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Vishweshwar Education Society’s Indira Institute of Business Management PROJECT REPORT ON DESIRE SOCIETY AN NGO IN THE CONTEXT OF SOCIAL RELEVANCE Submitted in partial fulfilment for the award of the degree of Master of Management Studies (MMS) under University of Mumbai SUBMITTED BY VAISHALI SUNIL UPADHYAY Roll No. 2017091 FINANCE PROJECT GUIDE PROF. SHREEDHARAN MENON (April 2019) Batch 2017-2019 Indira Institute of Business Management

1

DECLARATION

I, Ms. Vaishali Sunil Upadhyay hereby declare that this project report is the record of authentic work carried out by me and has not been submitted to any other University or Institute for the award of any degree / diploma etc.

Signature Name of the student - Vaishali Sunil Upadhyay

Date

2

CERTIFICATE This is to certify that Ms. Vaishali Sunil Upadhyay of Indira Institute of Business Management has successfully completed the project work titled PROJECT REPORT ON DESIRE SOCIETY AN NGO IN THE CONTEXT OF SOCIAL RELEVANCE in partial fulfilment of requirement for the completion MMS as prescribed by the University of Mumbai. She has worked under my guidance. Signature Name - PROF. M SREEDHARAN Project Guide (Internal) Date: Counter signed by Signature Name- PROF. M SREEDHARAN Director Date:

3

ACKNOWLEDGEMENTS

I would like to express my heartfelt gratitude towards INDIRA INSTITUTE OF BUSINESS MANAGEMENT, SANPADA for providing us with necessary infrastructure facilities like library, computer lab etc. I would like to thank our Honorary Secretary K. THOMAS Sir, Director Sir my project guide Dr. M. SREEDHARAN & EXTERNAL GUILDE for motivating and helping me in every possible way. Lastly, I thank my parents for giving me moral support for completion of this project.

4

INDEX CHAPTER

TOPIC

PAGE NO

1

INTRODUCTION

1-23

2

REVIEW OF THE LITERATURE

24

3

RESEARCH METHODOLOGY

25

4

DATA PROCESSING AND ANALYSIS &

26-44

INTERPRETATION 5

RECOMMANDATION

45

6

CONCLUSION

46

7

BIBILIOGRAPHY

47

5

CHAPTER 1 INTRODUCTION DESIRE Society is a non-profit voluntary organization registered in year 2005 under Andhra Pradesh Societies Registration Act, 2001 (Act no 35 or, 2001) in Hyderabad. The organization is functioning with an objective of health development and well-being of children infected and affected with HIV and AIDS in India by having presence in Hyderabad, Bangalore, Mumbai, Gurugram (Delhi NCR) and Visakhapatnam. The main focus of the organization is to provide ICH - Institutional Care Homes for the children abandoned and orphaned by HIV/AIDS.

HIV INFECTIONS DECREASED (2001-2014)

3.4 MILLION

2 MILLION

AIDS deaths decreased (2005-2014)

2.4 MILLION

1.2 MILLION

Building a Future, Beyond HIV/AIDS with DESIRE Society

The HIV/AIDS pandemic is into its fourth decade. Over 2 million people in India are currently infected with HIV. According to Health Ministry of India nearly 70000 children living with HIV/AIDS. 70% of the children lose the parents to the disease. These children not only have to live without love and support of a parent but they have to find their own way through uncertainty. There may not be a cure for AIDS yet, but we still have the power to help rewrite the future of thousands of children in India.

1

Profile of the Organization DESIRE Society is a non-profit voluntary organization established in the year of 2004 and registered in year 2005 under Andhra Pradesh Societies Registration Act, 2001 (Act no 35 or, 2001) in Hyderabad. Now the Organization is functioning in India covering with five states, i.e. Andhra Pradesh, Telangana, Karnataka, Delhi and Maharashtra with several programmes in the field of HIV/AIDS, keeping an objective of health development and well-being of children living with HIV/AIDS (CLHAs). The organization focuses on disadvantaged children emphasizing on HIV +ve victims, children abandoned by one or both parents, children of sex workers, truck drivers and children who have been abused and belong to poor socio-economic conditions. As on today the organization is able to reach up to 800 such needy children across the country.

Legal Registrations Registration under Andhra Pradesh Societies Registration Act-1971, vide number 1918/2005 Registration under Income Tax Exemption Under Section 80G Act of 1961, India. Registration under Income Tax Department under 12A. DESIRE Society has been registered under FCRA Act-1977. DESIRE Society PAN Card.

Organizational Structure The management body of the organization is a Board of 7 members, consisting of President, Vice-President, General Secretary, Joint Secretary, Treasurer and two Executive Members. This Board is the ultimate decision maker such as children admission. staff recruitment, procurement of drugs, fundraising activities and overall management of children facilities. Board meets once in every 3 months regularly to review the programs implementation, discuss the issues and take decisions towards organizational growth, during these meetings General Secretary plays vital role, also he takes concern of writing minutes regularly. Sometimes general secretary also would call the members to meet on any emergency issues.

Mission & Vision The mission of DESIRE Society is to improve the lives of children struggling with the impact of the HIV/AIDS pandemic in India. We provide shelter, food, treatment, education and psycho-social support to help these victims achieve their full life potential. Our vision is to reduce the stigma and discrimination associated with HIV/AIDS and lessen the death cases among the people living with HIV/AIDS in India.

