Shannon And Weaver Model

Shannon and Weaver model

What is communication • The communication process refers to the steps through which communication takes place between the sender and the receiver. This process starts with conceptualizing an idea or message by the sender and ends with the feedback from the receiver.

Overview of Shannon and Weaver model • The Shannon and Weaver model is considered as the mother of all communication models. • The model was given by an American mathematician, Electronic engineer Claude Shannon and an American scientist Warren Weaver.

Claude E. Shannon

Warren Weaver

Shannon and Weaver Model

Sender • The originator of message or the information source selects desire message. • The communicator develops or conceptualizes an idea to be sent. It is also known as the planning stage since in this stage the communicator plans the subject matter of communication.

Encoding • The transmitter which converts the message into signals. • Encoding means converting or translation the idea into a perceivable form that can be communicated to others.

Medium or communication channel • Medium is the channel or means of transmitting the message to the receiver. Once the sender has encoded his into a message, the next step is to select a suitable medium for transmitting it to the receiver. The medium of communication can be speaking, writing, signaling, gesturing etc.

Decoder • The reception place of the signal which converts signals into message. A reverse process of encode. • Decoding: Decoding is the receiver’s interpretation of the sender’s message. Here the receiver converts the message into thoughts and tries to analyze and understand it. Effective communication can occur only when both the sender and the receiver assign the same or similar meanings to the message.

Receiver • Receiver : The destination of the message from sender.

Noise • The messages are transferred from encoder to decoder through channel. During this process the messages may distracted or affected by physical noise like horn sounds, thunder and crowd noise or encoded signals may distract in the channel during the transmission process which affect the communication flow or the receiver may not receive the correct message.

Feedback • The final step of communication process is feedback. Feedback means receiver’s response to sender’s message. It increases the effectiveness of communication. It ensures that the receiver has correctly understood the message. Feedback is the essence of two-way communication.

Thank you