Ses Grades

From: Jackie Ortez Date: Tue, 14 Apr 2009 15:21:03 -0400 To: John Gerzema Subject: RE: SES New York/Thank You Hi John, I put your scores below. The rating scale is 1-5, 5 being the best and please let me know if you have any questions. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Session score: 4.53 Speaking score: 4.73 Comments: 1. Ironically, I found this session uplifting, even though the recession was the topic. Great examples and concrete call to action. 2. I found his presentation very illuminating and extremely relevant to this current economic market. Great choice! 3. Data was extremely informative, presentation was well done. A real eye-opening experience. 4. What a downer at first, but he needed to throw out that data to make his point. I loved the cultural and economic focus. These are the things we need to be thinking about as marketers. 5. Probably the best keynote I have ever attended. Engaging, thought-provoking, fascinating. 6. The impact of the PowerPoint was overwhelming, in a good way. He made me understand more thoroughly the impact of today’s economy on search. Also, his examples truly defined his explanations. GREAT JOB!!!! 7. Loved it! He's such a quick, snappy presenter - definitely kept me on my marketing toes! 8. Very interesting speaker, but the session seemed off topic. 9. Great content. Great presenter. I was blown away. 10. Excellent.

Jackie Ortez Conference Program Coordinator Incisive Media Phone: 212 457 7800