2

Aims Our Aim is to reduce the spread of HIV and meet the challenges in the field of AIDS. We are committed to preventing HIV infection, facilitating access to treatment, care and support and lessening the impact of AIDS.

Objectives 

To reduce the morbidity and mortality of the CLHAs (Children Living with HIV/AIDS) is the main objective of this project.



To offer stigma free voluntary counselling and treatment facilities for CLHAs



To help CLHAs access antiretroviral (ARV) drugs from Govt & monitor them for drug adherence.



To support orphans and vulnerable children infected and affected with HIV/AIDS through Institutional Care Homes (ICH)



To advocate for stigma free living society for children living with HIV/AIDS

3

Board Members

Name

Sex

Date of Birth

Occupation

28-11-1975

Social Activist

Position in the Board

Vice President

Eerugu Meenaiah Subhash

Male

Ettaboena Kishan

Male

05-02-1977

Dr. Lattupelli Raj Kumar

Male

01-06-1953

Doctor

Padapati Ashok

Male

19-01-1989

Software Engineer Joint Secretary

Yellameli Madhu Babu

Male

14-07-1977

Software Engineer Executive Member

Polapalli Rajitha

Female

01-05-1970

Social Worker

TEAM DESIRE 4

Working in Education Sector

General Secretary

Treasurer

Executive Member

RAVI BABU G - Founder Director

Mr G Ravi Babu, 38years is a “mirror image of socially driven force”. A post graduate in social sciences has started career as civil servant aspirant. It was a “dream come true” in 2005 when he has conceptualized formation of “DESIRE Society”, with a vision of "no child will die of HIV/AIDS" in India. Under this umbrella, his vision has been led to Institutional Care Homes for about 200 HIV orphan children and Supplementary Nutrition kits to about 800 HIV positive children in India. Being honorary founder president of the organization, he holds full time role as an Executive Director at DESIRE Society. Though the idea of founding organization is a collective by friends, but he plays a vital role in the development of the organization with an uncompromised dedication. He always believes, sudden demise of his childhood friend with HIV was an influential factor behind the cause of serving HIV/AIDS children at DESIRE Society. When he lost his friend in year 1996, it was most unforgettable situation, which he could not absorb and made up his mind that he should render his best services by all means to the HIV/AIDS patients in his life time. Few accomplishments through his dedication: 

IVLP (International Visitor Leadership Program) fellow, US government recognized him for a 3 weeks training program in USA in 2009.



Felicitated with Dr BR Ambedkar Award 2012 by honourable AP textile minister, Mr Prasad Rao Garu



Received “DESIRE Society” with best NGO award for 2007 & 2012 by collector of Medak district, AP.

5

Dr RAJ KUMAR L - Chief Medical Officer

The proverb of "birds of feathers flock together" is reflected with joining of Dr Raj Kumar with DESIRE Society. Dr Raj Kumar is an MBBS general physician and director of couple of hospitals in Hyderabad. He treats people with more of human touch than medication. His socially inclined nature connected with DESIRE Society when he came to know about the organization through a community volunteer. Right from his first visit to DESIRE Care Home in 2006 he has been voluntarily extending his best to meet the medical needs of the children with full of heart. Under his capacity our health care team is able to deliver services significantly. His medical expertise and zeal to add value to the lives of those who deserve it most, has been indispensable for our children.

Mr SUBHASH E M - Vice President

Mr Subhash serves the organization's Board as a Vice President since inception of the organization. He holds master's degree in Business Administration. His prior expertise in banking sector added to facilitate services at DESIRE Society more effectively. He contributed to the cause of HIV/AIDS children in many ways by involving personally. Right now, he is exclusively dedicating his best to transform the programs of the organization in Bangalore since 2008. Passion towards serving needy kids is his driving motivation behind his role in the organization.

6

Dr SUNIL KUMAR Y - Sr Paediatrician

Dr Sunil Kumar has joined as a consulting doctor in early 2007 with DESIRE Society, sponsored by AP AIDSCON. Later when he realised that his services are very essential for the health progress of the kids at DESIRE Society, he continued serving kids with a nominal monthly consultation. He worked for MNR hospital as a faculty for about 4 years and he also own a private clinic for children. During early association with DESIRE Society he along with Dr Raj Kumar have got trained in the area of HIV/AIDS by YRG CARE Chennai which advanced addressing the medical needs of the children successfully. Without his greater engagement it would not have been possible the smiles on the faces of little lives suffering with HIV/AIDS. He strongly believes in "spreading happiness can heal ailments of people".

Dr NEELIMA ATAL MOHANTY - Head Communications

Dr Neelima Mohanty's journey started with DESIRE Society from 2009. She holds PhD in life sciences. Since Dr Neelima Mohanty has joined in the organization as a senior resource mobilization manager, financial capacity of the organization has been improved rapidly to higher phases. Her involvement in the organization's development is very impactable. She has high regards in punctuality and commitment. Her previous experience from SOS, prior to joining in DESIRE Society has transformed her position in the organization to a decisionmaking capacity.

