DMX TECHNOLOGIES GROUP LTD
Media Release (Digital Media Group)
SGX-listed DMX Strikes Nationwide Digital Advertising Management Solution Contract for C&M Communications in South Korea Singapore, 09 November 2009 – Singapore Exchange Mainboard-listed DMX Technologies Group Limited (“DMX” or the “Group”; SGX: 5CH.SI), a leading digital media services and application solutions provider, announced today that the Group’s wholly subsidiary, DMX Technologies Korea Co., Ltd. (“DMX Korea”), has successfully deployed a Digital Advertisement (“Ad”) Management Solution for C&M Communications (“C&M”) of South Korea. C&M is one of the largest multiple system cable operator (“MSO”) with more than 2 million subscribers; of which 25% are digital subscribers. The open standard, dynamic Digital Ad Management Solution runs on C&M’s nationwide cable network via its Digital Media Centre. C&M supplies ad inserted digital contents to 15 regional systems operators (“SOs”), each with 40 channels, resulting in a total of 600 ads inserted digital channels. This breakthrough and first of its kind implementation provides C&M a Digital Ad Management platform with 100% coverage and supports both standard and high definition channels on the latest bandwidth efficient H.264 standard. The best-of-breed advertising management technology enables operators to dynamically target advertisements seamlessly to their subscribers according to different geographic and demographic patterns; enhancing the reach to their target audience and engaging them effectively. This dynamic solution allows operators to maximise ad revenue while complying with different local regulatory regime. “We’re proud to be awarded the Digital Ad Management project by C&M,” said Mr. Samson Cheng, Regional Director of DMX’s Digital Media Group, “this is a revenuemanagement solution empowering CATV operators to optimize and take advantage of their investment in digitisation and Video-on-Demand (“VoD”) services by developing additional rich media revenue streams. This solution complements and expands our digital media solutions suite to cable operators.” There are about 14.9 million cable subscribers in South Korea; of which about 7% are on a digital platform. Commented Ms. Jismyl Teo, CEO of DMX, “We are pleased that our foray into the digital media market in South Korea has yielded results. The DMX Korea team, with regional support, has achieved this breakthrough with C&M due to their deep understanding and foresight of the trends in the cable and IPTV market. Moving to the digital era has presented unseen challenges and opportunities for operators all over. Our value add is to
DMX TECHNOLOGIES GROUP LTD
provide one-stop solution to these operators and moves closer to our vision of being a leading media services and solutions provider in Asia.” This contract has no material impact on the financial results of the Group for FY2009. ## ends ## Issued on behalf of DMX Technologies Group by WeR1 Consultants Pte Ltd Media Contact Info WeR1 Consultants Pte Ltd 29 Scotts Road Singapore 228224 Tel: (65) 6737 4844 Fax: (65) 6737 4944 Mona Leong
[email protected] Reshma Jain
[email protected]
DMX Technologies Group Limited 10 Hoe Chiang Road #16-03 Keppel Towers Singapore 089315 Tel: (65) 6536 9923 ext 899 Fax: (65) 658 7566 John Leung,
[email protected]
About DMX Technologies Group Limited (www.dmxtechnologies.com) DMX Technologies (“DMX”) is a leading information technology enabler and provider of a wide range of digital media software and solutions. The Group specialises in providing integrated IT solutions to enable telecom operators, CATV operators, mobile operators, media corporations and enterprises to deliver enhanced services to their end-users. Its solutions range from providing service operators and enterprises with network security, network management and optimisation, to providing systems that enable digital media services. The Group owns a suite of proprietary multimedia software, which provides a platform for the delivery of enhanced TV and interactive value-added services over broadband, cable, mobile or other network media. Established in 1999 and listed on the Singapore Stock Exchange, DMX has built an extensive regional network of offices in Asia, including Greater China, Indonesia, Korea, Malaysia and Singapore. On 10th September 2009, DMX attracted a proposed S$183.1 million investment by KDDI Corporation (“KDDI”), Japan’s second largest telecom operator. The proposed placement of 588,772,535 new ordinary shares of US$0.05 each in the capital of DMX represent approximately 50.10% of DMX’s enlarged and fully diluted share capital comprising 1,175,194,681 shares. Subject to approval from shareholders of DMX in a special general meeting to be convened in November, this latest development marks a critical milestone for DMX to accelerate growth by tapping into the innovation, expertise and know-how of KDDI across different markets, services and products and provides DMX an opportunity to enhance its product offering for the growth of its business. The mutually beneficial collaboration is in line with DMX’s strategy to become the leading telecom/media solutions provider in Asia. KDDI intends to maintain DMX’s listed status on the Singapore Stock Exchange.