does the ad seem to have?

These kind of activities are just for women of the third age.

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

Yes, it does. This product tries to convince me that

if I buy the product I will have less problems in my life, It was improving and vere mas youth

Is product’s description honest? Why or why not?

I don't think so, because this description doesn't show me how the product works, neither some proofs about its accomplishment

What do you think or conclude about the ad?

The target of this ad is, mainly, housewifes and it doesn't encourage me to buy that product.

Fuente: SENA

Questions What is being advertised? Why is a different color used in the product’s

Answers the mineral cream called Ponds shines

name?

What hidden messages does the ad seem to have?

Does the advertisement use emotional appeal? If yes, how? If no, how could it?

'Cause it's easier to notice its name and remember it if you apply your cream you will have a healthier skin

Yes, I do. This ad makes me think I’m not going to have a healthy life while I apply "Ponds"

Is product’s description honest? Why or why not?

No, it’s not. Studies show that mineral cream is just... biotin.

What do you think or conclude about the ad?

This ad truly touches people's selfsteem, talking about Samanta life.

When you finish your work, send the file to your instructor through the platform as follows: 1. Click the title of this evidence. 2. Click Examinar mi equipo and look for the file in your computer. Make sure the file is attached. 3. Leave a comment for the instructor (optional). 4. Click Enviar. Note: This evidence is an individual activity. Remember to check the learning guide in order to know if you have done all the assigned activities, know how to develop them and deliver them correctly. Criterios de evaluación Analiza los elementos de la alfabetización mediática desde una perspectiva crítica, utilizando el vocabulario y la gramática requerida.