7

GRATITUTE 1. ASSOCIATION Kudos to doctors and other professionals: DESIRE Society has association with medical doctors and other professional individuals. We are very much grateful to their selflessness services rendering towards children of DESIRE Society. Doctors: 

Dr Raj Kumar - Director Panacia Hospitals, Hyderabad



Dr Sunil Kumar - Paediatrician



Dr Srujana - Senior Dermatologist, Sunshine Hospitals Hyderabad



Dr Nagaraju - Chest physician Prime Hospitals, Hyderabad

Other Professionals: 

Mr Anand Babu FCA - Sudhakar & Associates (Our Official Chartered Accountant)

Our NGO Associates: (Volunteer, Training & Funding Support)

2. CORPORATE CONTRIBUTORS

8

3. EVENT PARTNER DESIRE Society is in partnership with events organizations for the social events such as Summer Camp, World AIDS Day and Children's Day. This partnership is been continuing in the interests of generating continued joy and happiness to kids of DESIRE Society. Among these the most important event is Summer Camp, which is a fun filled annual social event organized in multiple cities during summer vacations of the children. We must convey a big thank to Traditions Events Management Hyderabad for their heartful support and Sudhakar Caterers Hyderabad.

4. In-Kind Donors DESIRE Society has been collaborated with like-minded corporate companies to strengthen win-win opportunies CSR activities 

ThyssenKrupp India has contributed Solar Power Equipment and Iron Bunk Beds for Hyderabad Care Home



SIDBI has extended metal Cupboards for Hyderabad Care Home



Brahmos has installed RO plant at our care home in Hyderabad



Bharti AXA donated a four-wheeler Tempo Travel for the purpose of school transport and medical emergency for our kids in Bangalore



Deloitte had bought a four-wheeler school van of TATA Winger for kids of DESIRE Society in Hyderabad

9

PROGRAMS 1. Institutional Care Home – Mumbai

Name of the Project

:

Institutional Care Home (ICH)

Target Geographical Area

:

Mumbai and Neighbour Districts

Target Group

:

The organization focuses on disadvantaged children emphasizing on HIV+ve victims, children abandoned by one or both parents, children of sex workers, truck drivers and children who have been abused and belong to poor socio-economic conditions.

Aims & Objectives

:

This project aims to effort for the health development and wellbeing of Children Living with HIV/AIDS (CLHAs).

Goal of the Project

:

Goal of the project is to make these children happy with an uncompromised quality life as long as they can live on this earth by providing comprehensive care under institutional care facilities.

No. Of Children Admitted

:

Program Description

:

25 Girls (Goregaon West) and 18 Boys (Vashi - Navi Mumbai) as on 30 June, 2017 In India many places with a high prevalence of HIV, efforts to provide care and support for AIDS orphans have been underway for many years. Although existing initiatives are encouraging, many of these are small scale and are struggling with the increasing number of children that require care mainly in high-prevalence states like Andhra Pradesh, Karnataka, Maharashtra and Telangana. In order to develop a comprehensive and sustainable response to children, DESIRE Society has been initiated a project which is committed to provide services of treatment, nutrition, shelter and education with moral support to Children Living with HIV/AIDS (CLHA). Activities of the Project: 

Shelter and Food



Health Care



Education and Moral Support



Social Security

10

Once a child is admitted he/she will be under medical observation by health care team. Drug adherence has more priority in this program, because unless a patient takes ART regularly, he/she cannot find result of it. Each child will be maintained a separate file with precise code. Orphans and neglected children will be given Monitoring & Evaluation

:

preference to bring them on facilities. A five-member review committee will evaluate the program chronologically and advise the team to work more effectively. Medical officer of concern project site is the in-charge for the treatment part and he/she is responsible for the entire clinical services of the program. The medical staff will work under his/her guidelines and supervision.

Outcome

:

By offering these services will enable the stigma free environment among the children suffering with HIV/AIDS. Therefore, this will reduce the stigma associated with the disease in our society. While treating their opportunistic infections and offering them proper nutrition will also enable children attending the school regularly and psycho-support (counselling) can impact on children to adopt good behaviour. In addition, this support will strengthen the positive thinking to lead happy life among CLHAs.

In India incidences of HIV are highly prevalent, especially in the states of Andhra Pradesh, Karnataka, Telangana and Maharashtra. There have been considerable efforts in supporting the lives of the victims of HIV/AIDS but endeavour to provide care and support to AIDS orphans have been negligible. DESIRE Society has attempted to bridge this gap by initiating a program which is committed to provide treatment, nutrition, shelter, education and psychological support to Children Living with HIV/AIDS (CLHA). Our Institutional Care Home (ICH) program is aimed at children from the disadvantaged sections of the society who are affected and infected by HIV/AIDS. DESIRE Society’s children come from various backgrounds, some are children of sex workers and truck drivers, and some are victims of abuse, while some have been abandoned by their families. At our ICH we aim to improve the overall health, mental development and well-being of our children. We provide comprehensive care to the 350 children enrolled in our program across all our 6 locations.

