Small Ppt Presentation

TRAN A

Traditional + China Aim to integrate Chinese

traditional elements and culture into casual wear apparel, to make this specific style become a new and long last fashion.

VISIO N To be the leading brand of casualwear apparel with Chinese style distinguished by unique design and high quality.

MISSIO N  Ensure

that each clothes has it unique design with Chinese traditional elements.  Ensure that the clothes are both fashion and comfortable.  Propagandize Chinese culture with our brand

Five Force Analysis

SWOT Analysis Strengths • First mover in Thailand • Product cover all range of ages • High product quality Opportunities • Strong service • Social are more mind of employee open about sexy style • More Freely to dress right • Globalization of culture • Thailand is the one of most fashionable

Weaknesses • A few branches • Low brand awareness

Threats • High level of imitate goods in Thailand • More second hand shops • Economic crisis • People spend less • Unstable politic

Marketing Objective To build 2-3 branches in Bangkok, 1 branch in Chiang Mai.

To operate and manage two retail shops in both Siam Square Soi 4 and Central World within 2009.

Competitors

Z EIN

Marketing Mix Prod uct High quality Chinese sink Modern Chinese dress For male and female Fashion style for young and middle ages Traditional and comfortable style for older Special style and color clothes for the festivals

Marketing Mix Pric e Medium price Male cloths between 590 – 1500 baht Female cloths between 390 – 2000 baht Qi Pao between 850 – 1800 baht

Marketing Mix Plac e Siam Square Soi 4 and Central World, 1st floor

Marketing Mix Promot ion 1. Special discount or give coupon during the festivals and special days. 2. Free gift to whom buy our products over 2000 Baht per one time. 3. Give a member card over than 10,000 5% discount over than 50,000 VIP card and 10% 4. Lucky draw gift.

Marketing Strategy Q1

Q2

Q3

Q4

2009

Apr May June July Aug

2010

Sep

Oct

Nov

Dec Jan

Feb

BTS Truss Ads Billboard Newspaper Magazine Transit Ads Internet Radio Event&Expo Television

Advertisi ng

Promote event

Event

Mar

ECommerce

Targeting 20 – 35 years old female

Students and office employees

Middle to high income level Middle to high education level

Organization Chart

Facilities and Utilities

Trana Spring 2009

Value Chain Mgt

In China

In Thailand

Total Quality Mgt Raw material

Procurement

Production process

Fashion design

Finished product

Total Quality Mgt 1. Training employee • How to best service to customer • Special Skill as selling 1. such Cost quality Chinese • skill, Internal cost language (logistic) • External cost (relationship with supplier and customer

1. Product innovation • Double check quality • Innovative and fit with Thai 1. market Customer satisfaction • Provide excellence product and service

Govt regulation and property right

Trana’s Capital Total Initial Capital 3,807,200 Trana Capital 2,203,840 Finance by Long-term Debt 1,603,360

Financing  

Total  Payments

Interest Paid

Principal Paid

Year End  Balance

Year  1

 $  241,132.68 

 $  136,150.02 

 $ 104,982.65 

 $ 1,498,377.35 

Year  2

 $  241,132.68 

 $  126,586.54 

 $ 114,546.14 

 $ 1,383,831.21 

Year  3

 $  241,132.68 

 $  116,151.87 

 $ 124,980.81 

 $ 1,258,850.40 

Year  4

 $  241,132.68 

 $  104,766.64 

 $ 136,366.04 

 $ 1,122,484.36 

Year  5

 $  241,132.68 

 $    92,344.26 

 $ 148,788.42 

 $    973,695.95 

Totals

 $1,205,663.39 

 $  575,999.34 

 $  629,664.05 

 

ceiling interest rate of 8.75% (MRR 6.75% + Premium 2.00%)

Sales

15,000,000

Sales

14,500,000 14,000,000 13,500,000 13,000,000 12,500,000

Ye

a

1   r

Ye

a

2   r

Ye

a

3   r

Ye

a

4   r

Ye

a

5   r

Short-Term Liquidity Cash tocurrent assets 99 98 97 96 95 94 93 92 91 1 r  a Ye

r Yea

 2

r Yea

 3

r Ye a

 4

r Yea

Cash tocurrent assets

 5

Units  Times Times

Operating Efficiecncy ( Asset Management)

Measure Total Assets Turnover  Fixed Assets Turnover

Year 1

Year 2

Year 3

Year 4

Year 5

2.98 49.13

2.59 57.31

2.47 68.23

2.06 79.72

1.8 98.05

Total Assets Turnover

Total AssetsTurnover 3 2.5 2 1.5 1 0.5 0  1 Ye ar

Year

 2

Year

 3

Y e ar

 4

Ye ar

 5

Operating Profitability Units  % %

Measure Net Profit Margin Returns on Investment

Year 1

Year 2

Year 3

Year 4

Year 5

9.23 27.51

9.68 25.1

8.15 20.15

8.2 16.92

8.4 15.14

%Net Profit Margin Year 1 Year 2 Year 3 Year 4 Year 5

10 9.5 9 8.5 8 7.5 7  1 Y ea r

Y ea r

 2

Y ea r

 3

Y ea r

 4

Y ea r

 5

Units  Times

Financial Risk (Debt Management) Year 1 Year 2 Year 3 Measure Long-Term Debt to Equity

0.51

0.35

0.28

Year 4

Year 5

0.19

0.14

TimesLong-TermDebt toEquity 0.6 0.5 0.4 0.3 0.2 0.1 0 Year 1 Year 2 Year 3 Year 4 Year 5

Year 1 Year 2 Year 3 Year 4 Year 5