11

Shelter & Food

31

Education and Moral Support

Health Care

Social Security

32

2. Child Nutrition and Health Care – Mumbai

Name of the Project

:

Child Supplementary Nutrition and Health Care

Geographical Area :

Mumbai and Neighbour Districts

:

Children Living with HIV/AIDS

Target Group

Aims & Objectives :

Aim of this project is to increase the immunity levels of the children by offering supplementary nutrition and health care monitoring

Goal of the Project : Supporting Agency Activities

To expand the life expectancy of children living with HIV/AIDS

:

Individual donors and few business associates

:

Since paediatric formulations were not available, majority of the children living with HIV/AIDS were not able to get proper nutrition and treatment in India. Another big concern for those working in the field of HIV/AIDS is to reach out to the large number of children who have not been tested and who could be potential carriers of the virus. Identifying children who are vulnerable to HIV infection and verifying their status would therefore be a priority in this program. Currently this project is able to support up to 60 children in Mumbai. Core activities of the project:

Date & Venue

:



Nutritional



Diagnosis



Enumeration



ART initiation for children needed treatment



Diagnosis



Psycho-social



Travel and logistical Support

Support of HIV infection in infants and children of CD4 Cells in children found to be HIV Positive

and management of Opportunistic Infections Support

8th and 23rd of every month at our Mumbai office in Goregaon West (If these dates are public holidays then next working days will be camp dates)

33

Outcome

:

By offering these services will enable the stigma free environment among the children suffering with HIV/AIDS. Therefore, this will reduce the stigma associated with the HIV disease in our society. While treating their opportunistic infections and offering them proper nutrition will also enable them to attend the school regularly and psycho-support (counselling) can impact on children to adopt good behaviour. In addition, this support will strengthen the positive thinking to lead happy life among CLHAs.

The awareness about HIV/AIDS amongst people belonging to the disadvantaged sections of society is scarce. The stigmas attached to the disease make it even more difficult for the victims to access the services required for their well-being. The foundation of any treatment of this disease lies in nutrition and sustained monitoring. The services necessary for this kind of treatment is often hard to come by in the rural parts of the country. At DESIRE Society, we have been able to reach out to these victims through our Child Nutrition and Health Care program. Our objective it is to increase the immunity levels of the children by offering them proper nutrition and monitoring their health. Our program runs across the areas around each of our centres and positively affects the lives of 850 children. Health camps are organised frequently to detect fresh cases of HIV/AIDS and provide them with the know-how and the tools to control and manage the disease. Our support is extended to the patients in the form of monthly nutrition kits. Through this program we have been able to reach out to the masses and raise awareness at the grassroots level. This program has helped them become more receptive and has enabled them to shed their inhibitions and seek help to combat the disease.

34

1. Diagnosis of HIV infection in infants and children 2. Nutritional Support 3. Enumeration of CD4 Cells in HIV positive children 4. ART initiation for children needing treatment 5. Diagnosis and management of opportunistic Infections 6. Psycho-social support 7. Travel and logistical support

Summer Camp Diagnosis of HIV infection in infants and children

Nutrition Kit for HIV infected/ affected children

What is Summer Camp & Why is it important? Summer Camp is an annual social event with a complete fun based recreational gathering which is meant for exclusively children suffering with HIV/AIDS. DESIRE Society has initiated it in the year 2009 in Hyderabad. Since 2015, we are glad to see that Summer Camp has been taking place for children of Mumbai too. The camp attracts about 100 HIV positive children from the communities of surrounding districts of Mumbai. The day long activities with an hour to hour agenda for about 2-3 days would keep up children touch sky with endless happiness while they involve i.e. the science show/exhibition which was introduced last year in summer camp was attracted all the kids and they experienced it in reality. All the children come from outside are provided 35

shelter, food and medical assistance till the completion of the event. At the end of the day children carry a kit of nutrition supplementary, educational stationary along with a school bag. Of course, most of the children do cry to leave the venue as they want to continue the event for more days. Besides, it will be a right occasion for the people who want to volunteer towards underprivileged in the society.

When & Where: Desire Society organize every year in the month of May at Goregaon close by our care home in Mumbai.

How people can be part of this unique social event: Supporters have kept spirit alive of continuity in conducting summer camp every year. The likeminded people can extend help in the following ways: 

Day wise sponsorship of events



Sponsoring food part (Day wise or whole event)



Material support in form of school stationary, supplementary nutrition kits, Grocery items and children daily utility kits (soaps, towels, tooth paste and brush etc.)



Get registered as volunteer or a group



Involve your company/business/group



Sharing message of event to like-minded persons via Facebook & other means of ways



Media connect for event

DESIRE Society is committed to work for the children infected and affected by HIV/AIDS. We believe that for the well- rounded development of a child, especially one plagued by such a difficult disease, a feeling of community and belongingness is essential. Though recreation is pivotal to the growth of any child, the HIV/AIDS children are often deprived of this most basic joy of childhood. At DESIRE Society we also aim to fulfil these needs of the children. In 2009 at Hyderabad we initiated a fun learning program - ‘Summer Camp’, for all our ICH children as well as other CLHAs to spread happiness, joy and love. Today, we have annual Summer Camps in the month of May June across all our locations. It is a 3-4 days camp wherein the students get to experience fun activities and take part in various workshops and competitions such as, fashion show, camel rides, art etc. The days are well occupied and the children take a lot of pleasure in this break from their daily routine. Efforts are made to make this experience as safe as possible through constant supervision. We provide accommodation, food and medical assistance during the event to all the CLHAs who attend this camp. They are also given nutritional supplements, books and stationary at the end of the event. The CLHAs are greatly benefitted from this event and they look forward to attending the same every year.

36

CHILD SPONSORSHIP

Material Support Celebrate your birthday / wedding anniversary day or any your personal success with the children of DESIRE Society. 

Involve your company/groups to support our children.



Offer in-kind support by giving medicines, groceries and clothes.



Extend help towards constructing permanent building.

37

Receipts and Payments Receipts (All amounts in Rupees, unless otherwise stated)

As at 31st March

RECEIPTS 2017 OPENING BALANCE Cash Balance

5,112

Bank Balance

25,07,539

Bank Interest Income

1,59,476

Donations Received from Individuals

1,78,44,805

Donations Received from Corporates

56,33,046

Donations Received from Global

31,76,651

TOTAL

2,93,37,625

PAYMENTS

As at 31st

PAYMENTS

March

2017 Bank charges

4,530

Care Home expenses

17,42,793

Electricity charges

1,51,197

Health Care expenses

6,08,974

Nutrition & Diet expenses

29,81,403

Printing & Stationery

37,179

Care Home rent

24,30,156

Care Home salaries

6,25,392

Children Care Support expenses

68,75,859

Repair & Maintenance

1,21,739

Telephone & Internet charges

2,42,007

Office maintenance

60,910

Traveling & Conveyance expenses

7,42,491 38

Postage & Courier expenses

9,231

Educational expenses

10,36,871

Professional expenses

19,17,090

Audit fee paid

34,500

Duties & Taxes

4,53,832

Outstanding Payments

2,58,770

Fixed Deposit

15,00,000

Rent advance

8,30,000

Electrical equipment

2,60,808

Furniture & fixtures

1,13,059

Cameras

87,919

Vehicle – car

25,85,623

CLOSING BALANCE Cash

14,112

Bank

36,11,180

TOTAL

2,93,37,625

39

INCOME AND EXPENDITURE (All amounts in Rupees, unless otherwise stated) INCOME

As at 31st March 2017

Donations Received from Individuals

1,78,44,805

Donations Received from Corporates

56,33,046

Donations Received from Global

31,76,651

Bank Interest Income

6,00,835

TOTAL

2,72,55,337

EXPENDITURE

As at 31st March 2017

Bank charges

4,530

Care Home expenses

17,42,793

Electricity charges

1,51,197

Health Care expenses

6,08,974

Nutrition & Diet expenses

29,81,403

Printing & Stationery

37,179

Care Home rent

24,30,156

Care Home salaries

6,25,392

Children Care support expenses

68,75,859

Repair & Maintenance

1,21,739

Telephone & Internet charges

2,42,007

Office Maintenance

60,910

Traveling & Conveyance expenses

7,42,491

Postage & Courier expenses

9,231

Educational expenses

10,36,871

Professional expenses

19,17,090

Audit fee paid

34,500

Duties & Taxes

5,19,988

Depreciation

9,79,195

Reserves carry fund

61,33,831

TOTAL

2,72,55,337

40

BALANCE SHEET (All amounts in Rupees, unless otherwise stated) LIABILITIES

As at 31st March 2017

Corpus Fund

2,55,987

Reserves Carry Fund

2,54,37,990.33

Outstanding Liabilities

4,78,969

TDS Payable

66,156

TOTAL

2,62,39,102

PAYMENTS

As at 31st March 2017

Electrical Equipment

4,68,978

Furniture & Fixtures

8,53,014

Lab-Equipment

14,130

Refrigerator

1,572

Toys

2,498

Computer A/C

780

Cycle

1,615

Laptop

39

Colour TV

3,431

Care Home

48,69,667

Camera

90,899

Kitchen Items

40,335

Vehicles

35,57,739

Total

99,04,697

Advance for land

17,00,000

Fixed Deposit

90,00,000

Home Rent Deposit

15,36,500

Cash Balance

14,112

Bank Balance

36,11,180

TCS Receivable

16,200

TDS Receivable

79,269

Interest Receivable

3,77,144

TOTAL

2,62,39,102

41

Depreciation As per income tax rules (for the A.Y. 2017-18) DATE OF INCORPORATION

Year

FINANCIAL YEAR

2016-17

ASSESSMENT YEAR

2017-18

COMPUTATION OF TOTAL INCOME Amount Rs. Income from other sources

61,33,831

Add: Depreciation

9,79,195

Total Income

71,13,026

Less: Income exempt U/S.11

71,13,026

Taxable Income

0

Gross receipts

2,72,55,337

Less: 15%

40,88,300

Minimum to be applied for Charitable purpose

2,31,67,036

Gross Receipts

2,72,55,337

Increase in fixed assets

3,031,209

Applied for expenses

20,142,310

Total application

2,31,73,519

Percent of application

85.02%

42

CHAPTER 2 REVIEW OF THE LITERATURE GETTING THEIR KICKS BY VIDYA IYENGAR, BANGALORE MIRROR BUREAU | MAR 8, 2018, 04.00 AM IST

Eight children affected and infected by HIV have taken solace in football They’re sauntering in from school on a Thursday afternoon when they spot their coaches who tell them to hurry up, get changed and get to the ground. We’re at the DESIRE society, an NGO helping and housing children affected and infected with HIV in JP Nagar, where eight young children (including two girls) between the ages of seven and 15 are learning the basics of football, once every week for the last two years. Cries of laughter ring through the ground, as these kids – who, their caretakers say don’t know of their medical condition – kick the ball around. One by one, they troop out to the open area in their “home clothes” for their football lesson. They’ve had a long day – it started with them waking up 4.30 am for a 5 am yoga session, after which they’ve cleaned their living space — a 20*30 space shared by 16 girls, helped to make their breakfast of chitranna, idli chapatti and ganji and gotten ready for school. There are chores aplenty to do – helping in the kitchen, chopping vegetables, washing vessels, cleaning and washing their ‘home clothes’ and running the washing machine for their school uniforms. Football, then, is a way to leave all of that behind for the unhindered joy of play. They are an excited bunch, and the lack of professional gear – shorts, socks and shoes – does little to dampen their enthusiasm. Trousers, jeans, salwar kameez – it’ll all do as long as they can kick the ball around. Tejaswini (12) who has been walking around barefoot insists that she can play the same way. “She’ll learn when she gets hurt,” Dhanush, a Class 3 student, says sagely. Tejaswini promptly comes back in her ‘shoes’ – a flimsy set of slippers. Her friend Aishwarya says a touch ruefully: “We don’t have shoes. We just have these slippers, and we can manage in these.” 43

CHAPTER 3 RESEARCH METHODOLOGY OBJECTIVE OF STUDY Banking and finance can be called as the nerves of any economic system as they accelerate the process of economic development through canalization of adequate finance. It is hard to anticipate development of efficient banking services in the country. No doubt financial institution plays an important role in economic development but at the same time economic development determines the growth and development of banking institutions, the role of various kind of banking institution. In economic, development need not to be emphasize. Main objective of the study is to know the “Product and services of Bank of Baroda” and “The Present scenario of Bank of Baroda”.

TYPE OF RESEARCH Research is one of the most important parts of any study and pertains to the collection of information and knowledge. Marketing research is defined as the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. My project has been developed on has basis of both exploratory and descriptive research. The research process depends upon developing the most efficient plan for gathering the needful information. Designing a research plan calls for decisions on the data sources, research approaches, research instruments, sampling plan and contact methods.

PRIMARY DATA The primary data was collected through a structured questionnaire. A questionnaire is an instrument that is widely used to collect various types of data and consists of list of questions designed to collect the relevant information. First of all, the questionnaire helped to collect the information regarding demographic features of the respondents like Age, Educational Qualification, Occupation, Experience and many more of 19 children and 4 staff of NGO.

SECONDARY DATA Secondary data are taken from many articles of news. For my project work it was collected through the help of various directories of various associations, newspapers, websites etc. 44

CHAPTER 4 DATA PROCESSING AND ANALYSIS & INTERPRETATION QUESTIONNAIRE OF DESIRE SOCIETY NGO STAFF SURVEY

NAME -

GENDER  MALE

AGE -

 FEMALE

1. From how many years you are working here?

2. Do you like this job?  Yes

 No

3. What is your work time?

4. Do you stay in the same building of NGO?  Yes

 No

5. Do you feel uncomfortable while living with the HIV children?  Yes

 No

 Sometime

6. What food do you provide to children?

7. What medicine do you provide to children?

8. Is food / diet different for every child?  Yes

 No

 Sometime

 No

 Sometime

9. Is medicine different for every child?  Yes 10. Do you work anywhere else? 45

 Yes

 No

11. What is your work in the NGO?

12. How funding is done to provide proper facilities to children?

13. Please share any additional comments or suggestions.

46

QUESTIONNAIRE OF DESIRE SOCIETY CHILDREN SURVEY NAME AGE 1. LEVEL OF EDUCATION

2. IN FUTURE, WHAT YOU WANT TO BE?

3. WHICH SCHOOL DO YOU GO?

4. WHAT IS YOUR SCHOOL TIMING?

5. WHAT IS YOUR FAVORITE SUBJECT?

6. DO YOU WATCH TV?

7. WHICH PROGRAM DO YOU WATCH?

8. WHICH FOOD DO YOU LIKE?

9. DO YOU LIKE COLD DRINKS?

10. WHICH GAME DO YOU PLAY?

11. WHAT DO YOU DO IN FREETIME?

12. AT WHAT AGE THEY CAME TO NGO?

47

SURVEY OF DESIRE SOCIETY NGO STAFF SURVEY 1. GENDER

GENDER

2

2

MALE

FEMALE

INTERPRETATION Male staff are 2 Female staff are 2 2 staff were driver and maid 2. AGE OF STAFF

AGE vs COUNT

1

1

1

1

27

21

40

24

INTERPRETATION 2 males were of 27 and 24 age 48

2 females were of 40 and 21 age

3. HOW MANY YEARS YOU ARE WORKING?

HOW MANY YEARS YOU ARE WORKING?

2

2

9MONTHS

6MONTHS

INTERPRETATION 2 staff were working in NGO for 9 months 2 staff were working in NGO for 6 months 4. DO YOU LIKE THIS JOB?

DO YOU LIKE THIS JOB?

4

YES

INTERPRETATION All of the staff love their job

49

5. WHAT IS YOUR WORKING TIME?

Working Time 2.5

2

COUNT

2 1.5

1

1

8.30AM-5PM

24HOURS

1 0.5 0 9AM- 6PM

TIME 9AM- 6PM

8.30AM-5PM

24HOURS

INTERPRETATION 2 staff working time is 9 am- 6 pm 1 staff working time is 8.30 am- 5 pm 1 staff work 24 hours 6. DO YOU STAY IN THIS NGO?

DO YOU STAY IN THIS NGO?

1

3

NO

YES

INTERPRETATION

1 staff boy stay is NGO 24 hours 3 staff come at shift

50

7. DO YOU FEEL UNCOMFORTABLE WITH CHILDREN?

DO YOU FEEL UNCOMFORTABLE WITH CHILDREN?

4

NO

INTERPRETATION Staff do not feel uncomfortable with children

8. WHAT FOOD DO CHILDREN EAT?

WHAT FOOD DO CHILDREN EAT?

1

1

2

FRUITS/VEG-NONVEG - NOT HYGENIC FOOD

HOME FOOD ONLY

VEG N NON VEG

INTERPRETATION

2 staff said children have home food 1 staff said children have fruits/ veg and non-veg hygienic food 1 staff said veg and nonveg So, I got to know that homemade veg/ non-veg food children eat 51

9. WHAT MEDICINE DO YOU PROVIDE TO CHILDREN?

WHAT MEDICINE DO YOU PROVIDE TO CHILDREN?

4

GOVERNMENT PROVIDE FREE OF COST ART MEDICINE

INTERPRETATION Government provide free of cost art medicine 10. IS FOOD AND DIET DIFFERENT OF EVERY CHILDREN?

IS FOOD AND DIET DIFFERENT OF EVERY CHILDREN? YES

4, 100%

INTERPRETATION 52

Food and diet of every children is different

11. IS MEDICINE DIFFERENT OF EVERY CHILDREN?

IS MEDICINE DIFFERENT OF EVERY CHILDREN ?

4

YES

INTERPRETATION Medicine of every children is different

12. DO YOU WORK ANYWHERE ELSE?

DO YOU WORK ANYWHERE ELSE?

4

NO

INTERPRETATION The staff do not work anywhere else

53

13. WHAT IS YOUR WORK IN NGO?

WHAT IS YOUR WORK IN NGO?

1

1

1

1

PROJECT CORDINATOR

PROJECT EXECUTIVE

OUT REACH WORKER

PROJECT FACILATOR

INTERPRETATION WORK

COUNT

PROJECT CORDINATOR

1

PROJECT EXECUTIVE

1

OUT REACH WORKER

1

PROJECT FACILATOR

1

14. HOW FUNDING IS DONE TO PROVIDE FACILITIES TO CHILDREN?

HOW FUNDING IS DONE TO PROVIDE FACILITIES TO CHILDREN?

1 2 1

INDIVIDUAL DONOR DONOR COME HAVE FOR DONOTION LIKE GROCIERS/ MATERIAL DONOR COME HAVE FOR DONOTION LIKE GROCIERS/ MATERIAL/FUNDS/SNACKS

54

INTERPRETATION Individual donor donates grocers/material/funds/snacks

15. DO YOU FEEL HIV WOULD BE CURED?

DO YOU FEEL HIV WOULD BE CURED?

NEVER 4

INTERPRETATION HIV wouldn’t be cured but treatment can be done

55

SURVEY OF HIV CHILDREN

1. AGE OF CHILDREN

AGE 5 4 4

Count

3

3

3

3 2

1

1

5

7

1

1

1

1

14

16

17

1 0 8

9

10

11

13

AGE 5

7

8

9

10

11

13

14

16

17

INTREPRETATIONAGE

COUNT

5

1

7

1

8

3

9

1

10

3

11

4

13

3

14

1

15

1

16

1

56

2. LEVEL OF EDUCATION

Count

LEVEL OF EDUCATION 4 3 2 1 0

3

3 2

2

2

3

2

1

NONE

3RD

2ND

1ST

1

4TH

5TH

6TH

7TH

8TH

Education NONE

3RD

2ND

1ST

4TH

5TH

6TH

7TH

8TH

INTREPERTATION LEVEL OF EDUCATION

COUNT

NONE

3

1ST STD

1

2ND STD

2

3RD STD

1

4TH STD

2

5TH STD

2

6TH STD

3

7TH STD

3

8TH STD

1

57

3. WHAT YOU WANT TO BE IN FUTURE?

COUNT VS. AIM OF LIFE POLICE

MILTARY OFFICER

COMMANDO

CID

ENGINEER

CAR MANUFACTURER

DOCTOR

BUSINESSMAN

1

1

1

1

1

2

3 1

COUNT

4

CHIEF

4

ARMY OFFICER

AIM OF LIFE

INTREPERTATION AIM IN LIFE

COUNT

ARMY OFFICER

4

CHIEF

1

POLICE

4

MILITARY OFFICER

3

COMMANDO

1

CID

1

ENGINEER

1

CAR MANUFACTURER

1

DOCTOR

2

BUSINESSMAN

1

58

4. IN WHAT SCHOOL DO YOU GO?

WHICH SCHOOL DO YOU GO? 1

4

4

10

NONE

NEW BOMBAY

NMC HINDI

LOWREST HIGH ENGLISH

INTREPERTATION

SCHOOL

COUNT

NONE

4

NEW BOMBAY

10

NMC HINDI

4

LOWREST HIGH ENGLISH

1

5. WHAT IS YOUR SCHOOL TIMING?

SCHOOL TIMING 15 10 10 5

4 2

2

12:00-5:00

12:00-06:00

1

0 NULL

8:00-1.30 NULL

8:00-1.30

12:00-5:00

12:00-06:00

7:00-12:00

7:00-12:00

INTERPRETATION 59

SCHOOL TIME

COUNT

NULL

4

8AM-1.30AM

10

12NOON-5PM

2

12NOON-6PM

2

7AM-12PM

1

6. WHAT IS YOUR FAVORITE SUBJECT?

count

FAVORITE SUBJECT 8 7 6 5 4 3 2 1 0

7

3

3 2

ENGLISH

MATHS

1

1

1

STORY

GENERAL KNOWLEDGE

MATHS

HINDI

MARATHI

Favorite subject ENGLISH

MATHS

STORY

GENERAL KNOWLEDGE

MATHS

HINDI

MARATHI

INTERPRETATION SUBJECT

COUNT

ENGLISH

7

MATHS

3

STORY

1

GENERAL KNOWLEDGE

1

MATHS

1

HINDI

2

MARATHI

3

7. DO YOU WATCH TV?

60

DO YOU WATCH TV? YES

19, 100%

INTERPRETATION All the 19 children watch television

8. WHICH PROGRAM DO YOU WATCH ON TV?

WHICH PROGRAM DO YOU WATCH ON TV?

1

1

1

1 1 1

10 1 2

MOTU PATLU

MOTU PATLU RUDRA

BHUDH AUR BATRI

POWER RANGER RUDRA

OGGY DOREMON

MOTU PALTU OGGY

DOREMON

KRISHNA

MOTU PATLU DANCE PROGRAM

INTRETERTATION PROGRAM

COUNT

MOTU PATLU

10

MOTU PATLU AND RUDRA

2

BHUDH AUR BATRI

1

POWER RANGER AND RUDRA

1

OGGY AND DOREMON

1

MOTU PATLU OGGY

1

DOREMON

1

KRISHNA

1 61

MOTU PATLU DANCE PROGRAM

1

9. WHAT IS YOUR FAVORITE FOOD?

Count

Count vs. Fav. Food 6 4 2 0

5 2

2

1

1

1

1

1

2

1

1

Fav. Food

DAL RICE

CHICKEN

VEGETABLES

FISH

NONVEG

BURGER

LEAFY VEGETABLES

DAL RICE CHICKEN

POTATO VEGETABLE

CHICKEN LEAFY VEGETABLES

DAL RICE ROTI CUCUMBER

FOOD

COUNT

DAL RICE

2

CHICKEN

5

VEGETABLES

2

FISH

1

NONVEG

1

BURGER

1

LEAFY VEGETABLES

1

DAL RICE CHICKEN

1 62

POTATO VEGETABLE

2

CHICKEN LEAFY VEGETABLES

1

DAL RICE ROTI CUCUMBER

1

10. DO YOU LIKE COLD DRINKS?

DO YOU LIKE COLD DRINK? NO

19, 100%

INTERPRETATION HIV people are not allowed to drink cold drink 11. WHICH GAME DO YOU PLAY?

Count

FAVORITE GAME 7 6 5 4 3 2 1 0

6

6

3 1

KABADI

HIDE N SEEK

CRICKET

1

1

1

LUDO

RIDE CYCLE

HOCKEY

KABADI AND CRICKET

FAV. Game KABADI

HIDE N SEEK

CRICKET

LUDO

RIDE CYCLE

HOCKEY

KABADI AND CRICKET

INTERPRETATION GAMES

COUNT

Kabaddi

6

Hide and seek

1

Cricket

6

Ludo

1

Rice cycle

1

Hockey

1

Kabaddi and cricket

3

63

12. WHAT DO YOU DO IN FREETIME?

What do you do in free time? 2

17

PLAY

PLAY N STUDY

INTERPRETATION 17 children play in free time 2 children play and study in free time 13. WHEN DID YOU CAME TO NGO?

Count

Age to join NGO 5 4 3 2 1 0

4

3

2

1

3 1

2

1

1

1

0

Age to join NGO 7MONTH AGO

7 YEARS

6 YEARS

8 YEARS

9 YEARS

NOVEMBER

DEC

12 YEARS

14 YEARS

3 YEARS

INTERPRETATION AGE OF JOINING

COUNT

7 MONTHS BEFORE

1

7 YEARS

4

6 YEARS

2

8 YEARS

3

9 YEARS

3

NOVEMBER

1

DECEMBER

1

12 YEARS

2

14 YEARS

1

3 YEARS

1 64

CHAPTER 5 CONCLUSION

I hereby conclude that the NGO Desire Society has 22 boys which has HIV Aids. The NGO provide education, food, medicine and shelter. NGO has 6 staff who work in Ngo. HIV does not make people dangerous to know, so you can shake their hands and give them a hug: Heaven knows they need it" -Princess Diana One in four people with HIV don't know they have it; know your risks= know your status

65

BIBILIOGRAPHY

http://www.desiresociety.org/index.php/about-us/

https://bangaloremirror.indiatimes.com/bangalore/others/getting-their-kicks/articleshow/63206712.cms

http://www.desiresociety.org/index.php/gallery/mumbai/

66

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